What you’ll do:
As the Senior Sales and Customer Manager, you will serve as the primary representative of the school to families and the broader community, embodying its values and mission. In this pivotal role, you will spearhead initiatives to expand enrollment while ensuring a superior experience for students and parents through the following key responsibilities:
Develop and implement DISC’s student recruitment strategy across its four campuses.
Spearhead enrollment expansion by overseeing the entire admissions process from start to finish.
Develop and maintain robust prospect pipelines by cultivating strategic partnerships and conducting proactive outreach initiatives.
Facilitate the implementation of strategies aimed at enhancing parent involvement while ensuring the retention of students within the program.
Monitor admissions outcomes using the CRM system, then provide key findings and recommendations to leadership for strategic decision-making.
Direct the local admissions and marketing team, ensuring seamless collaboration and alignment of strategic objectives.
Collaborate effectively with Heads of School to align on and execute enrollment priorities.
Deliver a robust and uniform representation of the ENSO brand throughout all campus environments.
The sought-after candidate will possess a comprehensive blend of qualifications and experience, demonstrating a proven track record in relevant roles. They must exhibit strong analytical skills, exceptional communication abilities, and the capacity to thrive in a fast-paced, collaborative environment. Proficiency in industry-standard software and tools is essential, as is a commitment to continuous learning and professional development. The successful applicant will be responsible for delivering high-quality results, managing multiple priorities effectively, and maintaining a customer-centric approach to problem-solving. Additionally, they should possess the adaptability to navigate evolving challenges and the leadership qualities to inspire and guide teams toward shared objectives.
We seek an individual who offers more than mere experience—a professional equipped with the appropriate skills and a proactive mindset to propel enrollment growth, foster lasting partnerships with families, and further solidify DISC’s reputation as a premier educational institution. The preferred candidate will possess:
A bachelor’s degree or higher in Business, Marketing, Education Management, or a related field is required, equipping candidates with the essential knowledge to effectively oversee admissions strategies and contribute to institutional growth initiatives.
A minimum of five to seven years of professional experience in Sales, Admissions, Marketing, or Customer Relationship Management is required to effectively advance enrollment objectives, streamline the admissions’ workflow, and deliver an exceptional journey for prospective families from initial engagement through to successful enrollment.
With a strong history of driving growth and optimizing conversion performance, this role will play a pivotal part in enhancing DISC’s enrollment strategy, elevating conversion rates, and contributing to the institution’s strategic long-term development goals.
A proven track record in team leadership and stakeholder coordination is essential to successfully oversee the admissions process, fostering collaboration between academic and operational teams while ensuring seamless cross-departmental alignment.
Proficiency in CRM tools and digital marketing strategies is essential for managing inquiries effectively, monitoring admissions data, and enhancing outreach and visibility through digital platforms.
We seek candidates with robust analytical capabilities and proven expertise in Key Performance Indicators (KPIs) and reporting tools, as these skills are essential for tracking performance metrics, detecting emerging trends, and driving data-informed decisions to enhance admissions effectiveness.
Proven ability to communicate effectively and cultivate strong relationships is crucial for interacting with prospective families, upholding DISC’s professional standards, and fostering trust among internal and external stakeholders.
Strong Customer-Centric Mindset with a Hands-On and Proactive Approach: Important to deliver a high-quality admissions experience and respond effectively to the needs of families throughout the enrolment journey.
A deep understanding of the Kenyan private or international school sector offers invaluable insights into the local educational environment, enabling DISC to strategically position itself and uncover avenues for expansion.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
