Job Summary
The Head of Marketing will spearhead Aquantuo’s marketing strategy and oversee its implementation across diverse countries, routes, services, and member segments. This position will enhance brand visibility, generate leads, foster member engagement and retention, reactivate dormant audiences, provide sales support, and strengthen market positioning.
This position seeks a commercially astute and results-driven leader capable of converting Quantum’s strategic objectives into well-defined campaigns, compelling content, targeted marketing initiatives, member-focused education, and quantifiable growth results.
Oversee a comprehensive range of duties encompassing strategic project management, cross-functional team leadership, and stakeholder engagement to ensure seamless execution of organizational objectives. Develop and implement innovative solutions to address complex challenges, while maintaining a strong focus on efficiency, cost-effectiveness, and sustainable growth. Drive process improvements through data-driven insights, fostering a culture of continuous enhancement and accountability. Collaborate closely with senior leadership to align departmental initiatives with broader business strategies, ensuring measurable impact and long-term success.
We are seeking a dynamic professional to devise and implement innovative marketing strategies aimed at driving sustainable growth for our organization. The ideal candidate will possess a proven track record in developing and executing comprehensive marketing plans, leveraging digital channels, and analyzing market trends to enhance brand visibility and customer engagement. Responsibilities include overseeing campaigns, optimizing conversion rates, and collaborating with cross-functional teams to align marketing initiatives with business objectives. Requirements entail a bachelor’s degree in marketing, business, or a related field, along with 5+ years of experience in strategic marketing roles, preferably within a fast-paced industry. Proficiency in data analytics tools, CRM platforms, and marketing automation software is essential, along with strong project management and communication skills to effectively lead initiatives and present insights to stakeholders.
Formulate and execute Aquantuo’s comprehensive marketing strategy spanning all operational regions to drive growth and market penetration.
Realign marketing initiatives to support revenue generation, expansion of routes, customer retention, and brand goals.
Evaluate and prioritize high-potential routes, services, and member segments to drive targeted campaign initiatives.
Drive alignment between marketing initiatives and sales objectives, member acquisition efforts, and overall company strategy to maximize effectiveness and cohesion.
Drive brand recognition and enhance market presence through strategic positioning initiatives. Elevate visibility across key channels to strengthen brand awareness and foster meaningful connections with target audiences. Ensure consistent messaging and alignment with organizational objectives to maximize impact and differentiate the brand in competitive landscapes.
Elevate Aquantuo’s reputation as a reliable, technology-driven leader in cross-border logistics and commerce partnerships.
Maintain uniform messaging, tone, visuals, and positioning across all markets and channels to ensure brand cohesion.
Maintain and enhance the company’s reputation by delivering clear, precise, and proactive communication at all times.
Deliver marketing initiatives that consistently embody the brand promise of Fast, Simple, and Borderless.
Campaign planning and implementation encompass strategic development, meticulous execution, and ongoing optimization to drive impactful results. This role demands a deep understanding of market dynamics, audience segmentation, and multichannel campaign strategies, ensuring alignment with organizational objectives. Candidates must possess strong analytical skills to interpret performance data, adapt strategies in real-time, and provide actionable insights that enhance campaign effectiveness. Proficiency in digital marketing tools, project management methodologies, and cross-functional collaboration is essential to execute seamless, data-driven initiatives that meet or exceed KPIs.
Develop and manage campaigns spanning Aquantuo’s routes, services, and markets with precision and strategic oversight.
Oversee campaigns encompassing E-commerce, 3PL, Intra-Africa logistics, warehousing, shipping, customs facilitation, last-mile delivery, and value-added services.
Design strategic campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention and reactivation efforts, as well as member education programs.
Deliver campaigns punctually, ensuring alignment with strategic business objectives while systematically evaluating their impact.
Craft engaging digital content and manage communications to enhance brand presence and audience engagement across various platforms. Develop and implement strategies to produce high-quality written, visual, and multimedia content that aligns with organizational goals. Collaborate with cross-functional teams to ensure consistent messaging and brand voice. Monitor and analyze content performance, leveraging data insights to refine strategies and optimize reach. Oversee social media channels, email campaigns, and website updates to drive traffic and conversions. Stay updated on industry trends and best practices to maintain a competitive edge in digital communications.
Responsible for managing and directing content across various digital platforms, including social media, websites, email communications, WhatsApp, blogs, webinars, newsletters, and digital campaigns.
Deliver content that is precise, accurate, credible, and aligned with member needs while maintaining commercial viability.
Develop and oversee instructional materials focusing on shipping procedures, customs regulations, required documentation, delivery schedules, cost structures, and available service choices.
Ensure ongoing, clear communication regarding route modifications, shipping timelines, organizational policies, and service notifications.
We are seeking a dynamic professional to drive lead generation efforts and enhance sales enablement strategies. The successful candidate will identify, qualify, and nurture potential leads while collaborating closely with sales teams to refine outreach approaches. Proficiency in CRM tools, data analysis, and lead tracking is essential, along with a proven track record in converting prospects into customers. Strong communication skills and the ability to align marketing initiatives with sales objectives are required to optimize pipeline growth and revenue performance.
Collaborate with Sales and Country Leads to cultivate high-quality leads and facilitate successful conversions.
Develop compelling marketing materials designed to empower sales teams in articulating Aquantuo’s services, routes, value proposition, and competitive advantages effectively.
Provide assistance to initiatives aimed at small and medium-sized enterprises, merchants, importers, exporters, members of the diaspora, corporate accounts, and key accounts.
Analyze and document the impact of marketing efforts on inquiries, lead generation, reactivation of past customers, and sales support initiatives.
We focus on enhancing member engagement, strengthening retention strategies, and reactivating inactive members to drive sustained participation and loyalty. Your responsibilities will include analyzing engagement metrics, identifying trends, and implementing targeted initiatives to boost interaction and satisfaction. You will collaborate with cross-functional teams to develop retention programs, monitor member feedback, and refine communication strategies to address evolving needs. Additionally, you will design and execute reactivation campaigns, track their effectiveness, and adapt approaches based on performance data to maximize recovery rates. Strong analytical skills, proficiency in CRM tools, and a data-driven mindset are essential to excel in this role.
Create and execute campaigns designed to enhance member engagement, retention, and reactivation efforts.
Collaborate closely with internal departments and Country teams to pinpoint recurring member concerns and communication deficiencies.
Provide assistance in addressing and resolving issues for members when service failures or other concerns occur.
Leverage member feedback and behavioral insights to enhance marketing strategies, educational initiatives, and communication efforts.
Conduct comprehensive market research and competitive intelligence analysis to identify key trends, opportunities, and threats within the industry landscape. Evaluate competitors’ strategies, market positioning, and performance metrics to inform strategic decision-making. Gather and interpret data from diverse sources to assess market dynamics, customer preferences, and emerging risks. Collaborate with cross-functional teams to translate insights into actionable recommendations that drive business growth and maintain a competitive edge.
Monitor competitive pricing strategies, route efficiency, promotional initiatives, service commitments, and market positioning to identify opportunities and threats.
Oversee regular benchmarking exercises against competitors across pivotal markets.
Leverage market intelligence to enhance Aquantuo’s campaign performance, sales enablement strategies, and brand positioning.
Analyze emerging patterns and potential openings within logistics, e-commerce, trade, and the African consumer market landscapes.
Compile and analyze data to produce insightful reports and metrics, ensuring accuracy and relevance to support informed decision-making. Develop and maintain dashboards, visualizations, and performance tracking tools to monitor key business indicators. Collaborate with cross-functional teams to gather requirements, validate data sources, and deliver actionable insights. Design and implement analytical frameworks to identify trends, patterns, and opportunities for process improvement. Ensure compliance with data governance policies and maintain the integrity of reporting systems.
Establish and monitor key performance indicators (KPIs) for marketing initiatives across all regional markets, ensuring comprehensive performance tracking and data-driven insights.
Compile data on campaign effectiveness, including metrics such as reach, engagement, inquiries, lead generation, conversions, reactivation efforts, and the impact at the root level.
Offer strategic direction by delivering clear insights, actionable recommendations, and well-defined next steps.
Leverage data-driven insights to inform strategic decisions and enhance marketing performance.
Leads, mentors, and motivates a high-performing team to achieve organizational goals, fostering a collaborative and results-driven environment. Provides clear direction, delegates tasks effectively, and ensures alignment with company objectives while promoting professional growth and development among team members. Demonstrates strong communication skills to facilitate open dialogue, resolve conflicts, and enhance overall team performance. Holds team members accountable for their responsibilities and performance standards, driving continuous improvement and operational excellence.
Direct and inspire the marketing team, providing leadership, mentorship, and strategic direction to optimize performance and achieve organizational objectives.
Establish well-defined priorities, deadlines, expectations, and performance benchmarks to guide team efforts effectively.
Develop a workplace environment that fosters creativity, accountability, collaboration, consistency, and ongoing advancement.
Foster the professional development of team members while clearly communicating how their contributions align with organizational growth and enhance member satisfaction.
Collaborate effectively with various teams and departments to ensure cohesive project execution and alignment with organizational goals. Engage with stakeholders across different functions, including marketing, sales, operations, and finance, to share insights, address challenges, and drive unified solutions. Foster open communication and mutual understanding enhancing interdepartmental synergy, ultimately contributing to improved efficiency and strategic outcomes.
Collaborate effectively with all departments and senior leadership to drive cross-functional initiatives and ensure alignment with organizational objectives.
To guarantee marketing initiatives are in sync with operational capacity, route logistics, pricing strategies, service schedules, and member satisfaction, this role requires a strategic approach.
Facilitate seamless alignment between marketing initiatives and sales execution through meticulous internal coordination and strategic follow-up to ensure campaign success.
Marketing Operations & Documentation involves overseeing and optimizing marketing processes, systems, and workflows to enhance efficiency and effectiveness. This role requires meticulous attention to detail for creating, maintaining, and updating marketing documentation, including SOPs, guidelines, and reports. Responsibilities include managing marketing technology stacks, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with strategic objectives. Ideal candidates possess strong organizational skills, proficiency in marketing tools, and the ability to streamline operations while maintaining clear and accessible documentation.
Oversee marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure organization and consistency across all marketing initiatives.
Document the end-to-end campaign workflows, streamline approval processes, establish consistent reporting routines, and formalize marketing procedures to ensure operational clarity and efficiency.
Maintain the organization and effective management of all marketing tools, access credentials, assets, and platforms to ensure optimal functionality and accessibility.
Seeking a candidate with a strong foundation in strategic planning, exceptional problem-solving capabilities, and a proven ability to drive project execution. The ideal applicant will exhibit outstanding communication skills, both written and verbal, to effectively collaborate with cross-functional teams and stakeholders. Proficiency in data analysis and a keen attention to detail are essential to ensure accuracy in reporting and decision-making processes. Experience in a similar role, along with the capacity to manage multiple priorities in a fast-paced environment, is highly desirable. The position demands a proactive approach, adaptability to changing circumstances, and a commitment to continuous improvement and innovation.
Demonstrates a robust background in developing and implementing effective marketing strategies and executing impactful campaigns.
Proven expertise in digital marketing, content development, brand management, and strategic communications is essential.
A strong commercial focus is essential, with the capacity to align marketing strategies directly to revenue generation, lead acquisition, customer retention, and overall business expansion.
Proven ability to lead teams, manage projects, and coordinate efforts effectively.
Possesses strong and effective skills in both written and verbal communication.
Proficient in distilling intricate service details into straightforward, accessible communications tailored for members.
Highly analytical and meticulously organized, with a proactive approach and the capacity to collaborate seamlessly across diverse international teams and geographies.
Interested and qualified applicants are encouraged to submit their CV to careers@aquanto.com, with the position clearly indicated in the email subject line.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 8 years
