About the job
We are seeking a skilled professional to craft compelling written content and optimize on-page elements to enhance search engine visibility and user engagement. The ideal candidate will possess a strong command of language, research capabilities, and an understanding of SEO best practices. Responsibilities include developing high-quality blog posts, product descriptions, and website copy while ensuring proper keyword integration, meta tags, and readability. Proficiency in content management systems, keyword research tools, and analytics platforms is essential. Additionally, the role requires collaboration with marketing teams to align content strategies with broader business objectives. Strong analytical skills and a commitment to continuous improvement are critical for driving measurable results.
Craft compelling, search-engine-optimized content that effectively addresses and fulfills user search intent while maintaining clarity and engagement.
Conduct a comprehensive analysis of competitor content to pinpoint strategic gaps that present opportunities for our organization.
Enhance existing web pages to ensure they remain current, clear, and optimized for improved search engine rankings.
Every article must adhere to SEO best practices, including properly structured headers, strategic keyword placement, relevant internal linking, and accurate metadata optimization.
Experts in internal linking and content architecture are tasked with enhancing digital asset organization and navigation. This involves designing a strategic internal linking framework that boosts SEO performance while ensuring seamless user experiences. Responsibilities include analyzing existing content structures, identifying gaps, and implementing improvements to optimize site architecture. A deep understanding of SEO principles, user behavior analytics, and best practices in content strategy is essential. Additionally, collaboration with content creators, SEO specialists, and web developers is crucial to align internal linking strategies with broader digital marketing objectives.
Develop and oversee the establishment of internal links to enhance topical authority.
Strategically identify orphan pages and allocate link equity effectively to enhance site authority and visibility.
Ensure uniformity and coherence across all location and service pages.
We monitor and analyze SEO performance metrics to produce detailed reports, identifying trends, strengths, and areas for improvement. This role requires proficiency in tools like Google Analytics, SEMrush, or Ahrefs, along with a strong grasp of keyword research, on-page optimization, and technical SEO principles. Responsibilities include tracking keyword rankings, organic traffic growth, backlink profiles, and conversion rates. Additionally, you will collaborate with content and development teams to implement data-driven recommendations, ensuring alignment with broader marketing and business objectives.
Track keyword fluctuations, analyze traffic patterns, and evaluate user engagement through GSC and GA4.
Compile comprehensive daily and weekly reports that detail completed tasks, identified issues, and proposed solutions to address them.
Identify potential ranking opportunities by analyzing data, such as keywords currently positioned between 4th and 10th place or 11th and 20th place in search results.
Identify and report any technical or structural problems that could potentially affect performance.
Conduct comprehensive keyword research to identify high-impact, relevant search terms aligned with our business objectives and target audience. Analyze search volume, competition, and intent to prioritize keywords that drive qualified traffic and support content strategy. Develop and maintain detailed keyword plans, ensuring seamless integration with SEO and content initiatives. Collaborate with cross-functional teams to refine keyword targeting based on performance data and market trends, optimizing visibility and engagement across digital platforms.
Perform comprehensive keyword research to identify and support the development of new content clusters.
Conduct SERP analysis to determine the ranking factors Google prioritizes for each topic, thereby identifying the key elements that contribute to higher search visibility and performance.
Devise content strategies aligned with seasonal themes, user preferences, and competitive insights to drive engagement and relevance.
External Link Exposure (Introductory Training) provides foundational education on managing external links effectively, ensuring compliance with organizational policies and security standards. Participants will learn best practices for identifying, evaluating, and mitigating risks associated with external hyperlinks, including phishing, malware, and unauthorized data access. The program covers strategies for secure link handling, verification techniques, and adherence to relevant regulatory requirements. Upon completion, attendees will gain practical skills to confidently assess and monitor external connections while maintaining operational efficiency and safeguarding sensitive information.
Gain a foundational understanding of outreach methodologies, Private Blog Network (PBN) utilization, and effective link placement strategies.
Demonstrate proficiency in executing structured link-building initiatives upon mastery of foundational competencies.
We seek a highly motivated professional who excels in teamwork and cross-functional coordination to drive shared goals and deliver exceptional results. Strong interpersonal skills and the ability to work effectively with diverse teams are essential, along with a proactive approach to communication and problem-solving. Experience in collaborative environments where collective input shapes outcomes is highly valued, as is a commitment to fostering an inclusive and supportive team culture.
Collaborate effectively with the seasoned SEO team to gain insights into established standards, streamlined workflows, and proven best practices.
Proactively identify and address issues as they arise, offering constructive solutions whenever feasible.
Required Qualifications
A background in Marketing, Communications, Journalism, IT, or a related discipline is highly beneficial.
Demonstrates a foundational grasp of SEO principles, with comprehensive training available to further develop expertise.
Strong writing skills – clarity, grammar, research capability, and originality.
Demonstrated proficiency in adhering to established SEO best practices and structured content frameworks.
Excellent working knowledge of Google Sheets for reporting and tracking purposes is required.
Proficiency in Google Analytics 4 (GA4) and Search Console serves as an additional asset.
Highly adaptable learner with strong initiative and the ability to thrive in structured, routine-based tasks.
We pride ourselves on a meticulous approach to tasks and the capacity to consistently meet established deadlines.
What You Will Learn
Expert-level on-page SEO expertise is required to optimize website elements for higher search rankings and improved user engagement. The ideal candidate will possess a deep understanding of keyword research, meta tag optimization, content structuring, and internal linking strategies. Proficiency in tools like Google Analytics, SEMrush, or Ahrefs is essential, along with the ability to analyze performance metrics and implement data-driven adjustments. Responsibilities include conducting comprehensive SEO audits, identifying technical issues, and collaborating with content teams to enhance relevance and readability. Strong analytical skills and a results-oriented mindset are necessary to stay ahead of algorithm updates and evolving best practices.
Proficient in analyzing data through Google Search Console (GSC) and Google Analytics 4 (GA4) is required, with a strong focus on extracting actionable insights from the collected metrics.
Conducting thorough keyword research and analyzing Search Engine Results Page (SERP) patterns are essential tasks for this role. This involves identifying high-potential keywords, assessing their search volume and competition, and examining the patterns displayed in SERP features such as featured snippets, local packs, and related queries. The goal is to uncover actionable insights that inform content strategy, SEO optimization, and overall digital marketing efforts.
Content architecture planning involves designing structured frameworks such as topic clusters, silos, and internal linking strategies to optimize content organization and enhance user navigation and SEO performance.
Accomplishing foundational external link building initiatives involves strategically acquiring high-quality backlinks from authoritative domains to enhance domain authority and improve organic search rankings. This process requires meticulous research to identify relevant, reputable websites and professional outreach to secure guest posts, collaborations, or mentions that align with brand messaging and SEO objectives. Additionally, ensuring compliance with search engine guidelines and monitoring link health are critical to sustaining long-term SEO performance and mitigating risks associated with toxic or low-value backlinks.
To cultivate an SEO Strategist mindset, one must analyze data-driven insights to optimize search visibility, leveraging keyword research and competitive benchmarking to enhance organic traffic. This role demands proficiency in SEO tools like Google Analytics, SEMrush, or Ahrefs, alongside a deep understanding of algorithm updates and ranking factors. Strategic planning, technical SEO expertise, and collaboration with content teams are essential to align with business goals. Strong analytical skills, adaptability to trends, and a results-oriented approach ensure sustained performance improvements in search engine rankings.
We provide structured opportunities for professional development and career advancement, with a clear progression plan for promotions. Employees are eligible for advancement based on performance, tenure, and demonstrated competencies. Regular evaluations and feedback sessions ensure alignment with organizational goals and personal growth objectives. Eligibility for promotions depends on meeting or exceeding performance metrics, fulfilling role requirements, and contributing to team and company success.
After three to six months, contingent upon performance, the individual will transition into the role of SEO Strategist.
Strategists are responsible for developing comprehensive plans and solutions to address complex business challenges. They conduct thorough market analysis, assess competitive landscapes, and identify key opportunities for growth. Additionally, they collaborate with cross-functional teams to implement strategic initiatives, ensuring alignment with organizational objectives. Strong analytical and problem-solving skills are essential, along with the ability to communicate insights effectively. Familiarity with industry trends, data-driven decision-making, and proficiency in relevant tools and methodologies are also required.
Lead the development and execution of strategic SEO initiatives across designated markets, ensuring alignment with overall business objectives and local market needs. Collaborate with cross-functional teams to identify opportunities, set priorities, and implement best practices to enhance organic search performance. Analyze market trends, competitor activity, and keyword landscapes to inform data-driven decisions and optimize content strategies. Provide guidance and training to stakeholders on SEO fundamentals and evolving industry standards to foster a culture of continuous improvement.
Develop and execute content calendars while implementing strategies to enhance search rankings to ensure consistent audience engagement and visibility.
Perform in-depth evaluations and provide specialized technical guidance.
Develop and execute focused outreach initiatives to acquire high-quality external backlinks through strategic partnerships and content promotion.
Compile monthly analytical reports tailored for executive leadership, providing strategic insights and data-driven recommendations to inform high-level decision-making processes.
Seasoned SEO Project Manager sought for long-term engagements ranging from six months to one year or beyond, providing strategic oversight and execution of search engine optimization initiatives to drive organic growth and enhance digital visibility.
SEO Project Managers are responsible for overseeing and executing search engine optimization initiatives, ensuring alignment with strategic objectives and performance targets. They collaborate with cross-functional teams, including content creators, developers, and analysts, to implement SEO best practices and enhance organic search visibility. This role involves conducting keyword research, optimizing on-page and technical elements, and monitoring performance metrics to drive continuous improvement. Additionally, SEO Project Managers manage project timelines, allocate resources efficiently, and communicate progress to stakeholders. Strong analytical skills, proficiency in SEO tools, and the ability to adapt to evolving search algorithms are essential for success in this position.
Drive the implementation of SEO strategies across multiple countries, ensuring alignment with global objectives while adapting to regional market nuances. Collaborate with international teams to execute best practices, monitor performance metrics, and optimize search rankings to enhance online visibility and organic growth.
Oversee content production, analyze performance metrics, and develop link-building strategies.
Experienced professionals are sought to guide and support new interns while upholding the established standards of the department.
Enhance performance by developing and executing strategies aligned with key performance indicators, including website traffic, search engine rankings, and conversion rates.
Qualifications
BA/BSc/HND
