Own and oversee the content calendar across Instagram, TikTok, and other social media platforms, ensuring strategic alignment and timely execution of posts. Develop and implement a cohesive content strategy that supports brand messaging, engagement goals, and audience growth objectives. Monitor performance metrics to assess content effectiveness and refine the calendar as needed to optimize results. Collaborate with cross-functional teams to curate high-quality, relevant content that resonates with target audiences. Maintain consistency in branding, tone, and posting schedules while adapting to platform-specific best practices and trends.
Develop and execute visually compelling in-store and product content, including high-quality photographs, engaging reels, dynamic stories, and authentic user-generated content (UGC)-style videos.
Engage with the community by actively responding to comments and direct messages while fostering authentic connections with the audience.
Identify and recruit UGC creators and micro-influencers to establish brand partnerships across digital platforms.
Monitor and analyze key performance metrics weekly, including reach, engagement, saves, and conversions, and prepare comprehensive reports summarizing these findings.
Provide assistance for in-store activations and events by delivering live coverage and capturing content.
To remain abreast of evolving beauty trends, Kenyan social dynamics, and updates to platform algorithms, continuous research and analysis are essential.
Qualified candidates who meet the requirements are encouraged to submit their CV to Jobs@zarininaturals.com, with the position clearly stated in the email subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
