Job Summary
To spearhead digital marketing initiatives, enhance brand visibility, drive customer engagement, and generate online leads for the company’s solar and energy solutions business.
This position will be dedicated to enhancing the company’s digital footprint, accelerating customer growth, evaluating market dynamics, and strategically positioning the brand to maintain a competitive edge in Kenya’s rapidly transforming renewable energy sector.
Responsibilities of this role encompass a diverse array of tasks designed to support operational efficiency and organizational goals. Key duties include managing project timelines, coordinating cross-functional teams, and ensuring adherence to established policies and procedures. Additionally, the position requires meticulous attention to detail in data analysis, report preparation, and documentation to facilitate informed decision-making. Collaborative engagement with stakeholders at various levels is essential to align objectives and drive sustainable outcomes. Proficiency in relevant software tools and systems is also necessary to execute responsibilities effectively and maintain high standards of performance.
Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve measurable business growth through targeted online initiatives. Collaborate with cross-functional teams to align marketing efforts with organizational objectives, leveraging data-driven insights to optimize campaign performance. Utilize a mix of SEO, content marketing, social media, email campaigns, and paid advertising to maximize reach and conversion rates. Monitor KPIs and adjust strategies in real-time to ensure continuous improvement and ROI. Stay current with industry trends and emerging digital tools to maintain competitive advantage. Requires a bachelor’s degree in marketing, communications, or a related field, along with 3+ years of experience in digital marketing. Proficiency in analytics platforms (e.g., Google Analytics), marketing automation tools, and strong project management skills are essential. Exceptional analytical, creative, and communication abilities are critical for success.
Craft and execute digital marketing initiatives strategically aligned with organizational growth objectives.
Enhance brand recognition and attract new customers through digital channels.
Develop specialized marketing strategies tailored to residential, commercial, and industrial energy solutions.
We are seeking a dynamic professional to oversee content creation and uphold brand integrity across all channels. The ideal candidate will develop and implement cohesive brand strategies, ensuring consistency in messaging, tone, and visual identity. This role involves collaborating with cross-functional teams to produce high-quality content, from conceptualization to execution, while adhering to brand guidelines and industry best practices. Duties include managing editorial calendars, conducting brand audits, and optimizing content for performance. Additionally, the position requires strong project management skills, creativity, and a deep understanding of digital marketing trends to enhance brand presence and engagement.
Oversee the administration of social media channels, maintain up-to-date website content, and execute digital marketing initiatives.
Craft compelling marketing content, promotional materials, and educational resources that effectively engage and inform customers.
Maintain cohesive brand representation across all marketing channels and platforms.
Drive results-driven lead generation and performance marketing initiatives to fuel business growth and optimize return on investment. Develop and execute data-backed strategies that enhance customer acquisition, engagement, and conversion rates across digital channels. Leverage analytics, A/B testing, and targeting techniques to refine campaign performance and maximize lead quality. Collaborate with cross-functional teams to align marketing efforts with sales objectives, ensuring seamless execution and measurable outcomes. Analyze market trends, competitor activity, and customer behavior to identify opportunities and adapt strategies proactively.
Oversee the development and execution of digital lead generation initiatives while optimizing conversion rates to maximize campaign effectiveness.
Leverage search engine optimization (SEO) techniques, Google Ads, Meta Ads, email marketing campaigns, and digital analytics tools to drive online engagement and performance.
Monitor and evaluate customer acquisition metrics as well as campaign return on investment to assess performance and inform strategic decisions.
Gathering and analyzing market data and consumer trends is the primary responsibility of this role, which involves identifying key patterns to inform strategic decisions. Strong analytical skills and proficiency in data interpretation are essential for success in this position. Candidates must possess a deep understanding of consumer behavior and market dynamics to derive actionable insights. Experience with market research tools and methodologies is required, along with the ability to communicate findings effectively to stakeholders. A background in business, marketing, economics, or related fields is preferred, and familiarity with industry-specific trends is advantageous. The ideal candidate will demonstrate a keen ability to translate complex data into clear, strategic recommendations.
Examine market trends, assess customer behavior, and evaluate competitor positioning to inform strategic decisions.
Collaborate with sales teams to execute digital campaigns and enhance customer engagement initiatives.
Explore and assess new digital prospects emerging within the energy and solar industries.
We specialize in seamlessly integrating advanced data analytics and artificial intelligence solutions to drive actionable insights and operational efficiency. The ideal candidate will possess expertise in designing, implementing, and optimizing AI-driven data models, ensuring scalability, accuracy, and alignment with organizational objectives. Responsibilities include collecting, processing, and analyzing large datasets, leveraging machine learning techniques to uncover trends, and developing predictive models to support strategic decision-making. Proficiency in programming languages (e.g., Python, R), data visualization tools (e.g., Tableau, Power BI), and cloud platforms (e.g., AWS, Azure) is essential. Strong analytical thinking, problem-solving skills, and the ability to communicate complex findings to stakeholders are critical. Experience with AI frameworks (e.g., TensorFlow, PyTorch) and big data technologies (e.g., Hadoop, spark) is highly desirable.
Leverage AI-powered solutions to enhance customer interaction, refine marketing initiatives, and analyze performance metrics.
Compile digital performance reports and construct marketing dashboards to track and analyze key metrics efficiently.
Utilize data-driven insights to enhance marketing efficiency and refine customer targeting strategies.
We thrive on fostering strong partnerships with stakeholders to align on strategic initiatives and ensure seamless project execution. Our ideal candidate will engage with diverse internal and external partners, actively listening to their needs and translating them into actionable solutions. The role demands excellent communication skills, a collaborative mindset, and the ability to mediate differing perspectives to drive consensus. Additionally, the position requires a proactive approach to identifying opportunities for engagement and nurturing long-term relationships to support organizational growth.
Collaborate effectively with sales, operations, and branch teams to ensure campaigns are strategically aligned with organizational objectives.
Facilitates the execution of branch openings, product marketing initiatives, and customer engagement campaigns.
Proficiency in [specific industry knowledge or technical expertise] is essential, complemented by a minimum of [X years] of hands-on experience in [relevant field]. Candidates must demonstrate strong analytical abilities, meticulous attention to detail, and the capacity to thrive under pressure. Exceptional communication skills, both written and verbal, are required to effectively collaborate with cross-functional teams and stakeholders. Familiarity with [specific tools, software, or methodologies] is highly desirable. The role demands a proactive problem-solving mindset, adaptability to evolving priorities, and a commitment to delivering high-quality results in a dynamic environment. Prior experience in [related industry or role] is preferred.
Seeking a candidate with a minimum of five years of relevant experience in a similar role, along with a Bachelor’s degree in a related field. The ideal applicant will demonstrate strong analytical and problem-solving skills, exceptional organizational abilities, and the capacity to thrive in a fast-paced environment. Proficiency in [specific software/tools] is required, and experience with [industry-specific knowledge] is highly preferred. The successful applicant will be responsible for [key responsibility 1], [key responsibility 2], and [key responsibility 3], among other duties. Excellent communication and teamwork skills are essential for collaborating with cross-functional teams and stakeholders.
A bachelor’s degree in Marketing, Communications, Business, or a related discipline is required.
An advanced degree, such as an MBA or equivalent postgraduate qualification, is strongly preferred.
Seeking a seasoned professional with a strong background in [specific field/industry] and a proven track record of success. The ideal candidate will possess [X years] of relevant experience, along with expertise in [specific skills or areas of knowledge]. Familiarity with [relevant tools, methodologies, or systems] is essential, and the ability to [specific capability or achievement] is highly desirable. Additionally, strong problem-solving skills and the capacity to thrive in fast-paced environments are required. A commitment to continuous learning and professional growth is also expected.
A minimum of three to five years of professional experience in digital marketing is required, with a preference for candidates who have worked in industries such as solar, energy, technology, or fast-moving consumer goods (FMCG).
Proficient in utilizing digital advertising platforms and analytics tools with a solid grasp of their functionalities and applications.
Proven expertise in overseeing performance marketing initiatives to drive measurable results and optimize return on investment.
Demonstrates a strong grasp of the evolving consumer trends and digital engagement patterns prevalent among Kenyan audiences.
go to method of application
To submit your application, kindly utilize the provided link(s) on the company’s official website.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
3 - 5 years
