Job Summary
We are seeking a dynamic leader to oversee the digital marketing strategy, enhance brand visibility, drive customer engagement, and generate online leads for our company’s solar and energy solutions business.
This position will prioritize enhancing the company’s digital footprint, fostering customer growth, evaluating market trends, and strategically positioning the brand to maintain a competitive edge in Kenya’s dynamic renewable energy sector.
Oversee and execute a comprehensive range of duties and responsibilities, ensuring alignment with organizational objectives and operational standards. Lead project initiatives from inception to completion, maintaining meticulous attention to detail while adhering to established timelines. Develop and implement strategic plans, policies, and procedures to enhance efficiency, productivity, and overall performance. Collaborate cross-functionally with stakeholders to foster innovation, resolve challenges, and drive continuous improvement. Analyze data, assess risks, and provide actionable insights to inform decision-making and optimize business outcomes. Manage resources effectively, including budget allocation, staff coordination, and technology utilization, to achieve predetermined goals. Uphold compliance with industry regulations, internal policies, and ethical guidelines to mitigate liabilities and safeguard organizational integrity. Communicate clearly and consistently with team members, senior leadership, and external partners to ensure transparency and alignment.
Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and boost revenue growth through targeted online campaigns, data-driven insights, and multichannel initiatives. Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and refine marketing approaches. Collaborate with cross-functional teams—including content creators, designers, and sales—to align campaigns with business objectives and ensure cohesive messaging. Monitor key performance indicators (KPIs), track campaign performance, and leverage analytics tools to optimize ROI, conversion rates, and lead generation. Oversee budget allocation, manage digital advertising spend across platforms (e.g., Google Ads, social media), and stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge. Requires proven experience in digital marketing, proficiency in SEO/SEM, social media management, email marketing, and marketing automation tools, along with strong analytical and project management skills.
Design and execute digital marketing initiatives that strategically support and advance organizational growth objectives.
To elevate brand recognition and attract new customers through digital channels.
Develop strategic initiatives tailored to residential, commercial, and industrial energy solutions to drive engagement and adoption.
Develop and oversee the strategic direction of brand identity, ensuring consistent messaging and visual representation across all platforms. Collaborate with cross-functional teams to create compelling content that aligns with brand values and resonates with target audiences. Analyze market trends and competitor activities to refine positioning and enhance brand equity. Manage content calendars, editorial guidelines, and asset production to maintain high-quality standards and meet business objectives. Possess strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment. Proficiency in marketing tools, content management systems, and data analytics is essential, along with exceptional writing, editing, and communication abilities. A minimum of five years of experience in content strategy, brand management, or a related field is required, along with a keen understanding of digital marketing best practices.
Oversee the administration of social media channels, curation of website content, and execution of digital marketing initiatives.
Create compelling marketing content, promotional materials for products, and educational resources for customers.
Maintain uniform brand representation across every platform and communication channel.
We seek a dynamic professional to drive lead generation and performance marketing initiatives. The ideal candidate will design and execute campaigns to attract high-quality leads, optimize conversion rates, and analyze performance metrics to refine strategies. Proficiency in digital marketing tools, data-driven decision-making, and a results-oriented mindset are essential. Responsibilities include developing targeted marketing funnels, managing paid advertising, and collaborating with sales teams to enhance lead nurturing. Strong analytical skills and expertise in SEO, PPC, and marketing automation platforms are required to maximize ROI and sustain growth.
Develop and oversee digital lead generation initiatives while enhancing conversion rates.
Leverage SEO strategies alongside Google Ads, Meta Ads, email marketing campaigns, and digital analytics tools to drive online engagement and performance.
Monitor and analyze customer acquisition metrics as well as campaign return on investment (ROI) to assess performance and inform strategic decisions.
Market Intelligence & Consumer Insights
Gather, analyze, and interpret data to identify consumer trends, market dynamics, and competitive landscapes. Utilize advanced analytical tools and methodologies to extract actionable insights that inform strategic decision-making across product development, marketing, and business planning. Conduct in-depth research on target audiences, including demographic shifts, purchasing behaviors, and preference trends, to support data-driven strategies. Evaluate market opportunities and risks, assessing factors such as emerging technologies, regulatory changes, and economic conditions. Collaborate with cross-functional teams—including marketing, sales, and product teams—to align insights with business objectives and drive innovation. Present findings through clear, compelling reports and visualizations to stakeholders at all levels. Stay informed on industry developments, competitive activity, and consumer sentiment to anticipate shifts and recommend proactive measures.
Conduct thorough evaluations of market dynamics, consumer patterns, and competitive positioning to identify actionable insights and strategic opportunities.
Assist sales teams in executing digital campaigns and enhancing customer engagement initiatives.
Explore and analyze new digital prospects emerging within the energy and solar industries to drive innovation and strategic growth.
We seek a skilled professional to spearhead the integration of data analytics and artificial intelligence within our operations. The ideal candidate will possess expertise in leveraging advanced analytics tools and AI technologies to extract actionable insights, optimize processes, and drive informed decision-making across the organization. Responsibilities include designing and implementing AI-driven solutions, analyzing complex datasets, and collaborating with cross-functional teams to align data strategies with business objectives. Proficiency in programming languages such as Python or R, experience with machine learning frameworks, and a strong understanding of data visualization tools are essential. A bachelor’s degree in computer science, statistics, or a related field is required, along with proven experience in data analytics or AI development. Strong analytical thinking, problem-solving skills, and the ability to communicate technical concepts to non-technical stakeholders are also critical.
Leverage advanced AI technologies to enhance customer interactions, refine marketing initiatives, and derive actionable insights through comprehensive analytics.
Compile digital performance reports and design marketing dashboards to track and analyze key metrics, ensuring clear visualization of data for stakeholders.
Utilize data-driven insights to enhance marketing effectiveness and precisely target customers.
As a collaborative professional, you will work closely with stakeholders to ensure alignment, transparency, and effective communication throughout projects. Your role involves engaging with internal and external partners, gathering and incorporating feedback, and facilitating consensus-building to support organizational objectives. Strong interpersonal skills, active listening, and the ability to navigate diverse perspectives are essential for this position. Additionally, you will serve as a liaison to bridge gaps between teams, resolve conflicts, and drive initiatives forward by fostering trust and cooperation.
Collaborate effectively with sales, operations, and branch teams to ensure campaigns are strategically aligned with key business objectives.
Support branch launches, product campaigns, and customer activation programs.
KNOWLEDGE, SKILLS, AND EXPERIENCE:
Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field.
MBA or equivalent postgraduate qualification preferred.
Experience & Profile
A minimum of three to five years of professional experience in digital marketing is required, with a preference for candidates who have worked in the solar, energy, technology, or FMCG industries.
Proficient in leveraging digital advertising platforms and analytics tools to drive campaign performance and extract actionable insights from data.
Proven track record in overseeing and optimizing performance marketing initiatives.
Understanding of Kenyan consumer trends and digital engagement behavior.
go to method of application
Use the link(s) below to apply on company website.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
3 - 5 years
