We are seeking a highly motivated individual to join our team in this dynamic role. The successful candidate will be responsible for executing key responsibilities while ensuring adherence to all specified requirements. This position demands a proactive approach, strong analytical skills, and the ability to thrive in a fast-paced environment. Collaboration with cross-functional teams will be essential to achieving departmental and organizational objectives. Additionally, the ideal candidate will possess the necessary qualifications and experience to excel in this challenging yet rewarding opportunity.
Maringá School is in search of a proactive Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. This position demands a blend of business insight, strategic vision, innovative leadership, and hands-on operational delivery, positioning Maringá as a preferred partner for organizations equipping their teams for the evolving demands of the modern workforce and AI-driven advancements.
The Senior Growth Marketing Manager will lead the complete growth marketing process, from market intelligence and go-to-market strategy through demand generation, sales enablement, and client retention. This role involves collaborating across Product, Sales, Customer Success, and Leadership teams to accelerate revenue growth, enhance brand positioning, and achieve quantifiable business outcomes.
We seek a proactive contributor who will not only design the growth marketing strategy but also actively implement and refine it. The ideal candidate will execute experiments, conduct thorough analyses, and identify high-impact growth opportunities to scale effectively.
Oversee and execute core duties encompassing strategic planning, operational oversight, and project management to ensure seamless organizational workflow and achievement of business objectives. Develop and implement policies, procedures, and performance metrics to optimize efficiency, compliance, and productivity across teams. Lead cross-functional initiatives, fostering collaboration and alignment with company goals while monitoring progress and mitigating risks. Analyze data, generate reports, and present insights to stakeholders to drive informed decision-making and continuous improvement. Serve as a liaison between departments, senior leadership, and external partners to facilitate clear communication and resolve escalated issues. Ensure adherence to industry regulations, quality standards, and ethical practices to uphold organizational integrity and reputation.
Leading strategic growth initiatives and overseeing commercial operations with a forward-thinking approach are central to this role. The position requires a dynamic leader capable of driving revenue growth, optimizing market positioning, and spearheading innovative commercial strategies to expand market share and enhance profitability. Key responsibilities include developing comprehensive business plans, identifying high-potential growth opportunities, and collaborating with cross-functional teams to execute initiatives that align with organizational objectives. Additionally, the role demands strong analytical skills to assess market trends, evaluate competitive landscapes, and make data-driven decisions to sustain long-term success. Candidates must possess proven leadership experience in commercial environments, a track record of achieving revenue targets, and the ability to inspire teams to deliver exceptional results in competitive markets.
Craft and spearhead the growth strategy for Corporate Training and Working Professionals, ensuring alignment with both quarterly and annual revenue goals.
Develop well-supported business cases for innovative initiatives—such as AI upskilling and emerging technology programs—and propose optimal, data-informed resource allocation strategies.
Oversee marketing budget allocation and management, prioritizing expenditure across top-performing channels to maximize return on investment and maintain cost efficiency.
As a strategic partner in commercial development, you will be responsible for forecasting pipeline vitality, conversion percentages, and lead generation metrics, while delivering data-driven insights and actionable recommendations to senior leadership.
We gather and analyze market intelligence and customer research to uncover key trends, evaluate competitive positioning, and identify emerging opportunities. This role involves conducting in-depth studies, leveraging data analytics, and synthesizing insights to inform strategic business decisions. Strong analytical skills, proficiency in research methodologies, and experience with data visualization tools are required. The position demands meticulous attention to detail, the ability to interpret complex datasets, and clear communication of findings to stakeholders. Collaboration with cross-functional teams ensures research aligns with organizational goals while driving actionable recommendations.
Convert comprehensive industry trend analyses, competitor positioning evaluations, and evolving skill demand assessments into practical, data-driven recommendations.
Leverage data-driven segmentation techniques to enhance the precision of buyer personas—including HR Directors, CIOs, L&D Managers, and working professionals—thereby enabling highly tailored campaign personalization.
Conduct in-depth analysis of customer journeys, leveraging surveys, interviews, and feedback mechanisms to extract actionable insights, thereby enabling the customization of acquisition and retention strategies.
Develop and implement comprehensive Go-to-Market (GTM) strategies to drive product adoption, revenue growth, and market penetration. Collaborate with cross-functional teams, including product, marketing, sales, and customer success, to align on positioning, messaging, and execution plans. Conduct thorough market research and competitive analysis to identify target segments, customer needs, and market trends. Define and execute go-to-market initiatives across channels, including digital, events, partnerships, and direct sales efforts. Establish key performance indicators (KPIs) and metrics to measure success, ensuring data-driven decision-making and continuous optimization of the GTM framework. Foster strong relationships with internal stakeholders and external partners to ensure seamless execution and alignment with business objectives.
Develop and execute go-to-market strategies for both new and existing programs, ensuring alignment across positioning, pricing, target audiences, and messaging initiatives.
Deliver strategic commercial direction through cross-functional collaboration with Product, Admissions, and Customer Success teams, alongside key stakeholders, to guarantee marketing initiatives are fully aligned with organizational revenue and profitability objectives.
Develop and execute a comprehensive growth strategy spanning the entire marketing funnel, from mapping buyer journeys to deploying structured campaign cadences for awareness, consideration, and conversion stages.
We are seeking a skilled professional to spearhead demand generation and performance marketing initiatives, driving growth through strategic campaigns and data-driven optimizations. The ideal candidate will possess a proven track record in designing and executing multichannel acquisition strategies, leveraging analytics to refine targeting and maximize ROI. Responsibilities include managing paid media spend, optimizing conversion funnels, and collaborating cross-functionally to align marketing efforts with overarching business objectives. Candidates should have experience with performance marketing tools, a strong analytical mindset, and the ability to iterate quickly based on performance insights.
Deliver comprehensive digital marketing campaigns from inception to completion across Google Ads, LinkedIn, Meta, SEO, and Email platforms.
Develop and execute Account-Based Marketing (ABM) strategies exclusively for enterprise clients, crafting customized content and targeted campaigns to drive impactful, high-value deals.
Develop and execute growth-driven content initiatives and campaigns across multiple channels, including webinars, online events, and gated content, to effectively engage and qualify B2B leads.
Analyze funnel performance on an ongoing basis and implement enhancements through rigorous A/B testing and conversion rate optimization (CRO) methodologies to drive measurable improvements.
Sales Enablement and Revenue Support specialists enhance organizational performance by equipping sales teams with essential resources, tools, and strategies to drive revenue growth. They develop and implement training programs, sales methodologies, and collateral to improve efficiency and effectiveness. Additionally, they analyze sales data, identify trends, and provide actionable insights to optimize performance. Collaborating closely with sales leadership, they align enablement initiatives with business objectives to maximize profitability and customer engagement.
Craft high-impact conversion-focused materials, including pitch decks, one-pagers, case studies, and ROI calculators.
Ensure the Sales team receives comprehensive training and is fully equipped with messaging strategies, competitive differentiation techniques, and effective objection-handling skills.
Partner with cross-functional teams to develop compelling proposals and RFP responses tailored to corporate clients, driving revenue growth and business development opportunities.
Monitor and enhance SQL-to-SQL conversion metrics while optimizing the transition process between Marketing and Sales within the CRM system.
We craft and execute content strategies to elevate brand positioning, ensuring alignment with business objectives and audience engagement. This role involves defining brand voice, developing messaging frameworks, and overseeing content creation to reinforce brand identity. Responsibilities include conducting market research, analyzing competitor tactics, and collaborating with cross-functional teams to refine positioning strategies. Strong project management and analytical skills are required, along with proficiency in content management systems and SEO best practices. Candidates should demonstrate expertise in storytelling, data-driven decision-making, and adaptability in dynamic market landscapes.
Develop a dynamic content strategy focused on growth to solidify Maringá’s position as an authority in corporate learning and AI-driven workforce transformation.
Collaborate with the Product Marketing Manager to develop and execute a strategic content calendar, including white papers, blog posts, executive thought leadership pieces, and client success stories, all aligned with the company’s core messaging and positioning.
Responsible for developing and managing scalable, multi-format content, including articles, infographics, and video testimonials, ensuring consistency and quality across all deliverables.
We focus on enhancing customer loyalty, identifying opportunities for additional sales, and cultivating brand advocates to drive sustainable growth and long-term success. This role involves analyzing customer interactions, developing targeted strategies to retain existing clients, and maximizing revenue through strategic upselling techniques. Additionally, we prioritize building strong relationships with customers to encourage positive word-of-mouth referrals and strong advocacy, ultimately contributing to the company’s overall market presence and profitability.
Collaborate with the Customer Success team to establish feedback mechanisms, measure NPS metrics, and execute client engagement initiatives aimed at enhancing retention rates and driving repeat purchases.
To enhance client retention and revenue growth, design and implement strategic initiatives focused on renewal, cross-selling, and upselling within the corporate client portfolio, thereby maximizing account value and strengthening long-term partnerships.
Develop strategic client advocacy initiatives, compelling alumni success narratives, and impactful referral campaigns designed to convert contented customers into sustainable growth channels.
Cultivating brand recognition, managing public relations initiatives, and establishing industry authority are core responsibilities of this role. The ideal candidate will spearhead strategic communication efforts to enhance corporate visibility, cultivate media relationships, and position the organization as a leading voice within its sector. Strong interpersonal skills, a proactive mindset, and prior experience in PR, marketing, or communications are essential. Proficiency in crafting compelling narratives, coordinating press engagements, and leveraging digital platforms to amplify messaging will be key to success.
Maringá will be positioned as a strategic ally for businesses seeking to navigate the evolving landscape of AI and technology talent, employing multichannel initiatives.
Engage with industry forums, conferences, and digital communities as Maringá’s representative, fostering meaningful interactions and strengthening the organization’s presence.
Craft compelling case studies, engaging alumni narratives, and strategic PR campaigns to enhance brand credibility and foster trust among stakeholders.
Dynamic individuals with a keen ability to lead across departments and foster high-performing teams are sought for this role. Proficiency in aligning diverse groups toward shared objectives, mentoring emerging leaders, and cultivating an inclusive culture is essential. The position demands interpersonal agility to navigate complex organizational dynamics while driving collective success. Candidates must demonstrate a track record of building cohesive teams, resolving conflicts constructively, and empowering team members to achieve peak performance.
Serve as the liaison between marketing, product, corporate training, and operations to integrate growth strategies seamlessly into collaborative initiatives.
Leverage data-driven insights to shape strategic leadership decisions by effectively communicating growth trends, campaign effectiveness, and emerging market opportunities.
Oversee the collaboration with external vendors, agencies, and contractors to ensure the timely delivery of superior-quality results.
You will guide junior marketers, fostering a culture of ongoing learning and experimentation within the team.
Proficient in a range of technical tools and systems is essential, with demonstrated expertise in relevant software, hardware, and methodologies required for the role. Candidates must possess a strong command of industry-standard platforms, programming languages, or specialized equipment pertinent to the position. Familiarity with troubleshooting techniques, system configurations, and integration processes is also expected to ensure seamless operational performance. Additionally, the ability to adapt to evolving technological advancements and apply innovative solutions to technical challenges is highly valued.
Proficient expertise in Customer Relationship Management (CRM) platforms and marketing automation tools, such as HubSpot or Salesforce—or comparable systems—is essential for this role.
Analytics & Data Tools (Google Analytics, BI dashboards) encompass tracking, analyzing, and visualizing key performance metrics to derive actionable insights. These tools facilitate real-time monitoring of user behavior, traffic sources, and conversion rates, enabling data-driven decision-making across marketing, product, and operational teams. Proficiency in configuring, interpreting, and optimizing these platforms is essential, along with the ability to translate complex data into clear, strategic recommendations. Strong analytical skills, familiarity with data visualization best practices, and experience with segmentation and A/B testing methodologies are critical. Additionally, candidates should demonstrate expertise in integrating these tools with other systems and maintaining data accuracy through consistent validation and auditing processes.
We specialize in managing and optimizing ad platforms, including Google Ads, LinkedIn Ads, and Meta Ads, to enhance campaign performance and achieve marketing objectives.
We seek a professional proficient in tools for email marketing and lead generation. Candidates must possess expertise in utilizing platforms like Mailchimp, HubSpot, or similar systems to design, execute, and optimize campaigns. Responsibilities include developing targeted email strategies, segmenting audiences, tracking performance metrics, and nurturing leads through automated workflows. The ideal candidate will have a strong understanding of A/B testing, analytics, and conversion optimization to enhance engagement and ROI.
We’re seeking an experienced professional to manage and enhance our Event & Webinar Platforms, ensuring seamless execution and user engagement. The ideal candidate will oversee the planning, coordination, and execution of virtual events while maintaining robust technical functionality and user satisfaction. Responsibilities include configuring platform settings, troubleshooting technical issues, and optimizing performance for high attendance and interaction. Proficiency in event management software, webinar tools, and virtual engagement platforms is essential, along with strong problem-solving skills and attention to detail. Additionally, the role requires collaboration with cross-functional teams to deliver high-quality digital experiences and gather feedback for continuous improvement. A background in event technology or digital marketing is preferred, but not mandatory.
We seek individuals who demonstrate exceptional interpersonal abilities and professional demeanor. Candidates must exhibit strong communication skills, adaptability in dynamic environments, and a collaborative mindset to thrive within cross-functional teams. Additionally, we value problem-solving agility, emotional intelligence, and a commitment to fostering inclusive workplace cultures. Proficiency in conflict resolution, time management, and maintaining composure under pressure is essential. The ideal candidate will display integrity, accountability, and a proactive approach to continuous learning and personal development.
Commercially astute, strategically focused, and driven by data, the ideal candidate will leverage analytical insights to inform decision-making and drive sustainable growth.
As a dynamic and articulate individual, you excel in both verbal and written communication while possessing a natural talent for crafting compelling narratives.
Demonstrated expertise in engaging and aligning stakeholders across various functions, along with a proven ability to foster collaborative partnerships to drive shared objectives.
Highly proficient in managing multiple tasks with exceptional organizational abilities and a keen sense of prioritization.
Results-driven professional who exhibits a proactive mindset and a keen curiosity to drive outcomes, with a strong focus on achieving measurable results.
Proficient in collaborating effectively within multicultural environments and adapting seamlessly to varying international business landscapes.
Seeking a highly skilled professional with a proven track record in [specific field or industry] and at least [X years] of relevant experience. A bachelor’s degree in [relevant field] or equivalent is required, along with proficiency in [specific skills or tools]. Strong analytical, problem-solving, and communication abilities are essential, along with the capacity to work both independently and collaboratively within a team. Candidates must demonstrate adaptability in dynamic environments and a commitment to continuous learning and professional growth. Prior experience in [specific task, project, or role] is highly advantageous, as is familiarity with [industry-specific regulations or standards].
A bachelor’s degree in Marketing, Business, or a related field is required; an MBA is considered a favorable qualification.
With a minimum of eight years of experience in B2B marketing, growth marketing, or corporate training marketing—preferably within Edtech, SaaS, or related industries—you bring a proven track record of success in driving scalable strategies and measurable outcomes.
With a minimum of three years of experience in a leadership position focused on developing and executing growth marketing strategies, you will bring a proven track record of driving impactful initiatives and achieving measurable results.
Demonstrated expertise in acquiring and retaining corporate clients through strategic marketing initiatives.
Possesses a comprehensive grasp of B2B sales processes and the critical alignment between marketing and sales functions.
Proven track record of surpassing lead generation and revenue growth key performance indicators.
Proven expertise in budget management and strategic cost optimization, ensuring fiscal responsibility and resource allocation efficiency.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
