Job Description
The Cluster Director of Sales & Marketing serves as a key senior commercial leader, tasked with establishing and executing strategic direction for Fairmont Hotels & Resorts’ properties in Kenya, including Fairmont The Norfolk and Fairmont Mara Safari Club.
Reporting to the Cluster General Manager, this position is responsible for developing and executing cohesive sales, marketing, revenue, and public relations strategies across the cluster. The role prioritizes the optimization of overall performance, market share, brand positioning, and guest satisfaction, while cultivating a robust, high-performing, and collaborative team environment.
Oversee and execute core duties essential to the role, including managing projects from initiation to completion, ensuring alignment with organizational goals and timelines. Collaborate with cross-functional teams to identify requirements, allocate resources efficiently, and mitigate potential risks. Monitor progress through regular assessments, providing timely updates and adjustments to optimize performance. Maintain adherence to industry standards, regulatory compliance, and best practices while fostering a culture of accountability and continuous improvement. Additionally, serve as a liaison between stakeholders to facilitate clear communication and resolve conflicts proactively.
We are seeking a seasoned professional with demonstrated expertise in strategic leadership and planning to drive organizational growth and innovation. The ideal candidate will possess a proven ability to develop and execute long-term strategies, aligning them with business objectives while fostering a culture of collaboration and accountability. Strong analytical skills, coupled with exceptional decision-making capabilities, will be essential for navigating complex challenges and seizing opportunities. Responsibilities include setting clear priorities, allocating resources efficiently, and monitoring progress to ensure strategic initiatives achieve their intended impact. Experience in leading cross-functional teams and implementing scalable solutions is required, along with a track record of delivering measurable results in dynamic environments.
Formulate and implement comprehensive sales and marketing initiatives spanning all clusters in strict adherence to established brand guidelines.
Collaborate with the Revenue Director to develop annual budgets and commercial plans, ensuring alignment with strategic objectives and financial targets.
Seasoned professionals with a proven track record in sales leadership are sought to drive team performance and exceed revenue targets. Candidates must possess strong strategic planning skills, exceptional interpersonal abilities, and a minimum of five years in a sales management role. Responsibilities include developing high-performing sales strategies, coaching teams to optimize productivity, analyzing market trends, and fostering client relationships to enhance customer retention. The ideal candidate will demonstrate exceptional communication skills, a results-driven mindset, and the ability to inspire and motivate teams toward achieving organizational goals.
Spearhead efforts to enhance sales effectiveness at both properties, fostering a high-performance culture that drives revenue growth and operational excellence.
Establish and track sales targets, key performance indicators (KPIs), and incentive programs to drive performance and ensure alignment with organizational objectives.
Strive to consistently meet and exceed monthly, quarterly, and annual sales targets with precision and dedication.
Perform periodic assessments of sales performance and oversee pipeline management activities on an ongoing basis.
Dynamic professionals in Marketing & Brand Management are sought to steer strategic initiatives, cultivate brand equity, and amplify market presence across diverse channels. Candidates must possess a bachelor’s degree in marketing, business administration, or a related field, complemented by a minimum of three years of progressive experience in brand marketing, product management, or a closely aligned discipline. Proficiency in digital marketing tools, data analytics platforms, and brand strategy frameworks is essential, alongside exceptional interpersonal and communication abilities to collaborate effectively with cross-functional teams. The role demands a keen analytical mindset to interpret market trends, assess competitive landscapes, and optimize campaign performance, ensuring alignment with overarching business objectives. Responsibilities include developing and executing integrated marketing campaigns, managing brand positioning and identity, overseeing product launches, and spearheading initiatives to enhance customer engagement and loyalty.
Execute and oversee comprehensive marketing campaigns and promotional strategies across multiple properties, ensuring alignment with organizational objectives and maximizing brand visibility and engagement.
To maintain uniformity in brand standards and messaging throughout the cluster, adherence to established guidelines and communication protocols is essential.
Develop and manage the creation of sales materials, digital content, and marketing campaigns to ensure alignment with business objectives and brand standards.
We are seeking a dynamic Public Relations & Communications professional to manage our organization’s reputation, craft compelling narratives, and serve as the voice of our brand across all channels. In this role, you will cultivate and maintain relationships with media outlets, influencers, and key stakeholders to amplify our message and enhance visibility. Your responsibilities will include developing strategic PR campaigns, drafting press releases, coordinating media interviews, and overseeing social media engagements to ensure consistent brand messaging. Additionally, you will monitor industry trends, analyze media coverage, and provide actionable insights to refine our communication strategies. The ideal candidate will possess a bachelor’s degree in Public Relations, Communications, or a related field, along with 3+ years of experience in a PR or communications capacity. Strong writing, interpersonal, and crisis management skills are essential, as is proficiency in media relations tools and platforms.
Oversee the comprehensive public relations strategy for the cluster, encompassing media engagement, advertising initiatives, and the dissemination of press releases.
Elevate brand recognition and standing in critical sourcing regions.
As a Business Development & Partnerships professional, your primary responsibility will involve identifying, cultivating, and securing strategic partnerships that drive mutual growth and revenue expansion. You will be tasked with analyzing market trends to pinpoint high-potential partners, negotiating mutually beneficial agreements, and ensuring seamless collaboration across teams. Additionally, you will monitor partnership performance, develop metrics to evaluate success, and present insights to senior leadership to inform future strategy. This role demands strong interpersonal skills, a data-driven mindset, and the ability to build and maintain long-term relationships in a fast-paced environment. A bachelor’s degree in business, marketing, or a related field is required, along with proven experience in business development, sales, or account management. Proficiency in CRM tools, financial acumen, and exceptional negotiation abilities are essential for success in this position.
Evaluate and cultivate emerging markets, customer segments, and additional revenue streams to drive business expansion and profitability.
Act as an ambassador for the properties at various trade shows, roadshows, and industry events, engaging with potential clients and stakeholders to effectively showcase the offerings.
As a Key Account & Stakeholder Management professional, you will spearhead strategic relationships with high-value clients and key stakeholders, ensuring their needs are met while aligning their objectives with organizational goals. Your role will involve cultivating long-term partnerships, identifying growth opportunities, and negotiating mutually beneficial agreements to drive revenue and enhance customer satisfaction. Additionally, you will act as the primary liaison between clients, internal teams, and leadership, facilitating seamless communication and collaboration to address challenges and capitalize on opportunities. Your expertise in account management and stakeholder engagement will be instrumental in retaining and expanding key accounts, ultimately contributing to the company’s success.
Responsible for managing critical customer accounts and cultivating high-value strategic partnerships spanning multiple properties.
Strive to enhance revenue growth, optimize Average Daily Rate (ADR), and expand market share across every segment.
Review sales contracts and agreements to ensure compliance with established terms, policies, and legal standards. Oversee the execution and ongoing management of these documents, verifying accuracy, completeness, and alignment with business objectives. Maintain meticulous records of all contractual arrangements and promptly address any discrepancies or renewal requirements to mitigate risks.
We oversee the strategic direction and operational execution of our teams, ensuring that objectives are met through effective guidance and performance oversight. Our role involves setting clear expectations, providing continuous feedback, and fostering an environment of accountability. Additionally, we evaluate individual and collective performance, identify development opportunities, and implement strategies to enhance productivity and engagement. Strong leadership, mentorship, and coaching skills are essential to cultivate high-performing teams and drive organizational success.
Direct, guide, and nurture Cluster Sales & Marketing teams to optimize performance, growth, and long-term success.
You’ll facilitate performance reviews, lead individual coaching sessions, and organize consistent team meetings to ensure ongoing development and alignment within the team.
Foster an environment characterized by accountability, heightened engagement, and exceptional performance.
We seek a highly organized Operations & Systems Manager to oversee and optimize our operational workflows and digital infrastructure. The ideal candidate will ensure seamless integration of systems, maintain efficiency in processes, and implement strategic improvements to support organizational goals. Responsibilities include managing cross-functional teams, monitoring system performance, troubleshooting technical issues, and driving continuous process enhancement. Candidates must possess a bachelor’s degree in business administration, computer science, or a related field, along with three or more years of experience in operations management, system administration, or a similar role. Proficiency in project management tools, analytical software, and strong leadership abilities are essential for success in this position.
Maintain optimal functionality and efficiency of sales systems, tools, and reporting platforms.
Ensure the highest standards of operational excellence are consistently upheld throughout all sales processes and procedures.
Facilitate collaboration across brand and multi-property initiatives to ensure cohesive campaign execution.
We are seeking a Market Intelligence & Positioning professional to drive strategic insights and competitive analysis, ensuring informed decision-making across the organization. The role involves monitoring market trends, analyzing industry dynamics, and assessing competitor activities to identify opportunities and threats. Key responsibilities include conducting in-depth research, synthesizing data into actionable recommendations, and collaborating with cross-functional teams to refine product positioning and messaging. Additionally, the position requires a keen understanding of market segmentation, customer behavior, and emerging trends to enhance brand differentiation and market share growth. Strong analytical skills, proficiency in data interpretation, and the ability to translate complex findings into clear, strategic guidance are essential. A background in market research, competitive intelligence, or a related field, along with experience with analytical tools and methodologies, is preferred. Exceptional communication and presentation skills are also required to effectively influence stakeholders and support data-driven strategies.
Analyze market trends, track competitor actions, and assess brand positioning to identify strategic opportunities and potential risks.
Deliver strategic insights to enhance commercial decision-making in partnership with the Revenue Director.
Qualifications
Holders of a bachelor’s degree in Business, Hospitality Management, or a comparable discipline are encouraged to apply.
Experienced candidates should demonstrate strong competency in utilizing Microsoft Office applications and industry-specific sales systems to enhance operational efficiency and support sales processes.
With a minimum of five to seven years of senior commercial leadership experience in luxury hospitality, candidates should demonstrate a strong track record of strategic decision-making and revenue growth in high-end environments.
Additional Information
Skills & Attributes
Demonstrates a comprehensive grasp of luxury leisure, MICE, corporate, and distribution ecosystems.
Experienced in overseeing and coordinating integrated commercial operations, with a strong background in managing multifunctional teams to drive business growth. Proficient in aligning sales, marketing, and distribution strategies to optimize performance and enhance revenue streams. Skilled in analyzing market trends, identifying opportunities, and implementing data-driven solutions to achieve organizational objectives. Demonstrated ability to foster cross-departmental collaboration and streamline processes for improved efficiency and profitability.
Accomplished leader with exceptional strategic vision and proficiency in steering sales and marketing initiatives to achieve organizational objectives.
Accomplished professionals possess exceptional aptitude in negotiation and delivering high-level presentations to executives.
Seasoned professionals with a keen understanding of commercial dynamics and market trends are encouraged to apply. Candidates should demonstrate a sharp awareness of business needs and the ability to navigate evolving market conditions with strategic insight.
Delivers measurable business value with a sharp commercial acumen and a results-focused mindset.
Collaborates effectively with team members while demonstrating a strong ability to develop and nurture high-performing teams.
Results-driven professional with a proven ability to consistently secure high-value deals and transform business opportunities into successful outcomes.
Proven skill in analyzing data, recognizing patterns, and developing accurate projections.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
