Role Summary
Pearl Hospital is looking for a dynamic and proactive Marketing Assistant to assist with digital content development and on-site marketing initiatives. The ideal candidate will demonstrate enthusiasm, a strong willingness to learn, and the ability to deliver high-quality content consistently.
Oversee and execute core duties that include managing project timelines, coordinating team efforts, ensuring adherence to company policies, and maintaining high standards of quality in deliverables. Drive operational efficiency by identifying and implementing process improvements, monitoring performance metrics, and addressing any deviations promptly. Foster collaboration across departments to align goals, streamline workflows, and enhance cross-functional communication. Serve as a liaison between leadership and staff, providing clear guidance, resolving escalated issues, and supporting strategic initiatives. Additionally, uphold compliance with industry regulations and internal protocols while overseeing budgetary controls and resource allocation to optimize productivity and profitability.
Crafting compelling digital narratives requires a skilled professional capable of producing engaging online content across multiple platforms. This role involves researching topics thoroughly, developing well-structured articles, and ensuring all content aligns with brand guidelines and target audience preferences. Proficiency in SEO optimization, keyword integration, and content analytics is essential, along with familiarity with content management systems and basic graphic design tools. Strong writing, editing, and proofreading abilities are non-negotiable, complemented by creativity and adaptability in a fast-paced digital environment. Collaboration with marketing teams, stakeholders, and other departments ensures cohesive messaging and timely content delivery.
Produce concise videos and high-quality photographs optimized for social media platforms, all captured with a smartphone.
Provide support in the preparation and refinement of video content employing user-friendly editing applications.
Create engaging captions and social media posts in alignment with provided guidelines and brand voice.
Assist in the implementation of a weekly content schedule, ensuring timely and accurate publication of materials. Collaborate with cross-functional teams to align content with strategic goals and maintain consistency in messaging. Monitor performance metrics to evaluate content effectiveness and identify opportunities for improvement. Provide support in coordinating with stakeholders to gather necessary resources and approvals for upcoming content.
We provide assistance with social media platforms, addressing customer inquiries, comments, and feedback promptly and professionally. Our ideal candidate will possess strong communication skills, a deep understanding of various social media channels, and the ability to manage multiple conversations simultaneously. You will be responsible for maintaining a positive brand image, resolving issues efficiently, and escalating complex matters to the appropriate teams when necessary. Familiarity with social media tools, analytics, and basic graphic design is a plus.
Share approved content across the hospital’s digital and print communication channels, ensuring alignment with established brand guidelines and compliance standards.
Under the supervision of senior staff, address routine inquiries in a timely and professional manner.
Monitor basic performance indicators, including view counts and interaction levels.
Field marketing professionals develop and execute localized marketing strategies to enhance brand visibility and drive customer engagement in specific geographic regions. They collaborate with sales teams, regional managers, and external partners to align campaigns with market opportunities, ensuring consistent brand messaging across channels. Responsibilities include planning and managing events, coordinating promotional activities, analyzing regional market trends, and reporting performance metrics to stakeholders. Strong communication, project management, and analytical skills are essential, along with a proven ability to adapt strategies based on data insights and regional dynamics. A bachelor’s degree in marketing, business, or a related field is typically required, with prior experience in field marketing or a related discipline preferred.
Facilitate and enhance community engagement initiatives while organizing and participating in medical outreach programs.
Photograph and film events to document key moments and activities.
Support the dissemination of promotional materials to ensure strategic outreach and brand visibility.
Seeking a seasoned professional with a minimum of five years of hands-on experience in a similar role, demonstrating a track record of success in project management and team leadership. The ideal candidate will possess strong analytical skills, exceptional problem-solving abilities, and proficiency in industry-standard software tools. A bachelor’s degree in a relevant field is required, along with excellent communication skills to collaborate effectively with cross-functional teams. Familiarity with regulatory compliance and risk management principles is also essential, ensuring adherence to organizational and industry standards.
A diploma or degree in Marketing, Communications, Media, or a related discipline is required for this role.
Proficient in video capture and post-production editing, with a strong command of recording and refining visual content to meet professional standards. Demonstrates expertise in operating video equipment and utilizing editing software to produce high-quality, polished final products. Requires meticulous attention to detail and the ability to enhance footage through precise cuts, transitions, color correction, and audio synchronization. Familiarity with industry-standard tools and techniques is essential for delivering compelling, engaging video content.
Proficient in leveraging social media platforms such as Instagram, Facebook, TikTok, and LinkedIn is essential.
Proficient in conveying information clearly and effectively, both verbally and in writing, ensuring alignment and collaboration across teams and stakeholders.
What We Are Looking For
We seek a highly motivated and innovative professional who excels in dynamic environments and demonstrates a strong ability to take initiative. The ideal candidate will possess a proactive mindset, paired with exceptional creative problem-solving skills, enabling them to drive projects forward with originality and efficiency.
Eager to acquire new skills and accept guidance to enhance performance.
Skilled in adapting seamlessly to diverse environments, including clinical and field-based settings, with equal proficiency and confidence.
Reliable and consistently capable of achieving weekly targets.
Qualified individuals eager to apply are requested to send their CVs via email to hr@pearlhospital.co.ke, ensuring the position title is included in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
0 - 3 years
