We are seeking a highly motivated professional to fulfill this critical role, designed to support our organizational objectives and drive meaningful impact. The successful candidate will be responsible for executing key responsibilities that contribute to the overall success of our initiatives, ensuring alignment with strategic goals and maintaining a high standard of performance. Requirements include a proven track record in a similar position, along with specific technical skills and industry knowledge pertinent to the role. This position demands strong analytical abilities, effective communication, and the capacity to collaborate across teams to achieve shared outcomes.
Develop and implement a social media strategy tailored specifically for Onyx Fitness that aligns with the platform’s capabilities and target audience.
Expand the brand’s presence, cultivate a larger audience, and enhance engagement rates within the target demographic.
Craft a steady stream of engaging, premium-quality original content, including graphics, short-form video, and written copy.
Transform social engagement into quantifiable business results, including leads, inquiries, and memberships.
Maintain and enhance the brand’s online identity, voice, and reputation to ensure consistency and positive perception.
Deliver consistent, transparent performance updates to leadership, ensuring alignment with established objectives.
The scope of responsibilities for this position encompasses a wide range of strategic and operational duties, designed to drive organizational success and ensure alignment with business objectives. Key responsibilities include leading cross-functional teams to achieve project milestones, developing and implementing innovative solutions to enhance efficiency and productivity, and maintaining rigorous adherence to industry standards and regulatory requirements. The role demands a proactive approach to problem-solving, exceptional analytical skills, and the ability to collaborate effectively with stakeholders at all levels. Additionally, the position requires meticulous attention to detail, robust project management capabilities, and a commitment to fostering a culture of continuous improvement and accountability within the team.
Develops and implements strategic initiatives to drive organizational growth and efficiency by aligning resources with long-term objectives. Conducts thorough market and competitive analyses to identify opportunities and mitigate risks, ensuring data-driven decision-making. Collaborates with cross-functional teams to establish clear goals, metrics, and action plans that support business priorities. Monitors industry trends and performance indicators to adjust strategies proactively and maintain a competitive edge. Prepares comprehensive reports and presentations for senior leadership, detailing progress, insights, and recommendations for continuous improvement.
Develop and oversee a monthly content calendar to ensure alignment with key business priorities, ongoing promotions, and seasonal opportunities.
Craft a strategic platform approach by identifying the most effective channels—such as Instagram, TikTok, Facebook, or YouTube—to engage the target audience, ensuring tailored content rather than uniform posting across all platforms.
Collaborate with management to establish and align quarterly growth and engagement targets.
We are seeking a skilled professional to oversee the creation and management of engaging content across various platforms. The ideal candidate will possess strong writing abilities, a keen eye for detail, and the capacity to adapt to diverse brand voices and styles. Responsibilities include researching trending topics, crafting compelling narratives, optimizing content for SEO, and collaborating with cross-functional teams to ensure consistency and quality. Familiarity with content management systems, analytics tools, and industry best practices is essential, along with a proven track record of delivering high-impact content that resonates with target audiences.
Develop compelling original graphics, short-form video content tailored for platforms like Reels, TikTok, and Shorts, and engaging written copy that aligns with the brand’s established tone and style.
Produce high-quality photo and video content in various settings, including the gym floor, during classes, for member stories, and at events, ensuring meticulous shooting and editing.
Ensure a cohesive visual identity, standardized templates, and adherence to brand guidelines are consistently upheld across all deliverables.
Responsibly leverage AI and design tools to scale content production while upholding brand voice consistency and maintaining high-quality standards.
Overseeing publishing operations and fostering community engagement are key responsibilities for this role. Crafting and disseminating content across various platforms while actively moderating discussions to cultivate a vibrant, inclusive environment will be essential. Collaborating with cross-functional teams to align messaging strategies with organizational goals and ensuring timely, high-quality content delivery will also be required. Strong interpersonal and communication skills, along with a deep understanding of community dynamics, are necessary to thrive in this position.
Utilize a social media management tool to strategically schedule and publish content across all active channels.
Daily, monitor comments, direct messages, mentions, and reviews, ensuring prompt and on-brand responses.
Escalate complaints, sensitive issues, and sales-qualified inquiries to the designated individual or department for timely resolution.
Develop and nurture community engagement initiatives, including prompts, polls, and user-generated content, as well as showcasing member features.
Experienced professionals in paid social media and campaign management are sought to develop and execute strategic initiatives across various platforms. The role requires expertise in creating and optimizing paid social campaigns, analyzing performance data, and refining targeting strategies to maximize return on investment. Responsibilities include managing budgets, collaborating with creative teams, and ensuring campaigns align with broader marketing objectives. A strong understanding of platform algorithms, audience segmentation, and conversion tracking is essential, along with proficiency in analytical tools and reporting. Ideal candidates will have a proven track record of driving measurable results in paid social advertising.
Develop and execute paid social media campaigns, including boosted posts and ad sets, adhering to the predetermined budget constraints.
Oversee the planning, execution, and analysis of launch and promotional campaigns, ensuring seamless management from initial concept through to post-campaign evaluation.
Responsible management of advertising expenditures is essential, including meticulous tracking of cost per result and ongoing optimization to achieve the most efficient outcomes.
You will be responsible for developing, maintaining, and optimizing analytics and reporting systems to provide actionable insights for decision-making. This involves gathering, processing, and analyzing data to produce accurate and timely reports. Additionally, you will design and implement dashboards, visualizations, and metrics to support business intelligence efforts. Collaboration with stakeholders across departments will be necessary to ensure that reporting needs and objectives are met. Strong proficiency in data analysis tools, such as SQL, Excel, or BI platforms, is required, along with excellent communication skills to present findings effectively to non-technical audiences.
Monitor progress and evaluate results through built-in analytics tools and the designated management platform.
Compile a comprehensive monthly performance report that evaluates key metrics such as growth trends, audience engagement, reach, and conversion rates or inquiries, supported by insightful commentary and actionable recommendations.
Leverage data-driven insights to refine strategies, prioritizing effective approaches while eliminating unsuccessful ones, and present key findings to leadership for informed decision-making.
The position involves managing and synchronizing various tasks, activities, and stakeholders to ensure seamless workflow and project execution. It requires strong organizational skills, attention to detail, and the ability to prioritize effectively under pressure. Responsibilities include facilitating communication between teams, tracking progress, and resolving conflicts to maintain alignment with objectives. Proficiency in project management tools and methodologies is essential, along with the capacity to adapt to changing priorities. The ideal candidate will demonstrate leadership, problem-solving abilities, and a proactive approach to driving efficiency and collaboration across departments.
Collaborate with gym personnel, fitness trainers, and external content creators or agencies to ensure seamless coordination and effective partnerships.
Maintain a structured and reliable archive of brand assets, including photographs, videos, logos, and templates, ensuring they are systematically organized and securely backed up.
Verify that all content fully adheres to applicable advertising, data-protection, and platform regulations.
KEY DELIVERABLES
Develop and maintain a monthly content calendar, ensuring consistent publication of content according to the established schedule. Additionally, compile and submit a monthly performance report to evaluate the effectiveness of the published content.
Weekly tasks include publishing scheduled posts on active channels, fostering community engagement by addressing comments and direct messages, and conducting a brief weekly progress check-in.
Conduct quarterly assessments to review strategic direction and update objectives; analyze campaign effectiveness; and monitor competitor activities and industry trends.
We maintain consistent brand creative output, ensure an organized and securely backed-up asset library, and promptly escalate any issues or leads as needed.
Seeking a candidate with a minimum of five years of relevant professional experience, preferably in a leadership role within a similar industry. Must possess a bachelor’s degree in a related field or equivalent practical experience. Strong analytical skills, exceptional problem-solving abilities, and proficiency in industry-specific software are essential. Excellent communication and interpersonal skills are required to collaborate effectively with cross-functional teams. Knowledge of current trends and best practices in the field is highly desirable. The ideal candidate will demonstrate a track record of delivering measurable results and driving continuous improvement.
A bachelor’s degree or diploma in marketing, communications, digital media, or a closely related discipline is required, or relevant professional experience in lieu of formal education may be considered.
Seeking a candidate with at least two to three years of direct experience in social media management, demonstrated by measurable growth in account followings and engagement levels.
A comprehensive portfolio showcasing published work, graphics, video content, and verified live accounts, accessible for review.
Proven track record in designing and implementing comprehensive social media strategies, extending beyond mere content posting to encompass broader initiatives and campaigns.
Proficiency in creating short-form video content, encompassing both filming and editing, is highly advantageous.
Experience in the fitness, wellness, lifestyle, or consumer goods sectors is highly advantageous.
Seeking a candidate with a robust skill set encompassing technical proficiencies, essential tools, and key competencies. Applicants must demonstrate expertise in [specific skills/tools, e.g., data analysis, project management software, or programming languages]. Strong analytical abilities, problem-solving acumen, and effective communication skills are imperative. Familiarity with industry-standard methodologies, collaborative platforms, and compliance protocols is also required. The ideal professional will exhibit adaptability, attention to detail, and a commitment to continuous improvement in their role.
Proficient in leveraging a range of technical skills and specialized tools to execute projects with precision and efficiency. Demonstrated expertise in utilizing industry-standard software, programming languages, and analytical frameworks to address complex challenges. Capable of selecting and applying appropriate methodologies to optimize workflows and achieve measurable outcomes. Familiarity with advanced technologies and platforms to enhance productivity and ensure high-quality deliverables.
Experience with social media management and scheduling platforms, such as Meta Business Suite, Hootsuite, Buffer, or Later, is required.
Proficient in utilizing the primary platforms associated with the brand and its analytics dashboards with native-level fluency.
Proficiency in graphic design and video editing software is required, including Adobe Photoshop, Illustrator, Premiere Pro, Canva, Cap Cut, or comparable platforms.
Proficiency in managing paid social media campaigns using platforms such as Meta Ads Manager or TikTok Ads is required.
Proficient in utilizing reporting tools and spreadsheets to monitor and analyze performance metrics effectively.
Seeking a highly motivated professional with strong interpersonal skills and the ability to work effectively in collaborative environments. Demonstrated proficiency in problem-solving, adaptability, and emotional intelligence is essential. The ideal candidate will exhibit exceptional communication skills, both written and verbal, with a keen attention to detail and a commitment to continuous learning. Experience in cross-functional teamwork and conflict resolution is highly desirable. A proactive approach to challenges, coupled with a results-driven mindset, is required. Strong organizational abilities, time management, and the capacity to multitask in fast-paced settings are critical. Familiarity with industry-specific tools and technologies may be preferred. This role demands a proactive attitude, resilience under pressure, and a dedication to delivering high-quality outcomes consistently.
Skilled in crafting compelling copy while maintaining a firm and unified brand voice throughout all communications.
Creativity and discipline are harmoniously blended, ensuring consistent deliverables aligned with a structured schedule.
Highly motivated and structured, capable of operating effectively with minimal oversight, ensuring productivity and efficiency at all times.
Customer-focused and adaptable in community engagements, demonstrating responsiveness and a strong commitment to service excellence.
Adept at interpreting data accurately, this individual evaluates findings with integrity and modifies strategies accordingly.
Applications must be submitted to info@tristargl.com by the close of business on June 5, 2026.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 - 3 years
