Job Purpose
This position is tasked with overseeing the brand strategy for M.P. Shah Hospital, ensuring alignment with the target market by upholding brand integrity and promoting products and services that meet the evolving needs of both current and prospective patients through strategic public relations and marketing initiatives.
Oversee and manage key responsibilities and ensure adherence to established accountabilities, fostering efficient operational performance. Lead and coordinate critical tasks to drive project success while maintaining high standards of quality and compliance. Facilitate cross-functional collaboration to achieve organizational goals and enhance overall productivity. Monitor progress, assess outcomes, and implement corrective actions as needed to meet strategic objectives. Uphold accountability for results and contribute to continuous improvement initiatives within the role.
In alignment with the Hospital’s strategic objectives, you will analyze market trends to develop and execute annual brand and marketing initiatives by evaluating strategic partnerships, reviewing competitive market activities, and identifying key hospital drivers to elevate brand recognition. Additionally, you will contribute to brand enhancement efforts by assisting in the creation of crisis management plans and establishing consistent image standards. To further strengthen our brand presence, you will identify and implement quarterly corporate social responsibility (CSR) initiatives that align with the hospital’s mission and values.
The Brand Manager is tasked with maintaining brand consistency by meticulously reviewing all hospital documents prior to their release. They are responsible for creating and refining all communication materials for the hospital, ensuring not only adherence to standardized guidelines but also enhancing visibility through the consistent production of engaging marketing content.
The brand manager plays a pivotal role in facilitating hospital communication by collaborating with various departments to deliver tailored support, including the development of patient educational resources, editing and restructuring documents, and designing signage and branding materials.
Media & Social Media Engagement – Secure coverage across both mainstream and alternative media platforms while elevating overall social media engagement to 1.6% monthly.
Develop and oversee marketing initiatives by crafting proposals tailored to each month’s campaigns, allocating appropriate budgets, and coordinating with external collaborators—including influencers, media outlets, and hospital departments—to execute the initiatives effectively.
Monitor and track key performance indicators (KPIs) to evaluate progress against established objectives, ensuring alignment with organizational goals and facilitating data-driven decision-making. Analyze performance metrics meticulously to identify trends, inefficiencies, or areas requiring improvement, and provide actionable insights to stakeholders to support strategic initiatives. Regularly report findings through comprehensive dashboards, presentations, or detailed summaries, enabling leadership to assess performance, allocate resources effectively, and drive continuous improvement across the organization.
As a Brand Visibility Index professional, you will play a key role in enhancing and measuring the brand’s presence across multiple channels. Your responsibilities will include tracking brand mentions, analyzing sentiment trends, and identifying opportunities to strengthen brand recognition. You will utilize advanced analytics tools to assess performance metrics and generate actionable insights for optimizing brand exposure. Essential qualifications include a background in marketing, communications, or a related field, along with proficiency in data analysis and reporting. Strong analytical skills and attention to detail are critical for interpreting complex datasets and presenting findings effectively to stakeholders.
We are actively seeking to expand our client base and enhance revenue streams, with a focus on generating new business opportunities. This role requires a proactive approach to identifying and pursuing potential clients, along with a strong ability to build and maintain professional relationships. Responsibilities include developing strategic outreach initiatives, conducting market research to uncover prospects, and negotiating contracts to secure profitable agreements. Candidates must possess excellent communication skills, a results-driven mindset, and prior experience in business development or a related field. Proficiency in CRM software and data analysis tools is advantageous for tracking performance and optimizing sales strategies.
We are currently seeking to expand our patient base and are looking for a dedicated professional to help manage and increase new patient volume through strategic outreach and exceptional service delivery. This role requires a proactive approach to engaging with potential patients, fostering relationships through various channels, and ensuring a seamless onboarding experience to convert inquiries into loyal patients. The ideal candidate will possess strong communication skills, a customer-focused mindset, and the ability to work collaboratively with marketing, administrative, and clinical teams to drive growth and enhance patient acquisition efforts.
Minimum qualifications include adherence to all applicable regulatory and legal standards pertinent to the role. Candidates must possess the requisite certifications or licenses mandated by relevant authorities to ensure compliance and operational integrity. Additionally, a comprehensive understanding of industry-specific regulations, compliance protocols, and legal frameworks is essential to fulfill the position’s obligations effectively.
Hold a bachelor’s degree or higher in business administration, marketing, public relations, or a closely related field.
Holders of professional marketing certifications, such as Chartered Institute of Marketing (CIM) or Chartered Institute of Public Relations (CPR), are strongly preferred.
With a minimum of three years of hands-on experience in public relations and marketing, candidates must demonstrate prior leadership in managing a team effectively.
Demonstrates a strong track record in executing successful marketing campaigns.
Demonstrates a track record of effective financial oversight and resource allocation, ensuring fiscal responsibility and strategic budgetary control.
Proven expertise in digital marketing strategies, including social media marketing and content marketing initiatives.
Develops and demonstrates a robust set of professional skills and personal traits aligned with the role’s demands. Exhibits strong analytical capabilities, adaptability in dynamic environments, and effective communication skills to collaborate across teams. Demonstrates initiative in problem-solving, a commitment to continuous learning, and a proactive approach to meeting challenges. Prioritizes attention to detail while maintaining efficiency, and upholds professional standards with integrity and accountability.
Strong proficiency in interpersonal, written, and oral communication is required.
Proven capability to prioritize tasks efficiently and manage multiple responsibilities simultaneously.
Demonstrates meticulous attention to detail, ensuring accuracy and precision in all tasks. Requires thoroughness and a commitment to maintaining high standards of quality in deliverables.
The team is responsible for monitoring and optimizing service utilization to ensure efficient allocation of resources and maximum operational effectiveness. This involves analyzing usage patterns, forecasting demand, and identifying opportunities to enhance service delivery. The role requires meticulous attention to detail, strong analytical capabilities, and the ability to translate data insights into actionable strategies. Additionally, the position entails collaborating with cross-functional teams to align service offerings with organizational goals and customer needs.
Business acumen
Strong abilities in fostering positive relationships and effective communication are essential. Collaborative interactions with colleagues, clients, and stakeholders are critical, and the capacity to resolve conflicts diplomatically is highly valued. Demonstrated experience in teamwork, active listening, and maintaining professional rapport in diverse settings is required.
Possesses a comprehensive understanding of the sector and its latest developments.
The capacity to thrive under pressure while consistently delivering results within established deadlines is essential.
Demonstrates adeptness in organizing and managing multiple priorities efficiently while addressing urgent tasks promptly.
Craft innovative solutions and conceptualize original ideas to enhance product design and user experience, ensuring alignment with brand identity and market trends. Develop engaging content, including visuals, copy, and multimedia, tailored to diverse audiences and platforms. Collaborate with cross-functional teams to brainstorm, refine, and execute creative strategies that drive engagement and brand growth. Analyze performance metrics to assess the effectiveness of creative initiatives and implement data-driven adjustments as needed. Stay abreast of industry developments and emerging technologies to maintain a competitive edge in creative problem-solving.
Proven leadership capacity to effectively supervise and guide a team toward achieving organizational objectives, fostering collaboration and maximizing collective performance through clear communication and strategic direction.
Qualifications
BA/BSc/HND , Professional Certificate
Experience Required
3 years
