We seek a dynamic professional to serve as Channel Manager – OTC Supermarket within our Consumer Health division. The successful candidate will possess extensive expertise in key account management and FMCG channel sales leadership, demonstrating a track record of revenue expansion, high-performing sales team leadership, and enhancement of strategic retail partnerships within the supermarket sector.
This position requires the development and implementation of strategic channel initiatives aimed at expanding market share, enhancing product visibility, and meeting sales objectives within the modern trade segment.
Oversee and execute daily operations to ensure seamless workflow efficiency and adherence to organizational standards. Lead and mentor a team of professionals, fostering a collaborative and high-performance culture while aligning individual goals with company objectives. Develop and implement strategic initiatives to enhance productivity, streamline processes, and drive continuous improvement across all functional areas. Monitor key performance indicators (KPIs) to evaluate team and organizational success, providing actionable insights and recommendations for optimization. Collaborate with cross-functional departments to identify and resolve operational challenges, ensuring alignment with overarching business strategies. Maintain rigorous compliance with industry regulations, internal policies, and quality assurance protocols to mitigate risks and uphold operational integrity.
Develop and execute innovative channel strategies aimed at enhancing revenue, profitability, market share, and sales targets within the modern trade sector, while simultaneously exploring new business prospects and market trends to fortify the company’s OTC presence.
Ensure products are consistently available, prominently displayed, and effectively merchandised across all supermarket locations. Partner with marketing and category teams to enhance in-store execution and strengthen brand visibility and positioning.
Demonstrate leadership in fostering operational excellence, enhancing customer engagement, optimizing merchandising strategies, and ensuring strict compliance. Cultivate a dynamic, high-performance sales culture that prioritizes collaboration and delivers exceptional customer experiences.
The incumbent will conduct in-depth analysis of sales performance metrics and compile weekly, monthly, and quarterly reports to track progress and identify trends. Accurate sales forecasting and demand projections will be developed to enhance supply chain planning and decision-making. Additionally, the role involves collecting and disseminating market intelligence, including competitor actions, product performance metrics, evolving customer preferences, and pricing shifts within the industry.
Key Account and Relationship Management: Cultivate robust partnerships with supermarket chains, minim arts, metro-marts, distributors, and pivotal decision-makers. Secure favorable trading terms, secure product listings, establish competitive pricing, optimize shelf placements, coordinate promotional efforts, and finalize visibility agreements.
Account Planning: Develop and implement customized account strategies and promotional initiatives, collaborate with key stakeholders to negotiate mutually beneficial joint business plans, and ensure their successful execution.
We are seeking a candidate with a relevant degree and a minimum of three years of experience in a similar role. Strong analytical abilities, attention to detail, and proficiency in industry-standard software are essential. The ideal applicant will demonstrate excellent communication skills and the capacity to work independently as well as collaboratively in a team environment. Familiarity with project management methodologies and prior leadership experience are preferred.
A bachelor’s degree in Sales & Marketing, Business Administration, or a comparable field is required.
Proven track record in Key Account Management or within Modern Trade Channels is required.
With a minimum of five years of experience in FMCG sales, including at least two years in a leadership or channel management capacity, the ideal candidate will bring a strong foundation in driving sales performance and strategic channel development.
Experienced in consistently meeting sales objectives, fostering business expansion, and leading high-performing teams.
Strong proficiency in leadership, negotiation, facilitation, and relationship management is essential.
Proven expertise in analytical thinking and reporting, coupled with a strong command of sales performance analysis and strategic, data-driven decision-making processes.
Qualifications
BA/BSc/HND
Experience Required
5 years
