Your primary responsibilities involve overseeing the strategic development and execution of key initiatives to drive organizational growth and operational efficiency. You will collaborate closely with cross-functional teams to ensure alignment with company objectives and foster innovation through data-driven decision-making. The ideal candidate possesses a proven track record in leadership, with at least five years of relevant experience in a similar role. Strong analytical skills, exceptional communication abilities, and proficiency in industry-specific tools are essential requirements for success. Additionally, you will be expected to mentor junior team members, manage stakeholder relationships, and contribute to long-term business planning.
The Senior Communications Officer, Campaigns, within the Africa Regional Office (ARE), will spearhead the design and execution of cohesive, audience-centric communications campaigns that support the foundation’s strategic objectives across the African continent.
The incumbent will oversee comprehensive campaign planning and implementation to enhance the foundation’s brand credibility and commitment to key initiatives. In a matrix-based structure, you will collaborate extensively with teams across the ARE, Communications Division, and Global Policy & Advocacy (GPA) to guarantee campaigns are informed by insights, grounded in local contexts, and aligned with global strategies. This position demands the capacity to lead multidisciplinary teams without formal authority, leveraging influence to unify stakeholders around a unified campaign direction.
This position requires designing and implementing campaign strategies centered on audience needs, crafting detailed creative and content briefs, mapping audience journeys, and optimizing distribution channels to maximize reach. The successful candidate will collaborate extensively with cross-functional teams—such as advocacy leads, country communications leads, content creators, channel specialists, and media planners—to ensure cohesive alignment between strategic objectives and tactical execution. Furthermore, you will collaborate with the Measurement and Insights team to establish key performance indicators, facilitate message and creative testing, and derive actionable insights to enhance and refine campaign effectiveness.
The role will be stationed in Nairobi, Kenya, and will fall under the supervision of the Deputy Director of Content, Campaigns, and Digital for the Africa region.
What You’ll Do
Campaign strategy development and comprehensive integrated planning are essential responsibilities, requiring the ability to align cross-functional objectives with market opportunities and organizational goals. This role demands expertise in analyzing market trends, identifying key performance indicators, and designing multichannel campaign frameworks to maximize engagement and conversion. Proficiency in data-driven decision-making, stakeholder collaboration, and adaptable planning methodologies is critical for executing cohesive, scalable initiatives that drive measurable business outcomes.
Develop integrated campaign strategies in alignment with ARE priorities, ensuring a clear focus on the target audience, cohesive narrative, and well-defined objectives.
Derive actionable campaign strategies by interpreting audience insights, research findings, and ongoing monitoring efforts.
Craft collaborative strategies for channel selection, content development, and audience engagement across owned, earned, and paid media platforms in coordination with cross-functional teams.
Craft strategic campaign briefs and structured planning frameworks to facilitate seamless cross-functional collaboration and execution.
Develop and oversee campaign-level financial planning and budget administration.
Play a key role in developing ARE’s comprehensive communications and campaign framework, encompassing strategic planning processes and consistent operational rhythms.
Executes comprehensive campaign strategies, overseeing all phases from initial planning to final delivery to ensure alignment with organizational objectives. Manages cross-functional teams, including creative, digital, and analytics, to develop and implement integrated marketing initiatives. Analyzes performance data to assess campaign effectiveness, identifying key insights and optimization opportunities. Collaborates with stakeholders to define target audiences, refine messaging, and allocate budgets efficiently. Ensures brand consistency across all channels while adhering to deadlines and budget constraints. Tracks KPIs to measure success and provides detailed reports to leadership on campaign outcomes.
Execute comprehensive campaign management spanning key markets and channels, guaranteeing strategic alignment and adherence to established timelines.
Facilitate collaboration among cross-functional teams spanning communications, country offices, and global operations to ensure cohesive and efficient project execution.
Collaborate with various teams—content, creative, earned media, channel, and champion-building leads—to ensure flawless, high-quality execution aligned with strategic objectives.
Provide strategic support during critical moments—such as leadership visits or major announcements—through cohesive campaign planning and seamless execution.
We are seeking a dynamic professional to cultivate and expand our audience engagement efforts. In this role, you will develop and implement innovative strategies to attract and retain a diverse and loyal audience base. Your responsibilities will include analyzing audience data to identify trends, creating targeted content to meet their interests, and leveraging social media and digital platforms to foster meaningful interactions. Additionally, you will collaborate with marketing and content teams to align messaging and ensure a cohesive brand experience across all touchpoints. The ideal candidate will possess strong analytical skills, a passion for audience development, and experience in digital marketing or communications.
Engage influential figures and thought leaders while employing strategic brand activation methods to connect with and captivate priority audiences during pivotal moments and across various digital and traditional channels.
Collaborate with partners and external stakeholders to amplify campaign reach and impact.
Develop locally relevant narratives and content tailored to engage diverse and ever-changing audiences.
Measurement, learning, and optimization are essential components of our operational strategy, enabling data-driven decision-making and continuous improvement. Your role will involve designing and implementing measurement frameworks to track performance, analyze results to derive actionable insights, and apply optimization techniques to enhance efficiency and effectiveness across various initiatives. You will collaborate with cross-functional teams to ensure alignment with business objectives and support the development of scalable processes that drive measurable impact. Proficiency in analytical tools, statistical methods, and optimization frameworks is required, along with strong problem-solving skills and the ability to translate complex data into clear, strategic recommendations.
Collaborate with the Measurement & Insights teams to establish key performance indicators and develop comprehensive learning agendas for all campaigns.
Leverage data, analytics, and audience insights to continuously optimize strategies and enhance overall performance.
Conduct post-campaign evaluations to systematically extract key insights and document lessons learned, thereby enhancing strategic planning for upcoming initiatives.
Develop and enhance the evidence base that informs and guides the strategic decisions of campaign initiatives.
Your Experience
A Bachelor’s or Master’s degree in communications, marketing, or an equivalent discipline is required.
With 8–10 years of senior-level expertise, you will have spearheaded integrated communications or marketing campaigns in global, regional, or multi-country settings, preferably within fast-paced and dynamic environments such as agencies or in-house teams.
Demonstrates a high proficiency in converting audience insights into clear, actionable strategies and campaigns.
Demonstrates expertise in seamlessly combining paid, owned, and earned media channels to drive cohesive campaign performance.
Proficient in navigating the digital, social, and media ecosystems spanning diverse markets throughout Africa.
Proven ability to collaborate effectively and influence stakeholders across matrixed organizational structures.
You possess strong written and verbal communication skills, adept at distilling intricate concepts into clear, accessible insights for varied audiences.
Proficiency in collaborating with external partners, agencies, and stakeholders is essential.
Demonstrated expertise in project execution and management, coupled with the capacity to collaborate effectively across diverse global locations, cross-functional teams, and external partners.
Proven experience in analyzing measurement data, evaluating analytics, and monitoring campaign performance metrics is essential.
Demonstrates exceptional proficiency in both written and spoken English communication.
Other Attributes
Skilled in navigating diverse cultural, geographical, and operational environments, consistently exhibiting culturally aware conduct when engaging with varied groups and maintaining a steadfast dedication to addressing development challenges with unwavering personal integrity.
Able to travel domestically and internationally for up to 25-30% of the time.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 10 years
