About the job
We are seeking a skilled Content Writer to produce high-quality, engaging content while implementing effective on-page SEO strategies. The ideal candidate will have a strong command of written English, including impeccable grammar, style, and tone. Proficiency in keyword research, meta tag optimization, and internal linking is essential, along with familiarity with content management systems. Responsibilities include crafting blog posts, website copy, and product descriptions, as well as conducting competitor analysis to refine content strategies. A minimum of two years of experience in content writing or digital marketing is required, and candidates should possess a keen eye for detail alongside creativity and adaptability.
Craft compelling, SEO-driven content that accurately reflects and satisfies user search intent while enhancing readability and engagement.
Conduct a thorough analysis of competitor content to pinpoint deficiencies and opportunities for our strategic advantage.
Revise and enhance current pages to ensure they remain current, communicate ideas more effectively, and maximize their potential for improved search rankings.
Ensure each article adheres to SEO best practices by incorporating structured headers, strategic keyword placement, relevant internal links, and optimized metadata.
We are seeking a skilled professional to oversee internal linking strategies and content architecture. This role involves developing and implementing effective linking structures to enhance site navigation, user experience, and SEO performance. Key responsibilities include analyzing content relationships, optimizing internal link placement, and ensuring a cohesive content hierarchy. The ideal candidate will have experience in SEO, content strategy, and technical web development, with a strong understanding of user behavior and search engine algorithms. Proficiency in tools like Google Analytics, Screaming Frog, or similar platforms is preferred, along with excellent analytical and problem-solving abilities.
Develop and oversee a robust internal linking strategy to enhance topical authority across the website.
To pinpoint orphaned pages and systematically allocate link equity, ensuring optimal SEO performance and internal linking structure.
Ensure uniformity and coherence across all location and service pages throughout the platform.
We diligently monitor and document SEO performance metrics while producing comprehensive reports to assess and enhance our search engine optimization strategies.
Track keyword performance, analyze traffic patterns, and assess user behavior through Google Search Console and Google Analytics 4.
Compile daily and weekly summaries that outline completed tasks, identified issues, and suggested corrective measures.
Analyze data to uncover ranking opportunities, such as keywords currently positioned between ranks 4–10 or 11–20.
Identify and report any technical or structural problems that could potentially compromise performance.
Conducting in-depth keyword research and strategic planning to identify high-potential search terms is a key responsibility of this role. The position requires a strong understanding of SEO best practices, data analysis tools, and keyword optimization techniques to enhance organic search visibility and drive targeted traffic. Additionally, the ideal candidate will be expected to develop and implement comprehensive keyword strategies aligned with business goals, monitor performance metrics, and refine approaches based on evolving market trends and competitive insights. Proficiency in keyword research platforms, such as SEMrush, Ahrefs, or Google Keyword Planner, along with analytical skills to interpret search volume, competition, and intent, is essential for success in this position.
Perform comprehensive keyword research to identify and develop new content clusters, ensuring alignment with strategic objectives and audience intent.
Conduct SERP analysis to identify the factors Google prioritizes for each topic, ensuring insights align with ranking criteria.
Drawing on insights from seasonal trends, user engagement patterns, and competitor analysis, this role involves conceptualizing and proposing relevant content ideas to align with strategic objectives.
External Link Exposure (Introductory Training) provides foundational instruction on identifying, evaluating, and managing external hyperlinks to ensure compliance with organizational policies and regulatory standards. Participants will learn best practices for assessing link reliability, mitigating security risks, and maintaining data integrity while adhering to accessibility guidelines. The program equips professionals with essential skills to navigate potential vulnerabilities and uphold digital governance frameworks. No prior experience is required, making it accessible to individuals at all proficiency levels seeking to enhance their digital literacy and compliance expertise.
Possess a foundational understanding of outreach methodologies, Private Blog Network (PBN) utilization, and effective link placement strategies.
Once proficiency in foundational skills is established, contribute to organized link-building initiatives.
We partner with colleagues across departments to achieve shared objectives, leveraging diverse perspectives to enhance innovation and efficiency. Regular participation in cross-functional teams ensures alignment with company goals while fostering a cohesive work environment. Active engagement in meetings, brainstorming sessions, and project discussions enables us to address challenges proactively and deliver high-quality results. Strong interpersonal skills and adaptability are essential to navigate varying priorities and maintain productive relationships with stakeholders at all levels.
Collaborate effectively with the seasoned SEO team to acquire knowledge of industry standards, established workflows, and recommended best practices.
Promptly share any obstacles you encounter and, when feasible, propose potential solutions.
Required Qualifications: Bachelor’s degree in a relevant field, minimum of 3 years of professional experience in the industry, proficiency in industry-specific software and tools, strong analytical and problem-solving skills, excellent written and verbal communication abilities, and the capacity to work effectively within a team-oriented environment. Additionally, candidates must demonstrate a proven track record of meeting deadlines, managing multiple priorities, and maintaining high attention to detail.
A degree in Marketing, Communications, Journalism, Information Technology, or any closely related discipline is highly desirable.
Possesses a foundational grasp of SEO principles, with comprehensive training available to further develop expertise.
Exceptional writing abilities are required, including impeccable clarity, precise grammar, thorough research proficiency, and innovative originality.
Proficient in adhering to established SEO best practices and structured content frameworks.
Strong expertise in utilizing Google Sheets for efficient reporting and tracking purposes is essential.
Proficiency in GA4 and Search Console would be beneficial.
Proactively seeks new challenges, quickly adapts to evolving priorities, and excels in structured, repetitive assignments.
Attention to detail is essential, along with the capacity to meet strict deadlines efficiently.
In this role, you will acquire valuable insights into a variety of essential areas, including advanced technical skills, industry best practices, and collaborative problem-solving techniques. Through hands-on experience and mentorship, you will deepen your understanding of core methodologies, emerging trends, and innovative solutions that drive organizational success. Additionally, you will develop expertise in key responsibilities such as [specific task or area], which will enhance your professional capabilities and contribute to your long-term career growth. The position offers structured learning opportunities designed to broaden your skill set while aligning with the demands of the evolving workplace landscape.
Advanced on-page SEO encompasses a comprehensive suite of technical and strategic optimizations to enhance a website’s visibility in search engine results. This role demands proficiency in keyword research, meta tag optimization, header structure refinement, and internal linking strategies to improve content relevance and craw lability. Candidates must possess hands-on experience with SEO tools such as Google Analytics, SEMrush, or Ahrefs, along with a deep understanding of search engine algorithms and ranking factors. Responsibilities include conducting thorough site audits, identifying performance gaps, and implementing data-driven adjustments to boost organic traffic and user engagement. Strong analytical skills, attention to detail, and the ability to collaborate with content and development teams are essential for success in this position.
Data analysis and reporting are conducted using Google Search Console (GSC) and Google Analytics 4 (GA4), enabling the extraction of actionable insights from search and user behavior data to inform strategic decision-making.
Conducting thorough examinations of keyword trends and Search Engine Results Page (SERP) patterns forms a core responsibility of this role. The position requires a meticulous approach to identifying and analyzing keyword performance, search intent, and competitive landscape to inform content and SEO strategies. Proficiency in leveraging data-driven insights to optimize organic search visibility and enhance ranking potential is essential. Candidates should demonstrate expertise in interpreting SERP fluctuations, understanding user behavior, and aligning keyword strategies with business objectives. Strong analytical skills and familiarity with SEO tools are mandatory to execute these tasks effectively.
Experts in content architecture planning are responsible for developing strategic frameworks, including topic clusters, content silos, and internal linking methodologies, to enhance site structure and user navigation.
Established high-quality external link building as a core component of our SEO strategy, ensuring a robust network of authoritative backlinks to enhance domain authority and search rankings.
An SEO Strategist must possess a deep understanding of search engine algorithms, user intent, and keyword research methodologies to develop and execute strategies that enhance organic visibility and drive targeted traffic. This role requires proficiency in analytical tools such as Google Analytics, SEMrush, or Ahrefs to assess performance metrics, identify trends, and refine tactics based on data-driven insights. Additionally, the strategist should be adept at technical SEO, including site audits, craw lability improvements, and structured data implementation, to ensure optimal indexing and ranking. Collaboration with content teams, web developers, and stakeholders is essential to align SEO initiatives with broader business objectives while continuously monitoring competitors and adapting strategies to evolving search landscape trends.
The trajectory for advancement and the criteria for promotions within this role are clearly outlined to support career progression. Employees can expect structured opportunities for development, with defined milestones that lead to increased responsibilities and professional growth. Promotions are contingent upon consistent performance, meeting or exceeding role-specific objectives, and demonstrating alignment with the company’s strategic goals. Regular evaluations and feedback sessions will guide your journey, ensuring transparency in the pathway to advancement.
After a performance evaluation period of three to six months, the SEO Strategist role will be subject to review.
Strategists are tasked with developing and executing comprehensive strategic plans that drive organizational growth and competitive advantage. They conduct in-depth market research and competitive analysis to identify trends, opportunities, and potential risks. Responsibilities include collaborating with cross-functional teams to align business objectives with actionable strategies, as well as monitoring performance metrics to assess progress and refine approaches. Additionally, strategists prepare detailed reports and presentations to communicate insights and recommendations to stakeholders at all levels. Strong analytical, problem-solving, and communication skills are essential for success in this role.
Orchestrate comprehensive SEO strategies for designated markets, ensuring alignment with overarching business objectives. Develop and implement data-driven initiatives to enhance organic search performance, drive targeted traffic, and maximize digital visibility across assigned territories. Collaborate with cross-functional teams to execute campaigns, monitor progress, and refine tactics based on performance analytics. Maintain a deep understanding of regional search trends, competitor landscapes, and algorithmic updates to sustain competitive advantage.
Develop and execute content calendars while implementing ranking strategies to enhance visibility and engagement.
Perform comprehensive audits and provide expert technical recommendations.
Execute focused external link-building initiatives designed to enhance online visibility and domain authority through strategic outreach and high-quality backlink acquisition.
Develop comprehensive monthly strategic insights tailored for management’s review and decision-making purposes.
Responsibilities encompass overseeing SEO initiatives with a project duration spanning between six and twelve months or beyond, ensuring sustained growth and optimization strategies are effectively implemented.
SEO Project Managers are responsible for overseeing and executing search engine optimization initiatives to enhance online visibility and drive organic traffic. They collaborate with cross-functional teams, including content creators, developers, and analysts, to implement SEO best practices across websites and digital campaigns. Key responsibilities include conducting keyword research, optimizing on-page and off-page elements, monitoring performance metrics, and providing strategic recommendations based on data insights. Additionally, they manage project timelines, allocate resources efficiently, and ensure alignment with broader marketing objectives. Strong analytical skills, proficiency in SEO tools, and a results-driven mindset are essential for success in this role.
Oversee the implementation of SEO strategies across multiple countries, ensuring alignment with regional market dynamics and business objectives.
Oversee the strategic development and execution of content initiatives, leveraging data-driven insights to optimize performance, and formulate and implement an effective link-building approach to enhance online visibility and engagement.
Mentor incoming interns while upholding and reinforcing departmental standards and best practices to ensure consistent quality and performance across the team.
Achieve growth objectives aligned with traffic acquisition, search engine rankings, and conversion optimization.
Qualifications
BA/BSc/HND
