Job Purpose
We are seeking a Director, Franchise Operations, to serve as the EndtoEnd Orchestrator for the Franchise Operations team and a senior leader in partnership with our bottling partner(s). This role operates horizontally across the Franchise and system, ensuring strong alignment across Commercial, Marketing, RGM, Finance, Supply Chain, and Insights.
This role serves as the primary integrator for the GM’s commercial agenda, providing leadership oversight, connectivity, and execution discipline across functions and the bottler. The Director is accountable for ensuring priorities are aligned, resources are in place, and plans are translated into consistent results.
This position blends Franchise Operations leadership with enterprise thinking, crossfunctional partnership, and disciplined integration of plans, priorities, and budgets. The mandate is to deliver nearterm commercial impact while advancing capabilities, processes, and operating rigor that enable sustainable, longterm growth.
If you are passionate about orchestrating complex agendas, influencing across a matrixed system, and converting strategy and data into action in the market, we want you on our team.
What You’ll Do for Us:
Franchise & Bottler Leadership
Ensuring clarity, alignment, and followthrough across Franchise, bottler, and crossfunctional stakeholders.
Provide senior thought leadership with the bottler, shaping a focused agenda that balances shortterm execution priorities with a longterm capability and growth roadmap.
Lead joint performance routines across revenue, volume, share, distribution, visibility, and asset productivity; drive corrective action plans with clear ownership, timelines, and impact targets.
EndtoEnd Integration & Orchestration
Act as the core horizontal integrator, connecting Commercial, Marketing, RGM, Finance, Supply, and Insights to ensure cohesive planning and execution.
Ensure commercial priorities and marketing strategies are fully aligned, sequenced, and resourced across the Franchise and system.
Identify interdependencies, risks, and tradeoffs across initiatives and proactively drive resolution.
Budget, Performance & Governance
Orchestrate the crossfunctional operating and budget agenda, ensuring investments are aligned to priorities and performance expectations.
Own Franchiselevel Direct Marketing Investment effectiveness, translating insights into actionable interventions and performance decisions.
Maintain disciplined operating rhythms, governance forums, and escalation mechanisms to ensure results delivery.
Execution Excellence & Results Delivery
Orchestrate outcomefocused sprints on pricing compliance, instore visibility and displays, cooler placement and productivity, and outlet expansion.
Colead routetomarket improvements and pilots (direct, indirect, microdistribution) with the bottler; scale proven models.
Anticipate and mitigate operational, supply, and competitive risks through proactive scenario planning and issue resolution.
Franchise Capability & Ways of Working
Act as a senior capability leader for the Franchise team, strengthening endtoend thinking, execution management, and crossfunctional collaboration
Qualifications & Requirements:
Bachelor’s degree in business, Engineering, Marketing, Finance, or related field required
12+ years of CPG experience in sales, commercial operations, franchise, or trade marketing; experience partnering with bottlers is a strong plus.
Proven track record delivering near-term commercial results while building longer-term capabilities with cross-functional teams.
Strong analytical skills and comfort with multiple data sources (e.g., NielsenIQ, Kantar, sell-in/sell-out, cooler telemetry/IoT, footfall/mobility, geospatial & sociodemographic); demonstrated ability to source new data when needed.
Fluency in BI tools (e.g., Power BI) and advanced Excel; SQL/Python are a plus but not required.
Ability to influence without direct authority, manage senior stakeholders across cultures, and communicate insights simply and persuasively.
Understanding of local market dynamics.
Willingness to travel as required to support franchise team and partner engagement.
What We Can Do For You:
Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
Exposure to World Class Leaders: Availability to global leaders that will expand your network and expose you to emerging technologies and techniques.
Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.
Qualifications
BA/BSc/HND
Experience Required
12 years
