Your Role
The Senior Communications Officer for Campaigns at the Africa Regional Office (ARE) will spearhead the creation and execution of cohesive, audience-centric communications campaigns designed to elevate the foundation’s strategic priorities throughout Africa.
The successful candidate will oversee comprehensive campaign planning and implementation to enhance the foundation’s brand credibility and backing for key initiatives. In a collaborative, matrixed structure, you will collaborate extensively with teams across the ARE, Communications Division, and Global Policy & Advocacy (GPA) to develop campaigns that are data-informed, locally relevant, and globally consistent. This position demands strong leadership in guiding cross-functional teams through indirect channels, leveraging influence to unite stakeholders around a unified campaign strategy.
This position entails crafting campaign strategies and plans centered on audience needs, designing creative and content briefs, mapping audience journeys, and optimizing distribution channels to maximize reach. The role also includes overseeing post-campaign assessments. Collaboration with various teams—such as advocacy leads, country communication leads, and content, channel, and media teams—will be essential to ensure strategic alignment and seamless execution. Furthermore, you will collaborate with the Measurement and Insights team to establish key performance indicators, facilitate message and creative testing, and derive actionable insights to enhance overall campaign effectiveness.
The role will be situated in Nairobi, Kenya, and will report directly to the Deputy Director of Content, Campaigns, and Digital for Africa.
What You’ll Do
Develop and execute comprehensive campaign strategies, integrating multichannel planning to maximize impact and achieve marketing objectives. Coordinate cross-functional teams to align messaging, timing, and resource allocation. Analyze market trends, consumer insights, and competitive landscapes to inform strategic decisions. Ensure seamless integration of digital, print, broadcast, and experiential channels while maintaining brand consistency. Monitor performance metrics and optimize campaigns in real-time to drive measurable results. Collaborate with stakeholders to refine objectives, allocate budgets effectively, and identify emerging opportunities for growth.
Develop and execute cohesive campaign strategies that are fully aligned with ARE priorities, ensuring a precise focus on the intended audience, compelling narrative, and well-defined objectives.
Translate audience insights, research findings, and ongoing monitoring into strategic, data-driven campaign plans designed to achieve measurable outcomes.
Develop channel-specific, content, and engagement strategies in collaboration with key stakeholders to optimize performance across owned, earned, and paid media channels.
Craft comprehensive campaign briefs and strategic planning frameworks that ensure cohesive, cross-functional alignment and seamless execution throughout the process.
Develop and oversee budgets at the campaign level to ensure financial efficiency and alignment with strategic objectives.
Assist in developing ARE’s comprehensive communications and campaign framework by participating in strategic planning initiatives and establishing consistent operational cadences.
Campaign Implementation
Responsibilities include planning, launching, and overseeing marketing initiatives to drive engagement and conversions. This role requires a deep understanding of campaign strategies, audience segmentation, and performance metrics analysis. Candidates must possess strong project management skills, proficiency in digital marketing tools, and the ability to collaborate across departments. Prior experience in campaign execution, data-driven decision-making, and cross-functional leadership is essential. The position demands meticulous attention to detail, adaptability to evolving trends, and a results-oriented mindset to achieve measurable outcomes.
Deliver comprehensive campaigns from inception to completion across key markets and diverse channels, meticulously aligning all efforts with overarching strategy and strict timelines.
Collaborate with various cross-functional teams, including communications, country offices, and global teams, to ensure seamless coordination and alignment across all departments.
Collaborate with cross-functional teams—such as content, creative, earned, channel, and champion-building leads—to guarantee consistent, high-quality execution aligned with strategy.
Provide strategic support during high-priority events, including leadership visits and major announcements, through cohesive campaign planning and seamless execution.
Audience engagement involves fostering meaningful connections with target audiences through strategic communication, interactive initiatives, and data-driven insights to enhance brand loyalty and participation. This role requires a deep understanding of audience behavior, content preferences, and engagement metrics to develop tailored campaigns that resonate with diverse demographics. Responsibilities include analyzing audience feedback, optimizing engagement strategies, and collaborating with cross-functional teams to create impactful experiences that drive interaction and long-term audience retention. Strong analytical skills, creativity, and proficiency in engagement tools are essential to measure performance and refine approaches for maximum effectiveness.
Leverage influential, reputable voices and advocates while implementing strategic brand activation methods to effectively connect with and captivate priority audiences across critical touchpoints and channels.
Collaborate with partners and external stakeholders to amplify campaign reach and enhance its impact.
Assist in crafting locally meaningful stories and materials that connect with varied and evolving environments.
Measurement, learning, and optimization are essential components of our strategic approach, ensuring that we continuously refine and enhance our processes, outcomes, and overall performance. Through systematic data collection and rigorous analysis, we identify key metrics and trends to inform decision-making and drive measurable improvements. This role requires a keen analytical mindset, proficiency in statistical methods, and the ability to translate complex findings into actionable insights. Responsibilities include designing and implementing measurement frameworks, monitoring progress against established benchmarks, and applying optimization techniques to maximize efficiency and effectiveness. Candidates should possess strong problem-solving skills, experience with data-driven methodologies, and a commitment to fostering a culture of continuous improvement.
Collaborate closely with the Measurement & Insights teams to establish key performance indicators and develop comprehensive learning agendas for all campaigns.
Leverage data, analytics, and audience insights to continuously refine strategies and enhance overall performance.
Conduct thorough post-campaign assessments and document key insights to enhance future strategic initiatives.
Develop and strengthen the evidence base underpinning campaign strategies to enhance decision-making processes.
Your Experience
A bachelor’s or master’s degree in communications, marketing, or a closely related discipline is required.
With a minimum of eight to ten years of high-level expertise, you will have spearheaded the strategic development and leadership of integrated communications or marketing campaigns across global, regional, or multi-country landscapes, preferably within fast-moving and dynamic settings such as agencies or in-house teams.
Proven capability to convert audience insights into well-defined, executable strategies and campaigns.
Demonstrates a strong capacity to seamlessly blend paid, owned, and earned media channels throughout campaign development and implementation.
Proficient in navigating the digital, social, and media landscapes spanning diverse markets across Africa.
Skilled in fostering productive collaboration and driving influence within complex, matrixed organizational structures.
Demonstrates exceptional proficiency in both written and verbal communication, adept at translating intricate concepts into accessible language for varied audiences.
Professionals should possess demonstrated expertise in collaborating with external entities, including partners, agencies, and stakeholders.
Exceptional project management and execution capabilities, demonstrated through the ability to effectively coordinate efforts across diverse geographies, teams, and external partners.
Possesses a solid understanding of measurement methodologies, analytics frameworks, and campaign performance tracking techniques.
Proficient in both written and spoken English communication.
Other Attributes
Skilled in adapting seamlessly across varied cultural, geographical, and operational contexts, adept at demonstrating respectful and culturally aware interactions with diverse groups while upholding unwavering dedication to development priorities and maintaining the highest standards of professional integrity.
Capable of traveling domestically and internationally, covering up to 25-30% of the time, with all associated travel arrangements and logistics managed efficiently.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 10 years
