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Home Jobs Nairobi Content Strategy & Publication Coordinator

Content Strategy & Publication Coordinator

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
KSh 30,000 - KSh 50,000/month
Deadline: 12 June 2026
Posted June 1, 2026

Job Summary:

The Digital Content Coordinator will contribute to the development, management, and enhancement of digital content across various platforms, maintaining consistency with the brand’s tone and messaging guidelines. This position involves analyzing content performance, overseeing social media interactions, implementing SEO best practices, and working closely with diverse teams to improve overall service delivery. Candidates must demonstrate a commitment to ongoing learning, trend analysis, and innovative strategies to remain competitive in the ever-evolving digital landscape.

Key duties involve coordinating cross-functional teams to ensure seamless project execution, managing stakeholder communications, and overseeing budget adherence. Additionally, the role requires conducting regular performance evaluations, identifying process improvements, and implementing strategic initiatives to enhance operational efficiency. Accountability includes monitoring key performance indicators, preparing detailed reports for senior leadership, and ensuring compliance with organizational policies and industry regulations.

Crafting and overseeing compelling content while ensuring its strategic alignment with organizational objectives represents the core of this role. Responsibilities include developing, curating, and publishing diverse multimedia content across multiple platforms while maintaining brand consistency and voice. Collaboration with cross-functional teams—such as marketing, design, and communications—is essential to produce high-quality, audience-focused materials that drive engagement and support business goals. Strong project management skills, creativity, and proficiency in content management systems (CMS) are required to meet deadlines and exceed performance metrics. Additionally, the ability to analyze performance data and adapt strategies based on insights is critical for continuous improvement and measurable impact.

Oversee the development and strategic scheduling of digital content across multiple platforms, such as websites, blogs, social media channels, and email marketing initiatives.

Craft and maintain content that consistently reflects the brand’s unique tone, style, and messaging standards across all platforms and communications.

Oversee content calendars to guarantee the timely release and updating of content.

We are seeking a skilled professional to oversee performance management and employee development initiatives. The role involves designing, implementing, and evaluating programs aimed at enhancing individual and organizational productivity. Key responsibilities include conducting performance appraisals, identifying skill gaps, and creating tailored development plans to foster employee growth. Additionally, the position requires collaborating with leadership to align performance goals with strategic objectives and providing ongoing coaching and feedback to support continuous improvement. Ideal candidates will possess strong analytical abilities, exceptional interpersonal skills, and a proven track record in talent development.

Engage in ongoing professional development initiatives and leverage newly acquired insights to enhance content creation and management processes.

You are required to consistently meet or exceed the performance benchmarks established in the company’s Key Performance Indicator (KPI) document.

Work collaboratively across multiple departments to improve the efficiency and effectiveness of service delivery systems.

Conduct thorough research and perform detailed analysis to gather, evaluate, and interpret data, ensuring accuracy and relevance in findings. Analyze market trends, industry reports, and competitive intelligence to identify opportunities, risks, and key insights. Utilize quantitative and qualitative methods to assess performance metrics, financial indicators, and operational efficiency. Prepare comprehensive reports, presentations, and recommendations based on research outcomes to support strategic decision-making and business objectives. Maintain up-to-date knowledge of industry developments, regulatory changes, and emerging technologies to inform analysis and provide actionable insights.

Gather and analyze essential data on industry developments, competitor actions, and audience interests to shape and enhance content strategies.

Assess content performance metrics and compile comprehensive reports to evaluate the impact of content strategies.

We seek a skilled Social Media Manager to oversee and enhance our brand’s online presence across various social media platforms. The ideal candidate will develop and execute strategic content plans, ensuring consistent messaging and alignment with marketing objectives. Responsibilities include creating engaging posts, managing community interactions, and analyzing performance metrics to refine strategies. Requirements include proficiency in social media tools, a strong understanding of digital marketing trends, and excellent communication skills. A background in content creation and a track record of growing online engagement are highly preferred.

Contribute to the oversight and enhancement of the organization’s social media platforms to uphold a cohesive and recognizable brand identity.

Track and analyze social media discussions and emerging trends to shape content strategies and enhance audience interaction.

Collaborate with the marketing team to design and execute social media campaigns aimed at enhancing audience engagement and elevating brand recognition.

We are seeking a skilled professional to lead our SEO and digital marketing strategies, driving organic growth and enhancing online visibility. The ideal candidate will possess a proven track record in optimizing websites for search engines, conducting keyword research, and implementing data-driven strategies to improve rankings and traffic. Responsibilities include developing and executing comprehensive digital marketing campaigns, managing pay-per-click advertising, analyzing performance metrics, and collaborating with cross-functional teams to achieve business objectives. Strong analytical skills, proficiency in SEO tools, and a deep understanding of current digital marketing trends are essential. A bachelor’s degree in marketing, communications, or a related field is preferred, along with relevant certifications and 3+ years of experience in digital marketing.

Utilize fundamental SEO strategies to enhance content visibility and search engine rankings effectively.

Work collaboratively with the digital marketing team to assist in email marketing initiatives, manage paid advertising campaigns, and contribute to broader digital marketing strategies.

Collaborating effectively with cross-functional teams and maintaining clear, consistent communication are essential for this role. Strong interpersonal skills and the ability to convey ideas clearly to diverse stakeholders are required to ensure alignment and drive project success. Proficiency in both written and verbal communication, along with a collaborative mindset, will be critical in fostering productive relationships and achieving shared objectives.

Collaborate effectively with diverse teams—such as graphic design, IT, and customer service—to maintain consistency and excellence in content dissemination across all platforms.

Engage collaboratively in structured brainstorming sessions to develop fresh, inventive content ideas and strategic approaches.

Industry awareness and innovation are essential for driving progress and maintaining competitive advantage in today’s rapidly evolving landscape. Staying informed about emerging trends, technological advancements, and regulatory changes enables informed decision-making and strategic planning. Fostering a culture of innovation encourages creative problem-solving, continuous improvement, and the development of groundbreaking solutions that meet evolving market demands.

To remain current with industry developments, competitor strategies, and technological advancements, proactively assess new opportunities while ensuring adherence to best practices in digital content creation.

Stay informed about developments and emerging trends in digital content to enhance and refine innovative content strategies continuously.

Perform additional duties as assigned by your Supervisor and senior leadership.

Seeking candidates with a minimum of three years of relevant experience in the field, holding a degree in a related discipline. Essential qualifications include strong analytical abilities, exceptional communication skills, and proficiency in industry-standard software applications. Candidates must demonstrate a proven track record of managing complex projects, meeting deadlines, and collaborating effectively within cross-functional teams. The ideal applicant will possess a keen attention to detail, adaptability to evolving business needs, and a commitment to maintaining high standards of professionalism and ethical conduct.

With a minimum of two years of hands-on experience in digital content creation, particularly in videography, you will bring a refined skill set to the role.

Demonstrated proficiency in capturing and editing compelling short-form video content with a keen eye for storytelling and visual appeal.

Proven expertise in utilizing video editing software, including Cap Cut, is essential for this role.

A deep familiarity with TikTok, YouTube, X, and current content trends is essential, along with the ability to leverage these platforms and emerging patterns effectively.

A foundational understanding of SEO and digital marketing fundamentals is required.

Professionals with hands-on experience in customer relationship management platforms and a strong focus on ensuring data integrity are encouraged to apply.

Possesses exceptional capacity for organization and clear, effective communication, ensuring seamless coordination and collaboration across all levels.

Demonstrated capacity to thrive under tight deadlines and simultaneously handle diverse tasks in a dynamic setting.

Nice to Have

Proficiency in the E-commerce and Logistics sectors is required.

Proficient in utilizing analytics platforms such as Google Analytics, social media management tools like Hootsuite, and SEO/marketing software including SEMrush or comparable solutions is required.

Interested and eligible applicants are invited to submit their CV to careers@aquanto.com, with the position clearly indicated in the email subject line.

Qualifications

BA/BSc/HND

Experience Required

2 years

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