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Home Jobs Nairobi Senior Marketing Strategy & Campaign Manager

Senior Marketing Strategy & Campaign Manager

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
Deadline: 8 September 2026
Posted June 12, 2026

Job Summary

The Marketing Manager will spearhead Aquantuo’s marketing strategy and oversee its implementation across all countries, routes, services, and member segments. This position will focus on enhancing brand visibility, generating leads, boosting member engagement, retention, reactivation, providing sales support, and strengthening market positioning.

This position seeks a commercially astute and results-driven leader capable of converting Quantum’s strategic priorities into impactful campaigns, compelling content, targeted marketing initiatives, member education programs, and quantifiable growth results.

Oversee and drive key operational tasks, ensuring alignment with organizational objectives and industry best practices. Implement strategic initiatives to enhance efficiency, productivity, and overall performance. Collaborate with cross-functional teams to identify opportunities for improvement and streamline processes. Monitor progress against established KPIs, providing data-driven insights and actionable recommendations to senior leadership. Foster a culture of accountability, innovation, and continuous development within the team. Ensure compliance with relevant policies, regulations, and quality standards to mitigate risks and uphold operational integrity. Serve as a liaison between departments to facilitate seamless communication and coordination.

We are seeking a dynamic professional to develop and execute innovative marketing strategies aimed at driving sustainable business growth. The ideal candidate will possess strong analytical skills to evaluate market trends, consumer behavior, and campaign performance. Responsibilities include identifying target audiences, crafting compelling messaging, and optimizing digital and traditional marketing channels to maximize ROI. Experience with data-driven decision-making, cross-functional collaboration, and a proven track record in marketing strategy execution are essential. Familiarity with marketing automation tools, SEO/SEM, and performance metrics is highly desirable.

Formulate and spearhead Aquantuo’s comprehensive marketing strategy, applying it consistently across all operational markets.

Ensure marketing initiatives are strategically aligned with revenue targets, growth opportunities, customer retention goals, and brand objectives.

Conduct an analysis of high-potential routes, services, and member segments to prioritize and tailor focused campaigns for maximum impact.

Deliver strategic marketing initiatives that align with and enhance sales performance, member acquisition, and the overarching objectives of the company.

We are seeking a strategic professional to enhance our brand’s market presence and recognition. The ideal candidate will leverage innovative approaches to establish a distinct market position, ensuring consistent visibility across key channels. Responsibilities include developing and executing positioning strategies, monitoring competitive landscapes, and analyzing market trends to refine brand messaging. The role demands strong analytical skills, creativity, and the ability to collaborate with cross-functional teams to align positioning with business objectives. Proficiency in market research tools and data-driven decision-making is essential.

Revitalize Aquantuo’s standing as a dependable, technology-driven facilitator of seamless international logistics and commerce partnerships.

Maintain uniform messaging, tone, visuals, and positioning across all markets and channels to guarantee cohesive brand representation.

Ensure the company’s reputation remains intact and enhanced by delivering precise, truthful, and forward-thinking communication strategies.

Deliver marketing initiatives that consistently embody the brand promise of Fast, Simple, and Borderless.

Develops and implements strategic marketing initiatives, overseeing both planning and execution phases to drive campaign success. Collaborates with cross-functional teams to define objectives, allocate resources, and establish measurable KPIs. Manages timelines, budgets, and stakeholder communications while ensuring alignment with brand guidelines and market trends. Analyzes performance data to optimize ongoing efforts and inform future strategies. Requires proficiency in digital marketing tools, analytical thinking, and strong project management skills to deliver impactful results.

Develop and manage campaigns strategically across Quantum’s routes, services, and markets with clear oversight and execution.

Lead initiatives encompassing e-commerce, third-party logistics (3PL), intra-Africa operations, warehousing solutions, shipping logistics, customs facilitation, last-mile delivery services, and value-added offerings.

Create comprehensive campaign calendars encompassing route promotions, seasonal initiatives, webinars, retention strategies, reactivation efforts, and member education programs.

Oversee the timely execution of campaigns, ensuring alignment with key business objectives and rigorous assessment of their impact.

We are seeking a skilled Digital Content & Communications professional to oversee and execute our content strategy, ensuring consistent brand messaging across all digital platforms. The ideal candidate will possess a strong background in content creation, digital marketing, and communications, with proficiency in managing social media channels, crafting compelling copy, and analyzing performance metrics. Responsibilities include developing engaging content calendars, collaborating with cross-functional teams to align messaging, and monitoring trends to optimize audience engagement. The role demands excellent writing and editing skills, creativity, and a deep understanding of SEO best practices. Familiarity with content management systems, analytics tools, and multimedia production is required, along with a proven ability to adapt to evolving digital landscapes.

Responsible for managing and coordinating content initiatives across various digital platforms, including social media, the company website, email communications, WhatsApp, blogs, webinars, newsletters, and digital marketing campaigns.

Guarantee that all content maintains clarity, precision, accuracy, a member-centric approach, and commercial viability.

Produce and oversee educational materials focused on shipping logistics, including customs procedures, required documentation, timelines, pricing structures, delivery methods, and available service options.

Consistently communicate route modifications, shipping timelines, operational policies, and service-related notifications to all stakeholders.

Energizes lead generation initiatives and bolsters sales enablement strategies to drive revenue growth and enhance conversion rates.

Collaborate effectively with Sales and Country Leads to cultivate qualified leads and facilitate successful conversions.

Develop marketing collateral designed to empower sales teams with the ability to effectively communicate Aquantuo’s services, delivery methods, unique value proposition, and competitive edge.

Provide support for initiatives aimed at small and medium-sized enterprises, merchants, importers, exporters, diaspora communities, corporate clients, and high-value accounts.

Measure the impact of marketing initiatives on inquiries, lead generation, customer reactivations, and sales support efforts.

We focus on enhancing member engagement, strengthening retention strategies, and reactivating inactive members to drive long-term growth. This role requires a data-driven approach to analyze membership trends, identify at-risk segments, and implement targeted initiatives to boost loyalty. Key responsibilities include designing and executing retention campaigns, measuring their effectiveness, and collaborating with cross-functional teams to align strategies with organizational goals. Proficiency in CRM systems, strong analytical skills, and the ability to craft compelling communications are essential. The ideal candidate will thrive in a fast-paced environment, leveraging insights to optimize member experiences and maximize retention rates.

Create initiatives designed to enhance member engagement, retention, and reactivation rates.

Collaborate with internal departments and Country teams to recognize recurring member concerns and communication deficiencies.

Facilitate service recovery communications whenever service disruptions or member issues occur.

Leverage insights derived from member feedback and behavior to enhance marketing strategies, educational initiatives, and communication practices.

We are seeking a skilled professional to conduct thorough market research and provide in-depth competitive intelligence. This role requires analyzing industry trends, assessing competitor strategies, and evaluating market opportunities to inform strategic decision-making. The ideal candidate will have a proven track record in data collection, interpretation, and presentation, along with strong analytical and research skills. Responsibilities include identifying key market drivers, monitoring competitive activities, and delivering actionable insights to stakeholders. Proficiency in market research methodologies, data visualization tools, and industry-specific knowledge is essential. Additionally, the candidate must possess excellent communication skills to effectively convey findings and recommendations.

Track and analyze competitor pricing strategies, route networks, promotional campaigns, service guarantees, and market positioning to ensure competitive intelligence is current and actionable.

Conduct regular competitor assessments in essential markets to gather critical insights and maintain a competitive edge.

Leverage market intelligence to enhance Aquantuo’s campaign effectiveness, sales enablement strategies, and overall market positioning.

Analyze market dynamics and emerging prospects within logistics, e-commerce, trade, and the African consumer landscape to uncover strategic insights and growth avenues.

You will be responsible for collecting, analyzing, and interpreting data to generate meaningful reports and insights. Your role involves developing and maintaining dashboards, tracking key performance indicators (KPIs), and ensuring data accuracy. Additionally, you will collaborate with cross-functional teams to identify trends, provide actionable recommendations, and support data-driven decision-making processes. Proficiency in data visualization tools, statistical analysis, and reporting software is essential. Strong analytical skills and attention to detail are required to interpret complex datasets effectively.

Establish and monitor key performance indicators for marketing initiatives across all regions.

Prepare comprehensive reports detailing campaign performance metrics, including reach, engagement, inquiries, lead generation, conversion rates, reactivation efforts, and the impact at each route level.

Deliver strategic guidance through well-defined insights, actionable recommendations, and decisive next steps.

Leverage data analytics to inform strategic decisions and enhance marketing performance, ensuring data-driven insights are utilized to optimize campaign outcomes and maximize return on investment.

Dynamic leadership is required to guide and inspire teams toward achieving organizational goals. You will be responsible for overseeing team performance, fostering collaboration, and ensuring alignment with strategic objectives. Strong interpersonal skills are essential to motivate and develop team members, while problem-solving abilities will help address challenges effectively. Experience in team management and a track record of driving productivity are key requirements for this role. Your role will involve setting clear expectations, delegating tasks, and providing constructive feedback to enhance team success.

Provide leadership, mentorship, and direction to the marketing team while overseeing their performance and development.

Establish well-defined priorities, deadlines, expectations, and performance benchmarks to ensure alignment and accountability.

Foster an environment characterized by creativity, accountability, collaboration, consistency, and ongoing enhancement.

Foster the professional development of team members while clearly communicating how their contributions align with organizational growth and member satisfaction.

Facilitates seamless cooperation and alignment across diverse teams and departments to achieve shared objectives. Partners with stakeholders from various functional areas to drive cohesive project execution and resolve interdepartmental challenges. Ensures transparent communication and synergy among groups to enhance efficiency and innovation while fostering a culture of collective accountability and mutual support.

Collaborate effectively with all departments and senior leadership to ensure cohesive and aligned organizational efforts.

Ensure marketing initiatives are strategically synchronized with operational capabilities, route feasibility, pricing structures, service delivery timelines, and member satisfaction to maintain consistency and effectiveness across all touchpoints.

Ensure that marketing campaigns receive adequate support through effective sales follow-through and seamless internal coordination.

The role involves overseeing marketing operations and managing documentation processes to ensure efficiency and accuracy within the marketing department. Responsibilities include coordinating marketing initiatives, maintaining organized records, and optimizing workflows to support strategic objectives. Candidates should possess strong organizational skills, proficiency in documentation tools, and experience in marketing operations. Additionally, the ideal applicant will demonstrate the ability to streamline processes, enhance collaboration, and uphold compliance with company standards.

Oversee the organization and upkeep of marketing calendars, campaign trackers, asset repositories, design templates, performance reports, and brand standards to ensure consistency and efficiency across all initiatives.

Document campaign workflows, approval processes, reporting routines, and marketing procedures to ensure clarity and efficiency in operational execution.

Properly organize and manage all marketing tools, access permissions, assets, and platforms to maintain operational efficiency and accessibility.

A Bachelor’s degree in a relevant field and a minimum of 5 years of professional experience in the industry are required. Strong analytical and problem-solving skills are essential, along with excellent communication abilities. Proficiency in industry-specific software and tools is necessary. Candidates must demonstrate a track record of successful project management and the ability to work independently as well as in a team environment. Familiarity with current industry trends and best practices is also required.

Seeking candidates with a proven track record in project management, exceptional analytical abilities, and strong communication skills. Proficiency in industry-specific software and tools is essential, along with the capacity to lead cross-functional teams effectively. The ideal applicant will demonstrate adaptability in dynamic environments and a commitment to continuous learning. A minimum of five years of relevant experience in a leadership role is required, complemented by a bachelor’s degree in a related field. Responsibilities include overseeing project timelines, ensuring budget adherence, and driving strategic initiatives to achieve organizational objectives.

Experienced in developing and implementing robust marketing strategies and executing impactful campaigns.

Proven expertise in digital marketing, content creation, brand management, and strategic communications.

A strong commercial acumen with the capacity to align marketing initiatives with revenue generation, lead acquisition, customer retention, and scalable growth.

Proven ability to lead teams, manage projects effectively, and coordinate cross-functional efforts with precision.

Proven ability to articulate ideas clearly, both in writing and verbally, ensuring effective and professional exchanges.

Proven skill in translating intricate services into easily understandable communications for members.

Proactive, organized, and data-driven, you thrive in collaborative environments spanning multiple countries and teams.

Qualifications

BA/BSc/HND

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