As a key member of our team, you will play a pivotal role in supporting our organizational objectives through the execution of critical tasks and responsibilities. Your contributions will be integral to driving efficiency, innovation, and excellence in your designated area. This position requires a dynamic individual capable of collaborating across departments, solving complex challenges, and maintaining a strong commitment to quality and precision. The ideal candidate will possess a proven track record in [specific field or industry], along with exceptional analytical and communication skills. Additionally, you will be responsible for [list key responsibilities, e.g., managing projects, analyzing data, or developing strategies], while ensuring adherence to company policies and industry standards. This role demands adaptability, problem-solving acumen, and a dedication to continuous improvement.
The Senior Communications Officer, Campaigns, at the Africa Regional Office (ARE), will be responsible for designing and executing integrated, audience-focused communications campaigns that support the foundation’s strategic objectives throughout Africa.
The successful candidate will oversee comprehensive campaign planning and implementation to enhance the foundation’s brand credibility and advocacy for key priorities. In a collaborative, matrixed environment, this individual will collaborate seamlessly with teams across the Advocacy & Research Office, Communications Division, and Global Policy & Advocacy to ensure campaigns are informed by data, culturally relevant, and strategically cohesive at a global level. The position demands the capacity to guide cross-functional teams in the absence of direct oversight, leveraging influence to unite stakeholders around a unified campaign strategy.
This position will focus on crafting and executing audience-first campaign strategies and plans, developing comprehensive creative and content briefs, designing audience journeys, and optimizing distribution channels to maximize reach. The successful candidate will collaborate extensively with advocacy leads, country communication leads, and teams specializing in content, channels, and media to maintain strategic alignment throughout execution. Furthermore, you will work alongside the Measurement and Insights team to establish key performance indicators, facilitate message and creative testing, and analyze data to derive actionable insights that enhance campaign effectiveness.
The role will be situated in Nairobi, Kenya, and will involve reporting to the Deputy Director of Content, Campaigns, and Digital for Africa.
What You’ll Do
Develop strategic campaign plans and integrated marketing initiatives, ensuring alignment with overall business objectives and target audience insights. Collaborate across departments to harmonize messaging, channels, and timelines for maximum impact. Analyze performance metrics to refine strategies, allocate resources efficiently, and optimize return on investment. Lead cross-functional teams to execute cohesive campaigns that drive brand awareness, engagement, and conversion. Stay abreast of industry trends and competitive landscape to inform innovative approaches and maintain a competitive edge.
Develop and execute cohesive campaign strategies that are fully aligned with ARE priorities, ensuring each initiative has a defined audience, compelling narrative, and measurable objectives.
Translate findings from audience research and monitoring into strategic, data-driven campaign initiatives that effectively engage target demographics and drive measurable outcomes.
Craft cohesive strategies for channels, content, and engagement initiatives across owned, earned, and paid media in collaboration with key stakeholders.
Craft strategic campaign briefs and robust planning frameworks to ensure cohesive execution across all departments.
Develop and oversee budgets at the campaign level to ensure financial efficiency and alignment with strategic goals.
Help define ARE’s overall communications and campaign framework by establishing structured planning processes and consistent operational rhythms.
Campaign Implementation involves overseeing the deployment and management of marketing initiatives to drive brand awareness, engagement, and conversions. This role requires strategic planning, meticulous coordination across cross-functional teams, and real-time optimization of campaign performance to ensure alignment with business objectives. Candidates must possess strong analytical skills to interpret data, identify trends, and make data-driven adjustments, alongside proficiency in marketing tools and platforms. Key responsibilities include budget management, creative asset review, performance tracking, and stakeholder reporting ensuring transparency and accountability throughout the campaign lifecycle.
Spearhead comprehensive campaign execution across key markets and channels, guaranteeing strict adherence to strategic objectives and established timelines.
Collaborate with diverse teams spanning communications, country offices, and global departments to ensure cohesive project execution.
Collaborate with content, creative, earned, channel, and champion building leads to uphold execution standards that are consistent, high-quality, and strategically aligned.
Deliver integrated campaign planning and execution to ensure seamless support during critical moments, such as leadership visits and major announcements.
We are seeking a dynamic professional to lead our Audience Engagement initiatives, fostering meaningful connections with our target demographic through innovative strategies and personalized interactions. In this role, you will be responsible for developing and executing campaigns that enhance brand loyalty, drive customer retention, and amplify audience growth across multiple platforms. Your expertise in data-driven decision-making will guide content creation, ensuring alignment with audience preferences and business objectives. Additionally, you will collaborate closely with cross-functional teams, including marketing, sales, and product development, to refine messaging and optimize engagement tactics. Strong analytical skills, creative problem-solving abilities, and a deep understanding of digital trends are essential for success in this position.
Skilled in pinpointing and engaging influential figures and advocates, employ strategic brand activation methods to effectively connect with and captivate priority audiences during critical moments and across diverse platforms.
Collaborate effectively with partners and external stakeholders to amplify the campaign’s reach and impact.
Craft locally relevant narratives and content that align with diverse and evolving contexts to ensure meaningful engagement.
Measurement, Learning, and Optimization entails the systematic collection and analysis of data to evaluate program effectiveness, identify areas for improvement, and implement evidence-based adjustments. This process involves establishing clear metrics, conducting rigorous evaluations, and leveraging insights to refine strategies and enhance outcomes. Additionally, it requires continuous monitoring of performance indicators to ensure alignment with organizational goals and iterative learning to foster adaptive decision-making. A strong proficiency in data analysis tools, research methodologies, and program evaluation techniques is essential for success in this role.
Collaborate closely with Measurement & Insights teams to establish key performance indicators (KPIs) and develop comprehensive learning agendas to campaign initiatives.
Leverage data, analytics, and audience insights to continuously enhance strategies and drive measurable performance improvements.
Conduct in-depth post-campaign evaluations to extract key insights, ensuring findings are systematically documented to guide and enhance future strategic initiatives.
Develop and enhance the evidence base for campaign strategies to inform and guide decision-making processes.
Your Experience
A bachelor’s or master’s degree in communications, marketing, or a related discipline is required.
With at least eight to ten years of high-level expertise, you will have led and crafted integrated communications or marketing campaigns across global, regional, or multi-country settings—preferably in fast-paced, dynamic environments such as agencies or in-house roles.
Exceptional skill in converting audience insights into strategic, results-driven campaigns and actionable plans is essential.
Demonstrates a strong track record in seamlessly blending paid, owned, and earned media channels to execute comprehensive campaigns.
Proficiency in digital, social, and media ecosystems spanning diverse African markets is essential.
Skilled in fostering effective collaboration and driving influence within complex, matrixed organizational structures.
Proven ability to convey intricate concepts clearly and effectively, both in writing and verbally, ensuring comprehension across varied audiences.
Renowned expertise in collaborating with external entities, including partners, agencies, and key stakeholders, is required. This role demands prior engagement with diverse external collaborators to achieve shared objectives and drive mutual success.
Delivers exceptional execution and project management capabilities, adept at coordinating seamlessly across diverse geographies, teams, and partners.
Proven ability to interpret and leverage measurement, analytics, and campaign performance data to drive strategic decision-making and optimize outcomes.
Proficient in both written and spoken English communication with a high degree of clarity and accuracy.
Other Attributes
Proficient in navigating diverse cultural, geographical, and operational environments, the ideal candidate exhibits cultural sensitivity when engaging with varied groups and maintains unwavering dedication to developmental initiatives alongside stringent ethical standards.
Capable of accommodating travel demands amounting to 25-30% of the role, encompassing both domestic and international destinations as required.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 10 years
