We are currently seeking a motivated professional to fill this position, offering a dynamic opportunity to leverage your expertise in a challenging and rewarding environment. The ideal candidate will possess a robust skill set aligned with the core responsibilities of this role, including [specific tasks or functions relevant to the job]. Key qualifications encompass [list relevant degrees, certifications, or experience], along with demonstrated proficiency in [mention any required technical or soft skills]. You will be accountable for delivering [specific outcomes or projects], ensuring alignment with organizational goals while fostering collaboration across teams. Strong problem-solving abilities and adaptability to evolving priorities are essential to excel in this role.
This position deviates from conventional office-based marketing responsibilities.
The ideal candidate will drive Picana’s market presence, ensuring strong visibility, engagement, and commercial success through strategic trade execution, impactful activations, effective merchandising, optimized chilled visibility, and field marketing initiatives.
This position demands a strong field-oriented individual with expertise in FMCG beverage execution, route-to-market strategies, retail visibility enhancement, and consumer behavior analysis.
Oversee and execute a range of critical tasks aligned with the role’s core objectives, ensuring adherence to established standards and deadlines. Facilitate collaboration with cross-functional teams to streamline processes and achieve project milestones efficiently. Analyze performance metrics and operational data to identify opportunities for improvement and implement strategic solutions. Provide guidance and mentorship to junior staff, fostering a culture of continuous learning and professional development. Maintain compliance with industry regulations and organizational policies while upholding the highest standards of quality and accountability in all deliverables.
Trade Marketing & Retail Execution professionals drive brand visibility and sales growth by strategically aligning marketing initiatives with retail partners. They develop and implement in-store promotional campaigns, ensure product availability, and optimize shelf placement to maximize merchandising impact. Collaborating closely with sales teams, they analyze market trends, assess retail performance data, and adjust strategies to meet sales targets. Additionally, they train retail staff on product features and benefits, coordinate with procurement for inventory management, and oversee the execution of marketing materials to enhance customer engagement and brand loyalty. Strong analytical skills, proficiency in retail analytics tools, and a deep understanding of consumer behavior are essential for success in this role.
Enhance retail presence across a diverse range of locations, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality establishments.
Enhance the organization and functionality of refrigeration units and shelving while optimizing product displays and ensuring prominent point-of-sale visibility.
Design and implement engaging in-store promotions and retail activations to drive customer engagement and boost sales.
Perform routine outlet assessments to track visibility standards, manage stock rotation effectiveness, ensure competitive market awareness, and uphold execution excellence.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand outlet reach.
Brand Execution & Activations encompass the strategic implementation of marketing initiatives to enhance brand visibility, engagement, and market presence. This role involves developing and executing comprehensive campaigns across various channels to drive consumer awareness and loyalty. Responsibilities include collaborating with cross-functional teams to align brand messaging, analyzing market trends to inform strategy, and overseeing the deployment of promotional activities. Candidates must possess strong project management skills, creativity in campaign design, and a deep understanding of consumer behavior. Proficiency in digital marketing tools, data analytics, and effective communication is essential, with the ability to adapt to evolving market dynamics prioritized.
Plan and oversee sampling initiatives, including beach promotions, supermarket tastings, sports event sponsorships, and community gatherings, ensuring seamless execution from start to finish.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and engagement in key locations.
Create grassroots marketing initiatives designed to enhance brand visibility and encourage product trial among target audiences.
Ensure consistent and high-quality execution across every consumer-facing interaction.
We are seeking a skilled Social Media & Content Coordinator to oversee our digital presence and ensure consistent, engaging content is delivered across all platforms. The ideal candidate will manage content calendars, create and curate compelling posts, and analyze performance metrics to refine strategies. Responsibilities include collaborating with marketing teams, staying updated on industry trends, and maintaining brand consistency. Proficiency in social media platforms, graphic design tools, and basic analytics is required, along with strong writing and communication skills. A bachelor’s degree in marketing, communications, or a related field is preferred, coupled with at least two years of relevant experience.
Coordinate creation of social media content including reels, lifestyle photography, product shoots, hospitality content, and field activity coverage
Maintain uniform brand messaging and visual identity across all platforms.
Collaborate effectively with external designers, photographers, and creative agencies as needed to ensure project objectives are met.
We seek a dynamic Commercial Performance professional to drive strategic initiatives that enhance revenue growth, optimize profitability, and strengthen market positioning. The ideal candidate will leverage data-driven insights and analytical rigor to identify performance gaps, implement targeted improvements, and align cross-functional teams toward shared commercial objectives. Responsibilities include conducting in-depth market analyses, forecasting trends, and collaborating with finance, sales, and operations to execute high-impact commercial strategies. Applicants must possess a proven track record in commercial analysis, proficiency in financial modeling, and strong communication skills to present insights effectively to stakeholders. A bachelor’s degree in business, finance, economics, or a related field is required, along with a minimum of five years of progressive experience in commercial performance, business development, or a comparable role.
Analyze consumption patterns and convey market insights based on observed data.
Monitor and analyze the performance of SKUs as well as sales activities at the outlet level.
Explore avenues for expansion within retail and hospitality, food service, and accommodation channels to drive organizational growth.
Devise and implement strategies aimed at fostering repeat purchases and enhancing customer interaction.
Seeking a highly motivated individual with a Bachelor’s degree in a relevant field and at least three years of professional experience in [specific industry/field]. The ideal candidate must demonstrate proficiency in [specific software/tools], strong analytical skills, and excellent communication abilities. Familiarity with [specific regulations/standards] is essential, and prior experience in [specific task/process] is preferred. The role requires the ability to work independently, manage multiple deadlines, and collaborate effectively within a team environment. Proficiency in [specific language, if applicable] is a plus.
Seasoned professionals with a proven track record in the field are strongly encouraged to apply. Candidates possessing relevant industry experience will be given preference during the evaluation process. Those with hands-on expertise in similar roles will find their skills particularly advantageous.
With a minimum of three to seven years of experience in the fast-moving consumer goods (FMCG) sector, you should have a strong background in beverages—including dairy, alcohol, energy drinks, or other consumer brands.
Possesses a comprehensive knowledge of trade marketing strategies and effective retail execution practices.
Professionals with proven expertise in collaborating with grocery retailers, wholesale distributors, fuel station networks, and hospitality, retail, catering, and accommodation (HOR ECA) channels will be considered for this role.
Accomplished professionals with a demonstrated track record in delivering dynamic activations and visibility campaigns are encouraged to apply.
Candidate Profile
We seek a candidate who demonstrates proficiency in the following areas:
Highly motivated, action-oriented professional committed to driving results with a strong focus on execution.
Commercially astute and performance-focused, this role demands a proactive approach to driving revenue growth and achieving measurable outcomes. The ideal candidate will exhibit a relentless commitment to excellence, leveraging strategic initiatives to maximize profitability and market competitiveness. Strong analytical abilities and a competitive drive are essential to thrive in this fast-paced environment.
Professionals who thrive in dynamic financial environments and can dedicate extended periods to market engagement are encouraged to apply. This role demands an ability to remain actively involved in market activities for prolonged durations.
Dedicated to consumer brands and enhancing retail prominence, with a keen focus on strategic growth and market presence.
Skilled in building and maintaining relationships, along with adept field coordination, ensuring seamless collaboration and operational efficiency.
Creative yet pragmatic professionals sought to bridge innovative ideas with feasible solutions, ensuring designs and strategies are both original and grounded in reality. Ideal candidates possess a blend of imaginative thinking and analytical rigor, enabling them to develop unique concepts while maintaining a clear understanding of practical constraints. This role demands an individual who excels at transforming abstract visions into tangible outcomes, with a keen eye for detail and a commitment to balancing creativity with cost-effectiveness, efficiency, and scalability.
We track and evaluate key performance indicators (KPIs) to measure the effectiveness and success of our operations. These metrics encompass critical areas such as productivity, efficiency, quality, and customer satisfaction. Your role will involve regularly monitoring these indicators, analyzing trends, and identifying opportunities for improvement. Additionally, you will be responsible for compiling data, generating reports, and presenting actionable insights to stakeholders to support informed decision-making. Strong analytical skills, proficiency in data visualization tools, and the ability to interpret complex datasets are essential for this position.
With the expansion of chilled outlet distribution, we are actively seeking to enhance our market reach and operational footprint across key regions. This initiative aims to strengthen supply chain efficiency, improve product accessibility for consumers, and support long-term business growth objectives. The role requires a strategic approach to market analysis, collaboration with cross-functional teams, and the ability to identify high-potential locations for new chilled outlet placements. Key responsibilities include evaluating market demand, coordinating with logistics partners, and managing relationships with retail stakeholders to ensure seamless execution of outlet rollouts.
Enhancing retail presence and product display positioning is essential to drive engagement and sales performance.
We are seeing a rise in both new and recurring orders, reflecting growing demand and customer satisfaction.
Delivers activations and campaigns with precision and impact, ensuring seamless execution from conceptualization to final realization.
Expansion of horeca and modern trade visibility
Ensuring uniformity and coherence in brand representation across all customer engagement channels is essential.
Why consider joining our team? We offer a dynamic and supportive work environment where professional growth and collaboration are encouraged. Our organization values innovation, integrity, and excellence, providing opportunities to make a meaningful impact in your field. If you seek a role that challenges your skills while fostering career advancement, we invite you to explore this opportunity and contribute to our shared success.
This role offers the chance to contribute to the expansion and modernization of a genuine Kenyan beverage brand.
Established manufacturing and fruit-processing infrastructure is already operational.
Significant opportunities for expansion exist within retail and hospitality sectors.
A unique chance to influence the strategic trajectory of a historic coastal brand is now available.
Professional candidates are encouraged to submit their curriculum vitae along with a concise introductory statement to the designated email address: HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
