Job Summary
The Agency Manager will oversee recruitment efforts, provide coaching and talent management, and foster a high-performance culture within the Agency, aligning individual sales initiatives with the guidance of Sales Agents and Unit Leaders to meet Liberty Life’s business objectives and ethical standards.
Oversee a range of critical duties encompassing strategic planning, operational execution, and team leadership to ensure organizational goals are met efficiently. Develop and implement policies, procedures, and performance metrics to enhance productivity and maintain high standards of quality. Collaborate with cross-functional teams to align departmental objectives with broader business initiatives. Foster a culture of innovation, accountability, and continuous improvement through coaching, mentoring, and professional development opportunities. Monitor key performance indicators to assess progress, identify areas for enhancement, and implement corrective actions as needed. Ensure compliance with industry regulations, safety protocols, and ethical guidelines to mitigate risks and uphold organizational integrity. Act as a liaison between senior management and frontline staff to facilitate transparent communication and drive cohesive decision-making.
Position yourself at the forefront of industry leadership by strategically driving market expansion and reinforcing competitive superiority. Through meticulous analysis of market trends and consumer behavior, identify high-potential growth opportunities while mitigating risks to sustain long-term dominance. Develop and execute innovative strategies to strengthen brand positioning, optimize pricing models, and enhance customer engagement, ensuring sustained revenue growth and market share expansion. Lead cross-functional teams to align business objectives with dynamic market demands, fostering a culture of agility and continuous improvement to maintain a dominant market presence.
To establish and sustain a leading market position, this role involves cultivating and maintaining strong, long-term business partnerships with Employer Markets to facilitate the effective distribution of Liberty Life products.
Collaborate with the team to establish measurable objectives derived from Employer Markets and the MMM Program.
Ensure that all branded merchandise and additional support provided by the Head Office are accurately directed to the designated employer markets, clients, and agents.
Periodically assess and track sales performance across these markets, providing detailed reports to facilitate informed decision-making.
We are seeking a strategic professional to oversee recruitment initiatives and talent development programs. The ideal candidate will design and implement effective hiring strategies, ensuring alignment with organizational goals. Responsibilities include identifying staffing needs, sourcing top-tier candidates, conducting interviews, and facilitating onboarding processes. Additionally, the role involves fostering employee engagement, identifying high-potential individuals, and creating career development pathways. Strong communication and interpersonal skills are essential, along with proficiency in HR systems and compliance with employment regulations.
To oversee the recruitment, supervision, and motivation of Agents tasked with representing Liberty Life in Kenya, ensuring the solicitation and acquisition of insurance and annuity applications, which are promptly submitted to Liberty Life for processing.
Developing and managing the annual recruitment budget while maintaining consistent staffing levels and enhancing employee retention rates.
Proactively scout and cultivate top-tier talent and high performers within the organization to maximize their potential and contribution.
We provide comprehensive training to equip new hires with the necessary skills and knowledge for their roles. This includes both structured sessions and hands-on experience to ensure proficiency in key responsibilities. All employees must complete the mandatory training program to meet company standards and performance expectations. The training covers operational procedures, safety protocols, and company policies to foster a productive and compliant work environment. Upon completion, trainees will demonstrate their understanding through assessments and practical evaluations.
To deliver consistent training and professional development to Liberty Life Agents through structured Coaching and Mentorship programs.
Offer expert guidance and address conflicts while consistently assessing and addressing the team’s developmental requirements.
Drives the ongoing assessment and enhancement of employee performance to align with organizational objectives, ensuring consistent feedback and development opportunities are provided. Establishes clear performance expectations, monitors progress through structured evaluations, and identifies areas for growth to support both individual and team success. Collaborates with managers to implement performance improvement plans when necessary, while fostering a culture of accountability and continuous improvement across the workforce.
To meet the budgeted productivity and persistency targets established for the Agency, diligent oversight and performance management are required. This involves monitoring progress consistently and implementing corrective measures as necessary to ensure objectives are achieved within the specified parameters.
Drive the team to consistently meet established production goals.
Ensure the timely execution and execution of performance contracts, including obtaining all necessary signatures.
Support agents in establishing and achieving their goals through structured planning and consistent execution.
The position entails ongoing assessment and appraisal of goals via a thorough validation process, coupled with fostering team inspiration and motivation.
Track and evaluate the performance of both individual employees and the collective team to ensure alignment with organizational objectives and identify areas for development or improvement.
Fostering a high-performance culture within the Agency Team by driving excellence, accountability, and continuous improvement across all operations.
Conducts various additional duties as required to support operational needs and team objectives.
Consistently generates and submits agency performance reports on a regular basis.
Ensuring the team receives policy updates promptly and with precision is essential.
Developing and sustaining a robust and reliable client portfolio while providing leadership to the team by participating in collaborative client interactions.
Responsible for preserving and elevating the Liberty brand by ensuring alignment with corporate identity, values, and ethical standards across all business operations.
Ensure strict adherence to all relevant government and insurance regulatory statutes, guidelines, and requirements, as well as company-established policies.
Ensure agents adhere strictly to all applicable laws when providing services and conducting business with Liberty Life.
Bachelor’s degree in a related field, such as business administration, finance, or accounting, is required. A minimum of five years of progressive experience in financial analysis, management, or a similar role is necessary. Proficiency in financial software and advanced Excel skills are mandatory. Strong analytical, problem-solving, and communication abilities are essential, along with the capacity to work independently and collaboratively. Exceptional attention to detail and a commitment to accuracy are critical. Experience with budgeting, forecasting, and financial reporting is preferred.
Must possess a Certificate of Proficiency (COP) and have fulfilled additional insurance professional qualifications, such as LOMA, ACID, or a Diploma in Insurance. Additionally, must hold a valid IRA License for the current year.
Must have successfully completed an Academic Diploma or Diploma in Insurance and possess a minimum of three years of progressive, hands-on experience in managing and leading a sales team within the insurance sector.
Demonstrated success in financial services or insurance sales, with a minimum of five years of verifiable experience.
The candidate is required to demonstrate a well-established history of ethical business conduct and unquestionable integrity in all professional dealings.
Proven ability to foster strong interpersonal connections and maintain exceptional organizational efficiency.
Exceptional ability to deliver compelling presentations with clarity and impact is required.
Demonstrates strong performance in high-pressure, multifaceted team settings while maintaining effectiveness with limited oversight.
Strong analytical and critical thinking abilities are essential for tackling challenges effectively. Candidates should demonstrate proficiency in identifying solutions and resolving issues methodically.
Proven capability to guide and develop a sales team, fostering enhanced performance through coaching and mentorship.
Interested applicants are invited to submit their most recent curriculum vitae to recruitment@libertylife.co.ke by June 9, 2026, with the position title included in the subject line. As an equal opportunity employer, Liberty Life fosters an inclusive and diverse workforce.
Qualifications
Diploma , Professional Certificate
Experience Required
3 years
