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Home Jobs Nairobi Regional Sales Associate – Coastal Territory

Regional Sales Associate – Coastal Territory

BIC  · Manufacturing / Production / FMCG

Full Time Nairobi
Nairobi
Deadline: 31 August 2026
Posted June 3, 2026

We are seeking a highly motivated individual to join our team in the capacity of [Job Title]. The successful candidate will be responsible for overseeing daily operations, ensuring compliance with company policies, and driving team productivity through effective leadership and communication. Key responsibilities include managing project timelines, coordinating cross-functional teams, and maintaining high standards of quality and efficiency. The ideal applicant will possess a bachelor’s degree in a related field, along with a minimum of [X] years of experience in a comparable role. Proficiency in industry-specific software, strong problem-solving skills, and the ability to adapt to dynamic environments are essential. This position requires exceptional organizational abilities, attention to detail, and a commitment to fostering a collaborative workplace culture.

The role oversees the sales and distribution of the company’s products and services to customers and consumers across a designated geographic region. It is responsible for driving sustained, profitable growth in sales revenue. Additionally, it involves managing and optimizing sales resources to maximize both sales performance and profitability. The position entails designing and executing sales strategies and action plans aligned with corporate, sales, and marketing goals. Furthermore, it includes leading, inspiring, and developing Sales Agents to achieve established sales targets and objectives.

The primary responsibilities associated with this position include overseeing key operational tasks, ensuring adherence to company policies, and maintaining high standards of performance across all assigned duties. Additionally, the role entails collaborating with cross-functional teams to streamline processes, identifying opportunities for efficiency improvements, and contributing to strategic planning initiatives. The successful candidate will be responsible for managing project timelines, allocating resources effectively, and reporting progress to senior leadership on a regular basis. Strong analytical and problem-solving abilities are essential, along with excellent communication skills to liaise with stakeholders at all levels. The position may also require occasional travel or flexible working hours to meet project demands.

As a Sales Representative, you will be responsible for managing and expanding customer relationships within a designated geographic area in East Africa, ensuring consistent revenue growth and market penetration. Your role will involve identifying and pursuing new business opportunities, maintaining strong relationships with existing clients, and achieving quarterly sales targets. You will collaborate with internal teams to align sales strategies with regional market demands and contribute to the development of tailored customer solutions. Additionally, you will analyze market trends, competitor activities, and customer feedback to refine sales approaches and maximize business potential in the region.

Dedicated to consistently meeting and exceeding monthly sales targets across the Stationery, Lighters, Shavers, and Shaving Preps categories, ensuring both volume and value objectives are fulfilled.

Implement negotiated Key Account promotions and marketing strategies with a high level of efficiency and effectiveness.

To ensure successful oversight of third-party Sales and Merchandising Agents, with a focus on meeting critical sales targets, executing key Trade Promotions, and securing in-store forward share objectives.

To implement a cost-effective sales call coverage strategy, we aim to deliver the required level of service that drives customer sales and enhances area profitability.

To ensure the successful execution of sales targets, promotional initiatives, and marketing goals at the store level, the role involves providing strong leadership and direction to the Sales Agents.

Professional implementation of all negotiated promotions during the Mini-Major Back to School and Shaver/Lighter promotional periods is required.

The role involves preparing and submitting essential sales and market intelligence reports, including trade surveys, sales contact reports, in-store audits, daily and weekly reports, competitor activity reports, promotional analysis reports, as well as new product and forward share documentation.

Develop and strengthen key customer relationships while cultivating new trade partnerships and identifying additional sales opportunities across the designated territory.

Identify avenues to enhance both the numeric and weighted distribution of current and new products within the Area customer base. Analyze customer needs and product trends, monitor competitor activities, and stay informed on new product innovations.

Enhances professional expertise through participation in training programs, industry conferences, and other educational activities; stays current with advancements in the field by reviewing relevant publications; and cultivates relationships within professional circles to foster collaboration and knowledge exchange.

Key performance indicators (KPIs) are critical metrics used to evaluate progress toward specific organizational objectives, ensuring alignment with strategic goals and operational efficiency. They provide quantifiable data to assess performance across various functions, enabling data-driven decision-making and continuous improvement. These indicators typically include financial targets, productivity measures, quality benchmarks, and customer satisfaction scores. Regular monitoring of KPIs allows teams to identify trends, address inefficiencies, and optimize processes to meet or exceed performance expectations. Clear, measurable KPIs also foster accountability, transparency, and goal attainment across departments.

Consistently meet the established strike rate targets for the assigned Direct Sales Representatives.

Strive to meet and surpass sales and coverage targets established for the assigned Field Sales Representatives (FSRs).

Ensure that all assigned stockists maintain the necessary SKUs in inventory and restock them on a monthly basis.

Ensure that all assigned merchandised outlets consistently meet an 80% On-Shelf Availability (OSA) target.

JOB SPECIFICATIONS

Academic and Professional qualifications include a relevant degree in the field, along with professional certifications or licenses where applicable. Candidates should possess a minimum of [X] years of experience in a comparable role, demonstrating expertise in [specific skills or areas]. Strong analytical, communication, and problem-solving abilities are essential, along with proficiency in industry-standard software and tools. Familiarity with regulatory standards and best practices within the sector is also required. Prior involvement in [specific projects, initiatives, or types of work] is highly advantageous.

Earned a Diploma or Degree in Sales and Marketing or a closely related discipline from an accredited institution of higher education.

Accomplished professionals bring a wealth of relevant, hands-on experience to the role, having demonstrated expertise in their field through extensive practical application. This background equips them with the specialized knowledge and refined skills necessary to navigate complex challenges and deliver measurable results. Years of dedicated service in a professional capacity have honed their ability to adapt to evolving industry standards while maintaining a commitment to excellence.

Requires a minimum of two years of sales experience in the Fast-Moving Consumer Goods (FMCG) or office products sector.

Proficiency in the Microsoft Office Suite is mandatory for this role.

Proven expertise in [specific skill, e.g., project management, data analysis, or client relations] is mandatory, alongside strong analytical capabilities and meticulous attention to detail. Candidates must demonstrate exceptional organizational and time-management skills to prioritize tasks effectively in a fast-paced environment. Proficiency in [relevant software/tools, e.g., Microsoft Office Suite, CRM systems, or industry-specific platforms] is required, along with the ability to collaborate seamlessly across teams. Solid communication skills—both written and verbal—are essential for conveying complex information clearly to stakeholders at all levels. Additionally, a commitment to continuous learning and adaptability to evolving industry trends is highly valued.

Established and cultivated professional selling relationships with wholesalers, franchisers, and retailers to drive business growth and ensure market penetration.

Strong organizational abilities, effective communication, and demonstrated leadership capabilities are essential requirements for this position.

Proven ability to manage disputes and reach mutually beneficial agreements through effective negotiation techniques and conflict resolution strategies is required. Experience in facilitating discussions to address differing viewpoints and fostering collaborative solutions is essential. Strong interpersonal skills and emotional intelligence are necessary to navigate complex interpersonal dynamics and promote productive outcomes.

Aptitude for uncovering untapped market opportunities and cultivating relationships with prospective clients is essential.

Delivers compelling and well-structured presentations with confidence, effectively engaging diverse audiences through clear communication and persuasive storytelling. Adept at tailoring content to meet the needs and interests of specific groups, whether through formal speeches, pitches, or informational briefings. Proficient in utilizing visual aids, data visualization, and multimedia tools to enhance understanding and retention of key messages. Strong command of public speaking techniques, including pacing, tone modulation, and audience interaction, to maintain interest and clarity. Requires exceptional verbal communication skills, adaptability to different presentation environments, and the ability to think on one’s feet in response to questions or feedback. Prior experience in delivering presentations to executives, stakeholders, or large groups is highly desirable.

Develop and maintain collaborative partnerships to advance company objectives and goals. Foster a spirit of cooperation by sharing insights and seeking input from others, ensuring contributions are valued regardless of formal hierarchy.

Consistently demonstrates strong time management skills by efficiently completing assignments and maintaining a high level of organization throughout all tasks.

Proven ability to mentor and coach individuals, fostering their professional growth and development through constructive feedback and guidance. Demonstrated experience in providing tailored support to help team members achieve their goals and enhance their skills. Strong interpersonal skills to build trust and establish productive working relationships. Capable of identifying development opportunities and implementing strategies to improve performance and career progression.

A collaborative professional who excels at both individual contribution and guiding teams, demonstrating strong leadership capabilities and the initiative to take charge when necessary.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 years

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