The primary objective of this position is to drive organizational success by fulfilling specific duties and maintaining high standards of performance. Key responsibilities include managing projects, collaborating with cross-functional teams, and ensuring adherence to company policies and procedures. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and a proven track record in a similar role. Additionally, proficiency in industry-relevant tools and technologies, along with relevant certifications or educational qualifications, is required. This role demands adaptability, problem-solving expertise, and a commitment to continuous improvement to achieve strategic goals.
The Lubricants Marketing Implementer will oversee the execution of approved brand and channel marketing strategies, campaigns, and initiatives to drive market penetration, enhance brand health, meet business targets, and foster customer loyalty across both B2B and B2C segments.
Principal Accountabilities include overseeing key client relationships, ensuring satisfaction, and driving revenue growth through strategic engagement. Responsibilities entail developing and implementing tailored solutions to meet client needs, collaborating with cross-functional teams to enhance service delivery, and maintaining high standards of professionalism in all interactions. The role requires strong leadership skills, a deep understanding of client objectives, and the ability to analyze performance metrics to optimize outcomes. Additionally, the position demands expertise in contract negotiation, risk management, and compliance with organizational policies to safeguard client interests and company integrity.
Develop and execute strategic marketing plans and initiatives, ensuring alignment with organizational objectives and market demands. Coordinate cross-functional teams to implement campaigns, track performance metrics, and optimize ROI through data-driven decisions. Collaborate with stakeholders to identify target audiences, refine messaging, and enhance brand visibility across multiple channels.
Collaborate closely with the Lubricants Marketing Manager to contribute to the country marketing plan, ensuring alignment with the VE Lubricants marketing planning calendar for all key brands and channels.
Oversee the execution of approved lubricants brand and channel (B2B & B2C) sales and marketing initiatives, encompassing concept development, direct implementation, and collaboration with third-party agencies as needed, all within the allocated budget constraints.
Oversee the execution of B2B customer value propositions (CVP) and the management of the sales pipeline (SPAN COP) in collaboration with the sales teams and Frontline Technical Services (FLTS) Team.
Analyze the effectiveness of marketing initiatives to confirm achievement of target return on marketing investments, both before and after implementation.
Oversee agency partnerships to execute the established marketing communication strategies for designated brands and channel projects.
Provide assistance and engage in the on-site execution of distributor marketing programs, oversee agency activities as needed, and assess performance outcomes to ensure alignment with objectives.
Job-related expertise, technical capabilities, and hands-on experience are essential for this role. Candidates must demonstrate a strong foundation in relevant industry practices, along with the ability to apply specialized knowledge to solve complex challenges. Prior to work experience in a similar position or field is highly valued, as it ensures familiarity with key processes and industry standards. Additionally, familiarity with specific tools, technologies, or methodologies relevant to the position is often required to perform duties effectively.
A university degree in a related field such as business, marketing, or a comparable discipline is highly preferred.
With a minimum of three years of practical experience in marketing or a marketing support capacity, candidates must demonstrate exceptional analytical abilities.
Demonstrated capacity for strategic thinking and the ability to convert innovative concepts into practical operational strategies.
Proven capability to derive actionable insights from data and present complex findings clearly to diverse stakeholders. Comprehensive knowledge of retail dynamics and B2C market strategies.
Strong competencies in value chain optimization, strategic pricing, channel management, and Route-to-Market (RTM) strategies are essential for this role.
Demonstrated excellence in commercial acumen and strategic decision-making.
Demonstrates a robust commitment to customer satisfaction and service excellence, prioritizing the needs and preferences of clients in all interactions.
Demonstrated proficiency in overseeing intricate initiatives while cultivating and maintaining multiple professional relationships.
Possesses exceptional interpersonal abilities alongside highly developed organizational capabilities.
Proficiency in the fast-paced FMCG sector and expertise in digital marketing would be beneficial.
Proven expertise in Microsoft Excel, PowerPoint, and other widely utilized computer applications is required.
Interested candidates are kindly requested to apply through the method specified.
To submit your application, please utilize the link(s) provided on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
3 years
