Job Summary
The Head of Marketing will spearhead Aquantuo’s comprehensive marketing strategy and its implementation across all countries, routes, services, and member segments. This position will enhance brand awareness, generate leads, foster member engagement and retention, reactivate inactive members, provide sales support, and strengthen market positioning.
This position seeks a commercially astute and results-driven leader capable of converting Quantum’s strategic objectives into well-defined campaigns, compelling content, targeted marketing initiatives, member-focused education programs, and tangible growth metrics.
Oversee and manage the daily operations to ensure alignment with organizational goals, providing leadership and direction to the team. Develop and implement strategic plans, policies, and procedures to enhance efficiency and productivity. Monitor performance metrics and key indicators to assess progress and identify areas for improvement. Collaborate with cross-functional teams to foster communication and drive cohesive project execution. Serve as the primary liaison between senior management and staff, ensuring clear communication and adherence to company standards. Conduct regular evaluations of team performance, offering constructive feedback and professional development opportunities. Maintain compliance with industry regulations and internal policies while promoting a culture of accountability and excellence.
Marketing Strategy & Growth
We are seeking a dynamic professional to develop and execute innovative marketing strategies that drive business growth, enhance brand visibility, and maximize customer engagement. This role requires expertise in digital marketing, data-driven decision-making, and cross-functional collaboration to identify emerging trends, optimize campaign performance, and achieve measurable results. The ideal candidate will possess strong analytical skills, creativity, and a proven track record of designing scalable growth initiatives that align with organizational objectives. Responsibilities include market research, content creation, performance analysis, and stakeholder management to ensure cohesive brand messaging and sustained expansion.
Formulate and spearhead Aquantuo’s marketing strategy, ensuring its implementation across all operational markets.
Develop and execute marketing strategies that drive revenue growth, expand market reach, enhance customer retention, and reinforce brand objectives.
Conduct a strategic analysis to pinpoint routes, services, and member segments with significant growth potential for targeted marketing initiatives.
To guarantee that marketing efforts are fully aligned with sales objectives, member expansion goals, and the overarching company strategy.
Brand Positioning & Visibility
Develop and implement strategies to enhance brand recognition and market presence, ensuring consistent messaging across all channels. Strengthen competitive differentiation by refining brand identity, value propositions, and key messaging pillars. Conduct market research to identify opportunities for increased visibility, leveraging insights to optimize brand perception and customer engagement. Collaborate with cross-functional teams to align positioning with business objectives and target audience preferences. Monitor industry trends, competitor activities, and market dynamics to maintain a relevant and compelling brand narrative. Track and analyze key performance metrics to assess the effectiveness of positioning efforts and adjust strategies as needed.
Elevate Quantum’s brand recognition as a dependable, technology-driven leader in cross-border logistics and commerce solutions.
Maintain unified messaging, tone, visual identity, and market positioning across all channels and regions.
Safeguard and enhance the organization’s standing by delivering precise, transparent, and forward-thinking communications at all times.
Deliver marketing initiatives in alignment with the brand promise of Fast. Simple. Borderless., ensuring every campaign embodies these core principles.
Develops and implements strategic campaign plans from inception to completion, ensuring alignment with organizational objectives and target audience insights. Executes multichannel initiatives, including digital, print, and experiential marketing, while monitoring performance metrics to optimize outreach effectiveness. Collaborates with cross-functional teams to align messaging, allocate resources efficiently, and meet project deadlines. Analyzes market trends and competitor activity to refine strategies, ensuring campaigns deliver measurable impact and return on investment.
Develop and manage campaigns across Quantum’s routes, services, and markets, ensuring strategic alignment and execution excellence.
Oversee and execute campaigns across E-commerce, 3PL, Intra-Africa logistics, warehousing, shipping, customs facilitation, last-mile delivery, and value-added services.
Create comprehensive campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention strategies, reactivation efforts, and member education programs.
Deliver campaigns punctually, in strict alignment with organizational objectives, and assess their effectiveness through comprehensive impact evaluations.
We are seeking a skilled and creative Digital Content & Communications Specialist to oversee our online presence and strategic communications. The ideal candidate will possess a strong background in content creation, digital marketing, and brand storytelling, with proficiency in SEO, social media management, and analytics tools. Key responsibilities include developing and executing content strategies, producing engaging copy for various platforms, managing social media campaigns, and analyzing performance metrics to refine outreach efforts. Additionally, you will collaborate with cross-functional teams to align messaging across all digital channels and ensure consistency in brand voice. A bachelor’s degree in communications, marketing, digital media, or a related field is required, along with at least three years of relevant experience. Strong writing, editing, and project management skills are essential, as is the ability to adapt quickly to evolving digital trends and platforms.
Responsible for managing content across various digital platforms, including social media, websites, email communications, WhatsApp, blogs, webinars, newsletters, and digital campaigns.
Guarantee that all content meets standards of clarity, precision, and relevance while prioritizing the needs of members and aligning with commercial objectives.
Develop and oversee educational materials focused on various aspects of shipping, including processes, customs regulations, required documentation, timelines, pricing structures, delivery methods, and available service options.
Consistently communicate route updates, shipping schedules, policies, and service announcements to ensure clarity and transparency.
Spearhead initiatives focused on cultivating high-quality prospects and empowering sales teams with essential tools and insights.
Collaborate effectively with Sales and Country Leads to develop qualified opportunities and facilitate successful conversions.
Develop compelling marketing assets that enable sales teams to effectively articulate Aquantuo’s services, strategic approaches, unique value proposition, and distinguishing competitive edge.
Provide assistance to initiatives aimed at small and medium-sized enterprises, merchants, importers, exporters, diaspora communities, corporate clients, and major accounts.
Measure the impact of marketing initiatives on generating inquiries, cultivating leads, reactivating dormant customers, and facilitating sales processes.
Driving initiatives to enhance member engagement, retention, and reactivation through targeted strategies that foster long-term loyalty and sustained participation.
Design and execute campaigns specifically aimed at enhancing member engagement, retention, and reactivation strategies.
Collaborate with internal departments and Country teams to pinpoint recurring member concerns and communication gaps.
Facilitate service recovery communications whenever members encounter service failures or raise concerns, ensuring prompt and effective resolution.
Leverage member insights and engagement patterns to enhance marketing strategies, educational initiatives, and communication efforts.
Conduct comprehensive market research and competitive intelligence analysis to identify emerging trends, assess competitive landscapes, and evaluate market opportunities. Gather and interpret data from diverse sources, including industry reports, consumer surveys, and digital analytics, to provide actionable insights. Analyze competitor strategies, pricing models, and market positioning to inform strategic decision-making. Prepare detailed reports and presentations that highlight key findings, potential risks, and growth prospects. Collaborate with cross-functional teams to integrate insights into business planning and operational strategies. Ensure data accuracy and relevance through rigorous validation and verification processes. Utilize advanced analytical tools and methodologies to enhance the depth and precision of market assessments. Stay updated on industry developments and competitive movements to anticipate shifts and capitalize on opportunities.
Analyze competitor pricing strategies, monitor changes in their route networks, evaluate the effectiveness of their marketing initiatives, assess the content and delivery of their service commitments, and evaluate their market positioning to identify opportunities and threats.
Oversee scheduled competitor evaluations in critical markets.
Leverage market intelligence to enhance Aquantuo’s campaign effectiveness, sales assistance, and strategic positioning.
Analyze emerging trends and potential opportunities within logistics, e-commerce, trade, and African consumer markets.
Analyze data and generate reports to deliver insights that support strategic decision-making, ensuring accuracy and relevance through meticulous data collection, processing, and interpretation. Develop and maintain dashboards, visualizations, and automated reporting systems to track key performance indicators (KPIs) and operational metrics. Collaborate with cross-functional teams to identify trends, uncover opportunities for improvement, and provide actionable recommendations based on quantitative analysis. Ensure compliance with data governance policies and maintain the integrity of reporting frameworks. Proficiency in business intelligence tools (e.g., Power BI, Tableau), SQL, and advanced Excel is required, along with strong analytical thinking and the ability to translate complex data into clear, concise narratives for stakeholders at all levels.
Establish and monitor key performance indicators (KPIs) for marketing initiatives across all regional markets.
Track and analyze campaign performance metrics, including reach, engagement, inquiries, leads, conversions, reactivation efforts, and route-level impact.
Deliver strategic direction by offering well-defined insights, actionable recommendations, and concrete next steps to guide leadership effectively.
Leverage data-driven insights to inform strategic decisions and enhance marketing performance.
Drives and oversees a high-performing team, fostering collaboration, accountability, and professional growth among members while aligning their efforts with organizational goals. Guides to team members through coaching, mentoring, and constructive feedback to optimize individual and collective performance. Monitors progress, identifies skill gaps, and implements targeted development initiatives to enhance team capabilities. Ensures clear communication of expectations, priorities, and feedback channels to maintain transparency and alignment. Collaborates with cross-functional stakeholders to integrate team objectives with broader business strategies.
Direct, guide, and oversee the marketing team to ensure high performance and alignment with organizational objectives.
Establish well-defined priorities, deadlines, expectations, and performance benchmarks to guide effective and consistent productivity.
Cultivate an environment characterized by innovation, responsibility, teamwork, reliability, and perpetual growth.
Foster the growth and development of team members while clarifying how their contributions directly enhance organizational expansion and member satisfaction.
Cross-functional collaboration involves working effectively with diverse teams across various departments to achieve shared objectives. This role requires engaging with stakeholders from different backgrounds, aligning goals, and fostering open communication to drive innovation and problem-solving. Strong interpersonal skills and the ability to bridge gaps between teams are essential to ensure cohesive project execution and seamless integration of ideas.
Collaborate effectively with every department and senior leadership team to ensure alignment and cohesive execution of organizational objectives.
To guarantee that marketing initiatives align with operational capacity, route constraints, pricing strategies, service timelines, and member experience, ensuring all promotional efforts are both feasible and effective.
Ensure marketing campaigns are supported by proper sales follow-through and internal coordination.
Responsible for overseeing marketing operations and maintaining comprehensive documentation, this role ensures seamless execution of campaigns and processes. Duties include analyzing performance metrics, optimizing workflows, and coordinating cross-functional teams to enhance efficiency. Proficiency in marketing automation tools, CRM systems, and data analytics platforms is essential, along with strong organizational and communication skills. The position requires meticulous attention to detail, the ability to manage multiple priorities, and a proactive approach to process improvement. Experience in a fast-paced marketing environment is preferred, with a focus on delivering measurable results through structured documentation and operational excellence.
Oversee and manage marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure consistency and efficiency across all marketing initiatives.
Document campaign workflows, approval processes, reporting routines, and marketing procedures to ensure clarity, consistency, and efficiency in marketing operations.
Ensure the systematic organization and management of marketing tools, access permissions, assets, and platforms.
Seeking candidates with a strong foundation in technical expertise and interpersonal abilities, the ideal applicant must demonstrate proficiency in key competencies and specialized skills aligned with the role’s demands. Essential qualifications include a minimum of three years of relevant experience, advanced proficiency in industry-standard software, and exceptional problem-solving capabilities. Additionally, the position requires strong communication skills, the ability to collaborate effectively in cross-functional teams, and a commitment to continuous professional development. Familiarity with project management methodologies and a results-driven mindset are also critical for success in this position.
Proven expertise in developing and implementing comprehensive marketing strategies, along with a track record of successfully executing impactful campaigns.
Exceptional proficiency in digital marketing, content creation, brand management, and communications is required.
Possesses a strong commercial orientation and the capacity to align marketing initiatives with revenue generation, lead acquisition, lead conversion, and customer retention strategies, thereby driving sustainable business growth.
Demonstrates exceptional ability in leading teams, managing projects, and coordinating collaborative efforts with precision and effectiveness.
Proficient in both written and spoken communication with clarity and precision.
Capable of distilling intricate services into straightforward, easily understandable communications for members.
Driven by data insights, you exhibit exceptional organizational skills, proactivity, and the ability to collaborate seamlessly across international teams and diverse departments.
Candidates who meet the qualifications and are enthusiastic about this opportunity are encouraged to submit their CV by emailing careers@aquanto.com, with the position title included in the subject line.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 8 years
