We are seeking a skilled professional to join our team in a pivotal position. This role requires a proven track record of [specific experience, e.g., financial analysis, project management, or software development], along with a minimum of [X years] in a related field. The ideal candidate will possess strong [key skills, e.g., analytical abilities, leadership, or technical expertise] and demonstrate proficiency in [specific tools, methodologies, or systems]. Key responsibilities include [list major duties, e.g., overseeing operations, developing strategic initiatives, or conducting market research], with a focus on delivering measurable results. Additionally, the position demands exceptional communication skills and the capacity to collaborate effectively across departments.
Maringá School is in search of a proactive Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. The ideal candidate will merge strong business insight, strategic vision, innovative leadership, and hands-on operational execution to position Maringá as the go-to partner for organizations modernizing their workforce in response to evolving workplace demands and AI-driven advancements.
The Senior Growth Marketing Manager will lead the entire growth marketing process, from market intelligence and go-to-market strategy to demand generation, sales enablement, and customer retention. In this role, you will collaborate closely with Product, Sales, Customer Success, and Leadership teams to fuel revenue growth, enhance brand perception, and produce tangible business outcomes.
This position demands active involvement rather than a passive monitoring approach; candidates should serve as the driving force behind the growth marketing strategy while also taking ownership of its implementation. Expect to lead the design, execution, and refinement of experiments, conduct thorough data analysis, and identify and maximize high-impact, scalable growth channels.
Oversee a comprehensive range of duties encompassing critical operational functions, ensuring alignment with organizational objectives. Execute and manage key processes with precision, maintaining high standards of accuracy and efficiency. Lead cross-functional initiatives, fostering collaboration and driving results through strategic planning and execution. Identify and implement process improvements to enhance productivity, reduce costs, and optimize performance. Serve as a liaison between departments, facilitating communication and resolving interdepartmental challenges. Provide leadership in developing and executing actionable plans that support long-term business growth and sustainability. Monitor progress against established benchmarks, proactively addressing deviations to sustain peak operational performance.
We are seeking a seasoned professional to spearhead strategic growth initiatives and provide visionary commercial leadership, driving sustainable expansion and market competitiveness. The ideal candidate will possess a proven track record in developing and executing long-term business strategies, alongside a deep understanding of commercial operations and revenue optimization. Key responsibilities include analyzing market trends, identifying high-potential opportunities, and aligning cross-functional teams to capitalize on growth prospects. Additionally, the role requires fostering collaborative partnerships, negotiating high-impact deals, and ensuring alignment with organizational goals to maximize profitability and scalability.
Formulate, oversee, and implement the growth strategy for Corporate Training and Working Professionals, ensuring alignment with quarterly and annual revenue objectives.
Develop comprehensive business cases for innovative initiatives, such as AI upskilling programs and emerging technology ventures, while providing data-driven recommendations for optimal resource allocation.
Own and oversee marketing budgets with a focus on maximizing expenditure efficiency across the most impactful channels to consistently deliver strong returns on investment while maintaining cost-effectiveness.
Partner with senior leadership by providing strategic commercial insights, including pipeline health forecasts, conversion rate analyses, and lead generation assessments; deliver data-driven recommendations to inform key business decisions.
Our role focuses on gathering, analyzing, and interpreting market and customer data to drive strategic decision-making. This position is responsible for conducting thorough market research, monitoring industry trends, and assessing competitive landscapes to identify opportunities and threats. Key responsibilities include compiling detailed reports, presenting actionable insights, and collaborating with cross-functional teams to inform business strategies. Proficiency in data analysis tools, strong analytical skills, and the ability to translate complex findings into clear recommendations are essential. A background in market research, business intelligence, or a related field, along with experience in qualitative and quantitative research methods, is required. Excellent communication and presentation abilities are also necessary to effectively convey insights to stakeholders.
Delve into comprehensive research regarding industry trends, competitor positioning, and evolving skill demands, then distill those findings into strategic, executable insights.
Leverage data-driven segmentation techniques to enhance buyer personas—including HR Directors, CIOs, L&D Managers, and working professionals—for the purpose of personalizing marketing campaigns.
Conduct in-depth analysis of customer journeys by collecting insights from surveys, interviews, and ongoing feedback mechanisms to refine acquisition and retention strategies.
Develop and implement an effective go-to-market strategy aimed at accelerating product adoption, driving revenue growth, and ensuring competitive differentiation in the market. Collaborate with cross-functional teams including marketing, sales, product, and customer success to align messaging, positioning, and execution across all channels. Analyze market trends, customer insights, and competitive intelligence to refine positioning and messaging for maximum impact. Establish clear objectives, key performance indicators (KPIs), and success metrics to measure the effectiveness of the GTM initiatives. Oversee the launch of new products or features, ensuring seamless coordination with internal and external stakeholders to drive adoption and generate demand. Monitor market response and adjust strategies in real-time to optimize performance and capitalize on emerging opportunities.
Design, develop, and implement go-to-market strategies for both new and existing programs, encompassing critical elements such as positioning, pricing strategies, target audience identification, and messaging frameworks.
Collaborate with Product, Admissions, and Customer Success teams, along with other key stakeholders, to deliver commercial leadership that aligns marketing strategies with the organization’s revenue and profitability objectives.
Develop and execute a comprehensive full-funnel growth strategy, meticulously mapping buyer journeys and establishing structured campaign cadences across awareness, consideration, and conversion stages.
Our role focuses on driving demand through strategic performance marketing initiatives to achieve measurable growth. Key responsibilities include developing and executing data-driven campaigns, optimizing conversion funnels, and leveraging analytics to refine targeting and budget allocation. Additionally, you will collaborate with cross-functional teams to align messaging and campaigns with broader business objectives while tracking KPIs to assess performance. Proficiency in digital marketing tools, strong analytical skills, and a results-oriented mindset are essential for success in this position.
Deliver comprehensive digital campaigns spanning Google Ads, LinkedIn, Meta, SEO, and Email from start to finish.
Execute Account-Based Marketing (ABM) initiatives for enterprise clients, designing customized content and campaigns to drive high-value deal conversions.
Develop and execute content and campaign strategies across multiple channels—including webinars, virtual events, and gated content—to drive lead generation and nurture B2B prospects through targeted, growth-oriented initiatives.
Conduct ongoing evaluations and enhancements of funnel performance through systematic A/B testing and conversion rate optimization (CRO) methodologies.
Sales Enablement and Revenue Support professionals play a pivotal role in driving organizational growth by equipping sales teams with the tools, resources, and strategic insights necessary to optimize performance and maximize revenue generation. This position involves collaborating closely with sales leadership to identify areas for improvement, develop targeted training programs, and implement best practices that enhance sales effectiveness. Key responsibilities include analyzing sales metrics, creating enablement content tailored to different sales stages, and providing ongoing coaching to ensure teams meet and exceed revenue targets. Additionally, professionals in this role serve as a bridge between sales, marketing, and product teams, fostering alignment to streamline processes and improve overall sales outcomes.
Develop materials designed to drive conversions, including pitch decks, one-pagers, case studies, and ROI calculators.
Make sure the Sales team receives comprehensive training on messaging strategies, competitive differentiation, and techniques for handling customer objections effectively.
Partner with teams to develop compelling proposal and RFP content for corporate clients, driving revenue growth through strategic contributions.
Monitor and enhance the conversion rates of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), while optimizing the handoff process between Marketing and Sales within the Customer Relationship Management (CRM) system to ensure seamless collaboration and efficiency.
We are seeking a skilled professional to develop and implement innovative content strategies that strengthen brand positioning and drive engagement across multiple channels. The ideal candidate will craft compelling narratives, define key messaging, and align content with business objectives to enhance brand visibility and customer connection. Responsibilities include conducting audience research, collaborating with cross-functional teams, and analyzing performance metrics to refine content approaches. Candidates must possess a strong portfolio demonstrating expertise in content creation, brand storytelling, and strategic planning, along with proficiency in industry tools and platforms to execute initiatives effectively. Proficiency in data-driven decision-making and a deep understanding of current content trends are essential.
Develop an ambitious content strategy with a focus on growth, positioning Maringá as a premier authority in corporate learning and AI-driven workforce transformation.
Collaborate closely with Product Marketing to develop and execute a strategic content calendar encompassing white papers, blogs, executive thought leadership pieces, and client success stories, ensuring alignment with the organization’s core positioning.
Develop and manage the production of scalable, multi-format content, including articles, infographics, and video testimonials.
Dedicated to fostering long-term customer relationships, this role focuses on enhancing customer loyalty, identifying opportunities for upselling, and cultivating brand advocates to drive sustainable growth.
Collaborate with the Customer Success team to establish feedback mechanisms, measure NPS metrics, and execute client engagement initiatives aimed at enhancing retention rates and driving repeat purchases.
Formulate renewal, cross-sell, and upsell strategies for corporate clients to enhance account value and foster long-term growth.
Develop comprehensive client advocacy initiatives, compelling alumni success narratives, and strategic referral campaigns designed to convert contented customers into powerful growth engines.
We aim to elevate brand recognition, strengthen public relations efforts, and establish ourselves as industry thought leaders. This involves developing strategic initiatives to enhance visibility, fostering media relationships, and creating compelling content that positions our organization as a trusted authority in our field. Through innovative campaigns and consistent messaging, we seek to shape positive perceptions and drive meaningful engagement with our target audiences.
Position Maringá as a pivotal strategic ally for businesses seeking to leverage the evolving landscape of AI and technology talent, executing comprehensive multichannel campaigns to foster meaningful partnerships.
Engage in industry forums, conferences, and digital communities as a representative of Maringá, fostering collaboration and visibility for the organization.
Craft compelling case studies, alumni narratives, and public relations initiatives to enhance brand trust and authority.
Effective leadership and the cultivation of high-performing teams are essential for driving organizational success. This role demands the ability to collaborate seamlessly across departments, align diverse stakeholders around shared objectives, and foster an environment of mutual accountability and innovation. Candidates must demonstrate proven experience in team development, with a track record of empowering individuals to achieve their full potential while advancing collective goals. Strong interpersonal skills, strategic thinking, and the capacity to inspire trust and engagement across varying levels of an organization are required. The successful individual will be responsible for mentoring emerging leaders, resolving conflicts constructively, and ensuring alignment between team dynamics and overarching business priorities.
Act as the liaison among marketing, product, corporate training, and operations teams to integrate and sustain growth strategies through cohesive and aligned initiatives.
Through strategic presentations of growth insights, campaign performance, and market opportunities, you will shape and guide key leadership decisions.
Oversee the coordination with external vendors, agencies, and contractors to ensure the delivery of superior-quality results.
Provide guidance to junior marketers while fostering an environment of ongoing learning and experimentation within the team.
We seek a candidate with strong technical expertise and familiarity with essential tools to support and enhance our operational workflows. Proficiency in industry-standard software, platforms, and methodologies is required, along with the ability to apply these skills effectively in a dynamic environment. The ideal applicant must demonstrate hands-on experience with relevant technologies, ensuring seamless integration and problem-solving capabilities. Prior exposure to similar tools or systems is highly advantageous, as is the capacity to adapt swiftly to evolving technical demands.
Seasoned expertise in Customer Relationship Management (CRM) platforms and marketing automation tools is essential, particularly with HubSpot, Salesforce, or comparable systems.
We utilize Google Analytics and Business Intelligence (BI) dashboards to drive data-driven decision-making across the organization. This role requires expertise in configuring, analyzing, and interpreting analytics data to uncover actionable insights. Responsibilities include designing and maintaining BI dashboards, monitoring key performance indicators (KPIs), and generating detailed reports to support strategic initiatives. Proficiency in these tools is essential for optimizing performance and identifying trends to enhance business outcomes.
Specializing in ad platforms such as Google Ads, LinkedIn Ads, and Meta Ads, this role leverages advanced advertising technologies to optimize campaign performance and drive measurable results. Proficiency in these platforms is essential for executing strategic initiatives, analyzing data metrics, and refining targeting approaches to enhance engagement and conversions. The position requires expertise in managing multichannel campaigns, monitoring key performance indicators, and implementing best practices to achieve marketing objectives efficiently. Candidates should possess a strong understanding of digital advertising trends, audience segmentation, and bid optimization strategies to deliver high-impact advertising solutions.
We utilize Email Marketing & Lead Generation Tools to effectively reach our target audience and capture potential leads. These tools enable us to automate email campaigns, segment our audience, and track engagement metrics to optimize performance. By leveraging these platforms, we aim to nurture leads through personalized content and drive conversions. Additionally, the tools assist in analyzing data to refine strategies and improve ROI. Proficiency in these tools is essential for executing data-driven marketing initiatives and maximizing lead generation efforts.
We seek a dynamic professional to oversee our Event & Webinar Platforms, ensuring seamless operations and exceptional user experiences. The ideal candidate will manage platform configurations, troubleshoot technical issues, and collaborate with cross-functional teams to enhance functionality and engagement. Responsibilities include monitoring performance metrics, gathering user feedback, and implementing improvements to optimize platform efficiency. Proficiency in event and webinar software, strong problem-solving skills, and a customer-centric approach are essential. Additionally, experience with analytics tools and a background in digital event management are highly desirable. This role requires adaptability to evolving technologies and a commitment to delivering high-quality virtual experiences.
Demonstrates strong interpersonal skills, exhibits adaptability in evolving situations, and maintains a proactive approach to problem-solving. Requires meticulous attention to detail while collaborating effectively within cross-functional teams. Thrives in dynamic environments, demonstrating resilience and a commitment to continuous improvement. Exhibits professionalism in all interactions and upholds ethical standards in decision-making processes.
Commercially astute, data-focused, and strategically oriented professionals will find a strong fit in this role.
Confident and articulate communicator with a talent for crafting compelling narratives and conveying ideas with clarity and impact.
Accomplished professionals who excel in stakeholder engagement and interdepartmental coordination are sought after. These individuals demonstrate exceptional ability in maintaining and nurturing relationships across various business segments while fostering seamless collaboration among diverse teams to drive strategic objectives.
Highly efficient in managing tasks with exceptional ability to prioritize effectively.
Results-driven individual who exhibits a proactive approach and demonstrates a strong sense of curiosity, consistently delivering measurable outcomes.
Proficient in collaborating effectively within multicultural environments and adapting seamlessly to varied international markets.
Bachelor’s degree in a relevant discipline or equivalent professional experience is required. A minimum of three years of hands-on experience in a comparable role is essential. Proficiency in industry-standard software and tools is necessary. Exceptional analytical, problem-solving, and communication skills are critical. Ability to work independently as well as collaboratively within a team is required. Strong organizational and time management capabilities are expected. Familiarity with regulatory standards and compliance protocols is advantageous. Demonstrated track record of delivering high-quality results under tight deadlines is preferred.
A bachelor’s degree in Marketing, Business, or a closely related discipline is required; an MBA is considered an advantage.
With a minimum of eight years of hands-on experience in B2B marketing, growth marketing, or corporate training marketing—preferably within sectors such as Edtech, SaaS, or comparable industries—you bring a proven track record of success in these domains.
Proven track record spanning a minimum of three years in leadership positions, with a focus on developing and executing growth marketing strategies.
Demonstrated expertise in securing new corporate clients and implementing strategies to maintain long-term client relationships.
Demonstrates a deep comprehension of B2B sales processes and the critical integration between marketing and sales functions.
Achieved measurable success in surpassing lead generation and revenue growth targets.
Experienced in overseeing budgetary allocations and enhancing expenditure efficiency to maximize organizational resources.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
