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Home Jobs Nairobi Digital Marketing Campaigns Manager

Digital Marketing Campaigns Manager

Generations Techzone  · Online Sales / Marketing

Full Time Nairobi
Nairobi
Deadline: 25 August 2026
Posted May 28, 2026

Devise and execute paid advertising initiatives spanning diverse platforms, meticulously overseeing every stage of campaign development, implementation, and optimization to maximize ROI and audience engagement.

Meta (Facebook & Instagram) is actively seeking a skilled Product Manager to lead the development of cutting-edge products that enhance user engagement and drive business growth. The ideal candidate will possess a strong background in product management, with at least five years of experience in a fast-paced tech environment, preferably in social media or digital platforms. Responsibilities include defining product vision, prioritizing features, and collaborating with cross-functional teams such as engineering, design, and data science to execute product roadmaps. Proficiency in data-driven decision-making, agile methodologies, and stakeholder management is essential. The role demands excellent communication skills, strategic thinking, and the ability to innovate within competitive markets to deliver impactful user experiences.

TikTok is seeking a skilled ad professional to lead innovative advertising initiatives, leveraging the platform’s dynamic ecosystem to drive brand engagement and measurable growth. The ideal candidate will possess a proven track record in digital advertising, with expertise in campaign development, optimization, and performance analysis. Responsibilities include designing high-impact ad strategies tailored to TikTok’s unique format, collaborating with cross-functional teams to ensure cohesive execution, and staying ahead of emerging trends in social media marketing. Strong analytical skills, creativity, and a deep understanding of TikTok’s advertising tools are essential, along with the ability to interpret data insights to refine campaigns and maximize ROI. Experience in managing budgets, A/B testing, and reporting on key metrics is required, while familiarity with TikTok’s ad manager and other relevant platforms is highly advantageous.

We are currently seeking a skilled professional to manage and optimize Google Ads campaigns, driving measurable growth in online visibility and conversions. You will be responsible for developing strategic advertising initiatives, conducting thorough keyword research, and crafting compelling ad copy to maximize click-through rates. Additionally, the role involves continuous performance analysis, budget allocation adjustments, and A/B testing to refine campaign effectiveness. Proficiency in Google Ads, strong analytical skills, and a data-driven mindset are essential, along with experience in digital marketing and a proven track record of delivering quantifiable results. Collaboration with cross-functional teams and staying abreast of industry trends will be key to achieving campaign objectives.

We are seeking a skilled professional to create and manage effective advertising campaigns on YouTube, leveraging the platform’s extensive reach and engagement opportunities. The ideal candidate will have a proven track record in digital marketing, particularly in video advertising, with expertise in audience targeting, ad formats, and performance optimization. Responsibilities include developing creative ad concepts, setting up and monitoring campaigns, analyzing metrics to refine strategies, and ensuring alignment with overall marketing objectives. Strong analytical skills, proficiency in YouTube Ads Manager, and familiarity with A/B testing are essential. A deep understanding of consumer behavior and trends in video content will be a significant advantage. Collaboration with cross-functional teams to integrate campaigns with broader initiatives is also required.

Develop and oversee comprehensive campaign frameworks, including audience segmentation, budget allocation, and structural organization to ensure optimal performance and alignment with strategic objectives.

Develop and execute product campaigns, promotional initiatives, and seasonal marketing strategies to drive engagement and sales.

Our role involves engaging website visitors who have previously viewed your site or left items in their shopping carts without completing their purchase. This process aims to recapture their interest and encourage them to return and finalize transactions.

Scale campaigns that have demonstrated success while ensuring sustained profitability.

Track ad performance on a daily basis and refine campaigns to maximize effectiveness.

Analyze key metrics such as:

ROAS

We seek a Certified Public Accountant to oversee financial operations, ensure compliance with regulatory standards, and provide strategic guidance on tax planning and financial reporting. The ideal candidate will possess strong analytical skills, exceptional attention to detail, and proficiency in accounting software and tax regulations. Responsibilities include preparing and reviewing financial statements, conducting audits, managing budgets, and advising leadership on financial strategies to optimize performance and mitigate risks. A bachelor’s degree in accounting or a related field, along with an active CPA license, is required, and prior experience in public accounting or corporate finance is preferred.

The position requires monitoring and analyzing Click-Through Rate (CTR) metrics to evaluate the effectiveness of digital marketing campaigns. Responsibilities include identifying trends, optimizing ad performance, and providing data-driven recommendations to enhance campaign outcomes. Strong analytical skills, proficiency in analytics tools, and experience with A/B testing are essential. Collaboration with marketing teams is necessary to implement strategic improvements based on performance insights.

The Certified Professional Coder (CPC) certification is a recognized credential validating proficiency in medical coding based on the guidelines of the American Academy of Professional Coders (AAPC). Candidates must possess a strong grasp of the CPT, HCPCS Level II, and ICD-10-CM coding systems, with a minimum of two years of practical coding experience in an outpatient or physician office environment strongly preferred. The role involves assigning accurate codes for diagnoses, procedures, and services, ensuring compliance with regulatory standards and payer requirements. Additionally, the CPC is responsible for maintaining meticulous documentation, validating the accuracy of encounter forms, and resolving discrepancies through thorough audits. Effective communication with healthcare providers and staff is essential to clarify documentation and ensure proper code assignment.

We seek an accomplished professional with a proven ability to enhance conversion rates through strategic optimization and data-driven methodologies. The ideal candidate will leverage analytical insights and A/B testing techniques to refine user experience, ultimately driving measurable improvements in conversion metrics. Responsibilities include analyzing customer behavior, identifying bottlenecks in the conversion funnel, and implementing targeted solutions to boost engagement and sales. Proficiency in analytics tools, such as Google Analytics or similar platforms, is essential, along with a strong grasp of conversion optimization principles. Experience in e-commerce, digital marketing, or related fields is highly valued, as is the capacity to collaborate with cross-functional teams to execute high-impact strategies.

Compile weekly and monthly performance reports documenting and analyze key metrics and trends.

Perform comprehensive assessments of competitors and market dynamics to identify key trends, opportunities, and potential threats.

Evaluate creative assets, copy variants, and audience segments to assess performance and refine marketing strategies.

Collaborate effectively with content creators, graphic designers, and videographers to ensure cohesive project execution and alignment with strategic objectives.

Guide the team in developing and implementing high-performing ad creatives to maximize engagement and conversion rates.

Devise innovative, high-impact campaign concepts with a strong emphasis on virality and conversion optimization to drive brand awareness and measurable user engagement.

Maintain a uniform brand identity across every campaign initiative to reinforce cohesive messaging and visual presentation.

Drive traffic to:

Website

We are seeking a dedicated WhatsApp representative to join our team, responsible for providing exceptional customer support and resolving inquiries related to our WhatsApp-based services. The ideal candidate will possess strong communication skills, fluency in multiple languages, and a deep understanding of WhatsApp’s features and functionalities. Key responsibilities include responding to customer messages promptly, troubleshooting technical issues, and escalating complex problems to the appropriate department. Additionally, the role involves maintaining accurate records of interactions, ensuring adherence to company policies, and contributing to continuous improvement initiatives. Proficiency in customer relationship management (CRM) tools and prior experience in a similar role are preferred. The successful applicant will demonstrate a patient, solution-oriented approach while maintaining professionalism and a customer-first mindset.

We are currently seeking a skilled and motivated individual to manage our physical retail locations, ensuring exceptional customer service, maintaining operational efficiency, and driving sales performance. The ideal candidate will oversee daily store activities, including inventory management, staff supervision, visual merchandising, and compliance with company policies and standards. Strong leadership, problem-solving abilities, and a customer-focused mindset are essential, along with excellent communication and organizational skills. Experience in retail management, familiarity with POS systems, and a proven track record of achieving sales targets are highly desirable. The role requires flexibility to work evenings, weekends, and holidays as needed to meet business demands.

We are seeking a dynamic individual to oversee and expand our online marketplace operations. The ideal candidate will possess a minimum of three years of experience in e-commerce, digital marketing, or a related field, with a proven track record of driving sales and enhancing customer engagement. Proficiency in data analytics, SEO, and social media management is essential, alongside strong project management skills. Responsibilities include optimizing product listings, managing vendor relationships, analyzing market trends, and implementing strategic initiatives to boost platform growth. A bachelor’s degree in business, marketing, or a comparable discipline is required, and familiarity with marketplace platforms such as Amazon, eBay, or Shopify is highly advantageous.

Enhance digital conversion rates and expand customer acquisition efforts.

Contribute to the implementation of tracking systems by configuring and maintaining the necessary infrastructure, ensuring accurate data collection and monitoring processes are established. This role involves collaborating with cross-functional teams to define tracking requirements, integrating various data sources, and validating system functionality to meet organizational objectives. Proficiency in relevant software tools and attention to detail are essential for executing these responsibilities effectively.

Meta Pixel is a powerful analytics tool designed to measure the effectiveness of advertising campaigns across Meta’s platforms, including Facebook and Instagram. It enables businesses to track user interactions, optimize ad delivery, and retarget audiences by placing a piece of code on their websites. To implement and manage it, professionals need proficiency in JavaScript and HTML, familiarity with tracking pixels, and a strong understanding of data privacy regulations. Responsibilities include setting up the pixel, configuring events, analyzing conversion data, troubleshooting tracking issues, and ensuring compliance with platform policies to maintain accurate and reliable insights.

We require a developer proficient in implementing Conversion API solutions to track and optimize user actions across digital platforms. The ideal candidate will possess expertise in configuring server-side tracking, ensuring accurate data transmission to advertising platforms such as Facebook or Google Ads. Responsibilities include setting up and maintaining event tracking, troubleshooting implementation issues, and collaborating with marketing teams to enhance conversion tracking strategies. Familiarity with JavaScript, server-side programming languages, and APIs is essential, along with experience with tag management systems like Google Tag Manager. The role demands strong problem-solving skills to address discrepancies in data and improve tracking reliability.

We are seeking a skilled professional to oversee the configuration, monitoring, and optimization of Google Analytics for our organization. The ideal candidate will possess a strong background in data analysis, digital marketing, and technical implementation, ensuring accurate tracking of user behavior and conversion metrics. Responsibilities include setting up and maintaining analytics accounts, creating detailed reports, identifying trends, and providing actionable insights to improve marketing strategies and website performance. Proficiency in Google Analytics 4 (GA4) and Universal Analytics is required, along with experience in data visualization tools such as Google Data Studio or Tableau. Familiarity with JavaScript, HTML, and tag management systems like Google Tag Manager is highly preferred. The role demands meticulous attention to detail, analytical thinking, and the ability to translate complex data into clear, strategic recommendations.

The TikTok Pixel is a powerful tool for tracking user interactions with your ads and website, enabling you to measure campaign performance, optimize conversions, and retarget audiences effectively. By implementing the pixel, you can gather valuable insights into user behavior, such as clicks, page views, and purchases, which can be used to refine your advertising strategy. Additionally, it supports advanced features like event tracking, audience building, and dynamic ad delivery, ensuring more precise and impactful marketing efforts. Proper installation and utilization of the pixel are essential for maximizing the return on your advertising investments.

Qualified and enthusiastic candidates are encouraged to submit their CV via email to Jobs@techzone.co.ke, with the position clearly stated in the subject line.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 years

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