Job Summary
The Head of Marketing oversees the development and implementation of Quantum’s marketing strategy across all geographical markets, routes, services, and member segments. This position is tasked with enhancing brand recognition, generating leads, fostering member engagement, improving retention and reactivation rates, providing sales support, and strengthening market positioning.
The ideal candidate will be a commercially savvy and results-driven leader, adept at converting Quantum’s strategic objectives into well-defined campaigns, compelling content, targeted marketing initiatives, member-focused education programs, and quantifiable growth results.
Oversee and execute a comprehensive range of critical duties, ensuring seamless alignment with organizational objectives and operational standards. This includes managing key projects from inception to completion, maintaining precise documentation, and collaborating closely with cross-functional teams to optimize productivity and efficiency. Additionally, the role demands adherence to strict compliance protocols, proactive problem-solving, and continuous performance evaluation to drive measurable results. Strong leadership, analytical acumen, and exceptional communication skills are essential to fulfill these responsibilities effectively.
We are seeking a dynamic professional to develop and execute innovative marketing strategies that drive sustainable growth. The ideal candidate will spearhead comprehensive campaigns to enhance brand visibility, engage target audiences, and optimize customer acquisition and retention. Responsibilities include analyzing market trends, refining messaging, and collaborating with cross-functional teams to align marketing initiatives with business objectives. Qualifications include a proven track record in strategic marketing, proficiency in digital tools and analytics, and a passion for leveraging data to inform decision-making. The role demands creativity, analytical rigor, and the ability to adapt to evolving market dynamics while fostering collaborative partnerships across departments.
Formulate and execute Aquantuo’s comprehensive marketing strategy across all operational markets.
Develop and execute marketing strategies that drive revenue growth, expand market reach, expand market share, enhance customer retention, and strengthen brand positioning.
Evaluate and designate routes, services, and member segments with significant potential for targeted promotional initiatives.
Facilitate alignment between marketing initiatives and sales objectives, member acquisition efforts, and overarching company strategy to drive cohesive growth and performance.
Crafting and reinforcing brand identity while maximizing market presence defines our core objectives. This role demands a strategic approach to elevate brand awareness and ensure consistent messaging across all platforms. Responsibilities include analyzing market trends, developing positioning strategies, and executing campaigns to enhance visibility. The ideal candidate will possess strong analytical skills, creativity, and a deep understanding of consumer behavior, along with proficiency in digital marketing tools and brand management frameworks. Collaborating with cross-functional teams is essential to align branding efforts with broader organizational goals.
Elevate Aquantuo’s reputation as a dependable, technology-driven ally in cross-border logistics and commerce.
Maintain uniform messaging, tone, visual identity, and positioning across all markets and channels.
Cultivate and enhance the company’s standing by delivering transparent, precise, and forward-thinking messaging to stakeholders.
Ensure the brand promise—Fast. Simple. Borderless.—is consistently embodied in all marketing initiatives.
Develops and executes strategic campaign plans, ensuring alignment with organizational objectives while driving measurable results. Collaborates with cross-functional teams to define target audiences, craft compelling messaging, and select appropriate channels for maximum engagement. Tracks performance metrics, analyzes data insights, and optimizes campaigns in real-time to enhance effectiveness and ROI. Requires a minimum of five years of experience in campaign management, proficiency in marketing analytics tools, and strong project management skills. Familiarity with digital marketing platforms, A/B testing methodologies, and budget oversight is essential.
Develop and manage campaigns across Quantum’s routes, services, and markets, ensuring strategic alignment and execution.
Drive strategic initiatives across diverse operational domains, including e-commerce, third-party logistics (3PL), intra-Africa logistics, warehousing solutions, shipping logistics, customs facilitation, last-mile delivery services, and value-added offerings.
Create strategic campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention efforts, reactivation strategies, and member education programs.
Guarantee that campaigns are delivered punctually, remain in alignment with strategic business objectives, and are assessed for their effectiveness.
We seek a skilled professional to oversee our digital content and communications strategy, ensuring cohesive brand messaging across all platforms. In this role, you will develop, curate, and publish high-quality content tailored to our target audience, while maintaining consistency in tone, style, and visual identity. Responsibilities include managing social media channels, crafting press releases, and collaborating with cross-functional teams to align messaging with business objectives. Additionally, you will analyze performance metrics to refine strategies and enhance engagement. Proficiency in content management systems, SEO best practices, and data-driven decision-making is essential. Strong writing, editing, and project management skills are required, along with a keen understanding of digital trends and audience behavior. A bachelor’s degree in marketing, communications, or a related field is preferred, along with 3+ years of relevant experience in digital content creation or communications.
Responsible for managing and maintaining a cohesive content strategy across a diverse range of digital platforms, including social media, the company website, email communications, WhatsApp messaging, blogs, webinars, newsletters, and online marketing initiatives.
Deliver content that is articulate, precise, and tailored to member needs while maintaining commercial viability.
Develop and oversee educational materials focused on shipping procedures, customs regulations, required documentation, scheduling, cost structures, delivery logistics, and available service offerings.
Maintain clear and consistent communication regarding route modifications, shipping timelines, policy adjustments, and service-related announcements.
We seek a motivated professional to drive business growth through strategic lead generation and sales enablement initiatives. The ideal candidate will develop and execute targeted campaigns to identify and nurture high-quality leads, while also equipping sales teams with the tools, resources, and insights needed to close deals efficiently. Responsibilities include conducting market research, refining lead qualification criteria, collaborating with marketing to align messaging, and analyzing performance metrics to optimize conversion rates. Qualified applicants must possess proven experience in lead generation, strong analytical skills, and the ability to foster cross-functional partnerships. Bachelor’s degree in business, marketing, or a related field is preferred, along with proficiency in CRM systems and data-driven decision-making.
Collaborate effectively with Sales and Country Leads to cultivate qualified leads and facilitate successful conversions.
Develop compelling marketing resources designed to empower sales teams in articulating Aquantuo’s service offerings, operational frameworks, unique value propositions, and competitive differentiators.
Assist in the execution of initiatives aimed at small and medium-sized enterprises, merchants, importers, exporters, diaspora communities, corporate clients, and high-value accounts.
Analyze and measure the impact of marketing initiatives on inquiries, lead generation, reactivation efforts, and sales support activities.
We focus on enhancing member engagement, improving retention rates, and re-engaging inactive members to strengthen community participation and loyalty. This role involves developing and implementing strategies to increase member interaction, analyzing data to identify trends, and designing targeted initiatives to reduce churn and encourage reactivation. Responsibilities include creating personalized communication plans, monitoring engagement metrics, and collaborating with cross-functional teams to align retention efforts with organizational goals. Candidates should possess strong analytical skills, experience in membership management, and a proven track record of driving engagement and reducing attrition in similar roles.
Create strategic initiatives aimed at enhancing member engagement, retention, and reactivation efforts.
Collaborate with internal departments and Country teams to pinpoint recurring member concerns and communication deficiencies.
Provide guidance on service recovery messaging in instances of service failure or other member concerns.
Leverage member insights and observed behavior patterns to enhance marketing strategies, educational initiatives, and communication efforts.
Market research and competitive intelligence professionals analyze data to understand market trends, customer needs, and competitor strategies. They gather insights through surveys, industry reports, and data analysis tools to support strategic decision-making. Strong analytical skills, proficiency in data interpretation, and familiarity with research methodologies are essential for this role. Additionally, effective communication skills are required to present findings clearly to stakeholders and influence business strategies based on gathered intelligence.
Analyze competitors’ pricing strategies, service offerings, routes, promotional initiatives, and market positioning to identify trends and opportunities.
Conduct scheduled competitor evaluations in strategically significant markets to assess performance and identify industry benchmarks.
Leverage market analytics to enhance Aquantuo’s campaign performance, strengthen sales support initiatives, and refine brand positioning.
Analyze emerging trends and potential opportunities within the realms of logistics, e-commerce, trade, and African consumer markets.
Conducts reporting and analyzes data to provide insights and support decision-making processes, ensuring accuracy and efficiency in delivering relevant information to stakeholders. Responsible for collecting, processing, and interpreting large datasets to identify trends, patterns, and key performance indicators. Collaborates with cross-functional teams to gather requirements, validate findings, and recommend data-driven solutions. Maintains and updates reports, dashboards, and visualizations to enhance accessibility and clarity for end-users. Ensures compliance with data governance policies and confidentiality standards while optimizing analytical tools and methodologies for improved performance.
Establish and monitor key performance indicators (KPIs) for marketing initiatives across all active markets to ensure alignment with strategic objectives and drive measurable results.
Analyze and present data regarding campaign effectiveness, including metrics such as reach, engagement, inquiries, lead generation, conversions, reactivation efforts, and the impact at the root level.
Offer strategic guidance through well-defined insights, actionable recommendations, and well-structured next steps.
Leverage data-driven insights to inform strategic decisions and enhance the impact of marketing initiatives.
Experienced leadership in guiding and motivating cross-functional teams to achieve organizational objectives, fostering collaboration and accountability throughout project lifecycles. Responsible for delegating tasks, setting clear performance expectations, and providing constructive feedback to enhance team productivity and professional development. Skilled in resolving conflicts, optimizing workflows, and aligning team efforts with strategic goals. Requires strong interpersonal skills to build trust, inspire innovation, and maintain high morale within the team.
Direct, develop, and oversee the marketing team, providing mentorship and strategic guidance to drive performance and achieve organizational objectives.
Establish well-defined priorities, deadlines, expectations, and performance benchmarks to guide consistent and measurable outcomes.
Foster an environment characterized by innovation, ownership, teamwork, reliability, and ongoing enhancement.
Foster the professional development of team members and ensure they grasp the connection between their contributions and organizational growth as well as member satisfaction.
Cross-functional collaboration involves working seamlessly with diverse teams across various departments to achieve shared objectives. This role requires active participation in interdisciplinary projects, ensuring alignment with organizational goals while fostering innovation through collective expertise. Professionals in this position must effectively communicate across teams, bridge gaps between differing perspectives, and leverage each group’s strengths to drive cohesive solutions. Strong interpersonal skills, adaptability, and a commitment to transparent dialogue are essential to navigate complex challenges and deliver impactful results.
Collaborate effectively with all departments and senior leadership to foster alignment and achieve organizational goals.
To guarantee that marketing initiatives are synchronized with operational capacity, route constraints, pricing structures, service schedules, and member experience standards.
Ensure marketing initiatives receive adequate support through effective sales execution and seamless internal collaboration.
Marketing Operations & Documentation specialists oversee the efficient functioning of marketing systems, ensuring seamless workflows and accurate record-keeping. They collaborate with cross-functional teams to streamline processes, implement automation tools, and maintain comprehensive documentation of marketing strategies, campaigns, and performance metrics. Responsibilities include managing marketing technology stacks, analyzing operational efficiency, and providing actionable insights to optimize marketing efforts. Proficiency in marketing automation platforms, data analysis tools, and project management software is required, along with strong organizational and communication skills to support strategic decision-making.
Oversee and update marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure consistency and alignment with organizational objectives.
Document campaign workflows, establish approval processes, implement reporting routines, and outline marketing procedures for clarity and efficiency.
Diligently oversee the organization and administration of marketing tools, access permissions, assets, and platforms to ensure seamless functionality and optimal utilization.
Proven expertise in a relevant field with strong analytical capabilities and exceptional problem-solving skills is essential. Candidates must possess excellent communication and interpersonal abilities to effectively collaborate with diverse teams and stakeholders. Proficiency in industry-specific software, tools, or methodologies is required, along with the capacity to manage multiple priorities in a fast-paced environment. Demonstrated leadership qualities and a commitment to continuous professional development are highly valued. Additionally, prior experience in similar roles and a track record of delivering measurable results are mandatory.
Experienced in developing and implementing effective marketing strategies and campaigns.
Proven expertise in digital marketing, content creation, brand management, and strategic communications.
A strategic commercial approach is required, with the capability to align marketing initiatives directly to revenue generation, lead acquisition, customer retention, and scalable business expansion.
Demonstrates exceptional leadership capabilities, proficient project management expertise, and adept team coordination abilities.
Proven ability to communicate clearly and effectively in both written and verbal formats.
Proficient in distilling intricate services into easily understandable, member-oriented communications.
Data-driven and highly organized, with the ability to proactively collaborate across international teams and diverse organizational units.
Interested and eligible candidates are encouraged to submit their CV via email to careers@aquanto.com, with the position clearly indicated in the subject line of the message.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 8 years
