Job Summary
The Head of Marketing will spearhead Aquantuo’s marketing strategy and oversee its implementation across all countries, routes, services, and member segments. This position will enhance brand awareness, generate qualified leads, foster member engagement and retention, drive reactivation efforts, provide sales support, and strengthen market positioning.
This position seeks a commercially driven, results-oriented leader capable of converting Quantum’s strategic objectives into impactful campaigns, compelling content, targeted marketing initiatives, member education programs, and measurable growth achievements.
Oversee and execute core duties encompassing the planning, coordination, and implementation of departmental initiatives to ensure alignment with organizational goals. Develop and maintain efficient processes to enhance productivity, accuracy, and compliance with established standards. Collaborate with cross-functional teams to identify opportunities for improvement and drive continuous operational enhancements. Manage resources, including personnel and budgets, to optimize performance while adhering to regulatory and ethical guidelines. Monitor progress through key performance indicators, providing timely reports and actionable insights to stakeholders. Foster a culture of accountability, innovation, and professional development within the team to support sustained growth and excellence.
Develop and implement comprehensive marketing strategies to drive business growth and expand market presence. Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for product positioning and brand differentiation. Design and execute multichannel marketing campaigns across digital, social media, print, and experiential platforms to maximize reach and engagement. Collaborate with cross-functional teams, including sales, product development, and creative, to align messaging and ensure cohesive brand experiences. Track, measure, and report on campaign performance using key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI). Optimize strategies based on data-driven insights to continuously enhance effectiveness and efficiency. Manage marketing budgets, allocate resources, and oversee vendors to ensure cost-effective execution while maintaining high-quality deliverables.
Craft and execute Aquantuo’s comprehensive marketing strategy across all operational markets.
Strategically synchronize marketing initiatives to support revenue generation, expand channel reach, expand customer retention rates, and reinforce brand positioning.
Evaluate promising routes, services, and member segments to prioritize for targeted marketing initiatives.
Ensure that marketing efforts are strategically aligned with sales objectives, member acquisition goals, and overall company strategy.
Crafting a distinct brand identity and enhancing visibility are central to elevating market presence and recognition. This role demands a strategic approach to differentiate the brand in a competitive landscape, ensuring it resonates with target audiences and stands out amidst industry peers. The position requires a keen understanding of market trends, consumer behavior, and innovative positioning techniques to strengthen brand equity. Responsibilities include developing and executing positioning strategies, managing brand communications, and leveraging multichannel platforms to maximize exposure and engagement. Experience in brand management, marketing, or related fields is essential, along with strong analytical and creative skills to drive impactful outcomes.
Position Aquantuo as a reliable, technology-driven leader in cross-border logistics and commerce, fostering trust and credibility within the industry.
Guarantee a cohesive and unified brand presence by maintaining consistent messaging, tone, visual identity, and market positioning across all regions and communication channels.
Safeguard and enhance the organization’s public image by delivering transparent, precise, and forward-thinking communications.
Deliver marketing initiatives that consistently embody the brand promise of speed, simplicity, and seamless global reach.
Campaign strategy development, implementation, and ongoing management are central to this role, requiring a thorough understanding of market dynamics, consumer behavior, and competitive landscapes to ensure alignment with organizational objectives. The position demands expertise in designing multichannel campaign frameworks, coordinating cross-functional teams, and leveraging data-driven insights to optimize performance metrics such as engagement, conversion, and ROI. Responsibilities include budget management, vendor coordination, and adherence to timelines while maintaining brand consistency and regulatory compliance. Qualified candidates must possess strong analytical skills, proficiency in marketing tools and platforms, and the ability to adapt strategies based on real-time performance analytics and market shifts.
Develop and manage comprehensive campaigns encompassing Aquantuo’s various routes, services, and markets.
Develop and execute comprehensive campaigns spanning E-commerce, 3PL, intra-Africa logistics, warehousing, shipping, customs facilitation, last-mile delivery, and value-added services to drive business growth and optimize operational efficiency.
Create strategic campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention efforts, reactivation programs, and member education activities.
Ensure campaigns are delivered punctually, aligned with strategic business objectives, and evaluated for effectiveness.
We are seeking a skilled Digital Content & Communications Specialist to oversee the creation, distribution, and strategic management of engaging digital content across various platforms. The ideal candidate will possess strong writing and editing abilities, a keen understanding of digital marketing trends, and experience with content management systems. Responsibilities include developing content calendars, crafting compelling copy for websites, social media, and email campaigns, as well as analyzing performance metrics to optimize future strategies. Additionally, the role requires collaboration with cross-functional teams to ensure brand consistency and alignment with organizational goals. Proficiency in SEO, data analytics, and multimedia content production is highly desirable.
Responsibilities include managing content dissemination across various digital platforms such as social media, the company website, email communications, WhatsApp interactions, blogs, webinars, newsletters, and digital marketing initiatives.
Deliver all content with clarity, precision, accuracy, and a strong emphasis on member needs while maintaining commercial viability.
Guide the development of educational content focusing on shipping processes, customs regulations, required documentation, shipment timelines, pricing structures, delivery logistics, and available service options.
Maintain clear and timely communication regarding route modifications, shipping timelines, company policies, and relevant service updates.
Drive the expansion of our sales pipeline by strategically identifying and engaging potential clients, while equipping our sales team with the essential tools, resources, and insights needed to convert leads into revenue-generating opportunities. Develop and implement data-driven lead generation strategies to identify high-potential prospects, ensuring alignment with our target market and sales objectives. Collaborate closely with marketing, sales, and product teams to refine messaging, optimize lead qualification processes, and enhance the overall effectiveness of sales enablement initiatives. Analyze performance metrics to continuously improve lead quality, conversion rates, and sales team productivity, ultimately contributing to sustainable revenue growth.
Collaborate effectively with Sales and Country Leads to cultivate high-quality leads and drive successful conversion efforts.
Develop compelling marketing collateral designed to empower sales teams in articulating Aquantuo’s offerings, go-to-market strategies, unique value proposition, and competitive edge.
Assist in the execution of initiatives aimed at small and medium-sized enterprises, merchants, importers, exporters, diaspora communities, corporate clients, and high-value accounts.
Assess the impact of marketing efforts on inquiries, lead generation, customer reactivations, and sales facilitation.
We are seeking a strategic professional to oversee initiatives focused on enhancing member engagement, improving retention rates, and effectively reactivating inactive members. The ideal candidate will lead efforts to strengthen member relationships, implement targeted retention strategies, and develop compelling reactivation campaigns. Responsibilities include analyzing member data to identify trends, designing personalized engagement programs, and collaborating with cross-functional teams to ensure a cohesive approach. Additionally, the role requires monitoring key performance indicators, refining outreach tactics, and driving measurable improvements in member loyalty and participation.
Craft innovative campaigns designed to enhance member engagement, retention, and reactivation efforts.
Collaborate closely with internal departments and Country teams to pinpoint recurring member concerns and communication deficiencies.
Deliver service recovery communications when members encounter service failures or other issues, ensuring timely and effective resolution of their concerns.
Leverage member feedback and behavioral insights to enhance marketing strategies, educational initiatives, and communication efforts.
Conduct comprehensive market analysis and gather competitive intelligence to identify industry trends, assess competitive positioning, and evaluate market opportunities. Duties include analyzing market data, tracking competitor strategies, and providing actionable insights to support strategic decision-making. Requires proficiency in research methodologies, data interpretation, and reporting, along with strong analytical and communication skills. Familiarity with market research tools and databases is essential.
Analyze competitors’ pricing strategies, route optimizations, marketing initiatives, service commitments, and overall market positioning to identify trends and opportunities.
Conduct regular competitive evaluations in strategically important markets on an ongoing basis.
Leverage market intelligence to enhance Aquantuo’s campaign effectiveness, strengthen sales support initiatives, and refine brand positioning.
Analyze emerging trends and potential opportunities within the logistics, e-commerce, trade, and consumer markets across Africa to drive strategic decision-making and business growth.
We are seeking a skilled professional to oversee reporting and analytics initiatives, ensuring the delivery of accurate, insightful, and actionable data insights. The ideal candidate will have a strong background in data analysis, proficiency in business intelligence tools, and experience with data visualization platforms. Responsibilities include designing and maintaining dashboards, generating regular reports, conducting deep-dive analyses to identify trends and anomalies, and collaborating with cross-functional teams to translate findings into strategic recommendations. Proficiency in SQL, Excel, and BI tools (e.g., Power BI, Tableau) is required, along with the ability to communicate complex data insights in a clear and compelling manner. Strong analytical thinking, problem-solving skills, and attention to detail are essential for success in this role.
Establish and monitor key marketing performance indicators across all regional markets.
Analyze and present campaign performance metrics, including reach, engagement, inquiries, lead generation, conversions, reactivation rates, and the impact at the root level.
Offer strategic direction by delivering clear insights, actionable recommendations, and well-defined next steps.
Leverage data-driven insights to inform strategic decisions and enhance marketing performance.
Demonstrates the ability to guide and inspire a group of individuals toward achieving shared objectives, fostering collaboration, and maintaining accountability for performance outcomes.
Guide, mentor, and oversee the marketing team to ensure optimal performance and alignment with organizational goals.
Establish well-defined priorities, deadlines, expectations, and performance benchmarks to guide team efforts and ensure alignment with organizational goals.
Foster an environment characterized by innovation, responsibility, teamwork, steadfastness, and ongoing enhancement.
Foster professional development among team members while clarifying the connection between their contributions and organizational expansion, as well as member satisfaction.
Cross-functional collaboration involves partnering with diverse teams across departments to achieve shared objectives, leveraging collective expertise to drive innovation and efficiency. This role requires the ability to communicate clearly, bridge gaps between differing perspectives, and align stakeholders toward common goals. Responsibilities include facilitating joint problem-solving, ensuring seamless information exchange, and fostering an inclusive environment where all voices contribute to decision-making processes. Strong interpersonal skills, adaptability, and a results-driven mindset are essential to navigate complex interdependencies and deliver cohesive outcomes.
Collaborate effectively with every department and senior leadership team.
Ensure alignment of marketing initiatives with operational capacity, route feasibility, pricing strategies, service timelines, and overall member experience.
Ensure seamless alignment between marketing initiatives and subsequent sales execution through meticulous internal coordination and strategic follow-through.
The Marketing Operations & Documentation role focuses on optimizing marketing processes while maintaining accurate and up-to-date documentation. Responsibilities include managing marketing automation platforms, analyzing campaign performance metrics, and ensuring seamless collaboration between marketing teams. Requirements entail proficiency in marketing software, strong analytical skills, and meticulous attention to detail. The position also involves creating standardized documentation for workflows, SOPs, and reporting structures to enhance operational efficiency and compliance.
Oversee marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure consistency and alignment with strategic objectives.
Document the workflows of campaigns, establish approval processes, outline reporting routines, and define marketing procedures.
Properly organize, manage, and maintain marketing tools, access credentials, assets, and platforms to ensure optimal functionality and efficiency.
Seeking candidates with a proven ability to thrive in fast-paced environments, exceptional organizational skills, and strong attention to detail. Proficiency in project management software, advanced Excel, and data analysis tools is essential. The ideal applicant will demonstrate excellent communication and interpersonal abilities to collaborate effectively across teams. A minimum of three years of experience in a related field is required, along with a bachelor’s degree in business administration, finance, or a related discipline. Responsibilities include overseeing project timelines, analyzing performance metrics, and ensuring compliance with company policies.
Seasoned in crafting and executing robust marketing strategies and impactful campaigns.
Proven expertise in digital marketing, content creation, brand management, and strategic communications.
Possesses a commercial perspective with the capacity to align marketing initiatives to revenue generation, lead acquisition, conversion, and sustained business growth.
Demonstrated ability to lead teams, manage projects, and coordinate efforts effectively is required.
Skilled in articulating ideas clearly and effectively through both written correspondence and spoken dialogue.
Proficient in distilling intricate services into easily understandable communications for members.
Data-driven, highly organized, and proactive professional with the ability to collaborate effectively across international teams and diverse organizational settings.
Qualified applicants are invited to submit their CVs via email to careers@aquanto.com, with the position name included in the subject line of the message.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 8 years
