About the job
Skilled professionals are sought to craft compelling web content and enhance on-page SEO strategies, elevating search rankings and user engagement. The role demands expertise in keyword research, meta tag optimization, and structured data implementation to maximize visibility. Candidates must demonstrate proficiency in SEO best practices, content management systems, and analytics tools, along with strong writing skills to produce clear, engaging, and conversion-driven material. Responsibilities include developing SEO-friendly content, refining internal linking structures, and collaborating with digital marketing teams to align with overarching business objectives. A minimum of three years of experience in content writing or digital marketing is required, along with a deep understanding of Google’s algorithm updates and on-page ranking factors.
Craft compelling, SEO-friendly content that fulfills search intent while maintaining clarity and engagement.
Analyze competitor content to uncover potential gaps that we can strategically exploit.
Revitalize existing web pages to enhance their relevance, readability, and search engine visibility.
Ensure all articles adhere to SEO best practices by incorporating structured headers, strategic keyword placement, relevant internal links, and optimized metadata.
We are seeking a skilled professional to enhance our website’s internal linking structure and refine its content architecture. In this role, you will strategically develop and implement internal links to improve user navigation and SEO performance. Additionally, you will analyze content organization, ensuring logical hierarchies and seamless user experiences. Proficiency in SEO principles, content management systems, and data-driven optimization techniques is essential. Your responsibilities will include auditing existing links, identifying gaps, and creating cohesive content frameworks that align with our business objectives. Strong analytical skills and a keen eye for detail are required to drive measurable improvements in engagement and accessibility.
Develop and oversee internal linking strategies to enhance topical authority across the website.
Proactively identify pages lacking internal links and optimize their authority by redistributing link equity through targeted internal linking strategies.
Ensure uniformity across every location and service page.
We monitor and analyze SEO performance metrics to generate comprehensive reports, evaluating key indicators such as organic traffic, keyword rankings, and conversion rates. This role requires proficiency in SEO tools (e.g., Google Analytics, SEMrush) and expertise in data interpretation to identify trends and optimize strategies. Responsibilities include tracking KPIs, compiling actionable insights, and presenting findings to stakeholders to drive informed decision-making and enhance digital marketing efforts. Strong analytical and communication skills are essential for translating data into effective SEO recommendations.
Utilize Google Search Console (GSC) and Google Analytics 4 (GA4) to track keyword performance, analyze traffic patterns, and evaluate user interactions.
Compile daily and weekly reports that outline completed tasks, identified issues, and suggested solutions for review.
Analyze data to uncover ranking opportunities, such as keywords currently positioned between ranks 4–10 and 11–20.
Identify and report any technical flaws or structural deficiencies that could adversely affect system performance.
Conduct in-depth keyword research and develop strategic plans to enhance search visibility and drive targeted traffic, ensuring alignment with business objectives and industry trends. Analyze search volume, competition, and user intent to identify high-value keyword opportunities. Collaborate with content teams to integrate findings into SEO strategies, optimizing on-page and off-page elements for improved rankings. Monitor performance metrics, adjust strategies as needed, and stay updated on algorithm changes and emerging keyword trends to maintain competitive advantage.
Perform in-depth keyword research to identify and develop new content clusters.
Conduct in-depth SERP analysis to identify the ranking factors that Google prioritizes for each topic.
Based on seasonal trends, user behavior insights, and competitive analysis, propose engaging content concepts that align with audience interests and market opportunities.
External Link Exposure (Introductory Training) provides foundational instruction for new team members on the identification, assessment, and management of external links to ensure compliance with organizational standards and security protocols. Participants will gain an understanding of the significance of external link exposure, including potential risks such as data breaches, unauthorized access, or reputational harm. The training covers best practices for evaluating link reliability, verifying source authenticity, and implementing secure link management strategies. Additionally, attendees will learn about relevant policies, regulatory requirements, and the organization’s specific guidelines to mitigate exposure-related risks. Upon completion, employees will be equipped to handle external links responsibly and align their practices with the company’s security and compliance objectives.
Possess a solid grasp of outreach methodologies, private blog network (PBN) utilization, and effective link placement strategies.
Once foundational competencies are firmly established, support structured link-building initiatives as part of the broader SEO strategy.
Dedicated professionals will join forces to achieve shared objectives, fostering an environment of mutual support and synergy. Effective teamwork and open communication are essential to drive project success and align efforts with organizational goals. Strong interpersonal skills and a proactive approach are required to navigate challenges and contribute meaningfully to collective endeavors.
Collaborate effectively with the seasoned SEO team to acquire knowledge of industry standards, established workflows, and proven best practices.
Early identification of challenges is essential, and proactive sharing of potential solutions is encouraged to address issues promptly and effectively.
Required Qualifications
A degree in Marketing, Communications, Journalism, IT, or a related discipline is highly beneficial.
Proficiency in fundamental SEO principles is required; comprehensive training will be provided.
Exceptional writing proficiency encompassing clarity, grammatical precision, thorough research capabilities, and innovative originality.
Proficiency in adhering to established SEO guidelines and content frameworks is required.
Skilled in utilizing Google Sheets for comprehensive reporting and data tracking purposes.
Proficiency in Google Analytics 4 (GA4) and Google Search Console presents a valuable asset for this role.
Highly adaptable and quick to acquire new skills, with a natural aptitude for efficiently managing routine-based responsibilities and demonstrating proactive initiative.
Attention to detail is essential, along with a proven capacity to meet established deadlines consistently.
In this role, you will develop proficiency in various advanced techniques and methodologies pertinent to the position, gaining hands-on experience with industry-standard tools and best practices. Additionally, you will deepen your understanding of key processes through direct application, thereby enhancing your technical and operational skills. The opportunity will also allow you to refine your problem-solving abilities by tackling real-world challenges, ultimately contributing to your professional growth and expertise.
Expert-level proficiency in on-page SEO strategies is essential, including comprehensive keyword research, optimal content structuring, and strategic internal linking practices. The role requires a deep understanding of HTML elements, meta tags, and schema markup implementation to enhance search engine visibility. Additionally, expertise in optimizing page speed, mobile responsiveness, and user experience is mandatory. Strong analytical skills are necessary to interpret performance metrics, identify improvement opportunities, and implement data-driven adjustments. Experience with SEO tools such as Google Analytics, Search Console, and third-party platforms like Ahrefs or SEMrush is highly preferred. The position demands the ability to collaborate with content creators, developers, and marketing teams to execute cohesive SEO initiatives that align with broader business objectives.
Proficient in extracting and analyzing data through Google Search Console (GSC) and Google Analytics 4 (GA4) to derive actionable insights and performance metrics.
We will conduct comprehensive keyword and SERP pattern analysis to identify high-value search terms and evaluate competitive landscapes. This role requires proficiency in SEO tools such as Ahrefs, SEMrush, or MOZ to extract actionable insights from search engine results pages. You will collaborate with content teams to align keyword strategies with content creation and optimization initiatives. Additionally, you will monitor performance metrics, track ranking changes, and adjust strategies based on data-driven findings. Strong analytical skills, attention to detail, and the ability to interpret complex datasets are essential for success in this position.
Experts in content architecture planning are responsible for developing comprehensive frameworks that include topic clusters, content silos, and strategic internal linking to enhance site structure and user navigation. This role demands a deep understanding of how to organize and interlink content effectively to support SEO performance and improve the overall user experience. Candidates must demonstrate proficiency in creating scalable information architectures that align with business objectives while ensuring content remains accessible and logically connected.
Dedicated to establishing essential external link building initiatives, this role involves cultivating authoritative connections to enhance online visibility and domain authority. Responsibilities include identifying high-quality backlink opportunities, negotiating partnerships, and executing outreach campaigns to secure relevant and credible links. The position requires a strategic approach to link acquisition, ensuring alignment with SEO best practices and adherence to search engine guidelines. Proficiency in link analysis tools, strong communication skills, and a results-driven mindset are essential for success in this role.
To develop an SEO strategy, one must approach challenges with a data-driven, analytical mindset, prioritizing user intent and search engine algorithms to optimize digital content and enhance organic visibility. This role requires a deep understanding of keyword research, on-page and off-page optimization techniques, and the ability to interpret performance metrics using tools like Google Analytics and Search Console. Strong problem-solving skills are essential for adapting to algorithm updates, identifying trends, and refining strategies to meet evolving search demands. Collaboration with content creators, developers, and marketing teams ensures cohesive execution, while staying current with industry best practices and emerging technologies drives continuous improvement in search rankings and user engagement.
Skilled professionals seeking advancement opportunities will find a defined trajectory for career progression and promotional prospects within this role. Clear benchmarks for development and eligibility criteria for elevated responsibilities are established, ensuring a structured approach to achieving milestones. Candidates must demonstrate proficiency in key competencies to qualify for advancement, while performance expectations are aligned with organizational goals. Regular evaluations and feedback mechanisms support continuous growth, fostering an environment conducive to long-term success.
After a period of 3 to 6 months, subject to performance evaluation, the SEO Strategist role will be confirmed.
Strategists should possess the capability to develop and implement comprehensive strategies that align with organizational objectives. They are tasked with analyzing data to identify trends, assessing competitive landscapes, and formulating actionable plans to drive growth and efficiency. Key responsibilities include collaborating with cross-functional teams, presenting strategic recommendations to stakeholders, and monitoring performance metrics to ensure initiatives meet desired outcomes. Proficiency in analytical tools, strong communication skills, and a deep understanding of market dynamics are essential for success in this role.
Direct SEO strategies and implementation plans for designated international markets. Develop comprehensive keyword research, competitive analysis, and content optimization frameworks tailored to each region’s search trends and user behavior. Establish and monitor SEO KPIs to evaluate performance, ensuring alignment with business objectives and market-specific goals. Collaborate with cross-functional teams, including content, product, and marketing, to integrate SEO best practices across all digital initiatives. Provide actionable insights and recommendations to enhance organic search visibility and drive sustainable growth in assigned territories.
Develop and execute content calendars and SEO ranking strategies to enhance online visibility and engagement.
Perform comprehensive audits and provide expert technical recommendations to enhance system efficiency and security.
Develop and execute tailored external link-building initiatives to enhance online visibility and domain authority through strategic outreach and high-quality backlink acquisition.
Develop comprehensive monthly strategic insights tailored for executive management review.
Long-Term (ranging from six to twelve or more months): SEO Project Manager
SEO Project Managers are responsible for overseeing and executing search engine optimization initiatives to enhance online visibility and drive organic traffic growth. They collaborate with cross-functional teams to develop, implement, and monitor SEO strategies aligned with business objectives. Key duties include conducting keyword research, analyzing performance metrics, optimizing on-page and off-page elements, and providing actionable insights to improve search rankings. Additionally, they manage project timelines, allocate resources efficiently, and ensure adherence to best practices and industry standards. Strong analytical skills, proficiency in SEO tools (e.g., Google Analytics, SEMrush), and a deep understanding of algorithm updates are essential. Excellent communication and leadership abilities are required to coordinate efforts across departments and stakeholders.
Oversee the implementation of SEO strategies across multiple countries to drive organic growth and enhance global search visibility.
Oversee the production and dissemination of content, analyze performance metrics, and develop strategic link-building initiatives.
Guide and support newly onboarded interns while ensuring adherence to established departmental standards.
Enhance performance aligned with key metrics such as traffic volume, search rankings, and conversion rates to achieve strategic growth objectives.
Qualifications
BA/BSc/HND
