KEY WORKING PARAMETERS
As the Commercial Partner overseeing the Franchise & Bottling System, you will spearhead the alignment of Commercial Strategy & Levers within our comprehensive end-to-end processes, plans, and strategic initiatives to maximize joint system value. In this pivotal role, you will serve as the driving force behind transformative commercial thinking, acting as a key protagonist in the system’s strategic direction. Additionally, you will collaborate closely with the Marketing team to ensure seamless integration of commercial priorities into marketing strategies.
Focus, Scope, & Impact:
Lead and champion the comprehensive Commercial strategy within the Franchise & Bottling framework, delivering seamless end-to-end integration across all operations.
Craft and expand the Commercial Annual Business Plan (ABP) for the franchise, collaborating closely with both the Franchise and Bottler teams to develop comprehensive support strategies.
Establish and execute quarterly priorities for the Franchise in alignment with Commercial objectives.
Position the BBM model strategically to align with franchise objectives, establishing an appropriate pack architecture while remaining responsive to market fluctuations. Utilize the “On Demand Hub” to design and implement impactful scenarios and solutions tailored to evolving business needs.
As the Commercial Thought Leader and Integrator for the Franchise, you will serve as the primary strategic advisor and operational partner to the Franchise GM, providing expert guidance and seamless support to drive franchise success.
We seek qualified candidates to fulfill critical needs aligned with the priorities outlined in the “On Demand Hub,” including Affordability, Premium, Channel, RGM X, RTM, and Digital initiatives.
Deliver strategic commercial guidance and final authorization for all marketing campaigns, including the Picture of Success, while ensuring seamless integration into marketing plans and processes.
Deliver strategic commercial insights to inform the development of Commercial Strategies—specifically the ABC of Execution, Affordability, and Premium—ensuring alignment with market dynamics and opportunities.
KEY SUCCESS PARAMETERS
Deliverables
Develop and execute the commercial strategy tailored specifically for the ABP market, ensuring alignment with organizational objectives and market dynamics.
Orchestrate the strategic commercial initiatives within the Franchise/Market to ensure alignment with organizational objectives.
Drive quarterly commercial initiatives with a clear focus on strategic priorities, while ensuring the allocation of appropriate resources throughout the end-to-end market engagement process to maximize impact.
Collaborate effectively with the Franchise team to drive the attainment of business and commercial performance targets.
Leverage the Affordability, Premium, and Revenue Growth Management X teams to address critical business challenges and opportunities, driving accelerated growth and strengthening competitive dynamics.
We offer Commercial endorsement and authorization for every Marketing Campaign as well as the Picture of Success.
Serving as the primary Commercial Systems leader and strategic ally, you will spearhead innovative commercial strategies and champion transformative leadership in the commercial domain.
Work Focus
This position demands deep expertise in systems and business operations, coupled with strong collaborative and partnership abilities to drive exceptional market outcomes. Exceptional leadership qualities and advanced influencing skills are essential to effectively engage Operations, Customers, and Bottlers.
The position demands a robust blend of analytical and strategic thinking skills, along with a deep consumer and commercial insight, and a practical, proactive approach to execution.
This position will collaborate extensively with senior leadership and operational teams within the Customer & Commercial Leadership units, as well as with customers and bottling partners, in an integrated, networked framework.
Demonstrates proficiency in fostering cross-functional collaboration and aligning systems to drive cohesive execution, with a primary focus on leading and streamlining alignment efforts to ensure General Managers fully embrace OU strategies.
We prioritize exceptional communication skills as a core competency for this role. Candidates must demonstrate proficiency in conveying ideas clearly and effectively, both verbally and in writing. The position requires the ability to articulate complex information concisely, ensuring alignment across teams and stakeholders. Responsibilities include presenting updates, facilitating meetings, and collaborating with diverse groups to achieve shared objectives. Strong interpersonal skills are essential to foster productive relationships and resolve conflicts diplomatically. Additionally, the role demands adaptability in communication styles to suit various audiences and contexts.
Liaise with senior-level internal stakeholders, key customers, and bottling partners to facilitate clear and effective communication channels.
Interfaces between Customer & Commercial Leadership and Franchise Leadership at the market level across various organizational tiers.
To facilitate effective communication, this role will engage with Franchise Leadership to align and execute Commercial and Customer Leadership strategies and capabilities, while also driving the strategic direction and priorities of the Franchise & Bottling System. Additionally, the position will be responsible for communicating performance metrics to Bottler senior leaders.
External professionals will engage with senior executives of prominent clients, critical advisors, and other key stakeholders to advance and ensure the successful execution of pivotal business development projects within the market.
With a proven track record in the field, candidates should possess hands-on experience in relevant methodologies and technologies. A minimum of three years of direct experience is typically required, though exceptions may be made for exceptional candidates with transferable skills. Familiarity with industry-specific tools, software, or frameworks is essential, as is the ability to apply theoretical knowledge to practical challenges. Experience leading projects, mentoring teams, or driving process improvements is highly valued. Strong problem-solving abilities and a commitment to continuous learning are expected to adapt to evolving industry demands.
A proven leader with 10 to 12 or more years of hands-on experience in Commercial, excelling in Channel Strategy, Revenue Growth Management, Segmentation, Route-to-Market design, and Negotiation, among other key areas.
Demonstrates a consistent ability to deliver outstanding results through efficient and effective execution.
Demonstrates exceptional strategic and analytical capabilities alongside strong interpersonal, communication, and influencing skills.
Professional rewrite:
Candidates with prior experience in bottling systems, franchise operations, or commercial environments are highly desirable.
Application instructions are available through the method of application.
To submit your application, kindly utilize the provided link(s) on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
10 - 12 years
