We are seeking a highly motivated and skilled professional to join our team in this critical position. The ideal candidate will possess a strong background in [industry/field, if applicable] and demonstrate expertise in [specific skill or responsibility]. Responsibilities include overseeing [key task or project], collaborating with cross-functional teams to [specific goal], and ensuring compliance with [relevant standards or regulations]. A minimum of [X years] of experience in a similar role is required, along with proficiency in [specific tools, software, or methodologies]. The successful applicant will exhibit exceptional problem-solving abilities, strong communication skills, and a commitment to delivering high-quality results. This role offers opportunities for professional growth and contributions to meaningful projects.
As a management position, this role is responsible for overseeing one of the business’s most critical functions: driving Greenspoon’s customer acquisition, retention, and long-term value growth.
You will be responsible for developing and overseeing the entire growth ecosystem, encompassing acquisition, retention, customer experience, campaign management, customer journey optimization, performance marketing, lifecycle marketing, strategic partnerships, assortment innovations, and novel commercial strategies to propel the organization to its next phase of expansion.
This position requires more than mere campaign oversight; it demands the ability to analyze the entire customer lifecycle, pinpoint the most significant areas of potential, and develop the infrastructure necessary to capitalize on those opportunities.
You will oversee a multidisciplinary team comprising marketing analysts, designers, and promoters, collaborating closely with departments such as product, technology, commercial, operations, finance, and customer service.
To establish a scalable framework, this position will transform campaign-driven growth initiatives into a structured, repeatable operating system.
Manages key responsibilities including overseeing project timelines, coordinating team efforts, and ensuring adherence to quality standards. Guides the development of strategic initiatives, evaluates performance metrics, and implements process improvements as needed. Facilitates cross-functional collaboration to align objectives with organizational goals. Communicates updates to stakeholders and resolves any operational challenges. Maintains compliance with company policies and industry regulations.
Develop and implement scalable, high-impact customer acquisition strategies spanning paid media, organic channels, partnerships, referrals, offline activations, and emerging growth channels to consistently attract high-quality customers.
Own the customer journey post-first order to enhance retention and repeat purchases. Drive improvements in second-order rates, 30-day engagement, repeat purchase frequency, reactivation efforts, and long-term customer value.
Drive performance marketing initiatives by strategically managing and optimizing campaigns across Google Ads, Meta, email, WhatsApp, app channels, and other high-potential platforms. Analyze performance data to identify high-performing tactics and areas for improvement, ensuring resources are allocated effectively to maximize impact.
Lifecycle marketing involves crafting and optimizing customer journeys across platforms like Breve and other marketing tools. This includes designing welcome flows, second-order flows, reactivation flows, win-back journeys, category journeys, loyalty journeys, and customer education initiatives to enhance engagement and retention.
Ensure our offerings are compelling, clearly articulated, and tailored to resonate with diverse customer segments. This involves emphasizing convenience, premium quality, health-conscious products, competitive value, exclusive discounts, a comprehensive supermarket selection, and targeted category-specific promotions.
Growth analytics involves monitoring key performance indicators such as Customer Acquisition Cost (CAC), conversion rates, retention, repeat purchases, second-order rates, Average Order Value (AOV), purchase frequency, Customer Lifetime Value (CLV), Return on Advertising Spend (ROAS), campaign payback periods, churn, and reactivation metrics. The role requires transforming data into actionable insights to drive strategic decision-making.
Develop a robust testing infrastructure to evaluate hooks, offers, landing pages, emails, ads, and customer communications. Facilitate rapid team learning and scalable implementation of successful strategies.
Enhance product and customer experience by collaborating closely with technology and product teams to streamline the customer journey. Focus on critical touchpoints such as checkout processes, search functionality, in-app interactions, landing pages, category discovery, payment solutions, and repeat purchase flows to eliminate friction and drive seamless engagement.
Focus on driving growth through a diverse product selection, identifying opportunities within products, categories, or business lines to attract new customers or expand existing ones. Collaborate with the commercial team to transform these insights into compelling campaigns and tailored offers.
Partner with key stakeholders to develop strategic alliances that attract high-value customers at optimal acquisition costs. Continuously evaluate emerging channels while maintaining a rigorous, disciplined approach to testing and implementation.
Requirements include a Bachelor’s degree in a relevant field or equivalent work experience, along with at least two years of professional experience in a similar role. Proficiency in industry-standard software and strong analytical skills are essential, as is the ability to collaborate effectively in a team environment. Excellent communication and problem-solving capabilities are also required, along with a proven track record of meeting deadlines and delivering high-quality results. Familiarity with project management methodologies and tools is a plus.
For this management position, candidates must possess a minimum of five years of relevant professional experience.
You approach challenges with an entrepreneurial mindset, blending creativity with strategic thinking to uncover and seize opportunities. Driven by a competitive spirit, you embrace a “play to win” mentality, pushing forward with relentless determination until objectives are fully achieved. Persistence defines your work ethic—you press on not until fatigue sets in, but until the task is complete.
You demonstrate a growth mindset, consistently embracing challenges, learning from setbacks, and proactively seeking new avenues for improvement. With an unwavering focus, you prioritize key actions that drive meaningful progress.
Skilled in consistently expanding user acquisition and retention through deep expertise in marketing funnel principles and industry-leading strategies.
You possess strong foundational abilities, including exceptional analytical and data-driven decision-making capabilities, effective project management expertise, adept problem-solving skills, a keen eye for detail, and strong communication and presentation proficiencies.
Driven by a deep enthusiasm for food and a commitment to challenging conventional approaches with creativity and innovation.
Exceptional interpersonal abilities are essential, enabling the cultivation of robust connections across all levels of the organization while serving as both a supportive coach and a trusted mentor to colleagues.
Proficiency in collaborating with a high-end brand that serves premium clientele is considered advantageous.
Proficiency in a comparable growth-oriented position within the e-commerce sector or a related field is advantageous.
Proficiency in fast-paced environments—including strategy consulting, startups, scale-ups, and investment banking—is advantageous.
Proficiency in international settings and cross-cultural environments is considered advantageous.
Qualifications
BA/BSc/HND
Experience Required
5 years
