The Activation Officer is pivotal in expanding Ave news’ training and education initiatives through dynamic activations, interactive training sessions, and in-person pitches. This role focuses on enhancing the scale, efficiency, and excellence of all field operations, which encompass partner engagements, product demonstrations, industry expos, conferences, and localized marketing initiatives. This position demands a proactive, hands-on approach, involving regular field travel, exceptional presentation and communication abilities, and the capacity to manage and execute numerous initiatives concurrently. The preferred candidate will be a motivated, detail-oriented professional who thrives in public speaking settings and demonstrates a natural ease in field environments.
Responsibilities
The individual will be responsible for organizing and managing field operations, ensuring that all activities are executed efficiently and in accordance with established schedules and objectives. This role involves meticulous planning, resource allocation, and coordination with cross-functional teams to optimize workflow and achieve desired outcomes. Candidates should possess strong organizational skills, the ability to prioritize tasks, and experience in overseeing multiple projects simultaneously.
Collaborate effectively with the Partnership & Field Activity Manager and Field Officers to organize and coordinate trainings, activations, and pitch sessions across various regions.
Oversee the logistical planning and execution for events, encompassing venue preparation, procurement of materials and equipment, and coordination of participant transportation.
Develop and oversee an activity calendar to guarantee the seamless organization and scheduling of field engagements, training sessions, and community events.
Conducting training sessions and delivering on-ground pitches and educational presentations are key responsibilities of this role.
Deliver educational sessions that are both clear and engaging to arises, partners, groups, communities, and networks.
Deliver on-site presentations to showcase Ave news solutions to prospective clients and collaborators, fostering engagement and driving interest in our offerings.
Deliver targeted training initiatives, customized educational programs, and specialized events and engagements to penetrate new value chains effectively.
Develop customized training materials to address the diverse comprehension levels, specific requirements, and operational environments of various audiences.
Marketing Activations & Events
We seek a dynamic professional to spearhead impactful marketing activations and events, driving brand engagement and customer interaction. The role involves developing and executing innovative marketing campaigns, managing event logistics, and coordinating cross-functional teams to ensure seamless execution. Key responsibilities include identifying target audiences, creating compelling event experiences, and analyzing performance metrics to optimize future initiatives. Candidates must possess strong project management skills, creativity in event design, and proficiency in industry tools. Prior experience in marketing or event management is essential, along with excellent communication and organizational abilities. The ideal candidate will thrive in fast-paced environments, adapt to evolving trends, and deliver measurable results.
Develop and implement localized marketing initiatives, brand visibility campaigns, and engagement events to cultivate awareness and foster trust among target audiences.
Serving as Ave news’ ambassador, you will actively engage with audiences at expos, conferences, roadshows, and community events, representing the brand with professionalism and enthusiasm.
Coordinate the setup of booths, schedule staff assignments, conduct product demonstrations, and engage with customers throughout the duration of events.
Collaborate seamlessly with both field-based and headquarters teams to ensure cohesive project execution and alignment with organizational goals. Facilitate seamless communication and coordination between remote and centralized teams to drive efficient workflows and decision-making processes.
Collaborate closely with Field Officers to pinpoint high-potential regions and community-driven prospects.
Provide sales and business development teams with essential resources, including materials and presentations, to facilitate effective field activities and local engagement efforts.
Collect field insights to enhance training materials, refine marketing communications, and strengthen engagement strategies.
Responsible for overseeing reporting processes and monitoring performance metrics diligently, this role entails compiling, analyzing, and presenting data to evaluate organizational effectiveness. Key responsibilities include generating accurate reports, tracking key performance indicators, and identifying trends to support data-driven decision-making. The ideal candidate must possess strong analytical skills, proficiency in reporting tools, and the ability to interpret complex data sets. Experience in performance tracking and a keen attention to detail are essential for success in this position.
Monitor and document attendance, engagement metrics, and results for each training session and activation.
Each week, compile and submit a comprehensive report detailing completed tasks, key insights gained, challenges encountered, and potential opportunities identified.
To enhance operational efficiency, maximize cost-effectiveness, and amplify the influence of field initiatives, the position will evaluate and implement strategic improvements. This role plays a pivotal part in driving sales performance by aligning field activities with broader business objectives and optimizing resource allocation to achieve measurable outcomes. Through data-driven insights and process refinements, the incumbent will ensure that field efforts deliver sustained value and contribute directly to revenue growth and market expansion.
Develops engaging lead generation initiatives through interactive activations and educational training sessions.
Educate prospective clients to enhance their knowledge and readiness prior to engagement with the Sales team.
Delivers strategic analysis to enhance customer acquisition and conversion metrics. Contributes data-driven recommendations to optimize targeting strategies and improve overall performance.
Conducting educational sessions on products and partnerships for employees of partners, customers, and associated networks.
Demonstrating Ave news’ presence at expos, conferences, and partner events, as required, by actively participating and representing the organization.
We deliver post-training analyses to Biz Dev, highlighting partner interest, capacity assessments, identified gaps, and readiness evaluations.
Requirements
2–4 years of hands-on experience in field activations, training initiatives, community engagement efforts, product demonstrations, or sales support, ideally within agriculture, fintech, or FMCG sectors.
Demonstrated excellence in delivering presentations and leading group discussions.
With a proven track record in executing on-site activations, events, or community outreach initiatives, you demonstrate expertise in overseeing logistics, directing teams, and overseeing concurrent field operations.
Adept at accommodating extensive travel requirements and fieldwork assignments is essential.
Proficient fluency in both English and Swahili is essential, with additional proficiency in local languages viewed favorably.
Comfortable working with diverse communities, this individual demonstrates exceptional organizational skills, unwavering reliability, and boundless energy.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
