Develop, implement, and optimize paid advertising initiatives spanning various platforms to maximize reach and engagement. Execute and oversee comprehensive campaigns across multiple channels, ensuring strategic alignment with marketing objectives and budgetary constraints.
Meta (formerly known as Facebook) seeks a highly skilled Product Marketing Manager to drive strategic initiatives for our flagship platforms, including Facebook and Instagram. In this role, you will collaborate closely with cross-functional teams such as product, sales, and engineering to develop and execute go-to-market plans that elevate product visibility and adoption. You will be responsible for crafting compelling messaging, positioning, and campaigns to highlight the unique value propositions of our offerings while ensuring alignment with broader business objectives. Additionally, this position requires a deep understanding of the competitive landscape, strong analytical skills to measure campaign performance, and the ability to influence stakeholders at all levels to secure buy-in for key initiatives. Ideal candidates will possess a proven track record in product marketing, preferably within the tech or social media industry, and a passion for leveraging data-driven insights to inform decision-making.
TikTok Ads professionals design and execute advertising campaigns to enhance brand visibility and drive user engagement on the platform. They analyze performance metrics, optimize ad targeting, and allocate budgets to maximize return on investment. Candidates should possess a deep understanding of TikTok’s advertising ecosystem, including tools like TikTok Ads Manager and TikTok Pixel. Proficiency in data analysis, creative development, and audience segmentation is essential. Additionally, strong communication skills and adaptability to evolving trends are required to stay ahead in the dynamic digital marketing landscape.
Responsible for developing and executing pay-per-click (PPC) advertising strategies on the Google Ads platform, the individual will oversee keyword research, campaign creation, ad copywriting, bid management, and performance tracking. Required to analyze data using Google Analytics and other tools to refine targeting, optimize conversions, and maximize ROI. Must ensure alignment with marketing objectives while adhering to budget constraints. Collaborates closely with cross-functional teams, including content creators, designers, and sales, to enhance campaign effectiveness. Strong analytical skills and proficiency in Google Ads, along with a track record of driving measurable results in paid search initiatives, are essential.
We seek a skilled professional to develop and execute high-impact advertising campaigns on the YouTube platform. This role requires expertise in digital marketing strategies, including audience targeting, ad creation, and performance analysis. The ideal candidate will have a proven track record of managing YouTube ad campaigns, optimizing for conversions, and leveraging analytics to refine strategies. Responsibilities include crafting compelling ad content, monitoring campaign performance, and collaborating with cross-functional teams to align marketing efforts with business objectives. Proficiency in Google Ads, YouTube Analytics, and A/B testing is essential, along with strong data-driven decision-making skills. A deep understanding of YouTube’s advertising ecosystem and emerging trends in video marketing is highly desirable.
Develop and oversee campaign frameworks, target audiences, and allocated resources efficiently.
Develop and execute product campaigns, promotions, and seasonal initiatives to drive marketing engagement and sales growth.
Proactively re-engage past website visitors and customers who have left items in their carts without completing purchases to drive conversions and boost revenue.
Drive successful campaigns to larger scales while ensuring sustained profitability remains a top priority.
Track ad performance on a daily basis and implement strategic enhancements to optimize campaign effectiveness.
Analyze key metrics such as:
ROAS
We seek a Certified Public Accountant (CPA) with a proven track record in financial management, tax preparation, and regulatory compliance to oversee accounting operations and ensure fiscal integrity. The ideal candidate will possess strong analytical skills, attention to detail, and the ability to interpret complex financial data to support strategic decision-making. Responsibilities include preparing and reviewing financial statements, conducting audits, managing budgets, and ensuring adherence to GAAP and tax regulations. Additionally, the role requires collaboration with cross-functional teams to streamline processes, optimize financial performance, and mitigate risks. Proficiency in accounting software, such as QuickBooks or SAP, and experience with internal controls are essential. A bachelor’s degree in accounting or finance is required, along with a valid CPA license.
CTR is actively seeking a dedicated Customer Service Representative to join our team. The ideal candidate will possess exceptional communication skills, demonstrating a strong ability to engage with customers in a friendly and professional manner. Proficiency in handling inquiries, resolving complaints, and processing orders efficiently is essential. Applicants should have prior experience in a customer-facing role and a proven track record of delivering high-quality service. Key responsibilities include responding to customer questions via phone, email, or chat, maintaining accurate records of interactions, and collaborating with other departments to ensure timely resolutions. Strong problem-solving abilities and a customer-centric mindset are highly valued in this role.
CPC
The position is responsible for analyzing and optimizing conversion rates across digital platforms to drive revenue growth and enhance user engagement. Key duties include identifying trends, implementing A/B testing strategies, and refining user journeys to maximize efficiency. The ideal candidate should possess expertise in data-driven decision-making, proficiency in analytics tools, and a deep understanding of conversion funnel optimization. Strong problem-solving skills and the ability to collaborate with cross-functional teams are essential. Experience with CRM systems and marketing automation platforms is a plus. The role requires a results-oriented mindset with a focus on measurable performance improvements.
Prepare weekly and monthly performance reports tracking and analyze key metrics, ensuring accurate and timely data presentation. Compile relevant data from various sources, then format and structure the reports for clarity and professionalism. Analyze trends, identify variances, and provide actionable insights to support decision-making processes. Collaborate with cross-functional teams to gather necessary information and validate report accuracy. Ensure all reports adhere to established standards and are delivered according to the specified deadlines.
Perform comprehensive evaluations of competitors and market conditions.
Evaluate creative assets, messaging, and audience segments to assess performance and effectiveness.
Collaborate effectively with content creators, graphic designers, and videographers to ensure cohesive and impactful project execution.
Lead the team in developing and optimizing high-impact advertising creatives to drive exceptional performance.
Develop innovative and highly shareable campaign concepts with a strong emphasis on maximizing conversions, ensuring each initiative is strategically designed to captivate audiences and drive measurable engagement.
Maintain uniform branding across all marketing initiatives to reinforce a cohesive and recognizable corporate identity.
Drive traffic to:
Website
We are seeking a highly skilled professional to join our team as a WhatsApp specialist, responsible for optimizing and managing our presence on the platform. The ideal candidate will possess a strong background in digital communication, with a deep understanding of WhatsApp’s features, policies, and best practices for engagement. Duties include developing and executing strategies to enhance user interaction, ensuring compliance with platform guidelines, and leveraging WhatsApp Business tools to drive customer support and marketing initiatives. Proficiency in data analysis to measure performance and refine approaches is essential, along with excellent problem-solving abilities and a proactive mindset to adapt to evolving platform updates and trends.
We seek a skilled and motivated individual to manage our physical retail locations, ensuring optimal customer experiences and operational excellence. The ideal candidate will oversee daily store activities, maintain inventory accuracy, and lead a high-performing team to achieve sales targets. Responsibilities include merchandising, staff training, and ensuring compliance with company policies and industry standards. Proficiency in POS systems, basic accounting, and visual merchandising is required, along with exceptional interpersonal and problem-solving skills.
We seek a dynamic professional to oversee and optimize our online marketplace operations, ensuring seamless buyer-seller interactions, robust platform functionality, and sustained growth. This role demands expertise in e-commerce strategies, data-driven decision-making, and proficiency in digital marketing techniques to enhance user engagement and conversion rates. The ideal candidate will possess a minimum of three years of relevant experience in marketplace management, a deep understanding of SEO and SEM principles, and the ability to analyze performance metrics to refine strategies. Responsibilities include managing vendor relationships, monitoring platform performance, implementing user acquisition campaigns, and maintaining high standards of customer satisfaction. Strong analytical skills, adaptability to industry trends, and a collaborative mindset are essential for success in this position.
Enhance online conversion rates and acquire new customers effectively through strategic initiatives and data-driven approaches.
Assist with the implementation of tracking systems, which involves configuring and maintaining various tools and software to monitor progress, performance, and key metrics effectively.
Meta Pixel is a powerful analytics tool designed to help businesses measure the effectiveness of their advertising campaigns and understand user interactions on their websites. It enables tracking of key actions such as website visits, purchases, and other conversions, providing valuable insights into user behavior. To implement Meta Pixel, users must have a basic understanding of web development, including proficiency in JavaScript, HTML, and CSS. Additionally, familiarity with Facebook Ads Manager and Meta Business Suite is essential for configuring and managing the tool effectively. Responsibilities include setting up the Pixel, configuring custom events, troubleshooting implementation issues, and ensuring compliance with privacy regulations like GDPR and CCPA.
We seek a proficient Conversion API specialist to implement and optimize tracking solutions that enhance our marketing performance. The ideal candidate will have hands-on experience configuring Conversion APIs for major platforms like Facebook, Google Ads, or TikTok, ensuring seamless data transmission between our systems and advertising networks. Responsibilities include setting up event tracking, troubleshooting discrepancies, and collaborating with cross-functional teams to refine attribution models. Proficiency in JavaScript, Python, or similar languages, along with familiarity with APIs, webhooks, and data validation techniques, is essential. Strong analytical skills and attention to detail are required to interpret conversion data and propose actionable improvements.
Google Analytics serves as a powerful web analytics platform, enabling organizations to meticulously track, analyze, and report on website traffic and user engagement. This tool collects and processes data from websites and apps, providing actionable insights into visitor behavior, conversion rates, and marketing performance. Users must possess proficiency in data interpretation, dashboard configuration, and report generation to leverage its full potential. Additionally, familiarity with key metrics such as bounce rate, session duration, and goal completions is essential. Candidates should demonstrate experience with Google Analytics 4 (GA4) and Universal Analytics, along with a strong understanding of segmentation, funnels, and attribution modeling. Strong analytical skills and attention to detail are critical for optimizing digital strategies and driving data-informed decision-making.
The TikTok Pixel is an analytics tool designed to track and measure the effectiveness of your advertising campaigns on TikTok. It provides insights into user interactions with your website, allowing you to optimize your ad performance and improve conversion rates. To utilize the TikTok Pixel, you must have a TikTok Ads account and implement the pixel code on your website. Additionally, you should have a solid understanding of analytics tools and web development basics to ensure proper setup and integration. Regular monitoring and analysis of pixel data are essential to refine your marketing strategies and maximize ROI.
Interested candidates who meet the qualifications are encouraged to submit their CV via email to Jobs@techzone.co.ke, with the job title clearly stated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
