KEY WORKING PARAMETERS
As the Commercial Partner integral to the Franchise & Bottling System, you will spearhead the alignment of the Commercial Strategy & Levers with our end-to-end processes, plans, and strategic initiatives within the Franchise to generate shared system value. This role demands a forward-thinking commercial vision, positioning you as a driving force behind transformative strategic leadership. You will collaborate closely with Marketing to embed commercial considerations seamlessly into marketing strategies, ensuring cohesive and high-impact execution.
The role demands meticulous attention to detail, ensuring comprehensive coverage of all relevant aspects to drive meaningful outcomes. The primary objectives encompass a broad spectrum of responsibilities, with a strong emphasis on delivering high-impact results across key areas. This position plays a pivotal role in shaping strategic initiatives and executing critical tasks to achieve organizational goals. Success in this role hinges on the ability to maintain focus, adapt to evolving priorities, and measure the tangible impact of contributions to overall performance.
Drive the integrated Commercial agenda across the Franchise & Bottling system, ensuring seamless end-to-end integration.
Develop and implement the Commercial Annual Business Plan (ABP) for the franchise in close collaboration with franchise partners and bottlers, ensuring the creation of comprehensive support strategies.
Establish a structured framework to align Commercial Priorities with each fiscal quarter within the Franchise, ensuring clear focus and execution of strategic objectives.
Our role involves steering the Franchise toward the optimal BBM (brand-building model) by establishing and maintaining an effective pack architecture, adjusting strategies in response to evolving market conditions. Additionally, we will harness the capabilities of the “on Demand Hub” to create compelling scenarios and solutions that drive meaningful business impact.
As the Commercial Thought Leader and Integrator for the Franchise, you will serve as the primary strategic advisor and trusted right-hand to the Franchise General Manager.
We seek to attract and onboard top-tier talent to fulfill the strategic priorities outlined in the On Demand Hub, which encompass Affordability, Premium, Channel, RGM X, RTM, and Digital initiatives.
Deliver strategic commercial guidance and grant final approval for all Marketing Campaigns and Picture of Success, ensuring seamless integration into marketing plans and processes.
Deliver strategic commercial guidance across key Commercial Strategies, including ABC of Execution, Affordability, and Premium, to validate that strategies and plans align with market demands.
KEY SUCCESS PARAMETERS
Deliverables
Develop and execute the Commercial Strategy specifically tailored for the ABP market.
Champion the commercial strategy for the franchise or market segment.
Drive commercial priorities forward on a quarterly basis, ensuring the necessary resources are strategically aligned to maximize market impact from end to end.
Collaborate effectively with the Franchise team to drive the attainment of key business and commercial performance targets.
Leverage the Affordability, Premium, and RGM X teams to address critical business challenges and opportunities, driving accelerated growth and enhancing competitive dynamics.
Deliver strategic commercial guidance and final approval for all marketing campaigns and Picture of Success initiatives.
As the pivotal Commercial Systems leader, you will champion transformative strategic commercial initiatives, serving as a key protagonist and trusted partner in driving forward-thinking commercial leadership across the organization.
Work Focus
This position demands exceptional expertise in systems and business frameworks, coupled with the capacity to engage and collaborate effectively to achieve outstanding marketplace outcomes. Proficiency in leadership and influence is essential to positively impact Operations, Customers, and Bottlers.
To excel in this role, candidates must demonstrate a robust blend of analytical and strategic thinking, coupled with deep Consumer and Commercial acumen, and a proactive, hands-on approach.
The position will collaborate extensively in a cross-functional network with Senior Leaders and Field Operators within the Customer & Commercial Leadership team, as well as with our Customers and Bottling Partners.
Proven expertise in fostering cross-functional collaboration and aligning systems to drive unified execution, with a strong emphasis on leading and streamlining alignment processes to ensure organizational unit strategies are fully embraced and owned by General Managers.
The role emphasizes effective communication skills. It requires the ability to convey information clearly and concisely. The position demands strong interpersonal skills to engage with diverse stakeholders. Additionally, it necessitates proficiency in both verbal and written communication methods. Responsibilities include presenting ideas persuasively, collaborating with teams, and ensuring alignment across departments. The individual must adapt communication styles to suit varying audiences and contexts.
Establish and maintain clear, professional dialogue with senior leadership within the organization, as well as key customers and bottling partners, to ensure alignment and facilitate effective decision-making.
Internal: The position serves as a liaison between Customer & Commercial Leadership and Franchise Leadership across multiple organizational levels.
To facilitate communication between Franchise Leadership and the Commercial & Customer Leadership teams, this role is responsible for aligning strategies and capabilities, as well as implementing these initiatives. Additionally, the position involves providing strategic direction and establishing priorities for the Franchise & Bottling System, while ensuring effective performance management in collaboration with senior leaders at the Bottler level.
Communicating with senior executives of major clients, influential advisors, and other critical stakeholders to advance and ensure the successful execution of key business development strategies within the market.
We seek an experienced professional to join our team. The ideal candidate will possess a proven track record in the field, with a minimum of [X] years of relevant experience. Proficiency in [specific skills or tools] is essential, along with the ability to demonstrate strong problem-solving capabilities and adaptability in dynamic environments. This role requires a collaborative mindset, excellent communication skills, and a commitment to delivering high-quality results. Duties include [list key responsibilities], ensuring alignment with organizational goals and industry best practices.
A proven track record of 10-12+ years in leadership roles within Commercial functions, complemented by expertise in Commercial and Channel Strategy, revenue growth management, segmentation, route-to-market strategies, and negotiation skills.
Achieves demonstrated success in delivering results with exceptional efficiency and effectiveness.
Demonstrates exceptional strategic and analytical capabilities alongside advanced interpersonal, communication, and influencing skills.
Proficiency in bottling systems and/or franchise operations, as well as commercial experience, is highly advantageous.
We invite applicants to submit their materials through the specified application method to be considered for this role. Candidates should adhere to the outlined procedure when applying to ensure their application is processed correctly. Kindly follow the instructions provided to complete the submission accurately. Our team will review all applications received via this method to assess qualifications and suitability for the position.
To submit your application, kindly utilize the provided links accessible on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
10 - 12 years
