We are seeking a highly motivated professional to join our team in this crucial position. The successful candidate will be responsible for overseeing key operational tasks, ensuring alignment with company objectives and industry standards. This role demands strong analytical skills, meticulous attention to detail, and the ability to collaborate effectively across departments. Additionally, the ideal candidate will possess demonstrated experience in [specific field or skill, if applicable], along with proficiency in [relevant tools or software]. Responsibilities include managing projects from inception to completion, analyzing performance metrics, and implementing strategic improvements to drive efficiency and growth. The ability to communicate complex concepts clearly and adapt to evolving priorities is essential for success in this role.
Maringá School is in search of an energetic Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. This position integrates commercial expertise, strategic insight, creative direction, and hands-on operational execution to establish Maringá as a reliable partner for organizations equipping their teams for the evolving demands of the workforce and the impact of AI-driven transformation.
The Senior Growth Marketing Manager will be responsible for managing the entire growth marketing process, from market intelligence and go-to-market planning through demand generation, sales enablement, and client retention. In this role, you will collaborate with Product, Sales, Customer Success, and Leadership teams to fuel revenue growth, enhance brand positioning, and produce measurable business impact.
This position requires more than strategic oversight—you will serve as the architect behind our growth marketing initiatives while actively executing plans. Expect to spearhead the development, implementation, and refinement of experimental campaigns, conduct rigorous data analysis, and identify and scale high-impact growth channels.
Oversee and execute critical duties encompassing strategic planning, operational management, and team leadership, ensuring alignment with organizational objectives. Develop and implement policies, procedures, and best practices to enhance efficiency, productivity, and compliance across departments. Collaborate with senior management to drive innovation, optimize workflows, and achieve key performance indicators. Monitor departmental performance, analyze data trends, and provide actionable insights to inform executive decision-making. Foster a culture of accountability, professional development, and cross-functional collaboration to support long-term growth and sustainability.
Accomplished professionals in strategic growth planning and commercial leadership are sought to drive sustainable expansion and maximize market opportunities. Candidates must demonstrate a proven track record in developing and executing data-driven growth strategies, along with exceptional commercial acumen to navigate competitive landscapes. Key responsibilities include identifying high-potential revenue streams, optimizing pricing models, and fostering cross-functional collaboration to align business objectives with market demands. Ideal applicants will possess advanced analytical skills, a strategic mindset, and the ability to influence stakeholders at all levels to achieve ambitious growth targets.
Craft and drive the growth strategy for Corporate Training and Working Professionals, ensuring alignment with quarterly and annual revenue objectives.
Develop comprehensive business cases to justify and support new initiatives, including AI upskilling and emerging technology programs, while providing data-driven recommendations for optimal resource allocation.
Own and manage marketing budgets with a strategic focus, allocating resources to high-performing channels to maximize return on investment and cost efficiency. Ensure every dollar spent delivers measurable impact while maintaining fiscal discipline across all initiatives.
Partner with senior leadership by providing strategic commercial insights, including pipeline health forecasts, conversion rate analyses, and lead generation assessments, while delivering actionable recommendations to guide decision-making.
Market Intelligence and Customer Research professionals analyze data to identify trends, assess competitive landscapes, and derive actionable insights to inform strategic decision-making. They design and execute comprehensive research initiatives, including surveys, focus groups, and data mining, to understand customer behaviors, preferences, and needs. Proficiency in statistical analysis tools, market research methodologies, and data visualization platforms is essential, along with strong analytical, critical thinking, and communication skills. Collaboration with cross-functional teams ensures research findings are effectively integrated into business strategies, driving product development, marketing campaigns, and overall organizational growth.
Analyze comprehensive industry research encompassing trends, competitor strategies, and evolving skill requirements, then distill those findings into practical, data-driven recommendations.
Leverage data-driven segmentation techniques to enhance buyer personas—such as HR Directors, CIOs, L&D Managers, and working professionals—for the purpose of personalizing campaigns.
Analyze customer journeys and extract actionable insights by leveraging surveys, interviews, and feedback mechanisms, then apply these findings to refine acquisition and retention strategies.
Develop and execute comprehensive go-to-market (GTM) strategies designed to drive product adoption, expand market reach, and accelerate revenue growth. Collaborate with cross-functional teams including sales, marketing, product, and customer success to align messaging, positioning, and execution plans. Analyze market trends, customer insights, and competitive intelligence to inform strategic decisions and prioritize high-impact initiatives. Establish and track key performance indicators (KPIs) to measure success and optimize GTM efforts continuously. Leverage data-driven insights to refine targeting, pricing, and promotional strategies, ensuring alignment with business objectives and customer needs.
Develop, direct, and execute go-to-market strategies for both new and established programs, encompassing comprehensive aspects such as positioning, pricing, audience targeting, and messaging.
Collaborate with Product, Admissions, and Customer Success teams, along with key stakeholders, to deliver strategic commercial leadership, ensuring marketing initiatives are closely aligned with the company’s revenue and profitability objectives.
Develop and execute a comprehensive full-funnel growth strategy by analyzing buyer journeys and establishing structured campaign cadences spanning awareness, consideration, and conversion stages.
We seek a skilled professional to spearhead demand generation and performance marketing initiatives, driving high-quality lead acquisition and measurable revenue growth. The successful candidate will develop and execute strategic campaigns across digital channels, leveraging data-driven insights to optimize performance and maximize ROI. Responsibilities include managing paid advertising, refining targeting strategies, analyzing campaign metrics, and collaborating with cross-functional teams to align marketing efforts with business objectives. A proven track record in performance marketing, proficiency in marketing analytics tools, and a deep understanding of conversion optimization are essential. Strong project management and analytical skills, along with the ability to adapt to evolving market trends, are required to thrive in this dynamic role.
Manage comprehensive digital marketing initiatives spanning Google Ads, LinkedIn, Meta, SEO, and Email, overseeing each campaign from inception to completion.
Develop and execute Account-Based Marketing (ABM) initiatives for enterprise clients, crafting personalized content and targeted campaigns designed to drive impactful, high-value transactions.
Develop and implement growth-centric content and campaigns across multiple channels—including webinars, virtual events, and gated resources—to effectively engage and qualify B2B prospects.
Conduct ongoing evaluations and enhancements of funnel performance through systematic A/B testing and conversion rate optimization (CRO) methodologies.
Sales Enablement & Revenue Support professionals play a pivotal role in driving organizational growth by equipping sales teams with the tools, resources, and insights necessary to enhance productivity and close deals more effectively. These specialists collaborate closely with sales leadership to identify performance gaps, design tailored training programs, and implement strategies that optimize revenue generation. Their responsibilities include analyzing sales metrics, refining sales processes, and ensuring alignment between marketing and sales efforts to maximize efficiency. Additionally, they develop and maintain sales enablement materials, such as playbooks, battle cards, and competitive analyses, while providing ongoing coaching and support to empower sales representatives. A strong understanding of sales methodologies, CRM systems, and data analytics, along with exceptional communication and project management skills, is essential for success in this role.
Develop engaging conversion-centric materials, including pitch decks, one-pagers, case studies, and ROI calculators.
Ensure the Sales team receives thorough training and has the necessary tools to effectively communicate key messaging, highlight product differentiation, and adeptly address customer objections.
Assist in developing and refining proposals and RFP responses tailored for corporate clients, contributing to revenue growth initiatives.
Monitor and enhance the conversion of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), while optimizing the handoff process between Marketing and Sales teams within the Customer Relationship Management (CRM) system.
We are seeking a dynamic professional to spearhead our content strategy and brand positioning initiatives, ensuring cohesive messaging across all channels. The ideal candidate will possess a proven track record in developing and implementing content frameworks that align with brand identity and business objectives. Responsibilities include crafting compelling narratives, overseeing content creation, and analyzing performance metrics to refine strategies. Strong project management skills and the ability to collaborate across departments are essential. A deep understanding of SEO, digital marketing trends, and audience engagement is required, along with exceptional communication and analytical abilities. A bachelor’s degree in marketing, communications, or a related field is preferred, and prior experience in a similar role is highly desirable.
Develop a forward-thinking content strategy that establishes Maringá as a premier authority in corporate learning and AI-driven workforce transformation.
Collaborate closely with Product Marketing Management to develop and execute a strategic content calendar encompassing white papers, blogs, executive thought leadership pieces, and client success stories—all aligned with the organization’s core positioning.
The development and management of scalable, multi-format content—including articles, infographics, and video testimonials—will be overseen by the selected candidate.
Dedicated to enhancing client loyalty, increasing revenue through strategic sales initiatives, and cultivating brand advocates, this role focuses on maximizing customer lifetime value by identifying growth opportunities and fostering long-term relationships. The position requires a proactive approach to analyzing customer data, anticipating needs, and delivering tailored solutions that drive repeat business and expand market presence. Responsibilities include developing retention strategies, executing upselling campaigns, and nurturing client relationships to transform satisfied customers into vocal supporters of the brand. Strong communication skills, analytical thinking, and a results-driven mindset are essential for success in this position.
Collaborate with the Customer Success team to establish effective feedback mechanisms, measure Net Promoter Score (NPS), and execute client engagement initiatives aimed at enhancing retention rates and fostering repeat purchases.
Formulate and implement strategic initiatives aimed at driving renewal opportunities, fostering cross-selling efforts, and facilitating upselling with corporate clients to enhance overall account value.
Develop client advocacy initiatives, alumni success stories, and referral campaigns designed to convert satisfied customers into powerful growth engines for the organization.
Elevating brand recognition, cultivating strategic public relations initiatives, and establishing industry authority through thought leadership are core objectives of this role.
Position Maringá as a pivotal strategic ally for enterprises seeking to harness the evolving landscape of AI and technology talent, employing integrated, multichannel initiatives to drive engagement and partnership.
Engage with industry forums, conferences, and digital communities on behalf of Maringá, fostering meaningful interactions and representing the organization’s interests.
Craft compelling case studies, alumni narratives, and public relations campaigns to enhance brand credibility and foster trust among stakeholders.
With a focus on leadership and team development across various functions, this role emphasizes the ability to collaborate effectively with diverse teams and drive collective success through strategic alignment and cohesive teamwork. Candidates must demonstrate a proven track record of fostering collaboration, mentoring team members, and cultivating an environment that encourages innovation and high performance. Responsibilities include guiding cross-functional initiatives, resolving conflicts, and ensuring alignment with organizational goals. Ideal candidates will possess strong interpersonal skills, emotional intelligence, and the capacity to inspire and motivate teams toward achieving shared objectives.
Serve as the liaison connecting marketing, product development, corporate training, and operational teams to seamlessly integrate growth strategies into cohesive, aligned initiatives.
Drive strategic leadership decisions by delivering compelling presentations that highlight growth insights, campaign effectiveness, and emerging market opportunities.
Oversee the coordination and collaboration with external vendors, agencies, and contractors to ensure the delivery of exceptional-quality results.
Guide junior marketers with mentorship while fostering an environment of ongoing learning and experimentation within the team.
Proficient in utilizing modern technical tools and methodologies to execute tasks efficiently, with a strong command of industry-standard software, applications, and systems. Expertise in leveraging advanced technical skills to analyze complex problems, optimize workflows, and deliver high-quality results. Capable of adapting to evolving technological landscapes and integrating innovative solutions to enhance operational effectiveness.
Skilled professionals are sought who possess proficiency in CRM and marketing automation platforms such as HubSpot or Salesforce, or comparable systems.
Analytics & Data Tools (Google Analytics, BI dashboards) involve leveraging advanced platforms to collect, analyze, and visualize data, enabling informed decision-making. Proficiency in Google Analytics and Business Intelligence (BI) tools is essential for tracking user behavior, identifying trends, and generating actionable insights. Responsibilities include configuring tracking mechanisms, interpreting complex datasets, and creating interactive dashboards to present findings clearly. Candidates should possess strong analytical skills, attention to detail, and the ability to translate data into strategic recommendations. Experience with data visualization tools and a solid understanding of key performance indicators (KPIs) are required to support continuous improvement and operational efficiency.
We specialize in the development and management of leading advertising platforms, including Google Ads, LinkedIn Ads, and Meta Ads.
Craft compelling email campaigns and leverage advanced lead generation tools to drive engagement and conversions, utilizing analytics to refine strategies and optimize performance for maximum impact.
We seek an experienced professional to oversee the management and optimization of our event and webinar platforms. This role encompasses the strategic planning, execution, and evaluation of virtual events, ensuring seamless delivery and attendee engagement. Responsibilities include coordinating with internal teams to align content with platform capabilities, troubleshooting technical issues, and analyzing performance metrics to enhance future events. The ideal candidate will possess strong technical acumen, exceptional organizational skills, and a proven track record in managing digital event experiences. Familiarity with platform integrations, attendee analytics, and virtual engagement tools is essential.
We are seeking a candidate who demonstrates outstanding interpersonal abilities and a professional demeanor. The ideal individual excels in teamwork, communicates effectively, and adapts seamlessly to evolving circumstances. Strong organizational skills, a proactive attitude, and the capacity to collaborate with diverse stakeholders are essential. Additionally, the role demands a high level of emotional intelligence, problem-solving acumen, and the ability to manage competing priorities under pressure.
Commercially astute, strategically focused, and driven by data-informed insights, the ideal candidate will consistently leverage analytical rigor to inform decision-making and drive business growth.
Confident communicator and skilled storyteller proficient in conveying complex ideas with clarity and engaging audiences through compelling narratives.
Accomplished collaborator with a proven ability to build and nurture relationships across diverse teams and stakeholder groups, driving alignment and fostering productive partnerships to achieve shared objectives. Demonstrated expertise in navigating complex organizational dynamics and facilitating seamless communication between departments, ensuring cohesive project execution and stakeholder satisfaction.
Highly effective in managing multiple tasks with exceptional organizational abilities and a keen aptitude for prioritization.
Results-driven professional with a proactive mindset and strong sense of curiosity, dedicated to delivering measurable outcomes.
Proficient in collaborating effectively within varied cultural contexts and global markets.
Seeking a highly skilled professional with comprehensive qualifications and extensive hands-on experience in the relevant field. The ideal candidate will possess a strong academic background, supported by specialized training or certifications, as well as a proven track record in executing key responsibilities. Demonstrated expertise in [specific skills or areas], combined with the ability to adapt to evolving challenges, is essential for success in this role. Previous experience in [specific industries or roles] is highly advantageous, along with a commitment to continuous learning and professional development. The position demands meticulous attention to detail, exceptional problem-solving abilities, and the capacity to collaborate effectively within a dynamic team environment.
A bachelor’s degree in Marketing, Business Administration, or a related discipline is required; an MBA is considered an additional asset.
With a minimum of eight years of experience in B2B marketing, growth marketing, or corporate training marketing—such as in Edtech or SaaS—you bring a strong background to this role.
With a minimum of three years of experience in a leadership capacity focused on driving growth marketing strategies,
Demonstrates a strong track record of securing and maintaining high-value corporate clients through strategic marketing initiatives.
A deep comprehension of business-to-business sales processes and the coordination between marketing and sales functions is essential.
Proven track record of surpassing lead generation and revenue growth key performance indicators.
Demonstrates a proven track record in budget management, demonstrating expertise in maximizing fiscal efficiency and controlling expenditures.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
