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Home Jobs Nairobi Digital Content Management Specialist

Digital Content Management Specialist

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
KSh 30,000 - KSh 50,000/month
Deadline: 12 June 2026
Posted May 28, 2026

Job Summary:

The Digital Content Coordinator will collaborate on the development, curation, and enhancement of digital content across various platforms, maintaining consistency with the brand’s tone and strategic messaging. Responsibilities include analyzing content performance metrics, overseeing social media interactions, implementing SEO strategies, and partnering with diverse teams to improve operational efficiency. To excel in this position, candidates must demonstrate a commitment to lifelong learning, trend analysis, and inventive thinking to ensure the organization remains at the forefront of industry advancements.

Oversee and execute core duties encompassing strategic planning, operational management, and cross-functional collaboration to drive organizational objectives forward. Lead initiatives that enhance productivity, optimize processes, and ensure adherence to industry standards and regulatory compliance. Develop and implement policies, procedures, and performance metrics to foster continuous improvement and accountability. Manage stakeholder relationships, including clients, vendors, and internal teams, to cultivate strong partnerships and deliver exceptional results. Monitor team performance, provide mentorship and professional development opportunities, and align individual goals with broader company objectives. Analyze data, generate insights, and present actionable recommendations to senior leadership to support informed decision-making. Ensure the efficient allocation of resources while maintaining fiscal responsibility and operational excellence.

We are seeking a skilled professional to oversee content creation and management initiatives, ensuring the consistent delivery of high-quality, engaging materials. This role involves developing, curating, and maintaining content across various platforms to align with brand guidelines and strategic objectives. The ideal candidate will possess strong writing and editing abilities, proficiency in content management systems, and a keen understanding of digital marketing trends. Key responsibilities include producing original content, optimizing for SEO, managing editorial calendars, and collaborating with cross-functional teams to enhance audience engagement and drive measurable results. Candidates should demonstrate creativity, attention to detail, and the ability to thrive in a fast-paced, dynamic environment.

Collaborate on the development and strategic deployment of digital content across multiple platforms such as websites, blogs, social media channels, and email marketing initiatives.

Guarantee every piece of content reflects the brand’s tone, style, and messaging standards consistently across all platforms and communications.

Develop and oversee content calendars to guarantee the punctual release and regular refresh of content.

Responsible for overseeing performance management and employee development initiatives, ensuring alignment with organizational goals and fostering continuous improvement across teams. Designs and implements structured evaluation frameworks, tracks progress through measurable metrics, and provides constructive feedback to enhance individual and collective performance. Collaborates with department leaders to identify skill gaps, recommend targeted training programs, and support career advancement opportunities. Maintains accurate records of performance reviews, development plans, and coaching sessions while ensuring compliance with company policies and industry standards.

Engage in ongoing professional growth initiatives and leverage newly acquired insights to enhance content creation and management processes.

Achieve or surpass the performance benchmarks specified in the organization’s Key Performance Indicator (KPI) framework.

Partner with cross-functional teams to elevate the quality and efficiency of service delivery across the organization.

Conduct comprehensive research and perform detailed analysis to gather, evaluate, and interpret data, ensuring accuracy and relevance to inform strategic decision-making and operational improvements.

Perform foundational research on market developments, competitor behaviors, and audience inclinations to enhance and optimize content strategies.

Evaluate content performance metrics and compile detailed reports to assess the impact of content strategies.

We’re seeking a skilled Social Media Manager to oversee and grow our brand’s presence across various platforms. Your responsibilities will include creating engaging content, managing day-to-day posts, engaging with followers, and analyzing performance metrics to refine our strategy. You’ll collaborate with marketing and design teams to ensure brand consistency and alignment with overall goals. Strong communication, creativity, and proficiency in analytics tools are essential. Prior experience in social media management and a proven track record of driving engagement and conversions are required.

Assist in overseeing and enhancing the company’s social media platforms, maintaining a cohesive and recognizable brand identity across all channels.

Track social media discussions and emerging trends to shape content strategies and enhance audience interaction.

Craft social media initiatives aimed at enhancing engagement and bolstering brand recognition.

We are seeking a seasoned professional adept in search engine optimization (SEO) and digital marketing strategies to enhance our online presence. The ideal candidate will possess a proven track record of improving organic search rankings, driving targeted traffic, and optimizing conversion rates through data-driven campaigns. Responsibilities include conducting comprehensive keyword research, developing and executing SEO strategies, managing pay-per-click (PPC) and social media advertising initiatives, and analyzing performance metrics to refine marketing efforts. The successful applicant must demonstrate expertise in SEO tools such as Google Analytics, SEMrush, and Ahrefs, as well as proficiency in content marketing, email campaigns, and A/B testing methodologies. Additionally, strong analytical skills, creativity, and the ability to collaborate cross-functionally are essential. A bachelor’s degree in marketing, communications, or a related field is preferred, along with at least three years of hands-on experience in digital marketing roles.

Acquire and implement fundamental search engine optimization strategies to enhance content discoverability and elevate its position within search engine results.

Partner with the digital marketing team to enhance email marketing initiatives, manage paid advertising campaigns, and contribute to various digital marketing activities.

Demonstrates exceptional interpersonal skills, fostering strong working relationships with colleagues, clients, and stakeholders to ensure alignment and shared objectives. Exhibits clear, concise, and persuasive written and verbal communication abilities, adapting messaging to diverse audiences for maximum impact. Actively listens to understand perspectives, mediate conflicts, and facilitate productive discussions, driving consensus and collective problem-solving across teams.

Collaborate effectively with multidisciplinary teams—such as graphic design, IT, and customer service—to maintain consistency and excellence in content delivery across all channels.

Engage in collaborative brainstorming sessions to develop creative content ideas and strategic approaches.

Industry Awareness and Innovation play a crucial role in shaping strategic decisions and driving competitive advantage. A deep understanding of market trends, emerging technologies, and evolving customer needs is essential for identifying opportunities and mitigating risks. Professionals in this field must stay informed about industry developments, regulatory changes, and competitive dynamics to anticipate shifts and proactively adapt strategies. Additionally, fostering a culture of innovation ensures the organization remains at the forefront of its sector, enabling it to deliver cutting-edge solutions and maintain long-term growth.

To remain current with industry developments, competitor strategies, and advancements in technology, you will proactively assess new opportunities while upholding excellence in digital content practices.

Stay informed of emerging developments and evolving best practices in digital content to spearhead forward-thinking strategies that drive innovation.

Perform additional duties and tasks as assigned by Supervisors and Management, as needed.

Seeking a professional with at least five years of experience in a related field, preferably holding a degree in a relevant discipline. Candidates must demonstrate strong analytical skills, proficiency in industry-specific software, and the ability to work effectively in a team. Excellent communication and problem-solving abilities are essential, along with a commitment to continuous learning and adaptability. The role requires meticulous attention to detail and the capacity to manage multiple priorities under tight deadlines. Prior experience in a leadership or supervisory capacity is highly desirable.

With a minimum of two years of hands-on experience in digital content creation, particularly in videography, you will bring a strong foundation to this role.

Demonstrated expertise in capturing and producing compelling short-form video content, ensuring high engagement and visual appeal.

Highly skilled in video editing software such as Cap Cut.

Individuals should possess a solid grasp of TikTok, YouTube, X, and current content trends to excel in this role.

Possesses a fundamental understanding of search engine optimization (SEO) methodologies and digital marketing fundamentals.

Professionals with hands-on experience utilizing customer relationship management (CRM) systems and ensuring the precision of stored data are encouraged to apply. Familiarity with CRM functionalities and a commitment to maintaining high data integrity standards are essential for success in this role.

Demonstrates exceptional organizational prowess along with polished communication abilities.

Proven capacity to thrive in dynamic, high-pressure settings while efficiently juggling competing priorities. Demonstrates strong organizational skills to navigate complex workloads and meet deadlines without compromising quality.

Nice to Have

Proficiency in the E-commerce and Logistics sectors is required.

Possesses working knowledge of analytics platforms such as Google Analytics, social media management tools like Hootsuite, and SEO suites including SEMrush, or comparable systems.

Interested and eligible applicants are encouraged to submit their curriculum vitae to careers@aquanto.com, with the specific position clearly indicated in the email subject line.

Qualifications

BA/BSc/HND

Experience Required

2 years

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