Experienced professionals are sought to assume a pivotal position, overseeing key operational and strategic responsibilities within a dynamic organizational framework. The role demands a blend of analytical acumen, leadership capabilities, and a proven track record in [specific industry/field, if applicable]. Essential qualifications include a minimum of [X years] in a comparable role, proficiency in [specific tools/software], and strong communication skills to collaborate effectively with cross-functional teams. Primary duties encompass driving project execution, optimizing workflows, and ensuring alignment with overarching business objectives. Candidates must demonstrate adaptability, problem-solving expertise, and a commitment to fostering innovation while maintaining rigorous standards of excellence.
This position diverges significantly from conventional office-based marketing positions.
The ideal candidate will drive Picana’s market visibility, engagement, and commercial success by executing strategic trade plans, activations, merchandising strategies, chilled visibility campaigns, and proactive field marketing initiatives.
This position demands extensive fieldwork and seeks an individual with expertise in FMCG beverage implementation, route-to-market strategies, retail presence optimization, and consumer behavior analysis.
Oversee a diverse portfolio of responsibilities encompassing critical operational tasks, ensuring alignment with organizational objectives and strategic goals. Duties include managing cross-functional teams, driving process improvements, and maintaining compliance with industry regulations. The role demands meticulous attention to detail, strong analytical abilities, and the capacity to deliver measurable results in fast-paced environments. Collaboration with stakeholders at all levels is essential to foster innovation and achieve sustainable growth. Additionally, the position requires proficiency in data-driven decision-making and the ability to adapt to evolving business challenges.
Trade Marketing & Retail Execution encompasses the strategic development and implementation of promotional initiatives to enhance brand visibility and drive sales across retail channels. This role requires a deep understanding of market dynamics, consumer behavior, and retailer partnerships to optimize product placement, pricing strategies, and in-store activations. Key responsibilities include collaborating with sales teams to align trade marketing plans with business objectives, managing retail execution to ensure consistent brand representation, and analyzing performance metrics to refine strategies. Additionally, the position demands strong analytical skills to evaluate market trends, competitor activities, and ROI, alongside excellent communication abilities to liaise effectively with internal stakeholders and retail partners.
Enhance retail presence across a diverse range of outlets, including supermarkets, fuel stations, convenience stores, cafés, fitness centers, beachfront locations, and hospitality venues.
Ensure the strategic placement and organization of refrigeration units, optimize shelf arrangements, enhance product displays, and maximize point-of-sale visibility to drive engagement and sales.
Design and implement engaging in-store promotions and retail activations to drive customer engagement and boost sales.
Perform routine assessments of retail outlets to evaluate visibility standards, maintain proper stock rotation, analyze competitor actions, and ensure adherence to execution protocols.
Collaborate effectively with distributors and sales teams to enhance product distribution and market reach.
Brand Execution & Activations involve implementing strategic initiatives to enhance brand visibility, engagement, and market presence. This encompasses the development and execution of marketing campaigns, promotional events, and partnerships to drive consumer interest and loyalty. The role requires collaboration with cross-functional teams, including marketing, sales, and creative departments, to ensure cohesive brand messaging and impactful activations. Additionally, it entails monitoring performance metrics, analyzing campaign effectiveness, and adjusting strategies to maximize return on investment while maintaining brand consistency across all touchpoints. Strong project management skills, creativity, and a deep understanding of consumer behavior are essential for success in this position.
Plan and oversee sampling initiatives, including beach activations, supermarket tastings, sports sponsorships, and community events.
Coordinate the strategic deployment of branded coolers and chillers to designated locations. Ensure alignment with marketing initiatives and brand visibility objectives while adhering to logistical and placement guidelines.
Craft grassroots marketing initiatives with a primary emphasis on enhancing brand visibility and driving product trial among target audiences.
Deliver uniform performance across every consumer interaction point.
We seek a skilled Social Media & Content Coordination professional to oversee and execute strategic content initiatives across multiple platforms. This role involves crafting compelling copy, managing editorial calendars, and ensuring brand consistency while optimizing engagement and reach. The ideal candidate will possess strong writing and communication skills, proficiency in social media analytics tools, and a keen eye for design trends. Responsibilities include content creation, community management, performance tracking, and cross-departmental collaboration to align messaging with organizational goals. Candidates must demonstrate experience in social media strategy development and a proven ability to adapt to evolving digital trends.
Develop and oversee the production of diverse social media content, encompassing reels, lifestyle photography, product shoots, hospitality-focused content, and on-site event coverage.
Maintain cohesive brand messaging and visual identity across all platforms to uphold brand integrity and recognition.
Collaborate closely with external designers, photographers, and creative agencies as needed to execute projects.
The role focuses on driving and enhancing commercial performance across key business metrics. Responsibilities include analyzing market trends, identifying growth opportunities, and implementing strategies to optimize revenue and profitability. The position requires strong analytical skills, proficiency in data interpretation, and the ability to collaborate with cross-functional teams to execute initiatives. Candidates should possess a proven track record in commercial operations, strategic planning, and performance management, along with excellent communication and leadership capabilities to influence stakeholders and deliver measurable results.
Analyze and report on consumption patterns while delivering market insights based on performance data.
Monitor the performance metrics of individual SKUs and evaluate sales data at the retail outlet level.
Assess retail and Korea channels to uncover expansion prospects and development opportunities.
To devise strategies aimed at enhancing customer retention and fostering deeper engagement with the brand, ensuring sustained growth and loyalty.
The position necessitates a minimum of five years of experience in a related field, along with a bachelor’s degree in a relevant discipline. Proficiency in industry-standard software and tools is essential, and candidates must demonstrate strong analytical and problem-solving abilities. Excellent written and verbal communication skills are required to convey complex information clearly. The role also demands the capacity to work independently, meet tight deadlines, and collaborate effectively in a team environment. Prior experience in project management or relevant certifications is highly desirable.
Preferred candidates will have proven experience in a related field, demonstrating strong problem-solving abilities and a track record of delivering measurable results. Familiarity with industry-specific tools and methodologies is essential, along with excellent communication skills to collaborate effectively across teams. Prior involvement in project management or leadership roles is highly desirable, as is the ability to adapt to evolving priorities and challenges. A minimum of three years of hands-on experience is typically required, complemented by a degree or certification in a relevant discipline.
With a minimum of three to over seven years of relevant experience, candidates should have worked within FMCG beverages, dairy, alcohol, energy drinks, or other consumer brand sectors.
Proficiency in trade marketing and retail execution is essential.
Professional experience includes collaboration with supermarkets, distributors, petrol stations, and Korea channels.
Accomplished in designing and implementing impactful activations and visibility campaigns, with a track record of successfully driving engagement and brand recognition.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented, with a strong focus on efficient execution.
Driven by tangible outcomes and a relentless pursuit of commercial success, the ideal candidate excels in high-pressure environments where measurable results are paramount.
Proficient in dedicating substantial hours to market engagement and analysis.
Dedicated to enhancing the prominence and appeal of consumer brands and retail experiences, this role seeks individuals driven by a deep appreciation for the retail and consumer goods sectors.
Accomplished at cultivating and sustaining key relationships while effectively coordinating field operations.
Creative yet pragmatic professionals sought for this dynamic role. The ideal candidate will balance innovative thinking with real-world feasibility, ensuring solutions are both imaginative and implementable. Strong problem-solving skills and the ability to generate fresh ideas while maintaining feasibility are essential.
The position requires tracking and analyzing key performance indicators to evaluate operational efficiency, with a focus on quantifying progress toward strategic objectives. Responsibilities include developing and maintaining metrics dashboards, generating performance reports, and presenting insights to stakeholders to support data-driven decision-making. Additionally, the role entails collaborating with cross-functional teams to align KPIs with business goals, identifying performance trends, and recommending corrective actions as needed. Candidates should possess strong analytical skills, proficiency in data visualization tools, and experience in performance management frameworks.
With the expansion of chilled outlet availability, the role will focus on increasing the company’s footprint in refrigerated retail spaces, ensuring strategic placement to maximize market reach and consumer accessibility. This initiative involves identifying high-potential locations, negotiating partnerships with retailers, and maintaining strong relationships with key stakeholders to drive product visibility and sales performance. The position requires a proactive approach to market analysis, a deep understanding of cold chain logistics, and the ability to collaborate effectively with cross-functional teams to execute expansion plans seamlessly.
Enhancing retail presence and optimizing product display positioning are key objectives of this role.
Significant growth in customer orders and recurring purchases has been observed. This upward trend highlights the increasing demand for our offerings and the loyalty of our client base.
The successful implementation of activation initiatives and marketing campaigns is essential.
Expansion of horeca and modern trade visibility
Maintaining a uniform brand presence across all customer interaction points is essential. It ensures that every interaction reflects the brand’s core values and messaging consistently. This objective requires adherence to established brand guidelines, including visual identity, tone of voice, and messaging strategies. Consistency in these areas reinforces brand recognition and fosters customer trust and loyalty.
With us, you’ll find an environment that fosters growth, innovation, and collaboration, making it an ideal place to advance your career. We offer competitive compensation, comprehensive benefits, and opportunities for professional development tailored to your aspirations. By joining our team, you’ll contribute to meaningful projects that impact our clients and the industry while working alongside talented professionals who share your passion for excellence. Our supportive culture values diversity, work-life balance, and continuous learning, ensuring you thrive both personally and professionally.
An exciting chance to contribute to the evolution and expansion of a genuine Kenyan beverage brand.
A well-established manufacturing and fruit processing infrastructure is currently in operation.
With substantial expansion opportunities emerging in both retail and hospitality sectors, this role offers considerable professional advancement. The position presents diverse career pathways within dynamic industry environments, ensuring dynamic engagement and long-term development.
This role offers the chance to influence the strategic trajectory of a renowned coastal heritage brand.
Professional candidates are encouraged to submit their curriculum vitae along with a concise introductory message to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
