Professional Version:
Develop, execute, and optimize paid advertising initiatives across multiple platforms, including but not limited to digital channels.
Meta, encompassing Facebook and Instagram, seeks a seasoned professional to drive innovation and growth across its platforms. The ideal candidate will possess a robust background in digital marketing, advertising, or related fields, with a proven track record of managing high-impact campaigns. Responsibilities include developing strategic marketing initiatives, analyzing performance metrics, and collaborating with cross-functional teams to optimize user engagement and revenue. Requirements consist of a bachelor’s degree in marketing, business, or a related discipline, along with at least five years of relevant experience. Proficiency in data analytics tools and a deep understanding of social media trends are essential, while strong leadership and communication skills are highly valued.
TikTok Ads presents an exceptional opportunity for individuals to leverage their creativity and strategic prowess in the dynamic realm of digital marketing. This role demands a keen understanding of social media trends, data-driven decision-making, and the ability to craft compelling ad campaigns that resonate with diverse audiences. Candidates must possess a strong background in digital advertising, proficiency in analytics tools, and a track record of delivering measurable results. Responsibilities include developing and optimizing ad strategies, conducting A/B testing, analyzing performance metrics, and collaborating with cross-functional teams to enhance campaign effectiveness. Ideal candidates will have experience with TikTok’s advertising platform, a creative mindset, and the agility to adapt to evolving market conditions.
We are seeking an experienced professional to manage and optimize Google Ads campaigns, driving measurable results through strategic planning and execution. The ideal candidate will possess a strong understanding of pay-per-click (PPC) advertising, keyword research, ad creation, and performance analysis to maximize return on investment (ROI). Proficiency in Google Ads, including campaign setup, bid management, and conversion tracking, is essential, along with experience in A/B testing and landing page optimization. Familiarity with Google Analytics, data-driven decision-making, and industry best practices is required. The role involves continuous monitoring, reporting, and adjustment of campaigns to align with business objectives. Strong analytical skills, creativity, and the ability to collaborate with cross-functional teams are critical for success in this position.
Craft and manage impactful advertising campaigns on the YouTube platform to maximize reach and engagement. Develop compelling ad creatives, including videos, banners, and text ads, tailored to target audiences. Analyze performance metrics to refine strategies and optimize ROI, ensuring alignment with marketing objectives. Collaborate with cross-functional teams, such as content creators, designers, and data analysts, to execute cohesive campaigns. Stay updated on YouTube’s advertising tools and policies to ensure compliance and leverage new features for enhanced performance. Monitor trends in digital marketing to inform innovative campaign approaches.
Develop and oversee campaign frameworks, target audiences, and allocated financial resources with precision and strategic oversight.
Develop and execute product campaigns, promotional initiatives, and seasonal marketing offers to drive engagement and sales.
Engage with past website visitors who did not complete their purchases and follow up on abandoned shopping carts to encourage conversions.
Drive successful campaigns to new levels of growth while ensuring sustained profitability.
Track ad performance on a daily basis and implement enhancements to campaign strategies.
Key metrics must be analyzed, including:
ROAS
We are seeking a Certified Public Accountant (CPA) with a strong background in financial reporting, tax compliance, and audit preparation to join our team. The ideal candidate will possess a minimum of five years of relevant experience, preferably in public accounting or a corporate finance role, and hold an active CPA license. Your responsibilities will include ensuring adherence to accounting standards, preparing accurate financial statements, managing tax filings, and conducting internal audits to identify risk mitigation opportunities. Additionally, you will collaborate with cross-functional teams to optimize financial processes, provide strategic insights to leadership, and support regulatory compliance efforts. Proficiency in GAAP, advanced Excel skills, and exceptional analytical abilities are essential, while experience with ERP systems and financial software will be considered advantageous.
We are seeking a skilled CTR (Click-Through Rate) Specialist to optimize digital advertising campaigns by analyzing performance metrics and refining ad strategies to maximize engagement. The ideal candidate will possess a strong understanding of digital marketing principles, proficiency in analytics tools such as Google Analytics, and experience managing pay-per-click (PPC) campaigns across platforms like Google Ads and Meta Ads. Responsibilities include conducting A/B tests, monitoring key performance indicators (KPIs), and adjusting bids and targeting parameters to improve conversion rates. Additionally, the role requires collaboration with cross-functional teams to align ad messaging with broader marketing objectives. Candidates should have a proven track record of enhancing CTR and driving measurable results in previous campaigns.
The position requires expertise in CPC (Cost Per Click) advertising strategies, with a focus on optimizing digital marketing campaigns to maximize return on investment. Candidates must demonstrate proficiency in platforms like Google Ads and Microsoft Advertising, along with strong analytical skills to interpret performance data and adjust bids accordingly. Responsibilities include managing keyword research, developing ad copy, monitoring campaign budgets, and collaborating with cross-functional teams to align marketing goals.
Drive impactful conversion rate optimization by leveraging data-driven insights to refine user journeys and enhance engagement. Analyze performance metrics to identify friction points and develop A/B testing strategies that refine messaging and user experience. Collaborate with cross-functional teams—including design, product, and marketing—to implement scalable solutions that elevate conversion goals. Stay attuned to industry trends and emerging technologies to continuously improve performance and maximize ROI throughout the user acquisition funnel.
Compile and submit weekly and monthly performance reports providing comprehensive insights into operational efficiency and progress.
Perform in-depth assessments of competitors and market dynamics to identify key trends, opportunities, and potential threats, ensuring strategic decision-making is informed by accurate and timely insights.
Evaluate diverse creative assets, copy variants, and audience segments to assess performance and effectiveness.
Collaborate effectively with content creators, graphic designers, and videographers to ensure cohesive and high-quality output.
Lead the team in developing and implementing high-impact ad creatives that drive exceptional performance and engagement.
Devise innovative, high-impact campaign concepts with a strong emphasis on virality and conversion optimization to maximize audience engagement and drive measurable results.
Maintain uniform brand representation across every campaign initiative.
Execute strategies aimed at enhancing online visibility and engagement to attract a larger audience to designated platforms or websites. Implement data-driven marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media campaigns, to generate qualified leads and improve conversion rates. Collaborate with cross-functional teams, such as design, development, and sales, to align marketing efforts with business objectives and optimize user experience. Analyze performance metrics, track key performance indicators (KPIs), and adjust tactics as needed to ensure continuous improvement and measurable growth in traffic acquisition.
Website
We are seeking a highly motivated and skilled individual to join our team as a WhatsApp specialist, responsible for managing and optimizing our presence on the platform. The ideal candidate will have proven experience in customer engagement, support, and marketing through WhatsApp Business, along with expertise in automating workflows and integrating CRM systems. Key responsibilities include developing and executing WhatsApp marketing campaigns, handling customer inquiries and complaints efficiently, and analyzing performance metrics to enhance user experience. Proficiency in WhatsApp Business API, CRM tools, and data analytics is required, along with excellent communication skills and the ability to work in a fast-paced environment. A strong understanding of digital marketing strategies and customer relationship management is essential for driving engagement and achieving business objectives.
We are actively seeking a dynamic and experienced professional to oversee and drive the operations of our brick-and-mortar retail locations. The ideal candidate will manage daily store activities, including customer service, inventory management, and staff supervision, while ensuring adherence to company policies and sales targets. Responsibilities encompass merchandising, visual presentation, loss prevention, and maintaining a welcoming environment that enhances the shopping experience. The role demands strong leadership skills, meticulous attention to detail, and the ability to collaborate effectively with regional teams to achieve operational excellence. Experience in retail management or a related field, along with proficiency in retail management systems and tools, is essential. A proven track record of meeting and exceeding performance metrics is highly desired.
We are seeking a dynamic Online marketplace professional to oversee and optimize our digital sales platforms. In this role, you will collaborate with cross-functional teams to enhance user experience, drive traffic, and maximize conversion rates across our online storefronts. Key responsibilities include managing product listings, analyzing market trends, and implementing strategic pricing adjustments to maintain a competitive edge. Additionally, you will monitor performance metrics, address customer feedback, and ensure seamless platform functionality. The ideal candidate will possess a bachelor’s degree in business, marketing, or a related field, along with at least three years of experience in e-commerce, digital marketing, or marketplace management. Proficiency in data analytics tools, SEO, and platform-specific software is essential, along with strong analytical and problem-solving skills. Exceptional communication and project management abilities are also required to succeed in this fast-paced environment.
Enhance online conversion rates and expand customer acquisition efforts to drive measurable growth in digital engagement and revenue generation.
Assist with the implementation of tracking systems, encompassing the following components:
Meta Pixel is a powerful analytics tool designed to help advertisers measure the effectiveness of their marketing campaigns. It enables businesses to track user interactions on their websites and apps, such as page views, clicks, and purchases, providing valuable insights into customer behavior. To implement Meta Pixel, users must have a Facebook Business Manager account and basic knowledge of web development, including proficiency in JavaScript. The tool supports conversion tracking, custom audiences, and retargeting efforts, making it essential for optimizing ad performance. Regular maintenance and updates are required to ensure accurate data collection and compliance with privacy regulations.
The Conversion API facilitates seamless data transmission between marketing platforms and servers, enabling accurate tracking and measurement of conversions. Essential requirements include proficiency in API development, a solid grasp of web technologies, and experience with data integration. Responsibilities encompass designing, implementing, and maintaining endpoints, ensuring optimal performance, and troubleshooting integration issues. Collaboration with cross-functional teams to align API capabilities with business objectives is also expected. Prior experience with conversion tracking systems and a strong understanding of HTTP protocols are highly desirable.
As the leading provider of web analytics, Google Analytics empowers organizations to track, analyze, and optimize online performance through comprehensive data insights. Candidates must possess a strong understanding of data analysis, digital marketing fundamentals, and proficiency in Google Analytics tools, including Universal Analytics and Google Analytics 4. This role requires experience configuring tracking codes, interpreting metrics, and generating actionable reports to inform strategic decisions. Additionally, applicants should demonstrate expertise in segmentation, conversion tracking, and data visualization to drive impactful outcomes. Familiarity with complementary tools such as Google Tag Manager and Google Data Studio is highly advantageous.
TikTok Pixel is a tracking tool designed to enhance advertising effectiveness on the TikTok platform by enabling businesses to measure, optimize, and build audiences for their ad campaigns. It captures user actions on websites after interacting with TikTok ads, providing valuable insights into campaign performance. To implement TikTok Pixel, users must possess a TikTok Ads Manager account and a website with basic technical capabilities. The setup involves adding a piece of code to the website, which then tracks events such as page views, purchases, or form submissions. This data helps advertisers refine their targeting, retarget engaged users, and improve overall ad performance.
Interested and qualified applicants are invited to submit their CVs to Jobs@techzone.co.ke, ensuring the position title is included in the email subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
