We are currently seeking a highly motivated individual to join our team in the capacity of [Job Title]. This is an excellent opportunity for someone with [X years] of experience in [specific field or industry] to contribute their skills in [specific skills or areas of expertise]. The ideal candidate will have a proven track record of success in [key responsibility or achievement], along with a strong understanding of [relevant tools, methodologies, or industry standards].
Candidates should possess exceptional [specific soft skills, e.g., communication, problem-solving] and demonstrate the ability to [key task or responsibility]. Additionally, a [specific degree, certification, or experience] is required, and familiarity with [specific software, systems, or processes] is highly desirable. The successful applicant will be responsible for [key duty or responsibility], ensuring [specific outcome or goal], while collaborating closely with [relevant teams or departments].
This role offers the chance to [career growth opportunity, impact, or unique benefit], making it an ideal fit for someone looking to advance their career in [industry or field]. We encourage qualified individuals to apply and take the next step in their professional journey with our organization.
This position diverges from conventional office-based marketing positions, offering a dynamic and non-traditional work environment.
The ideal candidate will drive significant market visibility, engagement, and commercial success for Picana by implementing dynamic trade execution strategies, targeted activations, strategic merchandising, enhanced chilled visibility, and proactive field marketing initiatives.
This position demands extensive field experience, with a strong grasp of FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior insights.
Oversee a range of critical duties encompassing strategic planning, operational execution, and performance evaluation to ensure organizational goals are met. Collaborate with cross-functional teams to align initiatives with broader business objectives while fostering innovation and efficiency. Monitor key performance indicators to assess progress, identify areas for improvement, and implement corrective actions as needed. Lead and mentor staff, providing guidance to enhance productivity and professional development. Report to senior leadership on project statuses, challenges, and strategic recommendations to support data-driven decision-making. Maintain compliance with industry regulations and internal policies to uphold operational integrity and risk management standards.
Trade Marketing & Retail Execution professionals drive brand visibility and sales through strategic partnerships with retailers and distributors. They develop and implement promotional plans, manage in-store activations, and analyze sales data to optimize performance. Collaborating closely with sales teams, they ensure alignment with marketing strategies while maximizing shelf space and product placement. Responsibilities include negotiating with retail partners, creating compelling point-of-sale materials, and monitoring competitor activity to maintain a competitive edge. Strong analytical skills, a results-driven mindset, and proficiency in data-driven decision-making are essential, along with excellent communication and negotiation abilities.
Increase brand presence and recognition in diverse retail environments, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic placement and organization of refrigeration units, optimize shelf configurations, curate impactful product displays, and enhance point-of-sale visibility to drive customer engagement and sales efficiency.
Design and implement engaging in-store promotional campaigns and dynamic retail activations to drive customer engagement and boost sales performance.
Perform routine assessments of retail outlets to evaluate visibility, inventory rotation, competitor actions, and adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance off-take volume and expand market reach at the retail level.
Brand Execution & Activations encompasses the strategic planning, implementation, and oversight of initiatives designed to elevate brand visibility, engagement, and consumer connection. This role demands proficiency in developing and executing marketing campaigns, coordinating promotional events, and managing partnerships to ensure consistent brand messaging across all touchpoints. Key responsibilities include analyzing market trends, collaborating with cross-functional teams, and measuring campaign performance to optimize return on investment. The ideal candidate possesses strong project management skills, creativity, and a deep understanding of consumer behavior, with experience in brand strategy and activation being highly advantageous. A bachelor’s degree in marketing, communications, or a related field is typically required, along with proficiency in digital tools and analytics platforms.
Plan, organize, and lead sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and community events, ensuring seamless execution and maximum engagement.
Coordinate the strategic positioning of branded coolers and chillers to maximize visibility and brand exposure in key locations.
Craft grassroots marketing initiatives with the primary objectives of enhancing visibility and driving trial engagement.
Deliver uniform excellence in every interaction with consumers across all touchpoints.
We are seeking a skilled Social Media & Content Coordination professional to manage our digital presence, ensuring consistent brand messaging across various platforms. The ideal candidate will oversee content creation, curation, and scheduling while analyzing performance metrics to refine strategies. Proficiency in social media platforms, content management systems, and analytics tools is essential, along with strong writing and communication skills. Responsibilities include developing engaging posts, collaborating with cross-functional teams, and staying updated on industry trends to enhance audience engagement and drive growth.
Responsibilities include overseeing the development of diverse social media content, such as engaging reels, lifestyle photography, high-quality product shoots, captivating hospitality content, and live field activity coverage.
Deliver cohesive brand messaging and maintain a unified visual identity across all platforms.
Collaborate closely with external designers, photographers, and creative agencies, as needed, to execute projects and achieve desired outcomes.
Drives commercial performance by analyzing market trends, evaluating sales data, and identifying opportunities to enhance revenue and profitability. Collaborates with cross-functional teams to develop and implement strategies that optimize pricing, promotions, and product positioning. Monitors key performance indicators (KPIs) to assess progress and adjust tactics as needed. Prepares detailed reports and presentations to communicate insights and recommendations to senior leadership. Requires a bachelor’s degree in business, finance, or a related field, along with 3–5 years of experience in commercial analysis, sales, or a comparable role. Strong analytical skills, proficiency in data visualization tools, and the ability to translate complex data into actionable business strategies are essential.
Track market consumption patterns and deliver insights on off-take dynamics to inform strategic decision-making.
Monitor SKU performance metrics and analyze sales data at the individual outlet level to identify trends, opportunities, and areas for improvement. This role involves evaluating key performance indicators (KPIs) to assess product performance, ensuring alignment with sales targets, and providing actionable insights to drive strategic decision-making. Additionally, the position requires reviewing sales activities across various outlets to optimize inventory management, enhance customer engagement, and maximize revenue generation.
Uncover strategic avenues for expansion within retail and hospitality, food service, and accommodation sectors.
To devise strategies aimed at boosting repeat purchases and enhancing customer engagement.
Candidates must possess a minimum of three years of relevant experience in the field to be considered for this role. A bachelor’s degree in a related discipline is required, along with proficiency in industry-standard software tools. Strong analytical and problem-solving skills are essential, as is the ability to work both independently and collaboratively within a team. Excellent communication skills, both written and verbal, are also necessary to convey complex ideas effectively. Additionally, familiarity with regulatory compliance and quality assurance standards is highly valued.
Preferred Experience encompasses a minimum of three years in a relevant field, demonstrating expertise in [specific skills or technologies]. Candidates should possess a proven track record of [specific achievements or responsibilities], along with strong problem-solving abilities and adaptability in dynamic environments. Familiarity with industry-standard tools, methodologies, and best practices is essential, as is the capacity to collaborate effectively within cross-functional teams. Additionally, prior experience in [specific industry or domain] is highly desirable, as is a commitment to continuous learning and professional development.
With a minimum of three to seven years of hands-on experience in the FMCG beverage industry—spanning dairy, alcoholic beverages, energy drinks, or other consumer goods categories—you bring a proven track record of navigating fast-paced market dynamics. Your background demonstrates depth in brand management, market strategy, or commercial execution within these sectors, equipping you with the expertise to drive growth and innovation.
Possesses a thorough knowledge of trade marketing and retail execution strategies, with proven experience in implementing effective promotional activities and driving product visibility in retail environments.
Professional experience includes collaboration with retail grocery chains, wholesale distributors, fuel station networks, and hospitality establishments comprising hotels, restaurants, and cafés.
Demonstrated success in delivering marketing activations and visibility initiatives is required.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented, this position demands a dynamic individual who thrives in fast-paced environments and is committed to achieving measurable outcomes. The ideal candidate will bring a strong sense of urgency and a proactive mindset to drive projects forward with precision and efficiency.
Commercially astute and outcome-focused, this role demands a relentless pursuit of business growth and measurable achievements. The ideal candidate must exhibit a strong drive for results, leveraging strategic initiatives to drive revenue and market expansion. A proactive mindset, coupled with the ability to analyze performance metrics and adjust tactics accordingly, is essential for success in this position.
Able to dedicate substantial periods to market engagement with ease.
Demonstrates a strong enthusiasm for consumer brands and enhancing retail visibility.
Adept at fostering and maintaining professional relationships, along with effectively organizing and coordinating field operations.
We seek a professional who blends imaginative thinking with pragmatic solutions, capable of transforming abstract ideas into tangible outcomes. This role demands both artistic vision and methodical execution, ensuring that innovative concepts are not only compelling but also feasible and aligned with organizational goals.
We track and evaluate key performance indicators to measure progress towards organizational objectives, ensuring alignment with strategic goals. This role involves defining, monitoring, and analyzing relevant KPIs to identify trends, assess performance, and support data-driven decision-making. Proficiency in data analysis tools and methodologies is essential, along with the ability to translate complex metrics into actionable insights. Strong communication skills are required to present findings to stakeholders and collaborate on performance improvement initiatives. Experience in KPI development and reporting is a prerequisite for this position.
The expansion of our chilled outlet network continues to drive significant growth, highlighting the importance of strategic market penetration and operational scalability. This initiative aims to enhance customer accessibility to our products while reinforcing brand visibility in key regions. The role requires a keen understanding of market dynamics, supply chain efficiency, and retail execution to ensure seamless distribution and optimal product availability. Responsibilities include identifying high-potential locations, negotiating partnerships with retail partners, and overseeing the implementation of chilled outlet setups to meet performance targets.
Enhance retail presence and product display positioning to optimize shelf impact and consumer engagement.
Significant growth in both initial purchases and recurring orders has been observed. This upward trend highlights the importance of maintaining strong customer relationships to ensure continued business. Enhanced strategies for customer engagement and retention are essential to capitalize on this positive trajectory and drive sustained revenue.
Demonstrates exceptional proficiency in executing activations and campaigns with precision and impact.
Expansion of horeca and modern trade visibility
Maintaining uniform brand messaging and visual identity across all customer interaction channels is essential.
Why consider joining our team? We offer a dynamic and supportive work environment where collaboration and innovation thrive. Our organization values diversity, professional growth, and employee well-being, providing numerous opportunities for career advancement. Ideal candidates will possess strong communication skills, adaptability, and a commitment to excellence, along with relevant experience and qualifications. Responsibilities include contributing to key projects, fostering teamwork, and driving impactful results. If you seek a rewarding career with meaningful challenges, we invite you to apply.
An exceptional chance to contribute to the expansion and modernization of a genuine Kenyan beverage company is now available.
Established manufacturing and fruit-processing capabilities are already well-developed and operational.
Significant opportunities for expansion exist within both the retail and hospitality sectors.
Seize the chance to influence the strategic trajectory of a renowned coastal heritage brand.
Professional candidates are encouraged to submit their curriculum vitae along with a concise introductory statement to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
