We are seeking a highly motivated professional to join our team as a [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [specific field or industry], along with a proven track record of success in [key responsibility or skill]. Strong proficiency in [specific software, tools, or technical skills] is required, and familiarity with [related processes or methodologies] is highly desirable.
The successful applicant will be responsible for [core responsibility 1], [core responsibility 2], and [core responsibility 3], ensuring alignment with organizational goals and industry best practices. Additionally, they will collaborate closely with cross-functional teams to [specific collaborative task], fostering innovation and operational excellence.
Excellent communication skills, both written and verbal, are essential, as the role demands clear articulation of ideas and seamless interaction with stakeholders at all levels. The ability to manage multiple priorities in a fast-paced environment while maintaining a keen attention to detail is critical.
This position offers a competitive salary and benefits package, along with opportunities for professional growth and development within a dynamic and supportive work culture.
The Customer Value Management team drives growth through data-centric strategies, utilizing advanced analytics, machine learning, and lifecycle management to deepen insights into customer behavior. By identifying key touchpoints and trends, the team implements timely, targeted interventions that enhance retention, boost engagement, and elevate overall lifetime value.
What we’re looking for
In alignment with our organizational objectives, we seek a candidate who fulfills the specified requirements outlined below.
Reporting to the Lead Customer Value Management – Fixed, this position is accountable for developing and executing the CVM Base management strategy and its implementation for Home Fixed. The primary aim is to secure industry leadership in ARPU, churn control, and the prepaid value market. This role involves proactively designing below-the-line consumer campaigns and overseeing their execution to foster customer spend loyalty, minimize churn, extend customer longevity, and extract additional value to bolster profitability and market share. Furthermore, the position is tasked with meeting the revenue, profitability, and value share KPIs and targets within the prepaid segment.
Oversee a range of critical duties including [insert specific responsibilities here], ensuring compliance with all relevant regulations and organizational standards. Collaborate with cross-functional teams to achieve operational excellence, identifying opportunities for process improvements to enhance efficiency. Manage stakeholder expectations through clear communication and proactive engagement, addressing concerns and aligning goals with business objectives. Monitor performance metrics to track progress, providing data-driven insights to support strategic decision-making. Maintain meticulous documentation and reporting upholding transparency and accountability at all levels. Additionally, lead initiatives that foster innovation and continuous growth, adapting strategies to meet evolving industry demands.
Develops and implements the foundational management strategy, including retention protocols, while ensuring alignment across all relevant functions.
Drives the expansion of commercial value by strategically managing customer retention, fostering loyalty, executing cross-selling and up-selling initiatives, and optimizing base value migration.
Oversees the strategic planning of contact initiatives, encompassing both outbound and inbound activities, across diverse product offerings, communication channels, and stages of the customer lifecycle.
Oversees the implementation of a new real-time campaign management system and develops and maintains decisioning logic.
Responsibilities include establishing foundational offers and contributing insights to proposition design.
Analyzes data to derive actionable customer insights and uncovers potential revenue streams to drive business growth.
Responsible for overseeing reporting and analytics initiatives to facilitate informed decision-making through the consistent production of analytical insights.
Collaborates with diverse cross-functional teams, external vendors, and the Build team to evaluate and implement innovative tools or enhancements to existing tools, ensuring alignment with evolving requirements.
Leads the development and execution of innovative initiatives within Analytics, focusing on Big Data, Social Network Analysis, Touch Point optimization, and Customer segmentation strategies.
Maintains uniform customer experiences across all products, services, channels, and touchpoints.
Analyzes and forecasts the effects of product and service quality on company-wide initiatives, ensuring adherence to established service quality benchmarks and end-user experience standards.
Base management involves overseeing the customer base, communication strategies, engagement initiatives, and commercial key performance indicators for the prepaid segments. This role includes developing targeted marketing programs and tailored propositions to enhance customer relationships and drive measurable outcomes.
Enhance customer value by optimizing business efficiency and effectiveness throughout the marketing organization.
Effectively conveying essential insights (such as activity analysis, cluster detection, uptake and usage predictions, and campaign effectiveness) in a timely and clear manner remains a critical responsibility.
Monitor market developments closely and gather valuable customer and competitor insights through comprehensive market research and data analysis.
Key metrics for evaluating success include quantitative benchmarks and qualitative outcomes to measure effectiveness and productivity. These indicators serve as essential tools for assessing performance against established goals, tracking progress, and identifying areas for improvement. Regular monitoring of these metrics ensures alignment with organizational objectives while providing actionable insights for continuous development. Clear and measurable targets are required to evaluate individual and team contributions accurately.
Monitor, track, and optimize essential base management KPIs, including Active and Charged metrics, to drive operational efficiency and performance excellence.
Generates substantial revenue, driving Average Revenue Per User (APR) through strategic initiatives and operational excellence.
Active days, DOUs
At a level of dormancy, your focus will be on reducing customer churn by analyzing patterns, identifying at-risk users, and implementing strategies to re-engage them. This role requires experience in data analysis, customer segmentation, and retention tactics, ensuring proactive measures are taken to minimize turnover. You will collaborate with cross-functional teams to design targeted interventions, monitor key metrics, and refine approaches based on performance insights. Strong analytical skills and proficiency in tools like SQL, Excel, or CRM platforms are essential to succeed in this position.
Integrated Rev % etc
Seeking a candidate with a minimum of five years’ experience in a similar role, preferably within the healthcare or pharmaceutical sector. The ideal applicant will hold a Bachelor’s degree in a relevant field such as Business Administration, Health Sciences, or a related discipline. Strong organizational and communication skills are essential, along with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office Suite, particularly Excel, and experience with project management software are required. Additionally, the role demands a detail-oriented mindset and the capacity to work independently with minimal supervision.
Must possess the requisite technical and professional qualifications to fulfill the role effectively.
A bachelor’s degree in Business Administration, Data Sciences, Analytics, or Business Intelligence is required for this role.
Candidates holding certifications in marketing or a comparable field are strongly preferred. Additionally, individuals with other pertinent qualifications will be considered.
With a minimum of five years of relevant experience in Marketing, Product Management, Customer Value Management, and Retention—preferably within a Top Tier global operator—you bring a strong background to this role. Your expertise in these areas demonstrates a proven track record of driving customer engagement and retention strategies in a competitive telecommunications environment.
Proficient in analyzing and interpreting customer data to generate actionable insights that enhance business value is essential.
Demonstrates extensive proficiency in telecommunication and related services, coupled with a proven track record in product lifecycle management.
Possesses a solid understanding of billing systems, platforms, and CVM engines. Demonstrates familiarity with their functionalities and integration capabilities. Applies this knowledge effectively to support operational processes and resolve technical challenges.
Qualifications
BA/BSc/HND , Professional Certificate
