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Home Jobs Nairobi Coastal Sales Executive – West Region

Coastal Sales Executive – West Region

BIC  · Manufacturing / Production / FMCG

Full Time Nairobi
Nairobi
Deadline: 31 August 2026
Posted June 4, 2026

We seek a highly motivated professional to join our team in the capacity of [Job Title]. The ideal candidate will possess a minimum of [X] years of experience in [relevant field] and hold a degree in [specific field, if applicable]. Proficiency in [specific software, tools, or methodologies] is essential, along with strong analytical and problem-solving abilities. Key responsibilities include [list responsibilities concisely], with a focus on delivering high-quality results within established deadlines. Excellent communication and teamwork skills are required to collaborate effectively across departments. This role offers opportunities for professional growth and development in a dynamic and supportive work environment.

To oversee the sales and distribution of the company’s products and services to customers and consumers within a designated geographic region, ensuring steady and profitable revenue growth. This role involves managing and optimizing sales resources to maximize both sales performance and profitability. Additionally, the position requires designing and executing sales strategies and action plans that align with corporate, sales, and marketing objectives. The responsibilities also include leading, motivating, and developing Sales Agents to achieve targeted sales results and business goals.

The position encompasses a diverse array of key responsibilities, including the management of daily operations to ensure seamless workflow efficiency. Additionally, the role involves collaborating with cross-functional teams to drive project execution and meet strategic objectives. Accountability for overseeing budgets, monitoring financial performance, and implementing cost-saving measures is also required. The successful candidate will be expected to mentor junior staff, foster a culture of continuous improvement, and uphold compliance with organizational policies and industry regulations. Strong leadership, analytical prowess, and exceptional communication skills are essential to excel in this dynamic environment.

Within a designated geographic region in East Africa, the role involves engaging with customers to facilitate and finalize sales transactions. Responsibilities include identifying potential clients, presenting products or services, negotiating terms, and ensuring customer satisfaction. The position requires a thorough understanding of the local market, strong interpersonal skills, and the ability to meet sales targets. Fluency in relevant local languages and familiarity with the region’s business landscape are essential. Additionally, the role demands adaptability to changing market conditions and a commitment to achieving business objectives.

Consistently meeting the established monthly sales targets for each of the three product categories—Stationery, Lighters, and Shavers and Shaving preps—is essential.

Implement negotiated Key Account promotions and marketing strategies with precision and effectiveness.

To ensure the successful oversight of third-party Sales and Merchandising Agents, driving the fulfillment of key sales targets, executing Trade Promotions, and securing forward share objectives within retail environments.

To achieve cost-effective coverage of sales calls while maintaining the necessary service standards, thereby driving customer sales and enhancing regional profitability.

To oversee the Sales Agents’ performance, ensuring alignment with agreed-upon sales targets, promotional initiatives, and marketing objectives at the store level.

Effectively executing all agreed-upon promotions throughout the Mini-Major Back to School and Shaver/Lighter promotional cycles represents a core responsibility of this role.

Compiling and submitting essential sales and market intelligence reports is a core responsibility of this role. This includes preparing Trade Surveys, Sales Contact Reports, In-Store Audits, Daily and Weekly Reports, Competitor Activity Reports, Promotional Analysis Reports, and New Product and Forward Share documentation. Each report must be meticulously developed and delivered in accordance with established timelines and standards to ensure accuracy and relevance.

Develop and nurture strong trade relationships with existing key clients while actively pursuing new customers and sales prospects within the designated area.

To uncover opportunities for expanding the numeric and weighted distribution of current and upcoming products within the target market, candidates must demonstrate a strong grasp of customer needs, emerging product trends, and competitive landscape dynamics, including competitor activities and innovations in new product development.

Expands professional expertise by enrolling in relevant training programs, studying industry journals, and cultivating relationships within professional circles to stay current with best practices and emerging trends.

The organization will evaluate performance based on specific metrics to ensure alignment with strategic goals. Key indicators will include measurable targets to assess efficiency, productivity, and overall contribution to objectives. These KPIs will serve as benchmarks for evaluating progress, identifying areas for improvement, and guiding decision-making processes. They will provide clear insights into individual and team performance, enabling data-driven assessments and fostering accountability. Additionally, KPIs will support continuous development by highlighting strengths and opportunities for growth within the role.

Consistently meet the predetermined strike rate objectives for the designated DSRs.

Ensure the attainment of sales and coverage targets established for assigned Field Sales Representatives (FSRs).

Ensure that assigned stockists maintain the necessary SKUs and perform monthly replenishments as scheduled.

Guarantee that all assigned retail locations attain a minimum on-shelf availability (OSA) target of 80%.

We are seeking a highly motivated professional to fill this essential role, requiring extensive experience in [specific field/industry], along with a proven track record of success in [key responsibility or skill]. The ideal candidate must possess strong analytical abilities, exceptional problem-solving skills, and the capacity to work both independently and collaboratively within a dynamic team environment. Responsibilities include [specific duty], [specific duty], and [specific duty], with an emphasis on delivering measurable results and maintaining high standards of accuracy and efficiency. Proficiency in [specific software/tool] is essential, and familiarity with [additional relevant skill or qualification] is highly desirable. Additionally, the candidate should demonstrate excellent communication skills, both written and verbal, to effectively interface with stakeholders and convey complex information clearly. A bachelor’s degree in [relevant field] or equivalent professional experience is required.

Academic and Professional Qualifications: Applicants must possess a relevant Bachelor’s degree in a field such as Computer Science, Engineering, or a related discipline. A minimum of three years of professional experience in software development, data analysis, or a comparable role is required. Preferred candidates will hold an advanced degree, such as a Master’s or PhD, and demonstrate expertise in areas like cloud computing, artificial intelligence, or cybersecurity. Additionally, experience with industry-standard tools and methodologies, along with problem-solving skills and a commitment to continuous learning, will be advantageous.

Earned Diploma or Degree in Sales and Marketing or an equivalent discipline from a formally accredited post-secondary institution.

With a proven track record in a professional environment, candidates must possess relevant work experience to excel in this role. Applicants should demonstrate expertise in their field, supported by a minimum of [X] years of hands-on experience, preferably in a similar industry or position. Familiarity with industry-specific tools, methodologies, and best practices is essential, along with the ability to apply this knowledge effectively to drive results. Strong analytical, problem-solving, and communication skills are required to navigate challenges and collaborate with stakeholders. Additionally, adaptability to evolving business needs and a commitment to continuous learning are highly valued traits in this dynamic professional setting.

With a minimum of two years of sales experience in the Fast-Moving Consumer Goods (FMCG) or office products sector, candidates should demonstrate a proven track record in driving revenue and building client relationships within these industries.

Proficiency in Microsoft Office Suite is a mandatory requirement for this position.

Proven expertise in the field is required, with a keen ability to multitask and prioritize responsibilities effectively. Candidates must demonstrate strong analytical skills and a commitment to maintaining meticulous attention to detail. Essential competencies include the ability to work independently as well as collaboratively within a team environment. Proficiency in [specific software/tools, if applicable] and familiarity with [relevant industry standards or regulations] are mandatory. The ideal candidate will possess excellent communication skills, both written and verbal, to articulate ideas clearly and concisely to stakeholders at all levels.

Established and nurtured strategic business partnerships with wholesalers, franchisees, and retail partners to enhance sales performance and market reach.

Demonstrates exceptional organizational abilities, strong communication prowess, and proven leadership capabilities.

Proficient negotiation and conflict resolution skills are essential for this role, requiring the ability to mediate disputes, facilitate productive discussions, and find mutually beneficial solutions. Strong interpersonal abilities are necessary to navigate challenging conversations with diplomacy and tact, while maintaining professionalism under pressure. Candidates must demonstrate expertise in identifying underlying issues, fostering collaboration, and ensuring fair outcomes for all stakeholders involved. These competencies are crucial for building trust, minimizing disruptions, and promoting a harmonious work environment.

Strong aptitude for uncovering untapped business prospects and cultivating new customer relationships.

Exceptional verbal and written communication abilities are essential for effectively conveying ideas, engaging audiences, and ensuring clarity in messaging. Individuals must demonstrate confidence and clarity when speaking in formal settings, meetings, or presentations, while also tailoring content to resonate with diverse stakeholders. Strong interpersonal skills and the capacity to simplify complex information are critical for maintaining audience engagement and comprehension. Familiarity with presentation software, such as PowerPoint or Google Slides, is often required to create visually compelling and professional materials.

Develop and nurture collaborative partnerships to drive the achievement of organizational objectives and goals. Foster mutual cooperation by actively seeking and extending collaboration, independent of hierarchical influence.

Consistently demonstrates strong time management skills by completing assignments efficiently and maintaining a high level of organization.

A strong aptitude for mentoring and coaching, demonstrated through prior experience in guiding others toward professional growth and development, is essential. The ideal candidate will possess the ability to inspire and motivate team members, fostering a culture of continuous learning and improvement. Effective communication and interpersonal skills are required to provide constructive feedback and support tailored to individual needs. Experience in developing talent, setting clear expectations, and tracking progress is also necessary.

A collaborative professional who can both contribute effectively within a team and take initiative to lead by example.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 years

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