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Senior Brand Development Manager

M.P. Shah Hospital  ยท Healthcare / Medical

Full Time Nairobi
Nairobi
Deadline: 29 August 2026
Posted June 1, 2026

Job Purpose

This position is designed to cultivate strong connections with internal and external clients to identify emerging markets and sustain existing business relationships by overseeing diverse accounts, thereby enhancing brand visibility and driving revenue expansion.

The position requires fulfilling various responsibilities and demonstrating accountability across multiple key areas. Duties include managing daily operations, ensuring compliance with established regulations, and maintaining accurate records. Additionally, the role entails collaborating with cross-functional teams to drive efficiency, resolving operational challenges, and contributing to strategic initiatives. Candidates must possess strong analytical skills, demonstrate proficiency in relevant software, and exhibit exceptional communication abilities to effectively engage with stakeholders at all levels. Prior experience in a similar role and a track record of achieving measurable results are essential prerequisites for consideration.

Develop engaging content and compelling proposals to support communications, proposals, campaigns, and public relations initiatives, driving enhanced visibility and growth for assigned accounts.

Planning involves streamlining decision-making processes and offering clear directives for organizing meetings, campaigns, and industry events, with an emphasis on strong time management and meticulous organization.

Facilitating formal and timely corporate communications is a key aspect of this role, encompassing all public relations initiatives, campaigns, and events to ensure cohesive messaging and stakeholder engagement.

To cultivate and maintain strong internal and external relationships, the candidate must demonstrate a deep understanding of the industry and its latest developments, thereby enhancing both internal coordination and external business interactions.

You will be responsible for preparing and submitting reports on account activities on a weekly and monthly basis, as well as whenever such reports are requested.

Track and measure key performance indicators to evaluate the effectiveness and impact of initiatives, ensuring alignment with organizational goals. Analyze data trends to identify areas for improvement and provide actionable insights to stakeholders. Develop and maintain dashboards or reports to monitor progress and communicate results clearly. Collaborate with cross-functional teams to establish measurable objectives and track performance against benchmarks. Utilize analytical tools and methodologies to assess outcomes and recommend strategic adjustments. Ensure accurate, timely, and transparent reporting to support data-driven decision-making processes.

We aim to enhance brand recognition metrics through strategic initiatives that elevate company presence across key markets. This role requires a minimum of five years in brand management or related fields, with proven expertise in developing and executing visibility campaigns. The successful candidate will be responsible for analyzing market trends, identifying opportunities to strengthen brand positioning, and collaborating with cross-functional teams to implement targeted outreach programs. Proficiency in data-driven decision-making and a strong understanding of consumer behavior are essential. Additionally, the ability to measure campaign effectiveness and adjust strategies accordingly is critical to achieving measurable improvements in brand visibility.

We are actively seeking to expand our market presence by significantly increasing new business volume through strategic initiatives and targeted outreach. This role requires a proactive approach to identifying and pursuing high-potential opportunities, along with the ability to build and maintain strong client relationships. The ideal candidate will have a proven track record in business development, exceptional communication skills, and the capacity to meet and exceed sales targets. Responsibilities include conducting market research, developing tailored proposals, negotiating contracts, and collaborating with cross-functional teams to deliver outstanding results. A minimum of three to five years of relevant experience in sales or business development is preferred, along with a strong understanding of industry trends and competitive landscapes.

We’re actively seeking to expand our roster of patients, aiming to welcome a substantial influx of new individuals seeking care. This initiative requires a dedicated team equipped to efficiently manage the increased demand while maintaining high standards of service and patient satisfaction. Candidates should possess the skills and experience necessary to support this growth, ensuring seamless operations and exceptional experiences for our expanding patient base.

We are tasked with achieving a 50% conversion rate for the designated marketing initiative, ensuring that half of the targeted audience takes the desired action. This responsibility entails optimizing campaign elements to maximize engagement and responsiveness, aligning with established performance benchmarks and strategic objectives.

The monthly execution of visibility and marketing campaigns is required.

Minimum Qualifications, Regulatory & Legal Requirements

To be considered for this position, candidates must meet specific regulatory and legal prerequisites, as well as fulfill essential minimum qualifications. These requirements ensure compliance with industry standards and legal obligations, guaranteeing that selected applicants possess the necessary credentials and competencies. Applicants should thoroughly review these criteria to confirm their eligibility before proceeding with the application process.

A bachelor’s degree in business administration, marketing, public relations, or a closely related field is required.

A recognized professional qualification such as CPA, CFA, or CIA is required.

A minimum of two years of professional experience in a field such as Communication, Marketing, or Public Relations is required.

Demonstrated success in executing marketing initiatives with quantifiable outcomes, supported by a track record of impactful campaign management.

Proven expertise in digital marketing strategies, including social media and content marketing initiatives.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 years

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