Reporting To:
We are seeking a strategic leader to oversee all business operations, driving efficiency and growth across the organization. The ideal candidate will have extensive experience in operational management, with a proven track record of optimizing processes, reducing costs, and enhancing productivity. Responsibilities include developing and implementing business strategies, managing cross-functional teams, and ensuring alignment with company goals. Additionally, the role requires strong analytical skills to assess performance metrics, identify trends, and make data-driven decisions. A minimum of 10 years of relevant experience in a leadership position is required, along with exceptional communication and leadership abilities to inspire and guide teams toward success.
Job Purpose:
The Solutions Marketing Assistant will craft and implement marketing initiatives tailored to all services offered by Excel on Limited. This position will enhance brand visibility, cultivate qualified leads, bolster sales efforts, and solidify Excel on’s reputation as a top-tier provider of professional solutions. A relevant academic background in Human Resources will further equip the incumbent to better comprehend the requirements of clients seeking HR-related services.
Oversee and execute critical tasks including strategic planning, project management, and cross-functional collaboration to drive organizational objectives forward. Lead initiatives that enhance operational efficiency, ensure adherence to compliance standards, and foster innovation across departments. Serve as a liaison between senior leadership and operational teams to align goals, resolve challenges, and maintain high-performance standards. Monitor performance metrics, analyze data trends, and implement corrective actions to optimize workflows and achieve measurable outcomes. Mentor and develop team members, cultivating a culture of accountability, continuous improvement, and professional growth.
Develop and implement comprehensive marketing strategies and strategic plans to drive brand awareness, engage target audiences, and achieve business objectives. Conduct in-depth market research and competitive analysis to identify trends, opportunities, and key insights. Collaborate with cross-functional teams, including sales, product development, and creative departments, to align marketing initiatives with overall business goals. Oversee the execution of multichannel campaigns, ensuring consistency in messaging and brand positioning. Monitor and evaluate campaign performance using KPIs, adjusting strategies as needed to optimize results. Manage marketing budgets effectively, allocating resources to maximize ROI and support sustainable growth. Stay current with industry best practices and emerging marketing technologies to drive innovation and maintain a competitive edge.
Formulate and execute comprehensive marketing strategies encompassing all Excel on services.
Develop strategies to pinpoint key demographic segments and design campaigns tailored to specific services.
Develop and implement strategic initiatives aimed at enhancing brand visibility, cultivating a steady stream of qualified leads, and fostering long-term client relationships.
Craft compelling content and refine messaging strategies to effectively communicate brand values, engage target audiences, and drive desired actions. Develop clear, concise, and impactful written materials, including articles, social media posts, and marketing collateral, tailored to various platforms and audiences. Collaborate with cross-functional teams to ensure consistency in tone, style, and brand voice across all communications. Analyze performance metrics to assess content effectiveness and optimize future messaging based on data-driven insights. Possess strong writing, editing, and storytelling skills, with an eye for detail and a deep understanding of SEO best practices. Experience with content management systems and a portfolio demonstrating diverse content creation capabilities are required.
Develop a diverse range of marketing collateral, including brochures, case studies, email campaigns, social media content, and thought-leadership resources.
Distill intricate services into accessible, client-oriented communication, ensuring clarity and understanding.
Digital Marketing professionals are responsible for developing and implementing online strategies to enhance brand visibility and drive customer engagement. They manage social media platforms, create compelling content, and analyze performance metrics to optimize campaigns. Proficiency in SEO, Google Analytics, and paid advertising platforms is essential, along with strong analytical and creative skills. Collaboration with cross-functional teams ensures cohesive messaging and maximizes ROI. Additionally, they stay updated on industry trends and emerging digital tools to maintain a competitive edge.
Oversee the development, optimization, and distribution of website content while enhancing search engine visibility through strategic SEO practices and actively managing social media platforms to engage audiences and drive traffic.
Track digital campaign performance metrics and enhance engagement strategies to maximize effectiveness.
We provide vital assistance to the sales team by ensuring smooth operations, addressing customer inquiries, and maintaining accurate records of transactions. This role requires a detail-oriented individual with strong communication skills and proficiency in CRM software. Responsibilities include coordinating with various departments to resolve customer issues, preparing sales reports, and assisting with contract management. The ideal candidate will have at least two years of experience in a sales support or related role, exceptional organizational abilities, and the capacity to work efficiently under tight deadlines.
Craft compelling proposals, service presentations, and marketing materials tailored for client pitches.
Work alongside the sales team to transform leads into customers and promote additional services through cross-selling initiatives.
Conduct comprehensive market research and data analytics to identify trends, assess competitive landscapes, and uncover consumer insights that inform strategic decision-making. Analyze complex datasets using advanced analytical tools and methodologies to extract actionable intelligence, measure market performance, and evaluate the effectiveness of marketing initiatives. Prepare detailed reports, visualizations, and presentations to communicate findings to stakeholders, ensuring clarity and alignment with organizational objectives. Collaborate with cross-functional teams to translate data-driven insights into actionable business strategies and support data-informed decision-making across departments. Stay current with industry developments, emerging technologies, and best practices in market research and analytics to maintain a competitive edge.
Monitor evolving industry trends, analyze competitor strategies, and evaluate client feedback to identify actionable insights.
Assess the performance of campaigns, extract valuable insights, and propose enhancements to optimize outcomes.
We are seeking a creative professional to develop and maintain cohesive brand identities and collateral materials. The ideal candidate will craft compelling visual narratives through strategic design solutions that align with brand guidelines while meeting project objectives. Responsibilities include designing logos, marketing collateral, digital assets, and other brand-related materials, ensuring consistency across all touchpoints. Proficiency in industry-standard design software, a keen eye for detail, and the ability to collaborate effectively with cross-functional teams are essential. Strong communication skills and a deep understanding of current design trends are also required to elevate brand perception and engagement.
Maintain uniform branding and a polished presentation across every marketing material.
Ensure the efficient management of design assets across graphics, videos, and presentations.
Qualifications & Experience:
Applicants must hold a relevant degree in a pertinent field, such as engineering, computer science, or business administration, complemented by a minimum of three years of professional experience in a related discipline. Demonstrated expertise in project management, data analysis, or strategic planning is highly desirable. Additionally, proficiency with industry-standard software and tools, including but not limited to Microsoft Office Suite, SQL, and project management platforms, is required. Exceptional analytical, problem-solving, and communication skills are essential to excel in this role. Candidates should possess a strong ability to work independently as well as collaboratively within a team environment, ensuring alignment with organizational objectives. Prior experience in a supervisory or leadership capacity is advantageous but not mandatory.
A degree or diploma in Marketing is a mandatory requirement for this role.
A degree, diploma, certificate, or professional training in Human Resource Management is advantageous, though not mandatory.
Proficiency in B2B marketing or marketing professional services represents a significant advantage.
Exceptional proficiency in writing, communication, and presentation is required.
Proven expertise in digital marketing, content creation, and social media management is required.
Demonstrated capability to operate autonomously, oversee several concurrent campaigns, and evaluate performance metrics effectively.
Skills and Qualifications:
Proven ability to perform the required tasks with precision and efficiency. Demonstrates strong analytical thinking and problem-solving capabilities. Exhibits excellent communication skills, both written and verbal, to convey ideas clearly and effectively. Proficiency in relevant software and tools is essential for successful task completion. Adaptability to changing priorities and a willingness to learn new skills are highly valued. Demonstrated leadership or teamwork experience is preferred. Strong organizational skills with the ability to manage multiple projects simultaneously. Commitment to maintaining high standards of quality and accuracy in all work performed.
Proven ability to convey information clearly and compellingly through both written and verbal channels, with a strong aptitude for crafting engaging narratives.
Demonstrates exceptional proficiency in organizing tasks and managing projects with precision and efficiency.
Proven ability to leverage data-driven insights for evaluating campaign performance and optimizing outcomes, coupled with strong analytical skills to interpret key metrics and KPIs.
Proficiency in fundamental design tools such as Canva and PowerPoint is required, or the capability to collaborate with external design professionals to meet project needs.
Proficient in discerning client requirements, particularly within HR-related service domains, and converting these insights into persuasive marketing communications.
Tools and Platforms: Proficiency in utilizing a variety of essential tools and platforms is required to excel in this role. Candidates should possess hands-on experience with industry-standard software, frameworks, and technologies—such as [insert specific tools/platforms here]—to support efficient workflows and deliver high-quality results. Familiarity with collaborative tools, version control systems, and development environments is also expected to ensure seamless integration within cross-functional teams.
Proficient in utilizing Customer Relationship Management (CRM) platforms such as HubSpot and Zoho, along with proficiency in Excel-based tracking systems, to effectively manage and analyze customer interactions and data.
Crafting and executing email marketing campaigns using platforms like Mailchimp and Breve to engage audiences, drive conversions, and enhance customer retention. Possessing expertise in these tools to design, segment, and automate email workflows, ensuring optimal deliverability and performance. Proficient in analyzing metrics such as open rates, click-through rates, and conversions to refine strategies and maximize ROI. Collaborating with cross-functional teams to align email content with broader marketing initiatives and brand messaging.
Social media management is required using Buffer and Hootsuite.
Website & Analytics (Google Analytics, SEO tools)
Redrafted:
Proficiency in website analytics platforms, including Google Analytics, and SEO tools is essential for this role. Responsibilities encompass monitoring website performance, analyzing user behavior, and leveraging SEO tools to optimize online presence and drive organic traffic growth. Candidates should demonstrate strong analytical skills, technical aptitude, and a deep understanding of digital marketing metrics to enhance data-driven decision-making and improve overall website effectiveness.
Design professionals should be proficient in utilizing design tools such as Canva and PowerPoint to create visually compelling presentations, graphics, and marketing materials.
Collaboration and Reporting: You will work closely with cross-functional teams to ensure seamless communication and coordination, delivering clear and accurate reports to stakeholders to support informed decision-making.
Duties include reporting directly to the Head of Business Operations.
Works jointly with Sales, Operations, and cross-functional teams to ensure campaigns are strategically aligned with overarching business goals.
Compensation: Salary is commensurate with experience and qualifications, offering a competitive benefit package including health insurance, retirement plans, and professional development opportunities.
Compensation will be commensurate with qualifications, featuring performance-driven incentives linked to lead generation and campaign effectiveness.
Qualified applicants are encouraged to submit their CVs via email to recruitment@excelon.co.ke, with the job title clearly indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
1 - 3 years
