Job Purpose
To achieve investor acquisition and revenue growth for True Group, the Investment Sales Executive will actively promote and sell residential income-generating properties as structured investment offerings. Serving as the primary liaison for prospective investors, this role will clearly articulate True Group’s managed-yield model, presenting tailored investment opportunities that align with each client’s unique financial objectives. Key to expanding the company’s investor network, the position will engage diverse client segments—including first-time buyers, capital real locators, and diaspora investors—while converting qualified prospects into enduring investment partnerships grounded in transparency, reliable returns, and mutual trust.
Oversee and execute core duties that include managing daily operations, ensuring compliance with company policies and industry regulations, and fostering a productive work environment. Collaborate with cross-functional teams to align objectives, streamline processes, and drive operational excellence. Develop and implement strategic initiatives to enhance efficiency, quality, and customer satisfaction while maintaining fiscal responsibility. Monitor performance metrics, analyze data trends, and present actionable insights to senior leadership for informed decision-making. Lead and mentor teams to achieve targets, uphold high standards of accountability, and cultivate a culture of continuous improvement. Serve as the primary point of contact for stakeholders, addressing inquiries, resolving conflicts, and ensuring seamless communication across all levels.
Responsible for identifying and securing new investment opportunities while maintaining a robust pipeline of potential deals, ensuring a steady flow of prospects for the firm’s growth initiatives. Develops strategic relationships with investors, entrepreneurs, and industry stakeholders to expand the network and enhance deal sourcing. Monitors market trends and evaluates investment viability to prioritize high-potential opportunities. Collaborates with cross-functional teams to conduct due diligence, assess financial models, and support deal execution. Maintains detailed records of investor interactions, pipeline progress, and deal statuses to track performance and optimize future strategies.
Identify and engage potential investors by leveraging referrals, digital leads, networking events, diaspora outreach initiatives, and corporate partnerships to ensure a steady pipeline of qualified prospects.
Develop and oversee an organized sales pipeline to monitor prospects throughout the entire engagement process, from initial contact to final agreement.
Achieve or surpass monthly and quarterly sales targets for all product lines within the True Group portfolio.
Provide expert investment advisory and consultation services, delivering tailored financial guidance to clients based on their unique objectives and risk profiles. Conduct thorough research and analysis of market trends, economic indicators, and industry developments to develop informed investment strategies. Collaborate with clients to assess their financial needs, define clear investment goals, and recommend suitable asset allocations. Monitor portfolio performance, track market movements, and adjust strategies as needed to optimize returns while mitigating risks. Maintain strong client relationships through regular communication, transparent reporting, and proactive advisory support. Ensure compliance with regulatory standards, ethical practices, and fiduciary responsibilities in all client interactions.
Deliver comprehensive investor consultations—whether in person, virtually, or through diaspora-accessible platforms—to assess financial objectives and align clients with the most suitable investment solutions.
Present and clearly communicate the investment rationale for each project, emphasizing factors such as rental yields, capital appreciation potential, payment plan structures, title security, and the chosen management model.
The role involves overseeing and nurturing client relationships to ensure satisfaction and long-term engagement. Responsibilities include addressing client inquiries, resolving issues promptly, and maintaining open communication channels. Additionally, the position requires tracking client feedback, identifying opportunities for service enhancements, and collaborating with cross-functional teams to meet client needs effectively. Strong interpersonal skills, a proactive approach, and the ability to manage multiple priorities are essential for success in this position.
Deliver the entire client experience, from initial lead engagement through deal closure, by ensuring steady communication and fostering lasting investor confidence.
Provide comprehensive client assistance throughout each stage of the transaction process, including the preparation of documentation, establishment of payment arrangements, and attainment of legal milestones, in close collaboration with the operations and legal departments.
Cultivate relationships with current investors to encourage additional investments and portfolio growth, utilizing the True Group investment ladder framework.
Market Intelligence & Reporting
The Market Intelligence & Reporting team is responsible for collecting, analyzing, and disseminating critical market data to inform strategic decisions across the organization. By monitoring industry trends, competitor performance, and emerging market opportunities, the team provides actionable insights that drive business growth. Key responsibilities include researching economic indicators, compiling market reports, and presenting findings to senior leadership to support data-driven decision-making. The ideal candidate will possess strong analytical skills, proficiency in data visualization tools, and the ability to translate complex information into clear, concise recommendations. A background in market research, economics, or a related field is preferred, along with excellent communication and presentation abilities. This role requires meticulous attention to detail, adaptability to evolving market conditions, and a proactive approach to identifying new business opportunities.
To remain abreast of Nairobi’s real estate market dynamics, competing investment opportunities, and investor preferences—with a focus on affordable and mid-market segments—is essential.
Prepare and present routine pipeline reports as well as sales forecasts for the Sales and Marketing Manager.
Collect and transmit investor feedback to shape product positioning and guide future development planning.
We seek a dynamic Brand & Outreach professional to cultivate and elevate our brand presence while expanding our network of partnerships. The ideal candidate will drive strategic initiatives to enhance brand awareness, foster meaningful collaborations, and represent our organization with excellence. Responsibilities include developing and executing outreach campaigns, nurturing relationships with key stakeholders, and analyzing market trends to refine our approach. The role demands a strategic mindset, exceptional communication skills, and a proven track record in brand management or outreach. Proficiency in digital marketing tools, data analysis, and stakeholder engagement is essential.
As the official representative of True Group, you will engage with stakeholders at investment forums, property expos, corporate events, and diaspora community gatherings, fostering meaningful connections and promoting the organization’s interests.
Support the marketing team in executing campaigns, implementing referral programs, and driving digital lead generation initiatives.
We seek candidates with a Bachelor’s degree in a relevant field, along with a minimum of three years of experience in a comparable role. Strong analytical, problem-solving, and communication skills are essential, as is proficiency in industry-standard software. Additionally, experience leading cross-functional teams and managing multiple projects simultaneously is highly desirable. A proven track record of delivering measurable results and a commitment to continuous professional development are required.
A bachelor’s degree in Finance, Economics, Business Administration, or a closely related discipline is required.
With a minimum of three years of hands-on experience in investment sales, financial advisory, bancassurance, or wealth management, candidates should demonstrate a proven track record in these specialized areas.
Proven ability to consistently surpass sales targets within a consultative and relationship-focused sales framework.
Possesses a solid foundation in key investment principles, including yield calculations, return on investment (ROI) assessment, capital appreciation strategies, and the balancing act between risk and return.
Proven expertise in delivering compelling presentations, conducting strategic negotiations, and effectively closing agreements.
Demonstrates strong expertise in utilizing Customer Relationship Management (CRM) systems and effectively managing sales pipelines.
Extensive background in the sale of investment products, off-plan real estate projects, or assets designed to generate recurring income is required.
With established networks within diaspora communities, Savings and Credit Cooperative Organizations (Sacco), investment clubs, self-help groups, Champs, or among high-net-worth individuals.
Proficiency in designing payment plans or installment-based sales structures is essential.
Demonstrates proficiency in critical competencies essential for success in the role. Exhibits strong analytical thinking, problem-solving capabilities, and attention to detail. Possesses excellent communication skills, both written and verbal, facilitating effective collaboration and stakeholder engagement. Demonstrates adaptability and resilience in dynamic environments, coupled with a proactive approach to continuous learning and professional development. Maintains a customer-centric mindset, ensuring alignment with organizational goals and delivering high-quality results.
Investment Expertise – Capacity to discuss financial returns, risk assessment, and asset performance with authority and clarity.
Consultative Selling demands a focus on active listening, providing tailored advice, and fostering investor confidence through strategic insights.
Demonstrates exceptional proficiency in cultivating and maintaining strong, trusting relationships with investors from varied backgrounds, including differences in income brackets and geographic locations.
A strong capacity for resilience and an unwavering drive are essential, characterized by self-motivation, a clear focus on objectives, and the ability to maintain consistency, particularly in high-pressure situations.
Effective communication skills, demonstrated through both virtual and in-person interactions, with a clear and confident delivery.
Integrity is demonstrated through transparent and ethical interactions with investors, ensuring the True Group brand is consistently protected.
Qualifications
BA/BSc/HND
Experience Required
3 years
