We are seeking a highly motivated professional to join our team in a pivotal position. This role demands a proactive individual with a strong background in [specific field or industry] and a proven track record of delivering measurable results. The ideal candidate will possess exceptional analytical, communication, and organizational skills, enabling them to thrive in a fast-paced environment. Responsibilities include managing cross-functional projects, driving process improvements, and ensuring alignment with strategic objectives. Additionally, the position requires expertise in [specific tools, software, or methodologies], along with the ability to mentor junior team members and foster a collaborative culture. A minimum of [X] years of relevant experience is required, and familiarity with [industry-specific regulations or standards] is highly desirable.
This position diverges from conventional office-based marketing positions.
The ideal candidate will drive Picana’s market presence, activity, and commercial success by implementing strategic trade execution, dynamic activations, compelling merchandising, targeted chilled visibility, and proactive field marketing initiatives.
This position demands extensive on-site involvement and seeks a professional with deep knowledge of fast-moving consumer goods beverage implementation, route-to-market frameworks, retail presence strategies, and consumer engagement insights.
Oversee a wide range of critical duties, including the execution of strategic initiatives, management of team performance, and fostering collaboration across departments to drive organizational success. Ensure adherence to established policies and procedures while maintaining high standards of efficiency and accountability in all operational activities. Develop and implement innovative solutions to address challenges, optimize workflows, and enhance productivity. Monitor progress through regular assessments to guarantee alignment with long-term objectives and regulatory requirements. Serve as a key liaison between senior leadership and staff, facilitating transparent communication and alignment on key priorities.
Drive strategic trade marketing initiatives and execute retail activation plans to enhance product visibility and drive sales growth at the point of purchase. Develop and maintain strong relationships with key retail partners to secure optimal shelf placement, promotional support, and in-store marketing opportunities. Analyze market trends, competitive activity, and retail performance data to inform strategic decisions and optimize trade marketing campaigns. Collaborate with internal teams, including Sales, Marketing, and Supply Chain, to align trade strategies with overarching business objectives and ensure seamless execution. Monitor and evaluate the effectiveness of trade marketing programs, adjusting tactics as needed to maximize return on investment and meet performance targets. Manage budgets, allocate resources, and oversee the implementation of promotional activities to ensure cost efficiency and measurable impact.
Enhance retail presence in a diverse range of locations, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic placement and secure arrangement of refrigeration units, optimize shelf configurations, enhance product displays, and improve point-of-sale visibility to maximize customer engagement and operational efficiency.
Design and implement in-store promotional campaigns and retail engagement initiatives to drive customer interest and boost sales.
Perform routine evaluations of retail outlets to assess product visibility, maintain proper stock rotation, analyze competitor actions, and ensure high-quality implementation.
Collaborate effectively with distributors and sales teams to enhance offtake volumes and expand market reach through increased outlet coverage.
Brand Execution & Activations (BEA) is a dynamic team within the Marketing department, dedicated to driving innovation, creativity, and strategic brand growth. The role involves collaborating with cross-functional teams to develop and execute high-impact campaigns, ensuring alignment with brand guidelines and business objectives. Responsibilities include managing brand assets, overseeing marketing activations, and analyzing performance metrics to optimize results. The ideal candidate will possess strong project management skills, a creative mindset, and proficiency in digital marketing tools.
Plan and coordinate sampling initiatives, beach promotions, supermarket demonstrations, sports sponsorship engagements, and local event activations.
Coordinate the strategic deployment of brand-specific coolers and chillers across designated locations to enhance product visibility and market reach.
Create grassroots marketing initiatives designed to enhance brand visibility and encourage product trial among target audiences.
Deliver consistent execution across every customer interaction point.
We are seeking a skilled Social Media & Content Coordination professional to oversee our digital presence. This role requires expertise in crafting engaging content, managing multiple social media platforms, and analyzing performance metrics to optimize engagement. The ideal candidate will have a strong background in content creation, digital marketing, and data-driven decision-making. Responsibilities include developing and implementing social media strategies, curating high-quality content, scheduling posts, monitoring trends, and collaborating with cross-functional teams to enhance brand visibility. Proficiency in social media tools, analytics platforms, and content management systems is essential, along with excellent communication and organizational skills.
Develop and oversee the production of diverse social media content, encompassing reels, lifestyle photography, product shoots, hospitality-focused material, and on-location field activity documentation.
Maintain uniformity in brand messaging and visual identity across all platforms.
Collaborate seamlessly with external designers, photographers, and creative agencies to execute project requirements as needed.
The role focuses on analyzing and optimizing commercial performance metrics to drive revenue growth and operational efficiency. Candidates must possess strong quantitative skills, proficiency in data analysis tools, and a deep understanding of market trends and business strategies. Key responsibilities include evaluating sales data, identifying performance gaps, and implementing corrective actions to enhance profitability. Experience in a commercial or business development role, along with expertise in financial modeling and reporting, is essential. Effective communication and collaboration with cross-functional teams are also required to align performance initiatives with organizational goals.
Track market off-take dynamics and share strategic insights to inform decision-making processes.
Monitor SKU performance metrics and analyze sales data at the individual outlet level to evaluate effectiveness and identify trends.
Evaluate potential avenues for expansion within retail and hospitality, food service, and accommodation sectors.
Design and implement strategies aimed at fostering repeat purchases and enhancing customer engagement.
Requirements
Preferred Experience: Candidates should possess at least three years of experience in a related field, with a proven track record in project management, team leadership, and strategic planning. Experience with industry-specific software, such as CRM or ERP systems, is highly desirable. Familiarity with data analysis tools and methodologies, including SQL and Excel, is required. Knowledge of compliance regulations relevant to the industry is also necessary. Prior experience in a supervisory role, overseeing budgets, and managing cross-functional teams is preferred. Additionally, candidates with experience in process improvement initiatives or Lean/Six Sigma methodologies will be given special consideration.
With a minimum of three to seven years of professional experience in FMCG beverages, dairy, alcohol, energy drinks, or other relevant consumer goods sectors, candidates should possess a strong background in these industries.
Proficient in trade marketing strategies and retail execution methodologies.
Professional experience encompassing collaboration with supermarket chains, distribution networks, fuel station operators, and hospitality, retail, catering, and accommodation (HOR ECA) sectors is required.
Accomplished in delivering impactful activations and visibility campaigns.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented professional with a strong focus on execution and delivering tangible outcomes.
Commercially driven with a strong focus on achieving measurable results, this role demands a proactive approach to business growth and performance excellence. The ideal candidate must demonstrate a relentless pursuit of outcomes, ensuring alignment with organizational objectives while driving revenue enhancement and market expansion.
Able to dedicate substantial periods to market engagement with ease.
Dedicated to elevating consumer brands and enhancing retail presence with unwavering enthusiasm.
Accomplished in cultivating and sustaining professional relationships while adeptly coordinating activities in the field.
Creative yet pragmatic individuals thrive in our dynamic environment, where they seamlessly blend innovative ideas with real-world applicability. Practical experience in [specific industry or field, if applicable] is a must, along with the ability to translate abstract concepts into actionable solutions. A keen eye for detail, strong problem-solving skills, and a collaborative mindset are essential to succeed in this role. Proficiency in [relevant tools, software, or methodologies] is required, and familiarity with [specific processes or frameworks] is highly desirable. The ideal candidate demonstrates adaptability, a results-driven approach, and a passion for continuous improvement in all aspects of their work.
The position requires the establishment and monitoring of key performance indicators (KPIs) to evaluate team or organizational success. Responsibilities include defining measurable objectives, analyzing performance data, and providing actionable insights to enhance productivity and efficiency. Candidates must possess strong analytical skills and a thorough understanding of data-driven decision-making. Experience with KPI tracking tools and reporting methodologies is essential. The role demands the ability to interpret trends, identify areas for improvement, and collaborate with stakeholders to implement strategic adjustments. Proficiency in relevant software and a keen eye for detail are critical to ensuring accurate and timely assessments.
The expansion of chilled outlet availability continues to drive significant growth opportunities across key markets. This strategic initiative focuses on increasing the footprint of refrigerated retail locations to enhance consumer access and capitalize on rising demand for perishable goods. Efforts will prioritize high-traffic regions where cold-chain logistics can be optimized to ensure product freshness and operational efficiency. The role will involve identifying optimal site locations, negotiating leases, and collaborating with cross-functional teams to execute seamless rollout plans. Candidates should demonstrate a track record in retail expansion, site selection expertise, and strong negotiation skills to support scalable growth strategies.
Enhancing retail presence and optimizing product display arrangements represent key objectives for this role.
Significant growth in order fulfillment and recurring customer purchases has been observed. This upward trend reflects enhanced customer satisfaction and product reliability, leading to sustained business relationships. The expansion in off-take volumes and repeat orders underscores the effectiveness of current strategies and highlights opportunities for further scalability. Addressing this trend requires maintaining operational efficiency to meet rising demand while ensuring consistent product quality and delivery performance. Additionally, leveraging these positive indicators can strengthen market positioning and drive long-term revenue growth.
Delivering activations and campaigns with precision and impact ensures their successful execution.
Expansion of horeca and modern trade visibility
Maintaining a unified brand identity across all customer interaction points is essential.
Why Join Us?
This role presents an exceptional chance to contribute to the expansion and modernization of an authentic Kenyan beverage brand, fostering its growth within a dynamic market landscape.
A robust foundation in manufacturing and fruit processing operations has already been established.
With substantial opportunities for expansion in both retail and hospitality sectors, the role presents significant avenues for professional development and career advancement.
Seize the chance to influence the strategic trajectory of a distinguished coastal heritage brand.
Professional candidates are invited to submit their curriculum vitae along with a concise introductory statement to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
