As a valued member of our team, you will play a pivotal role in driving innovation and delivering exceptional results. Your primary responsibilities will include collaborating with cross-functional teams to develop and implement strategic initiatives that align with organizational objectives. You will be tasked with analyzing complex data to identify trends, providing actionable insights, and presenting findings to senior leadership to inform decision-making. Additionally, you will oversee key projects, ensuring timely execution while maintaining high standards of quality and efficiency. This role requires a proactive approach, strong analytical skills, and the ability to thrive in a fast-paced environment. Ideal candidates will possess a minimum of five years of relevant experience, along with proficiency in industry-specific tools and methodologies. Exceptional communication and leadership abilities are essential to foster collaboration and inspire teams toward achieving shared goals.
The Senior Communications Officer, Campaigns, within the Africa Regional Office (ARE), will spearhead the creation and execution of cohesive, audience-centric communications initiatives designed to further the foundation’s strategic objectives throughout Africa.
The successful candidate will oversee the entire lifecycle of campaign development and implementation, aiming to enhance the foundation’s brand credibility and advocacy for key priorities. In this capacity, you will collaborate extensively with teams across the ARE, Communications Division, and Global Policy & Advocacy (GPA), ensuring campaigns are informed by relevant insights, tailored to local contexts, and consistent with global objectives. This position demands strong leadership in cross-functional settings, where you will guide teams through influence rather than direct authority, fostering alignment among stakeholders around a unified campaign strategy.
This position will focus on designing and implementing campaign strategies centered on audience needs, crafting detailed creative and content briefs, mapping out audience journeys, and optimizing distribution channels to maximize engagement. Additionally, the role entails overseeing post-campaign assessments to evaluate effectiveness. Collaboration will be essential, as the individual will engage closely with advocacy leads, country communication leads, and specialized teams in content, channels, and media to ensure strategic alignment with execution. The role also involves collaborating with the Measurement and Insights team to establish key performance indicators, facilitate message and creative testing, and derive actionable insights to enhance overall campaign impact.
The role will be situated in Nairobi, Kenya, and will involve reporting directly to the Deputy Director of Content, Campaigns, and Digital for Africa.
What You’ll Do
Develops comprehensive campaign strategies and integrated plans, aligning marketing initiatives with overarching business objectives to maximize impact and efficiency. This involves analyzing market trends, consumer insights, and competitive landscapes while coordinating cross-functional teams to ensure seamless execution. The role requires a deep understanding of multichannel marketing, data-driven decision-making, and the ability to adapt strategies in response to evolving market conditions. Strong project management skills and collaboration with stakeholders are essential to deliver cohesive, results-oriented campaigns that drive measurable outcomes.
Craft integrated campaign strategies in alignment with ARE priorities, ensuring a well-defined audience focus, compelling narrative, and measurable objectives.
Leverage audience insights, research findings, and ongoing monitoring to develop data-driven campaign plans that drive measurable outcomes.
Develop integrated strategies for channels, content, and engagement initiatives across owned, earned, and paid media in collaboration with key stakeholders.
Create comprehensive campaign briefs and strategic planning frameworks that will direct and align cross-functional teams throughout the execution process.
Develop and oversee campaign-level financial plans, ensuring they align with strategic objectives while maintaining fiscal responsibility.
Craft and refine ARE’s overarching communications and campaign framework by participating in strategic planning initiatives and establishing consistent operational rhythms.
Campaign management involves overseeing and implementing strategic initiatives to drive brand awareness, engagement, and conversions. This role requires meticulous planning, execution of multichannel marketing campaigns, and close collaboration with cross-functional teams to ensure alignment with business objectives. Responsibilities include budget management, performance tracking, and data analysis to optimize campaign effectiveness. Candidates should demonstrate proficiency in digital marketing tools, analytical skills, and a strong understanding of consumer behavior. Experience in campaign development, A/B testing, and ROI measurement is essential, along with excellent communication and project management capabilities.
Execute comprehensive campaign management from initiation to completion across key markets and channels, maintaining strict adherence to strategic objectives and established timelines.
Facilitate collaboration among cross-functional teams, including communications, country offices, and global teams.
Collaborate with cross-functional teams, including content, creative, earned media, channel, and champion-building leads, to guarantee consistent, high-quality execution aligned with strategic objectives.
Deliver strategic support during critical engagements, such as leadership visits and major announcements, through cohesive campaign planning and flawless execution.
Our role focuses on cultivating and nurturing relationships with our audience to enhance their connection with our brand. This involves developing strategies that encourage interaction, feedback, and participation across various platforms. Key responsibilities include analyzing audience data to identify trends and preferences, creating engaging content tailored to their interests, and responding to inquiries or comments in a timely manner. Additionally, the position requires monitoring performance metrics to assess the effectiveness of engagement initiatives and collaborating with cross-functional teams to align messaging and campaigns with audience expectations. Strong communication skills, a deep understanding of audience behavior, and proficiency in analytics tools are essential for success in this role.
Leverage brand activation strategies to enlist and empower trusted advocates, deploying targeted messaging to effectively connect with and captivate priority audiences at pivotal moments and across relevant platforms.
Collaborate with partners and external stakeholders to broaden campaign scope and enhance its impact.
Facilitate the creation of locally relevant narratives and content tailored to resonate within diverse and dynamic environments.
We are seeking a Measurement, Learning, and Optimization specialist to design, implement, and assess data-driven strategies that enhance performance and drive continuous improvement. This role requires expertise in developing and deploying measurement frameworks, conducting in-depth learning analyses, and applying optimization techniques to refine processes and outcomes. The ideal candidate will possess strong analytical skills, proficiency in statistical methods, and experience with relevant tools and technologies. Responsibilities include tracking key metrics, identifying trends, identifying trends, identifying areas for enhancement, and translating findings into actionable insights to inform strategic decision-making. Collaboration with cross-functional teams will be essential to ensure alignment and maximize impact.
Collaborate closely with Measurement & Insights teams to establish key performance indicators (KPIs) and develop comprehensive learning agendas to campaign initiatives.
Leverage data, analytics, and audience insights to continuously enhance strategies and drive measurable performance improvements.
Conduct comprehensive post-campaign evaluations to document key insights and lessons learned, which will guide and enhance future strategic initiatives.
Develop and enhance the evidence foundation for campaign strategies to facilitate informed decision-making processes.
Your Experience
A Bachelor’s or Master’s degree in communications, marketing, or a related discipline is required.
With a proven track record of 8–10 years in senior roles, the ideal candidate will have led the development and execution of integrated communications or marketing campaigns across global, regional, or multi-country settings, preferably in fast-paced and dynamic environments such as agencies or in-house teams.
Proven skill in converting audience insights into well-defined, effective strategies and campaigns.
Demonstrates expertise in seamlessly blending paid, owned, and earned media channels to drive cohesive campaign strategies.
Proficient in navigating digital, social, and media landscapes across diverse markets within Africa.
Exceptional ability to collaborate effectively and influence stakeholders across matrixed organizational structures.
Proven ability to convey intricate information clearly and persuasively in both written and oral formats, tailored to varied audiences.
Experienced in collaborating with external partners, agencies, and key stakeholders to achieve mutual objectives and foster productive relationships.
Demonstrates exceptional proficiency in project execution and management, adept at coordinating seamlessly across diverse geographies, internal teams, and external partners.
Proven expertise in measurement methodologies, analytics frameworks, and the systematic evaluation of campaign performance metrics is essential.
Proficient in both written and spoken English communication.
Other Attributes
Adaptable across diverse cultural, geographical, and operational settings, they exhibit culturally aware conduct with varied groups and uphold a strong dedication to development challenges alongside exemplary personal integrity.
Able to undertake domestic and international travel, comprising up to 25-30% of the role’s demands.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 10 years
