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Home Jobs Nairobi End User Engagement Lead

End User Engagement Lead

Diageo  · Manufacturing / Production / FMCG

Full Time Nairobi
Nairobi
Deadline: 8 June 2026
Posted June 2, 2026

To drive strategic initiatives and operational excellence, fostering collaboration and innovation while ensuring alignment with organizational goals.

The DAEU Executive holds responsibility for spearheading Direct-To-End-User initiatives and platforms, with the primary objective of enhancing consumer engagement, convenience, and incremental commercial expansion.

This position drives strategy into tangible outcomes by implementing DAEU offerings with precision, optimizing operational performance throughout the ordering, fulfillment, and delivery processes, and consistently delivering superior consumer experiences at every interaction point.

The position requires the incumbent to fulfill the following responsibilities and meet the outlined qualifications:

Develop and execute DAEU plans and initiatives in alignment with the Emerging Channels strategy.

Deliver a flawless, end-to-end consumer journey across all DAEU digital and physical touchpoints, from initial engagement to post-purchase support.

Achieve exceptional operational performance by optimizing ordering, fulfillment, and delivery processes.

Facilitate the achievement of net sales targets, sales volume, and customer engagement by leveraging the Digital Transformation Enablement Unit (DAEU).

Dimensions:

Responsible for overseeing financial operations, including budgeting, forecasting, and financial reporting, to ensure accuracy and compliance with regulatory standards. Analyzes financial data to identify trends, assess risks, and provide strategic recommendations for improving financial performance. Collaborates with cross-functional teams to develop and implement policies that optimize financial efficiency and support organizational goals. Prepares and presents detailed financial statements, budgets, and variance analyzes to senior management. Maintains strong internal controls and ensures adherence to accounting principles and tax regulations. Requires proficiency in financial software, strong analytical skills, and a minimum of five years of relevant experience in a finance or accounting role.

Facilitates the achievement of NSV, volume, and margin objectives by driving DAEU initiatives forward.

Delivers DAEU investments in accordance with approved plans to ensure the realization of return on investment.

Drives the expansion and performance objectives of Emerging Channels, ensuring alignment with strategic goals and fostering sustainable growth.

Deliver an optimized brand portfolio across DAEU platforms, fostering premiumisation, prioritizing high net sales value (NSV) brands, and enhancing margin expansion.

In a landscape marked by heightened complexity, the position demands a keen ability to navigate intricate market dynamics, analyze diverse economic indicators, and anticipate emerging trends with precision. Candidates must possess a strong analytical mindset, proficiency in data interpretation, and experience in strategic decision-making to effectively address multifaceted challenges. Proficiency in industry-specific tools, along with adaptability to evolving market conditions, is essential for driving informed and timely business solutions.

KBL functions within a highly complex and rapidly changing landscape, necessitating meticulous and agile implementation to navigate evolving challenges effectively.

The rising need for convenience-focused and digitally driven consumption patterns is driving significant demand.

High standards from consumers demand rapid service delivery, exceptional support, and an outstanding overall experience.

Organizations rely heavily on external platforms and fulfillment partners to conduct operations and deliver services efficiently.

A seamless collaboration between commercial, digital, and operational teams is essential, ensuring cohesive workflows and unified objectives across all departments.

We are seeking a detail-oriented and experienced professional to oversee a range of critical tasks. The ideal candidate will be responsible for managing project timelines, coordinating cross-functional teams, and ensuring adherence to company policies and industry regulations. Additionally, they will analyze data to identify trends, prepare comprehensive reports, and recommend strategic improvements. Strong communication skills, proficiency in industry-specific software, and the ability to work under pressure are essential for success in this role.

Develop a comprehensive grasp of DAEU consumers, usage occasions, and evolving market trends to uncover potential avenues for expansion.

To strategize and execute DAEU initiatives—including campaigns, gifting, bundles, events, and experiences—with the goal of driving Net Sales Value (NSV).

Oversee complete operational processes encompassing order fulfillment, inventory coordination, and delivery performance.

Deliver consistent product availability, facilitate transparent communication, and uphold flawless execution across every platform.

Create exceptional, seamless consumer experiences of the highest quality across every interaction point.

Collaborate effectively with various departments and external stakeholders to facilitate coordinated and streamlined execution.

Monitor and enhance performance indicators such as sales, conversion rates, service levels, and return on investment to drive continuous improvement and maximize efficiency.

Oversee financial resources by administering budgets, evaluating cost-effectiveness, and maintaining precise reporting and governance standards.

Here’s the version:

Achieving success in this role hinges on consistently delivering measurable outcomes that align with the organization’s strategic objectives. It is characterized by demonstrating a high level of proficiency in executing core responsibilities, such as [include specific responsibilities from original], while maintaining strict adherence to established policies and deadlines. The ideal candidate will exhibit strong analytical and problem-solving skills to navigate challenges, along with the ability to collaborate effectively across teams to drive results. Additionally, a commitment to continuous improvement and innovation will be essential for sustaining long-term performance and contributing to the overall growth of the department.

Execute DAEU platforms with exceptional precision, ensuring consistently high service levels and maximizing consumer satisfaction.

Driven by DAEU, we are experiencing substantial growth in net sales value (NSV), transaction volume, and consumer interaction, presenting exciting opportunities for advancement and impact within the organization.

Achieving optimal operational efficiency throughout the fulfillment and delivery workflows is essential.

Crafting exceptional, high-caliber consumer experiences across every interaction point consistently remains a top priority.

Partner collaboration and operational coordination require meticulous attention to detail and seamless execution alignment.

A measurable return on investment, coupled with ongoing enhancements to DAEU initiatives, serves as a key objective.

Governance, Risk, and Compliance (GRC) functions encompass the systematic identification, assessment, mitigation, and monitoring of risks, alongside the establishment and enforcement of internal controls to ensure organizational adherence to regulatory requirements, policies, and ethical standards. This role demands a proactive approach to identifying potential vulnerabilities, evaluating control effectiveness, and implementing corrective actions to minimize exposure to operational, financial, strategic, and compliance-related risks. Key responsibilities include developing and maintaining risk management frameworks, conducting risk assessments, performing internal audits, and ensuring alignment with industry best practices and regulatory obligations. The position requires strong analytical skills, attention to detail, and the ability to collaborate with cross-functional teams to foster a culture of risk awareness and accountability throughout the organization.

Ensure adherence to the KBL Code of Business Conduct, as well as applicable policies and governance frameworks.

Ensure strict compliance with all applicable legal, regulatory, and safety standards throughout every DAEU operation.

Oversee the accurate administration of budgets, assets, and trade materials to maintain organizational efficiency and financial integrity.

Ensure ongoing preparedness for audits while adhering to established internal control frameworks and regulatory standards.

Ensure all consumer interactions adhere to regulatory standards and ethical guidelines, maintaining compliance with applicable laws and organizational policies throughout every engagement.

Qualifications, Experience, & Skills:

Hold a Bachelor’s degree or higher in a relevant field such as computer science, engineering, or a related discipline. Demonstrate a minimum of three years of professional experience in a similar role, with proven expertise in project management, software development, or systems analysis. Exhibit strong analytical abilities, exceptional problem-solving capabilities, and proficiency in industry-standard tools and technologies.

Bachelor’s degree in Accounting, Finance, Business Administration, or a related field is required. A minimum of three years of progressive accounting experience, preferably within the financial services industry, is essential. Proficiency in accounting software, such as QuickBooks or SAP, and advanced Excel skills are mandatory. Strong analytical abilities, meticulous attention to detail, and exceptional organizational talents are critical. Excellent communication and interpersonal skills are necessary to collaborate effectively with cross-functional teams. Knowledge of GAAP (Generally Accepted Accounting Principles) and regulatory compliance standards is highly advantageous. Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and efficiency is expected.

A bachelor’s degree—or equivalent practical experience—in business, marketing, sales, or a related discipline is required.

With a proven track record in [specific field/industry], the ideal candidate will possess extensive hands-on experience complemented by a robust skill set in [relevant skills, e.g., project management, data analysis, software proficiency]. Proficiency in [specific tools, methodologies, or certifications] is essential, along with strong problem-solving abilities and exceptional attention to detail. The role demands the capacity to collaborate effectively within cross-functional teams, adapt swiftly to evolving priorities, and communicate complex concepts clearly. Additionally, familiarity with [industry-specific standards, regulations, or frameworks] and a commitment to continuous learning are highly valued.

Seeking candidates with 2 to 4 years of professional experience in the Fast-Moving Consumer Goods (FMCG) sector, e-commerce platforms, sales divisions, or commercial operations.

Proficiency in direct-to-consumer (D2C) models, delivery networks, or digital commerce platforms is considered a valuable asset for this role.

Demonstrates exceptional proficiency in operational execution and management, ensuring seamless workflows and optimal performance across all functions.

Collaborative coordination and communication abilities are essential, ensuring effective teamwork and clear information exchange.

Demonstrated capacity to effectively juggle competing tasks and meet established deadlines in a dynamic environment.

Demonstrates exceptional analytical skills and a proven ability to address complex challenges effectively.

Professionals with a passion for digital innovation, consumer-centric strategies, and forward-thinking trends are encouraged to apply. The ideal candidate will demonstrate a strong enthusiasm for exploring cutting-edge technologies and shaping exceptional user experiences across digital platforms. A keen awareness of evolving industry dynamics and emerging consumer behaviors is essential for success in this role.

Qualifications

BA/BSc/HND

Experience Required

2 - 4 years

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