Position Summary
Reporting directly to the Team Leader – Merchandising, the Field Merchandising Representative (FMR) will undertake merchandising execution, uphold shelf visibility standards, guarantee stock availability, facilitate returns governance, and collect critical market intelligence across designated retail locations. Serving as the primary operational liaison for the company within the trade environment, the FMR will bridge company objectives with on-ground execution to drive retail performance and compliance.
Oversee and execute a comprehensive range of duties and responsibilities aligned with the role’s core objectives. Facilitate efficient workflows by performing essential tasks that contribute to organizational success. Coordinate cross-functional initiatives to ensure seamless collaboration and alignment with strategic goals. Maintain rigorous adherence to established policies, procedures, and compliance standards. Provide timely and accurate reporting to stakeholders to support informed decision-making. Address challenges proactively by identifying opportunities for improvement and implementing effective solutions. Cultivate a high-performance environment through leadership, mentorship, and continuous professional development. Uphold the highest standards of integrity, accountability, and ethical conduct in all responsibilities.
Demonstrates expertise in optimizing product placement and maintaining shelf standards to enhance visual merchandising and drive sales performance. Ensures adherence to phonogram guidelines, executes resets and resets in a timely manner, and monitors inventory levels to prevent stock outs or overstock situations. Collaborates with store teams and leadership to identify opportunities for improving shelf execution and visual appeal, while also providing training and support to staff on merchandising best practices. Maintains a clean and organized retail environment, conducts regular audits to verify phonogram compliance, and reports any discrepancies or issues to management for resolution.
Ensure that products are merchandised and displayed correctly across all assigned retail outlets.
Ensure compliance with agreed-upon shelf visibility and execution benchmarks.
Organize merchandise in alignment with established nanograms and merchandising protocols to ensure visual appeal and compliance with company standards.
Ensure all products are maintained in a pristine condition, optimally arranged, clearly visible, and accurately placed on the shelves.
Ensure the strategic placement and consistent upkeep of all point-of-sale systems and promotional materials to uphold brand standards and enhance customer engagement.
Track competitor presence, pricing strategies, and inventory adjustments on shelves to identify market trends and opportunities.
Responsible for overseeing the efficient tracking, organization, and rotation of stock to maintain optimal inventory levels and minimize waste. Collaborates with procurement and warehouse teams to ensure timely replenishment and adherence to FIFO (First In, First Out) or LIFO (Last In, First Out) protocols as required. Monitors stock movements, conducts regular audits, and identifies discrepancies to support accurate record-keeping and financial reporting. Analyzes inventory turnover rates to forecast demand, reduce excess stock, and improve supply chain efficiency. Provides recommendations to management on stock optimization strategies and implements corrective actions to address shortages or overstock situations. Maintains up-to-date documentation of inventory transactions and ensures compliance with company policies and industry regulations.
Oversee inventory quantities to ensure optimal stock levels, and immediately escalate any instances of low stock to relevant stakeholders for swift resolution.
Ensure strict adherence to FIFO (First-In-First-Out) stock rotation protocols to maintain inventory integrity.
Examine inventory with approaching expiration dates and promptly report such items to the appropriate personnel for immediate action.
Remove any stock that is damaged or past its expiration date from the shelves, following the established company guidelines.
Analyze movement trends to manage outlet stock levels effectively.
Overseeing the processes related to returns management and ensuring adherence to governance standards represent key responsibilities of this role. The position demands a thorough comprehension of return policies, regulatory compliance, and efficient operational workflows to mitigate risks and enhance customer satisfaction. Candidates must demonstrate expertise in reverse logistics, data analysis, and stakeholder coordination, while upholding transparent reporting and decision-making frameworks aligned with organizational policies. Strong problem-solving abilities and meticulous attention to detail are essential to address discrepancies, optimize return procedures, and maintain compliance with industry regulations.
Thoroughly validate and record the specifics of each outlet return with meticulous attention to detail.
Verify that Goods Return Notes (GRNs) are accurately prepared, including all necessary supporting documentation.
Thoroughly inspect all returned items to ensure their condition is accurately assessed prior to the collection process.
Promptly report any returns that appear suspicious or lack a clear explanation without delay.
Facilitate the reconciliation and accountability processes specific to returns management.
Responsible for cultivating and maintaining strong partnerships with retail and e-commerce outlets, ensuring alignment with brand objectives and sales targets. Develops and executes strategic plans to enhance outlet performance, including merchandising, promotional activities, and inventory management. Collaborates with cross-functional teams—such as marketing, sales, and logistics—to optimize product placement and availability. Monitors outlet performance metrics, identifies trends, and provides actionable insights to senior leadership to drive continuous improvement. Requires proven experience in retail management, strong analytical and interpersonal skills, and the ability to negotiate and influence key stakeholders. Travel may be necessary to conduct site visits and support outlet teams.
Foster ongoing professional connections with outlet managers and receiving teams to ensure seamless collaboration and operational efficiency.
Respond to routine inquiries from outlets while ensuring any unresolved issues are promptly elevated to the appropriate team for further action.
Facilitate seamless coordination throughout delivery operations and merchandising initiatives.
The position encompasses oversight of regulatory adherence and ensures meticulous reporting standards are consistently maintained. Key responsibilities include verifying compliance with applicable laws and internal policies, preparing and submitting accurate reports, and collaborating with cross-functional teams to address any discrepancies promptly. Proficiency in regulatory frameworks and a keen eye for detail are essential to mitigate risks and uphold organizational integrity.
Record all field activities utilizing approved merchandising systems and reporting tools.
Prepare and deliver accurate merchandising, stock, attendance, and market intelligence reports in a timely manner.
Provide assistance during field audits, verification activities, and operational inquiries as needed.
Oversee adherence to organizational operational policies, sanitation protocols, and product management guidelines.
We are seeking an experienced professional who meets the following criteria to join our team. A minimum of five years of relevant work experience is required, along with a proven track record in [specific field or industry]. Proficiency in [specific software, tools, or methodologies] is essential, and familiarity with [industry-specific standards or regulations] is highly advantageous. Strong analytical and problem-solving skills are a must, coupled with the ability to work both independently and collaboratively in a fast-paced environment. Excellent communication and organizational abilities are also required to effectively manage projects and meet deadlines. A degree in [relevant field] or a related discipline is preferred, though equivalent professional experience may be considered.
A GCSE Certificate is required as the minimum educational qualification.
A degree, diploma, or certification in Sales, Marketing, Business Administration, or a related discipline would be considered beneficial.
A minimum of one to two years of practical experience in merchandising, FMCG sales support, retail operations, or field execution is required.
Proficiency with supermarkets, key accounts, or modern trade channels is highly advantageous.
Proficiency in mobile merchandising or field reporting systems is considered a valuable asset.
Proven expertise in strategic planning, problem-solving, and decision-making with a strong focus on delivering measurable results. Demonstrates exceptional analytical abilities, attention to detail, and proficiency in leveraging data-driven insights to optimize performance. Exhibits outstanding communication and interpersonal skills, fostering collaboration across teams and stakeholders to achieve organizational objectives. Maintains adaptability in dynamic environments, coupled with a commitment to continuous learning and professional growth.
Demonstrates exceptional skill in merchandising strategies and flawless execution of shelf arrangements.
Demonstrates proficiency in stock rotation protocols and the management of return processes.
Effective interpersonal communication and the ability to cultivate and maintain strong professional relationships are essential.
Possesses a meticulous approach to detail and demonstrates a high level of personal responsibility.
Demonstrates resilience and adaptability in high-pressure, dynamic FMCG settings with tight deadlines and rapid operational demands.
Proven ability to produce comprehensive reports, maintain strict adherence to assigned routes, and efficiently manage time constraints.
Maintaining unwavering integrity and professionalism is essential in all field operations.
go to method of application
To submit your application, please utilize the provided link(s) on the company’s official website.
Qualifications
Diploma , KCSE , Professional Certificate
Experience Required
1 - 2 years
