We are seeking a highly skilled professional to join our team and contribute to our ongoing success. The ideal candidate will possess a strong background in [specific field or industry], along with proven experience in [key skill or responsibility]. Responsibilities will include overseeing [specific task or project], analyzing [relevant data or processes], and collaborating with cross-functional teams to achieve organizational objectives. The successful applicant must demonstrate exceptional problem-solving abilities, excellent communication skills, and the capacity to thrive in a fast-paced environment. Proficiency in [specific tool, software, or methodology] is required, and familiarity with [another relevant skill or industry standard] is highly desirable. This role offers an opportunity to make a meaningful impact while working alongside industry leaders in a dynamic and innovative setting.
Maringá School is in search of a proactive Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. This position demands a blend of business insight, strategic vision, innovative leadership, and hands-on operational execution, positioning Maringá as a trusted ally for organizations seeking to equip their workforce for the evolving demands of the future of work and AI-driven advancements.
The Senior Growth Marketing Manager will lead the complete growth marketing lifecycle, from market intelligence and go-to-market strategy to demand generation, sales enablement, and customer retention. In this role, you will collaborate across Product, Sales, Customer Success, and Leadership teams to accelerate revenue growth, enhance brand positioning, and achieve tangible business results.
This position demands more than passive observation—it requires active leadership in crafting and executing a dynamic growth marketing strategy. You will take ownership of running and optimizing experiments, conducting thorough analyses, and identifying scalable growth opportunities to drive measurable results.
Oversee and execute a range of critical duties including [specific tasks or functions], ensuring alignment with organizational goals and industry standards. Collaborate with cross-functional teams to streamline processes, enhance productivity, and drive measurable results. Develop and implement strategic initiatives to optimize performance, mitigate risks, and foster innovation within the department. Monitor key performance indicators (KPIs) to assess progress, identify areas for improvement, and recommend data-driven solutions. Maintain compliance with regulatory requirements, company policies, and ethical standards while upholding a culture of accountability and excellence. Additionally, lead project planning, resource allocation, and stakeholder communication to ensure timely and cost-effective delivery of objectives.
As a leader in commercial strategy and growth planning, you will be responsible for devising and executing innovative approaches to drive sustainable business expansion. Your role will involve identifying market opportunities, optimizing revenue streams, and fostering strategic partnerships to enhance competitive positioning. You will collaborate with cross-functional teams to align commercial initiatives with organizational goals, ensuring measurable impact on market share and profitability. Additionally, you will monitor industry trends, assess competitive landscapes, and leverage data-driven insights to inform strategic decision-making. Strong analytical abilities, leadership acumen, and a results-oriented mindset will be essential for success in this role.
Craft and implement the growth strategy for Corporate Training and Working Professionals, ensuring alignment with quarterly and annual revenue targets.
Develop comprehensive business cases for innovative initiatives, such as AI upskilling and emerging technology programs, and propose resource allocation strategies grounded in data-driven insights.
Oversee marketing budget allocation and management, prioritizing expenditures in high-impact channels to maximize return on investment while maintaining cost efficiency.
Act as a strategic advisor in commercial initiatives by analyzing and projecting pipeline vitality, conversion efficiency, and lead acquisition; deliver data-driven insights and actionable recommendations to senior leadership.
Market Intelligence and Customer Research play a pivotal role in gathering, analyzing, and interpreting data to inform strategic business decisions. This function involves identifying market trends, assessing competitive landscapes, and evaluating customer preferences to uncover actionable insights. Responsibilities include conducting comprehensive market research, leveraging both qualitative and quantitative methodologies, and delivering clear, data-driven recommendations to stakeholders. The ideal candidate will possess strong analytical skills, proficiency in research tools and techniques, and the ability to translate complex findings into strategic initiatives. Experience in market analysis, consumer behavior studies, and industry benchmarking is highly desirable.
Transform extensive industry trend research, competitor analyses, and evolving skill demand into practical, data-driven recommendations and strategic guidance.
Leverage data-driven segmentation techniques to enhance buyer personas—including HR Directors, CIOs, L&D Managers, and working professionals—for the purpose of tailoring campaign messaging.
Map customer experiences by analyzing their journey stages and extract valuable insights through structured surveys, in-depth interviews, and iterative feedback mechanisms. Utilize these findings to refine and personalize acquisition and retention initiatives, ensuring alignment with customer needs and business objectives.
Develop and execute comprehensive go-to-market (GTM) strategies to drive product adoption, revenue growth, and market penetration. Collaborate with cross-functional teams including sales, marketing, product management, and customer success to align on objectives, messaging, and execution plans. Analyze market trends, competitive landscapes, and customer insights to identify opportunities and refine positioning. Establish clear KPIs and performance metrics to measure success and iterate on strategies as needed. Ensure seamless coordination across all touchpoints to maximize customer engagement and conversion. Drive the development of go-to-market playbooks, sales enablement materials, and launch plans to support scalable growth.
Develop, direct, and execute go-to-market strategies for both new and existing programs, encompassing positioning, pricing, targeting, and messaging.
Drive commercial strategy in partnership with Product, Admissions, and Customer Success teams, as well as other key stakeholders, to synchronize marketing efforts with revenue generation and profitability objectives.
We are responsible for developing and executing a comprehensive full-funnel growth strategy, beginning with a deep analysis of buyer journeys and culminating in the implementation of structured campaign cadences designed to drive awareness, consideration, and conversion.
We specialize in driving high-impact demand generation and performance marketing strategies to fuel sustainable growth and measurable business outcomes. This role requires a strategic mindset with a strong focus on data-driven decision-making, leveraging analytics and insights to optimize campaign performance and maximize ROI. Key responsibilities include developing and executing multichannel marketing initiatives, managing paid advertising programs, and collaborating closely with sales teams to align efforts with revenue objectives. Ideal candidates will possess a proven track record in performance marketing, a deep understanding of digital advertising platforms, and the ability to scale campaigns efficiently while maintaining cost-effectiveness.
Deliver comprehensive digital campaigns encompassing Google Ads, LinkedIn, Meta, SEO, and Email from start to finish.
Execute Account-Based Marketing (ABM) initiatives for enterprise-level clients by developing customized content and targeted campaigns designed to drive high-value transactions.
Develop and execute growth-oriented content and campaign initiatives across multiple channels, including webinars, online events, and gated content, with the goal of engaging and qualifying B2B leads.
Evaluate and enhance funnel efficiency through systematic A/B testing and conversion rate optimization (CRO) methodologies.
We provide strategic support for sales and revenue growth through enablement initiatives. This role involves collaborating with sales teams to identify and address operational challenges, ensuring efficient processes that drive pipeline development and conversion. Responsibilities include creating and refining sales tools, analyzing performance metrics, and implementing best practices to enhance team productivity and revenue outcomes. The ideal candidate will have a proven track record in sales operations or revenue-focused roles, with strong analytical and communication skills to translate data insights into actionable strategies.
Develop materials designed to drive conversions, including pitch decks, one-pagers, case studies, and ROI calculators.
To guarantee the Sales team is thoroughly prepared, provide comprehensive training on messaging strategies, competitive differentiation, and effective objection handling techniques.
Collaborate with team members to develop compelling proposals and RFP responses tailored for corporate clients, thereby driving revenue growth.
Analyze and enhance the conversion rates from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), while optimizing the handoff processes between Marketing and Sales teams within the Customer Relationship Management (CRM) system.
We are seeking a seasoned professional to develop and execute a dynamic content strategy that strengthens brand positioning and drives engagement across multiple channels. The ideal candidate will possess a proven track record in crafting compelling narratives, aligning content with business objectives, and maintaining a consistent brand voice. Responsibilities include conducting market research to identify trends, collaborating with cross-functional teams to produce high-quality content, and analyzing performance metrics to optimize strategies. A deep understanding of SEO principles, audience segmentation, and content distribution methods is essential, along with excellent project management and communication skills. Bachelor’s degree in marketing, communications, or a related field is required, and 5+ years of experience in content strategy or brand management is preferred.
Develop an ambitious content strategy aimed at fostering growth, positioning Maringá as a premier authority in corporate learning and AI-powered workforce transformation.
Collaborate closely with Product Marketing Management to develop and execute a strategic content calendar encompassing white papers, blogs, executive thought leadership pieces, and client success stories that accurately convey the organization’s core positioning.
Develop and manage the production of scalable, multi-format content, including articles, infographics, and video testimonials.
We focus on enhancing customer loyalty, increasing sales through additional offerings, and fostering brand advocacy among our client base. This role involves developing strategies to retain customers, identifying opportunities for upselling, and cultivating relationships that encourage customers to promote our products or services. Key responsibilities include analyzing customer data to pinpoint trends, designing targeted retention campaigns, and collaborating with cross-functional teams to implement effective advocacy initiatives. The ideal candidate should possess strong analytical skills, experience in customer relationship management, and a proven track record in driving sales growth and customer satisfaction.
Collaborate closely with the Customer Success team to establish effective feedback mechanisms, monitor Net Promoter Score (NPS) metrics, and design client engagement initiatives—all aimed at driving higher retention rates and fostering repeat purchases.
To formulate strategic initiatives aimed at contract renewals, along with cross-selling and upselling opportunities, with corporate clients to enhance overall account value.
Develop client advocacy initiatives, alumni success stories, and referral campaigns designed to transform content customers into valuable growth channels.
We aim to cultivate a strong brand presence, strategically manage public relations initiatives, and establish ourselves as authoritative voices within our industry. This role involves enhancing our reputation, fostering media relationships, and driving thought leadership through insightful content and strategic communications. Responsibilities include developing and executing PR campaigns, securing media placements, and engaging with key stakeholders to amplify our brand message. Additionally, we seek to position our organization as a trusted source of industry expertise through thought leadership content, speaking engagements, and collaborative partnerships.
Position Maringá as a premier strategic ally for corporate organizations seeking to master the complexities of AI and tech talent acquisition through dynamic, multichannel marketing initiatives.
Engage in industry forums, conferences, and digital communities on behalf of Maringá, fostering meaningful dialogue and representation.
Craft compelling case studies, alumni narratives, and public relations initiatives to enhance brand credibility and foster trust among stakeholders.
Exemplary leadership across diverse functions and the cultivation of high-performing teams are central to this role. It demands the ability to inspire collaboration among varied departments, align strategic objectives, and foster an environment where innovation and accountability thrive. Additionally, the position requires guiding team development through mentorship, performance optimization, and talent retention strategies to ensure sustained organizational success. Strong interpersonal skills, a results-driven mindset, and the capacity to navigate complex challenges are essential for driving collective achievement.
Serve as the liaison among marketing, product, corporate training, and operations teams to integrate and reinforce growth strategies across coordinated initiatives.
By providing strategic growth insights, campaign performance metrics, and market opportunity analyses, you will play a pivotal role in shaping leadership decisions.
Oversee the coordination with external vendors, agencies, and contractors to ensure the consistent delivery of superior-quality outputs.
Provide guidance to junior marketing professionals and foster an environment that emphasizes ongoing learning and experimentation within the team.
Proficient in leveraging advanced technical tools and methodologies to execute tasks efficiently, the ideal candidate will demonstrate expertise in relevant software, systems, and equipment. Required to maintain up-to-date knowledge of industry-standard technologies, this role demands the ability to troubleshoot issues, optimize performance, and integrate innovative solutions. Responsibilities include operating specialized tools, analyzing technical data, and ensuring seamless system functionality while adhering to best practices and security protocols. Strong problem-solving skills and adaptability are essential to navigate evolving technological landscapes.
We are seeking a skilled professional with expertise in Customer Relationship Management (CRM) and Marketing Automation platforms, such as HubSpot, Salesforce, or comparable systems. The ideal candidate will possess in-depth knowledge of these tools to streamline marketing campaigns, enhance customer engagement, and optimize sales processes. Responsibilities include configuring automation workflows, managing lead nurturing sequences, and analyzing performance metrics to drive data-informed decisions. Additionally, the role requires proficiency in integrating CRM and marketing automation tools with other business systems to ensure seamless data flow and operational efficiency.
Analytics & Data Tools (Google Analytics, BI dashboards)
We seek expertise in deploying and optimizing ad platforms, including Google Ads, LinkedIn Ads, and Meta Ads, to drive targeted campaigns and maximize ROI. Candidates must demonstrate proficiency in campaign setup, audience segmentation, bid management, and performance analysis across these platforms, along with a strong understanding of ad policies, creative best practices, and conversion tracking. Responsibilities include developing data-driven strategies, A/B testing ad variations, monitoring key metrics, and providing actionable insights to enhance campaign effectiveness and efficiency.
We are seeking a skilled professional to oversee email marketing initiatives and lead generation tools, driving engagement and conversion through strategic campaigns. The ideal candidate will possess expertise in designing, implementing, and optimizing email marketing strategies to nurture leads and enhance customer relationships. Responsibilities include developing compelling content, segmenting audiences, and analyzing performance metrics to refine approaches. Experience with marketing automation platforms, CRM systems, and data-driven decision-making is essential. Proficiency in A/B testing, copywriting, and digital analytics is required to maximize campaign effectiveness and ROI. Strong project management skills and collaboration with cross-functional teams are also necessary to ensure seamless execution and alignment with business objectives.
We seek a skilled professional to oversee the management and optimization of our event and webinar platforms, ensuring seamless execution, user engagement, and technical reliability. Your responsibilities will include configuring, testing, and maintaining these platforms to deliver high-quality virtual experiences, while also monitoring performance metrics to identify areas for improvement. Collaborating with cross-functional teams, you will support the planning, promotion, and execution of virtual events, ensuring alignment with organizational goals and participant expectations. Proficiency in event and webinar software, strong analytical skills, and the ability to troubleshoot technical issues are essential. Additionally, you must stay updated on industry trends and emerging technologies to enhance platform functionality and user experience.
We are seeking a candidate who demonstrates exceptional interpersonal and communication abilities, alongside a strong capacity for teamwork and collaboration. The ideal applicant must exhibit adaptability in dynamic environments, a proactive approach to problem-solving, and a commitment to maintaining a positive and professional demeanor in all interactions. Strong leadership potential, emotional intelligence, and a customer-centric mindset are essential traits for this role. Additionally, the ability to manage time efficiently, prioritize tasks effectively, and remain resilient under pressure will be key to success in this position.
Strategically oriented, commercially astute, and guided by data-driven insights.
Skilled at conveying complex ideas with clarity and persuasiveness, adept at crafting compelling narratives to engage diverse audiences and drive meaningful connections.
Demonstrated expertise in stakeholder engagement and seamless collaboration across diverse organizational functions
Highly disciplined and adept at managing multiple tasks efficiently, with a keen ability to prioritize responsibilities effectively.
Results-oriented, inquisitive, and proactive professional sought to drive impactful outcomes with a relentless focus on excellence.
Proficient in collaborating effectively within multicultural environments and adapting to varied international business landscapes.
Seeking professionals with a Bachelor’s degree in Business Administration, Finance, Accounting, or a related field, supplemented by a minimum of three years of relevant experience in financial analysis, budgeting, or strategic planning. Strong proficiency in Microsoft Excel and ERP systems is essential, along with exceptional analytical, problem-solving, and communication skills. Candidates must demonstrate the ability to interpret financial data, develop actionable insights, and collaborate effectively across departments. Prior experience in a leadership or supervisory role is advantageous.
A Bachelor’s degree in Marketing, Business Administration, or a closely related discipline is required, with an MBA being a desirable qualification.
With at least eight years of hands-on experience in B2B marketing, growth marketing, or corporate training marketing—preferably within sectors like Edtech, SaaS, or related industries—you bring a proven track record of driving measurable results in complex B2B environments.
With a minimum of three years of experience in a leadership capacity focused on growth marketing strategy development, you will bring a proven track record of success in this domain.
Demonstrated expertise in acquiring and retaining corporate clients through strategic marketing initiatives.
Demonstrates a comprehensive grasp of B2B sales processes and the critical alignment between marketing and sales functions.
Proven track record of surpassing lead generation and revenue growth key performance indicators.
Skilled in overseeing financial allocations and enhancing expenditure effectiveness to maximize resource utilization.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
