The position entails a comprehensive set of duties and responsibilities, requiring a candidate with a proven track record of expertise in the relevant field. The ideal applicant must possess strong analytical skills, exceptional communication abilities, and a minimum of five years of professional experience. Proficiency in industry-standard software and tools, along with the capacity to work collaboratively in a fast-paced environment, is essential. Additionally, the role demands meticulous attention to detail, the ability to manage multiple priorities, and a commitment to delivering high-quality results.
Maringá School is in search of a results-driven Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. The position demands a combination of commercial expertise, strategic insight, creative direction, and hands-on operational execution, positioning Maringá as a leading partner for organizations navigating workforce readiness and AI-driven transformation.
The Senior Growth Marketing Manager will spearhead the entire growth marketing process, from market intelligence and go-to-market strategy through demand generation, sales enablement, and client retention. You will collaborate across Product, Sales, Customer Success, and Leadership teams to fuel revenue expansion, enhance brand perception, and achieve quantifiable business outcomes.
This role demands more than mere observation and reporting; it requires active participation. In addition to crafting the growth marketing strategy, we seek someone who can implement initiatives and refine them through testing. You’ll need to analyze data thoroughly, identify high-impact opportunities, and develop scalable growth channels to drive measurable results.
Oversee and execute a comprehensive range of duties, including strategic planning, team leadership, and operational management to ensure organizational objectives are met efficiently. Develop and implement policies, procedures, and best practices to enhance productivity, quality, and compliance with industry standards. Collaborate with cross-functional teams to drive innovation, solve complex challenges, and optimize performance across all departments. Monitor key performance indicators (KPIs) and generate actionable insights to inform decision-making and continuous improvement initiatives. Act as a liaison between senior management and staff to facilitate transparent communication, align goals, and foster a culture of accountability and excellence.
Driving strategic expansion and overseeing commercial operations represent core responsibilities, requiring leadership to steer growth initiatives while aligning business objectives with market demands. This role demands expertise in developing actionable strategies, optimizing revenue streams, and fostering collaborations to enhance competitive positioning. Candidates must exhibit a proven track record in commercial leadership, analytical acumen for data-driven decision-making, and the ability to execute high-impact growth plans. Strong interpersonal skills and strategic vision are essential to navigate dynamic business landscapes and deliver sustainable results.
Design and implement a comprehensive growth strategy specifically for Corporate Training and Working Professionals, ensuring alignment with both quarterly and annual revenue objectives.
Prepare comprehensive business cases for innovative initiatives, such as AI upskilling and emerging technology programs, while advising on data-driven resource allocation strategies.
Own and manage marketing budgets with a focus on optimizing expenditures across the most effective channels to achieve maximum return on investment and cost efficiency.
Act as a strategic advisor in commercial planning by analyzing and predicting pipeline performance, conversion metrics, and lead generation trends, then delivering actionable insights and recommendations to senior leadership.
Conduct comprehensive market intelligence and customer research to identify emerging trends, assess competitive landscapes, and uncover valuable insights that drive strategic decision-making. This role involves analyzing market dynamics, customer preferences, and industry benchmarks to inform product development, marketing strategies, and business expansion initiatives. Gather, process, and interpret data from diverse sources, including surveys, customer feedback, and market reports, ensuring accuracy and actionable recommendations. Collaborate with cross-functional teams to translate insights into measurable outcomes, supporting initiatives such as market segmentation, competitive positioning, and customer experience enhancement.
Transform extensive research into strategic intelligence regarding industry trends, competitor positioning, and evolving skill demands, then distill these findings into practical, executable recommendations.
Utilize data-driven segmentation strategies to enhance buyer personas—such as HR Directors, CIOs, L&D Managers, and working professionals—for tailored campaign personalization.
Analyze customer journeys and collect actionable insights by administering surveys, conducting interviews, and implementing structured feedback loops, enabling the development of targeted acquisition and retention strategies.
Develop and execute strategic plans to effectively launch products or services into the market, ensuring alignment with business objectives and customer needs. Collaborate with cross-functional teams to define target audiences, positioning, and messaging that resonate with market demands. Analyze market trends, competitive landscapes, and customer insights to refine GTM approaches and optimize performance. Lead the creation of comprehensive go-to-market roadmaps, outlining key milestones, timelines, and resource allocations. Monitor KPIs and track progress to assess the success of GTM initiatives and make data-driven adjustments as necessary.
Design, develop, and execute go-to-market strategies for both new and established programs, encompassing critical elements such as positioning, pricing, audience targeting, and messaging.
Demonstrate commercial leadership through strategic collaboration with Product, Admissions, and Customer Success teams, alongside key stakeholders, to align marketing initiatives with organizational revenue growth and profitability objectives.
Develop and execute a comprehensive full-funnel growth strategy by mapping customer journeys and deploying structured campaign cadences to drive awareness, consideration, and conversion.
We seek a strategic professional to drive demand generation and performance marketing initiatives, focusing on measurable growth and ROI optimization. The ideal candidate will design and execute data-driven campaigns across digital channels, leveraging analytics to refine targeting and enhance conversion rates. Responsibilities include managing paid media budgets, analyzing campaign performance, and collaborating with cross-functional teams to align marketing efforts with business objectives. Proficiency in marketing automation tools, CRM platforms, and attribution modeling is essential, along with a proven track record of scaling lead generation and customer acquisition programs.
Deliver comprehensive digital campaigns encompassing Google Ads, LinkedIn, Meta, SEO, and Email from start to completion.
Develop and execute Account-Based Marketing (ABM) initiatives for enterprise clients, crafting customized content and targeted campaigns to drive significant, high-value sales opportunities.
Develop and execute growth-oriented content and campaigns across multiple channels—including webinars, online events, and gated content—to effectively engage and qualify B2B leads.
Conduct ongoing evaluations and strategic enhancements of funnel performance through rigorous A/B testing methodologies and focused conversion rate optimization initiatives.
Experienced professionals in sales enablement and revenue support roles drive operational excellence by aligning strategic initiatives with revenue goals. These individuals design and implement processes that enhance sales team productivity, ensuring consistent performance and scalability. Responsibilities include developing training programs, optimizing sales tools, and analyzing performance metrics to identify opportunities for improvement. Strong collaboration with cross-functional teams—such as marketing, product development, and finance—is essential to align efforts with broader business objectives. Proficiency in data-driven decision-making, CRM systems, and sales methodologies is required, along with excellent communication skills to facilitate seamless execution across departments.
Develop marketing materials specifically designed to drive conversions, including pitch decks, one-pagers, case studies, and ROI calculators.
Ensure the Sales team receives comprehensive training on key messaging strategies, competitive differentiation, and effective objection-handling techniques to enhance their performance and drive successful outcomes.
Work collaboratively to develop compelling proposal and Request for Proposal (RFP) content tailored for corporate clients, thereby enhancing revenue generation efforts.
Monitor and enhance the conversion of Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), while optimizing the transition process between Marketing and Sales teams through the CRM system.
Establish and implement a comprehensive content strategy that reinforces brand positioning and drives audience engagement. Develop messaging frameworks that align with organizational goals while ensuring consistency across all platforms. Conduct market research to identify trends, gaps, and opportunities, informing strategic decisions. Collaborate with cross-functional teams to integrate brand values into every touchpoint, from digital content to physical marketing materials. Analyze performance metrics to refine strategies, optimize reach, and enhance brand perception. Requires a bachelor’s degree in marketing, communications, or a related field, along with 3+ years of experience in content strategy or brand management. Proficiency in SEO, content management systems, and analytics tools is essential, along with strong writing and storytelling skills.
Develop a forward-thinking content strategy that solidifies Maringá’s position as an industry leader in corporate learning and AI-powered workforce transformation.
Partner with Product Marketing Management to develop and execute a strategic content calendar encompassing white papers, blogs, executive thought leadership pieces, and client success stories, all aligned with the organization’s core positioning.
Develop and manage the production of adaptable, multi-format content—including articles, infographics, and video testimonials—ensuring scalability and broad audience reach.
Drive efforts to retain customers, enhance their value through additional sales opportunities, and cultivate advocates who actively promote our brand.
Collaborate with the Customer Success team to establish feedback mechanisms, measure Net Promoter Score (NPS), and execute client engagement initiatives aimed at enhancing retention rates and fostering repeat business.
Design and implement strategic initiatives focused on renewal management, cross-selling, and upsell opportunities within corporate accounts to maximize client lifetime value and foster long-term revenue growth.
Develop client advocacy initiatives, alumni success stories, and referral campaigns designed to transform satisfied customers into key drivers of business expansion.
Cultivating brand recognition, managing public relations initiatives, and establishing industry authority are central responsibilities of this role. The position involves developing and executing strategic communication plans that enhance the organization’s visibility while strengthening stakeholder relationships. Key objectives include positioning the company as a forward-thinking leader within its sector through targeted media engagement, thought leadership content, and reputation management efforts. Candidates must demonstrate expertise in crafting compelling narratives, leveraging digital platforms, and fostering partnerships that amplify the brand’s influence.
Position Maringá to serve as a trusted strategic partner for corporate organizations seeking to harness the evolving landscape of AI and technology talent, leveraging a diverse array of multichannel marketing initiatives.
You will serve as Maringá’s representative in various industry forums, conferences, and online communities to amplify its presence and engagement.
Craft compelling case studies, alumni narratives, and strategic PR campaigns to enhance brand authority and trustworthiness.
Demonstrates exceptional ability to lead and collaborate across diverse teams, fostering a culture of shared accountability and continuous improvement. Drives alignment between departments to achieve strategic objectives while mentoring team members to enhance individual and collective performance. Cultivates an environment where innovation and adaptability thrive, ensuring all stakeholders remain engaged and motivated throughout the process.
Act as the intermediary connecting marketing, product development, corporate training, and operations teams to seamlessly integrate growth strategies into collaborative initiatives.
Present strategic growth insights, campaign performance metrics, and market opportunities to guide leadership in making informed decisions.
Oversee collaboration with external vendors, agencies, and contractors to ensure the delivery of superior-quality results.
A senior role will involve guiding junior marketers and fostering an environment of ongoing learning and experimentation within the team.
Proficient in a variety of technical tools and methodologies, with a strong command of relevant software and systems essential for the role. Demonstrates expertise in utilizing advanced technical applications to enhance productivity and accuracy. Requires familiarity with industry-standard platforms and the ability to adapt to evolving technological advancements. Ensures seamless integration of technical skills to support project objectives and operational efficiency.
We seek expertise in Customer Relationship Management (CRM) and marketing automation platforms such as HubSpot, Salesforce, or similar systems, ensuring seamless integration and optimization of digital marketing strategies.
Analytics & Data Tools, including Google Analytics and BI dashboards, require expertise to interpret complex data, generate actionable insights, and monitor key performance metrics. Candidates must possess hands-on experience with analytics platforms, data visualization tools, and proficiency in extracting, analyzing, and presenting data to drive strategic decision-making. Responsibilities include configuring tracking mechanisms, developing custom reports, and optimizing data collection processes to ensure accuracy and relevance. Strong analytical skills, attention to detail, and the ability to translate data into meaningful business outcomes are essential. Familiarity with SQL, Excel, and data modeling is often required, along with a background in business intelligence or a related field.
Develop and execute advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads platforms, leveraging their distinct capabilities to maximize reach, engagement, and conversion.
Email Marketing & Lead Gen Tools
We are seeking a skilled professional to manage and oversee our event and webinar platforms. The ideal candidate will have at least three years of experience in event planning, webinar coordination, or a related field, along with a strong understanding of virtual event technologies. Proficiency in platform management tools, such as Zoom, Microsoft Teams, or similar software, is required. Responsibilities include organizing, scheduling, and executing virtual and hybrid events, ensuring seamless participant experiences, and troubleshooting technical issues. Additionally, the role demands excellent communication skills to engage with stakeholders, presenters, and attendees effectively. Familiarity with marketing strategies to promote events and track engagement metrics is a plus. The ability to multitask, adapt to evolving technologies, and maintain meticulous attention to detail is essential for success in this position.
We are seeking a candidate who demonstrates strong interpersonal abilities and professional conduct. The ideal applicant will exhibit excellent communication skills, teamwork capabilities, and a proactive approach to problem-solving. Adaptability, resilience, and a customer-focused mindset are essential traits for this role. Additionally, the ability to work collaboratively in diverse environments and maintain a positive attitude under pressure is highly valued.
Commercially astute, strategically focused, and driven by data insights,
Accomplished communicator with a proven ability to articulate ideas effectively and engage audiences through compelling narratives.
Accomplishes effective stakeholder engagement and fosters seamless cross-functional partnerships to drive project success and alignment across teams. Demonstrates exceptional ability to manage relationships with diverse stakeholders and ensure cohesive collaboration among multiple departments.
Highly proficient in maintaining meticulous organization and adept at effectively prioritizing tasks to ensure optimal productivity and efficiency.
A highly motivated, action-oriented individual with a strong drive for achieving outcomes and delivering measurable results is sought. The ideal candidate demonstrates initiative, curiosity, and a commitment to excellence in their work.
Proficient in navigating and collaborating effectively within varied cultural and market environments.
Qualifications & Experience
A bachelor’s degree in Marketing, Business Administration, or a related discipline is required; holding an MBA would be considered an additional advantage.
With a minimum of eight years of experience in B2B marketing, growth marketing, or corporate training marketing within sectors such as Edtech or SaaS, you bring a strong foundation to this role. Your background demonstrates expertise in developing and executing strategic marketing initiatives tailored to business audiences, as well as a proven ability to drive scalable growth through innovative campaigns and data-driven approaches.
Proven track record with a minimum of three years in a leadership position, where growth marketing strategy was a primary focus.
Successfully driving corporate client acquisition and retention through strategic marketing initiatives.
Possesses a comprehensive grasp of B2B sales processes and the strategic integration of marketing and sales functions.
Proven track record of surpassing lead generation and revenue growth key performance indicators.
Proven track record in budget management and strategic cost optimization, with a focus on enhancing financial efficiency and resource allocation.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
